MKTG 3650 Module 11

Firms that are able to effectively exploit their core competencies usually more easily achieve

ALL OF THE ABOVE: Increased revenues Competitive advantages Successful supply chain partnerships Economies of scale

Many domestic (US) shoppers are drawn to ___________ grocery stores for the rock-bottom prices even though they require their customers to endure several minor inconveniences.

Aldi

Which organization is poised to become America's third largest supermarket chain?

Aldi

Which of the following is the best example of a downstream business partner of marketing manufacturers such as Boeing or Airbus?

American Airlines

What firm offers the best example of a marketing organization that has created the core competencies of brand equity and economies of scales?

Apple

More often than not, supply chain intermediaries should be eliminated. The cost of each function that these intermediaries perform outweighs the value and solution they create.

Both statements are false

The presence of ________________ is an earned core competency that often leads to extreme pricing power.

Brand equity

The ever-present need to manage demand successfully is why supply chain mangers have moved from being _______________ to being _________________.

Customer-aware; customer-driven

A critical design decision that managers must always make inside supply chains is whether to ...

Design short or long supply chains

If car manufactures sold their vehicles directly to customers; like Tesla does, automotive supply chains would be shortened and car prices would:

Drop as much as 8%

The concept known as ___________________ allows manufacturers to specialize on making fewer products in far larger quantities.

Efficiency

What's the most important reason why firms (and their managers) should carefully choose their supply chain partners?

Failed relationships are extremely painful to exit.

The presence of switching costs makes it easier for customers to switch from old to new products, or for that matter, switch to from old to new supply chain partners.

False

The presence of ________________ ensure(s) that new problems - additional conflict - arise more quickly.

Grudges

The recent proliferation of _________________ is an example of an environmental trend that has changed how many consumers acquire their food.

Home Delivery

The number of rolls of toilet paper consumed in the Metroplex was discussed in order to illustrate:

How supply chains fulfill consumers' rights

Absent efficient ___________ supply chains cannot operate seamlessly.

Information flows

The most important flow that transpires between one partner firm and other partner firms inside supply chains is:

Information flows

The most important supply chain flow is:

Information flows

Logistical managerial processes primarily occur _______________ organizations while supply chain managerial processes occur ________________ firms?

Inside; between

The Catholic religion's supply chain relationships feature many more _______________ than does the Protestant religion's supply chain relationships.

Intermediaries

An Amazon warehouse, indeed any type of warehouse, illustrates a(n)

Intermediary

Every organization that operates between source firms and retailers inside supply chains can be described as a(n) ________ .

Intermediary

For-profit or not-for-profit organizations (including individuals such as agents) that play fundamental roles in facilitating, promoting, or encouraging B2B relationships between marketing organizations or B2C relationships between marketing organizations and end-use consumers are best described as:

Intermediary firms

Who said "No man is an island. Every man is a piece of a continent, a part of the main," a statement that illuminates the concept that humans need interconnectivity?

John Donne

The execution of _____________ processes are driven by the presence and reciprocal (back and forth) flows of information inside individual firms that are operating inside chains.

Logistical

____________ exist and operate as collections of independent organizations that interdependently partner to execute processes that organizations must fulfill before making their products or services can be made available for use by consumers.

Marketing Channels

Which item among the following factors or activities is most likely to help supply chain managers make accurate demand decisions?

Marketing research

The German grocery store chain called Aldi specializes in leveraging innovative supply chain design details in order to:

Maximize efficiency and speed

Aldi's reliance on the merchandising of private-label brands is winning over the patronage of which segment of consumers?

Millennials

The campfire metaphor was used to explain and justify the:

Need to partner and work cooperatively/collaboratively with each other.

___________________ does not necessarily need to change hands as raw materials, key components or finished good flow downstream through each level inside the supply chain.

Ownership

Which of the nine conflict management and resolution rules should remind managers to not fight about everything that bothers them when to manage supply chain conflict?

Pick battles carefully

________ is the normative belief that when promises are made they prove to be promises kept.

Shared trust

Supply chains and their management are __________________ and ________________.

Simple; indispensable

Successful supply chain relationships usually feature partners who remain committed to each other during both successful and challenging circumstances. The social norm described in the preceding sentence is called as .

Solidarity

The supply chain norm called ___________ is embodied in the sense that even when times are challenging, we are will work things out together.

Solidarity

What supply chain function entails creating right-sized product assortments in order that 1) customers can buy the quantities they seek to acquire and that 2) organizations can make the larger quantities they typically seek to manufacture?

Sorting

The term marketing channels fails to account for the role played by:

Source firms.

Supply chains begin with and end with .

Source firms/customers

. involves planning, implementing, and controlling the flow and storage of products, services, and related information from the point of origin to the point of consumption, with the end goal of satisfying customer needs

Supply chain management

The marketing activity called ________ involves planning, implementing, and controlling the flow and storage of products and services from their points of origin (source points) to their points of consumption.

Supply chain management

The modern marketing term ________________________ emerged directly from the historical concepts known as marketing channels.

Supply chains

Which statement best summarizes the major difference between supply chains and marketing channels?

Supply chains account for source firms

Well-managed supply chain relationships offer many marketing organizations their last and best chance to secure (achieve):

Sustainable competitive advantages

When _________ are bridged, the right products are made available to customer at the right time.

Time gaps

Conflict arises naturally inside supply chains. This statement is:

True

It is not only ethical but strategically appropriate to switch to new supply chain partners if other partners can be identified who can perform the function less expensively, more efficiently/effectively, or both.

True

Which company was first to introduce RFID tracking systems to keep track of the exact physical location of its packages?

Walmart

Who shared valuable insight about conflict within important relationships by writing "There is only one thing worse than fighting with allies, and that is fighting without them"?

Winston Churchill