MKT EXAM 2

Companies today are moving from target marketing towards mass marketing

False

Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its constukers

False

Introducing intermediaries into a distribution chain increases the number of direct channel transactions between a manufacturer and its customers

False

Life insurance is an example of a convenience product

False

Shopping product marketers usually distribute their products through many outlets to make them readily available to customers

False

The business analysis stage is the final step in the new product development process.

False ( commercialization is)

According to the text, the goal of any logistics system should be to maximize sales

False ( goal : provide targeted level of servuicenthe least cost)

A company or brand imagine should convey a product's distinctive benefits and positioning

True

Acquisition is one of the ways through which company obtains new products

True

Demographic factors are the most popular bases for segmenting customer groups.

True

From a producer's point of view, a greater number of levels in a supply chain means less control and greater channel complexity

True

Furniture is an example of a shopping product

True

In the context of new products development, new products include original products that a firm develops through its R&D efforts.

True

Most major new innovations are unsought until the consumer becomes aware of them through advertising.

True

The largest fastest growing market segments are generally the most attractive ones for smaller companies.

True

While designing a customer-driven marketing strategy, marketers are likely to divide the market into smaller segments.

True