MKTG 376
Starbucks' overall marketing strategy is based on ________
All four growth strategies (Diversification, market development, product development, penetration)
Which of the following market groups represents the greatest growth opportunities for marketers?
BRICS
When a company succeeds in creating more value for customers than its competitors do, what is the company enjoying?
Competitive advantage
Which of the following of Hofstede's dimensions of culture can be applied to acquiring money and goods, but also valuing relationships and concern for others?
Achievement/nurturing
Why must U.S. companies "go global"?
75% of world market potential is outside their home country.
Which of the following of Hofstede's dimensions of culture can be applied to gender differences in culture?
Achievement/nurturing
Which of the following is an example of a competitive advantage that a firm would have in a global industry?
A core competency with added customer value
A culture's sense of what is beautiful and what is not beautiful is a consideration of ________.
Aesthetics
There is a company that produces NKIE athletic shoes with the tagline "Juts Do It." This is an example of which of the following types of infringements?
Associative counterfeiting
________ is the first stage of Rogers' diffusion theory of an adoption process.
Awareness
As a consideration in categorizing economic systems, the commanding heights refers to which of the following?
The ownership and control status of industry sectors
Which of the following BEST defines the self-reference criterion?
The unconscious reference to one's own cultural values.
A ________ results when the outflow of money to pay for imports exceeds the inflow of money from the sale of exports.
Trade deficit
Which of the following dimensions of social value typology provide insight into the acceptance of products perceived as new or innovative?
Uncertainty avoidance
The rapid economic growth taking place in the emerging markets around the world is an example of which of these driving forces that affect market globalization and integration?
World economic trends
Which of the following bodies of the European Union would be most involved in the regulatory environment of Europe?
The European Commission
Which of the following organizations is striving to speak "as one voice" regarding political turmoil in the Middle East?
The GCC
What would be needed for NAFTA to become a Customs Union?
The establishment of common external tariffs
Which of the following is involved in the resolution of conflict between the U.S. and the EU over aerospace subsidies?
The Dispute Settlement Body (DSB)
Which of the following products would probably have the greatest environmental sensitivity if introduced into a new market?
Campbell's Soup
Which of the following is the number one trading partner of the United States?
Canada
In a ________ economic system, the state has broad powers to serve the public interest as it sees fit.
Centrally planned socialism
________ is the economic system where customers are free to purchase whatever is available, yet demand usually exceeds supply.
Centrally planned socialism
__________ has become key to facilitating commodities trading between Latin American countries and new markets like China and India.
Common Market of the South
The key difference between single-country market research and global market research is the importance of ________.
Comparability
The ________ makes the final decision on all EU regulatory laws.
Council of Ministers
Body adornment and competitive athletic sports are examples of which of the following?
Cultural universals
__________ includes both conscious and unconscious values, ideas, attitudes, and symbols that shape human behavior.
Culture
Which of the following steps in traditional market research is essential if the data is to be useful to marketers?
Data analysis
All of the following are examples of cultural aesthetics that are important for global marketers to consider both in China and abroad except ________.
Dietary customs
If a global firm chooses only to consider big data from a global market research firm like Nielsen without considering any additional information from human sources abroad, it is failing to consider information acquired through ________.
Direct sensory perception
Nielsen gathers transactional data of what consumers are purchasing in retail locations. This data would best be described as ________.
EPOS
Economic growth is measured by Gross Domestic Product (GDP) and reflects a nation's ________.
Economic activity
Which of the following is a common marketplace not only for goods but also for services and capital?
Economic union
Which of the following is the most fundamental change in the world economy since WWII?
Emergence of global markets
Germany's "feed-in tariff" incentives for solar power that were discussed in the video serve which primary purpose?
Encourage Germany to achieve a global competitive advantage
The video states that China is the third-largest country in the world and that local cultures and religions vary greatly. Companies doing business in China may need to consider __________________________, which recognizes country-specific economic, regulatory, technological, social, and cultural environmental conditions.
Environmental sensitivity
________ reflects the extent to which products must be adapted to the culture-specific needs of different national markets.
Environmental sensitivity
Managers are increasingly viewing the world as "one big marketplace" due to globalization and the interconnectedness of national economies. Of the possible management orientations, which would be counterintuitive to this mentality and result in an inability to see opportunities in other countries?
Ethnocentric orientation
Which of the following types of research analysis would be most useful to a multi-national organization to enhance comparability?
Etic analysis
When the Nielsen Company gathers information found on consumer blogging Websites, which step of the market research process is it conducting?
Examining data availability
Which of the following is NOT a major challenge to the NAFTA agreement?
Excessive external tariffs
Which of the following is most common in a low-context culture?
Explicit legal documentation
________ is a type of data analysis that can be used to transform large amounts of big data into manageable units.
Factor analysis
Which of the following explains why a 1-yen shift in the yen-dollar exchange rate can raise or lower Sony's annual operating profit by 8 billion yen?
Fluctuating currency values
Which of the following categories of products is considered one with high environmental sensitivity?
Food
________ management orientation views the entire world as a potential market.
Geocentric
What is the major trade challenge for Andean Community members?
High tariffs on imported goods
The video describes China's low tolerance for risk and the fact that decisions are made after reaching a consensus among groups at organizations at various levels. This represents which of the following pairings of Hofstede's cultural dimensions?
High uncertainty avoidance and collectivism
Which of the following BEST describes why information has become a competitive advantage?
Information is exchanged as part of customer transactions, much of which cuts across traditional product lines.
India is not one of the world's leading exporters. Which of the following has been detrimental to its ability to capitalize on global economic trade opportunities?
Infrastructure
Of the five adopter categories, which of the following would be the first to adopt a new idea or a new product?
Innovators
________ is the extent to which a firm's competitive marketing tactics in different parts of the world are interdependent.
Integration of competitive moves
Today, disputes arising between nations might be taken before the ________.
International Court of Justice
Which of the following defines the scope of International Law?
International Law pertains to property, trade, and immigration
Which of the following steps of the framework designed to reduce the distortion from self-reference criterion (SRC) is most critical?
Isolate the SRC influence and examine it carefully to see how it complicates the problem
Which of the following steps of the 4-step framework designed to reduce the distortion from self-reference criterion (SRC) is MOST critical?
Isolate the SRC influence to see how it complicates the problem
Which of the following business issues pertains to a court's authority to rule on issues outside of the nation's borders?
Jurisdiction
In a high-context cultural orientation, which of the following is of low importance?
Legal documents
Although China has a strong appreciation for tradition and its rich history of culture, it highly values enduring relationships and connections, referred to as guanxi in the video. It is also willing to exert patience in business deals and take time during negotiations, which demonstrates that China has a(n) ________.
Long-term orientation
According to Hofstede, a culture where people are open to new ideas and are willing to take risks is considered ________.
Low uncertainty avoidance
Which of the following categories of economic development is described as having considerable economic hardship and potential for disruption yet presents an interesting risk-reward trade-off?
Low-income countries
Which of the following dimensions of national culture would most likely prefer joint ventures rather than sole ownership?
Low-power-distance index
Based upon India's rapid economic development, which of the stages of market development does the country occupy?
Lower-middle-income country
________ is a term that refers to a system that provides a means for gathering, analyzing, classifying, storing, retrieving, and reporting relevant data.
Management information system (MIS)
Which of the following is the marketing activity that links the consumer, customer, and public to the marketer through information?
Market research
The U.S. government's most comprehensive source of world trade data is the________________.
National Trade Data Base (NTDB)
In 2014, the Russian Federation banned the import of many agricultural products from the European Union. This is considered which of the following restraining forces?
Nontariff barriers
Caterpillar Inc. entered into an agreement with the Indian government to build roads, operate those roads as toll-ways for a number of years, and then turn the roads over to India. This is an example of which of the following?
Planned nationalization
________ is a body of law that applies to disputes arising from commercial transactions between companies based in different nations.
Private international law
Worldwide preferences for certain consumer products, like food, are also contributing to a globalized marketplace. The global marketing strategy of the fast-food giant, McDonald's, includes variations on menu items in differing countries. This strategy is an example of ________.
Product adaptation
Which of the following is the major challenge to managing big data?
Redundant or irrelevant data
A company that focuses on the European Union as one market has which of the following orientations?
Regiocentric
In most cultures, __________is the basis of people's beliefs, attitudes, and values.
Religion
Which of Hofstede's dimensions of national culture examines how people value history and tradition?
Short-term orientation
The majority of the nations the WTO considers low-income are located in ________.
Sub-Saharan Africa
Which of these areas of Africa has the lowest average per capita income?
Sub-Saharan Africa
An American in Russia observes a business transaction being completed with payment in cash from a large briefcase. To the American, this appears to be possibly corrupt or fraudulent. Why?
The American's self-reference criterion (SRC)
Private ownership and a free enterprise economy are key to which of the Western Market Systems?
The Anglo-Saxon model
Mexico is all of the following EXPECT ________.
a high-income country
China's imposition of tariffs on rare earth exports qualifies as all of the following except ________.
an illegal government intervention
Global challengers in emerging markets excel at utilizing all of the following, except ________.
benefits of their high-income advanced economy
The video describes India as a "free market." Based upon the characteristics of the types of economic systems in differing regions of the world today, India's system would most likely be classified as ________.
both capitalist and socialist
Nielsen measures television-viewing habits through electronic devices to track the viewing behaviors over a period of time. Collecting data in this manner would be an example of a ________.
consumer panel
The ________ consists of various cultural segments interconnected through digital technology and global branding.
cosmopolitan culture
Government's limitation on economic activities of foreign firms involving repatriation of profits, quotas for hiring local nationals, and price controls is called ________.
creeping expropriation
When creating a global marketing plan, ________ reflects the extent to which the strategy must be adapted to culture-specific needs of the market.
environmental sensitivity
The greater a company's information intensity, the ________________________.
greater the traditional product and market boundaries shift
Government intervention of free trade and investment might serve all of the following objectives except ________.
higher living standards for all
A country might be willing to cede some of its sovereignty for ________.
increased national income from increased world trade
Global marketing causes a company to focus on ________.
its resources and competencies on global market opportunities and threats
China's ability to control Google's operations overseas when a censorship issue arose is an example of ________.
legal jurisdiction
A company with environmentally insensitive products requires ________.
less time determining the unique conditions of local markets
The greater the cultural difference between the home country and the new market, the greater the _______________.
need for product adaptation
All of the following are indicative of China's high-context cultural tendencies except ________.
people always say exactly what they mean
India's rapidly expanding service sector of educated workers represents more than half of the country's annual GDP, despite that less than one-third of the country is employed. This trend is indicative of the world economic trend that ________.
production has been decoupled from unemployment
The German agency providing the incentives for the green energy initiative, as well as the European Union, would be a part of the country's overall ________.
regulatory environment
In the context of global marketing, leverage is ________.
some type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country
The signing of the Maastricht Treaty set the stage for the creation of ________.
the European Central Bank and the Euro currency
In the United States, where patents are registered with the Federal Patent Office, the patent holder retains rights for ________.
the life of the patent even if the product is not produced or sold
