MKTG 376

Starbucks' overall marketing strategy is based on​ ________

All four growth strategies (Diversification, market development, product development, penetration)

Which of the following market groups represents the greatest growth opportunities for​ marketers?

BRICS

When a company succeeds in creating more value for customers than its competitors​ do, what is the company​ enjoying?

Competitive advantage

Which of the following of​ Hofstede's dimensions of culture can be applied to acquiring money and​ goods, but also valuing relationships and concern for​ others?

Achievement/nurturing

Why must U.S. companies​ "go global"?

75% of world market potential is outside their home country.

Which of the following of​ Hofstede's dimensions of culture can be applied to gender differences in​ culture?

Achievement/nurturing

Which of the following is an example of a competitive advantage that a firm would have in a global industry?

A core competency with added customer value

A​ culture's sense of what is beautiful and what is not beautiful is a consideration of​ ________.

Aesthetics

There is a company that produces NKIE athletic shoes with the tagline​ "Juts Do​ It." This is an example of which of the following types of​ infringements?

Associative counterfeiting

​________ is the first stage of​ Rogers' diffusion theory of an adoption process.

Awareness

As a consideration in categorizing economic​ systems, the commanding heights refers to which of the​ following?

The ownership and control status of industry sectors

Which of the following BEST defines the​ self-reference criterion?

The unconscious reference to​ one's own cultural values.

A​ ________ results when the outflow of money to pay for imports exceeds the inflow of money from the sale of exports.

Trade deficit

Which of the following dimensions of social value typology provide insight into the acceptance of products perceived as new or​ innovative?

Uncertainty avoidance

The rapid economic growth taking place in the emerging markets around the world is an example of which of these driving forces that affect market globalization and integration?

World economic trends

Which of the following bodies of the European Union would be most involved in the regulatory environment of​ Europe?

The European Commission

Which of the following organizations is striving to speak​ "as one​ voice" regarding political turmoil in the Middle​ East?

The GCC

What would be needed for NAFTA to become a Customs​ Union?

The establishment of common external tariffs

Which of the following is involved in the resolution of conflict between the U.S. and the EU over aerospace​ subsidies?

The Dispute Settlement Body (DSB)

Which of the following products would probably have the greatest environmental sensitivity if introduced into a new​ market?

Campbell's Soup

Which of the following is the number one trading partner of the United​ States?

Canada

In a​ ________ economic​ system, the state has broad powers to serve the public interest as it sees fit.

Centrally planned socialism

​________ is the economic system where customers are free to purchase whatever is​ available, yet demand usually exceeds supply.

Centrally planned socialism

​__________ has become key to facilitating commodities trading between Latin American countries and new markets like China and India.

Common Market of the South

The key difference between​ single-country market research and global market research is the importance of​ ________.

Comparability

The​ ________ makes the final decision on all EU regulatory laws.

Council of Ministers

Body adornment and competitive athletic sports are examples of which of the​ following?

Cultural universals

​__________ includes both conscious and unconscious​ values, ideas,​ attitudes, and symbols that shape human behavior.

Culture

Which of the following steps in traditional market research is essential if the data is to be useful to marketers?

Data analysis

All of the following are examples of cultural aesthetics that are important for global marketers to consider both in China and abroad except ________.

Dietary customs

If a global firm chooses only to consider big data from a global market research firm like Nielsen without considering any additional information from human sources abroad, it is failing to consider information acquired through ________.

Direct sensory perception

Nielsen gathers transactional data of what consumers are purchasing in retail locations. This data would best be described as ________.

EPOS

Economic growth is measured by Gross Domestic Product​ (GDP) and reflects a​ nation's ________.

Economic activity

Which of the following is a common marketplace not only for goods but also for services and​ capital?

Economic union

Which of the following is the most fundamental change in the world economy since​ WWII?

Emergence of global markets

Germany's "feed-in tariff" incentives for solar power that were discussed in the video serve which primary purpose?

Encourage Germany to achieve a global competitive advantage

The video states that China is the third-largest country in the world and that local cultures and religions vary greatly. Companies doing business in China may need to consider __________________________, which recognizes country-specific economic, regulatory, technological, social, and cultural environmental conditions.

Environmental sensitivity

​________ reflects the extent to which products must be adapted to the​ culture-specific needs of different national markets.

Environmental sensitivity

Managers are increasingly viewing the world as "one big marketplace" due to globalization and the interconnectedness of national economies. Of the possible management orientations, which would be counterintuitive to this mentality and result in an inability to see opportunities in other countries?

Ethnocentric orientation

Which of the following types of research analysis would be most useful to a​ multi-national organization to enhance​ comparability?

Etic analysis

When the Nielsen Company gathers information found on consumer blogging Websites, which step of the market research process is it conducting?

Examining data availability

Which of the following is NOT a major challenge to the NAFTA​ agreement?

Excessive external tariffs

Which of the following is most common in a​ low-context culture?

Explicit legal documentation

​________ is a type of data analysis that can be used to transform large amounts of big data into manageable units.

Factor analysis

Which of the following explains why a​ 1-yen shift in the​ yen-dollar exchange rate can raise or lower​ Sony's annual operating profit by 8 billion​ yen?

Fluctuating currency values

Which of the following categories of products is considered one with high environmental​ sensitivity?

Food

________ management orientation views the entire world as a potential market.

Geocentric

What is the major trade challenge for Andean Community​ members?

High tariffs on imported goods

The video describes China's low tolerance for risk and the fact that decisions are made after reaching a consensus among groups at organizations at various levels. This represents which of the following pairings of Hofstede's cultural dimensions?

High uncertainty avoidance and collectivism

Which of the following BEST describes why information has become a competitive​ advantage?

Information is exchanged as part of customer​ transactions, much of which cuts across traditional product lines.

India is not one of the world's leading exporters. Which of the following has been detrimental to its ability to capitalize on global economic trade opportunities?

Infrastructure

Of the five adopter​ categories, which of the following would be the first to adopt a new idea or a new​ product?

Innovators

​________ is the extent to which a​ firm's competitive marketing tactics in different parts of the world are interdependent.

Integration of competitive moves

​Today, disputes arising between nations might be taken before the​ ________.

International Court of Justice

Which of the following defines the scope of International​ Law?

International Law pertains to​ property, trade, and immigration

Which of the following steps of the framework designed to reduce the distortion from​ self-reference criterion​ (SRC) is most​ critical?

Isolate the SRC influence and examine it carefully to see how it complicates the problem

Which of the following steps of the​ 4-step framework designed to reduce the distortion from​ self-reference criterion​ (SRC) is MOST​ critical?

Isolate the SRC influence to see how it complicates the problem

Which of the following business issues pertains to a​ court's authority to rule on issues outside of the​ nation's borders?

Jurisdiction

In a​ high-context cultural​ orientation, which of the following is of low​ importance?

Legal documents

Although China has a strong appreciation for tradition and its rich history of culture, it highly values enduring relationships and connections, referred to as guanxi in the video. It is also willing to exert patience in business deals and take time during negotiations, which demonstrates that China has a(n) ________.

Long-term orientation

According to​ Hofstede, a culture where people are open to new ideas and are willing to take risks is considered​ ________.

Low uncertainty avoidance

Which of the following categories of economic development is described as having considerable economic hardship and potential for disruption yet presents an interesting​ risk-reward trade-off?

Low-income countries

Which of the following dimensions of national culture would most likely prefer joint ventures rather than sole​ ownership?

Low-power-distance index

Based upon India's rapid economic development, which of the stages of market development does the country occupy?

Lower-middle-income country

​________ is a term that refers to a system that provides a means for​ gathering, analyzing,​ classifying, storing,​ retrieving, and reporting relevant data.

Management information system (MIS)

Which of the following is the marketing activity that links the​ consumer, customer, and public to the marketer through​ information?

Market research

The U.S.​ government's most comprehensive source of world trade data is​ the________________.

National Trade Data Base (NTDB)

In​ 2014, the Russian Federation banned the import of many agricultural products from the European Union. This is considered which of the following restraining​ forces?

Nontariff barriers

Caterpillar Inc. entered into an agreement with the Indian government to build​ roads, operate those roads as​ toll-ways for a number of​ years, and then turn the roads over to India. This is an example of which of the​ following?

Planned nationalization

​________ is a body of law that applies to disputes arising from commercial transactions between companies based in different nations.

Private international law

Worldwide preferences for certain consumer products, like food, are also contributing to a globalized marketplace. The global marketing strategy of the fast-food giant, McDonald's, includes variations on menu items in differing countries. This strategy is an example of ________.

Product adaptation

Which of the following is the major challenge to managing big​ data?

Redundant or irrelevant data

A company that focuses on the European Union as one market has which of the following​ orientations?

Regiocentric

In most​ cultures, __________is the basis of​ people's beliefs,​ attitudes, and values.

Religion

Which of​ Hofstede's dimensions of national culture examines how people value history and​ tradition?

Short-term orientation

The majority of the nations the WTO considers​ low-income are located in​ ________.

Sub-Saharan Africa

Which of these areas of Africa has the lowest average per capita​ income?

Sub-Saharan Africa

An American in Russia observes a business transaction being completed with payment in cash from a large briefcase. To the​ American, this appears to be possibly corrupt or fraudulent.​ Why?

The American's self-reference criterion (SRC)

Private ownership and a free enterprise economy are key to which of the Western Market​ Systems?

The Anglo-Saxon model

Mexico is all of the following EXPECT ________.

a high-income country

China's imposition of tariffs on rare earth exports qualifies as all of the following except ________.

an illegal government intervention

Global challengers in emerging markets excel at utilizing all of the following, except ________.

benefits of their high-income advanced economy

The video describes India as a "free market." Based upon the characteristics of the types of economic systems in differing regions of the world today, India's system would most likely be classified as ________.

both capitalist and socialist

Nielsen measures television-viewing habits through electronic devices to track the viewing behaviors over a period of time. Collecting data in this manner would be an example of a ________.

consumer panel

The​ ________ consists of various cultural segments interconnected through digital technology and global branding.

cosmopolitan culture

​Government's limitation on economic activities of foreign firms involving repatriation of​ profits, quotas for hiring local​ nationals, and price controls is called​ ________.

creeping expropriation

When creating a global marketing​ plan, ________ reflects the extent to which the strategy must be adapted to​ culture-specific needs of the market.

environmental sensitivity

The greater a​ company's information​ intensity, the​ ________________________.

greater the traditional product and market boundaries shift

Government intervention of free trade and investment might serve all of the following objectives except ________.

higher living standards for all

A country might be willing to cede some of its sovereignty for​ ________.

increased national income from increased world trade

Global marketing causes a company to focus on​ ________.

its resources and competencies on global market opportunities and threats

China's ability to control Google's operations overseas when a censorship issue arose is an example of ________.

legal jurisdiction

A company with environmentally insensitive products requires​ ________.

less time determining the unique conditions of local markets

The greater the cultural difference between the home country and the new​ market, the greater the​ _______________.

need for product adaptation

All of the following are indicative of China's high-context cultural tendencies except ________.

people always say exactly what they mean

India's rapidly expanding service sector of educated workers represents more than half of the country's annual GDP, despite that less than one-third of the country is employed. This trend is indicative of the world economic trend that ________.

production has been decoupled from unemployment

The German agency providing the incentives for the green energy initiative, as well as the European Union, would be a part of the country's overall ________.

regulatory environment

In the context of global​ marketing, leverage is​ ________.

some type of advantage that a company enjoys by virtue of the fact that it has experience in more than one country

The signing of the Maastricht Treaty set the stage for the creation of​ ________.

the European Central Bank and the Euro currency

In the United​ States, where patents are registered with the Federal Patent​ Office, the patent holder retains rights for​ ________.

the life of the patent even if the product is not produced or sold