MKTG 445 - Chapter 9 Yim
What did Anheuser-Busch find was critical to success in the Japanese market?
Access to distribution
Considering a licensee is typically a local business, what is the main benefit of a licensing agreement?
Avoidance of barriers for foreign companies doing business
Which of the following is credited with being the driving force behind South Korea's economic growth between 1960 and 1990?
Chaebol
Which of the following refers to a method of guarding against unintended transfers of technology in a GSP?
Collaboration section
Which of the following market expansion strategies involves targeting a limited number of customer segments in a few countries?
Country and market concentration
Which of the following market expansion strategies best serves the global, multi-business company?
Country and market diversification
Which of the following market expansion strategies is used by most global or transnational companies?
Country and market diversification
Which of the following market expansion strategies could be used for an American company wanting to diversify within the United States rather than going global?
Country concentration and market diversification
Which of the following market expansion strategies is the strategy of the well-managed business that serves a distinct need and customer category?
Country diversification and market concentration
Harley-Davidson has assembly plants in India and Brazil and plans to open one in Thailand and will continue to target, on a global basis, "old guys" who want to hit the open road. This is what type of expansion strategy?
Country diversification and market concentration
Which of the following is a general term that refers to capital that flows out of the home country as companies invest in plants, equipment, and other assets?
Foreign direct investment (FDI)
Which of the following has the greatest appeal to local entrepreneurs who are anxious to learn and apply Western-style marketing techniques?
Franchising
Which of the following terms refer to the startup of new operations?
Greenfield investment
Which of the following terms refers to the startup of new operations?
Greenfield investment
Which of the following is NOT one of the attributes necessary for the success of a GSP?
Harmony
Toyota is the largest single firm in Japan. Toyota is primarily an automobile manufacturer but controls many companies in their supply chain. Which type of cooperative strategy does this represent?
Keiretsu
________ represents a special category of cooperative strategy in Japan that has been described as "a fighting clan in which business families join together to vie for market share."
Keiretsu
________ represents a special category of cooperative strategy that has been described as "a fighting clan in which business families join together to vie for market share."
Keiretsu
When forming a global strategic partnership (GSP), which of the following factors is considered critically important?
Learning from partners
________ is defined as a contractual arrangement whereby one company makes a legally protected asset available to another company in exchange for some form of compensation.
Licensing
Of the key attributes of a global strategic partnership, which of the following reflects the potentially divisive issues created by different management styles?
Management
For the home company, which of the following is one of the goals of a global strategic partnership (GSP)?
Market access
Which of the following is a major problem in connection with joint ventures in developing countries such as Russia?
Outdated regulatory and legal systems
Which of the following is a major problem in connection with joint ventures in developing countries?
Outdated regulatory and legal systems
Which of the following companies was formed as a direct result of a government industrial policy in the United States?
Sematech
Which of the following is a U.S. technology alliance created to keep the U.S. chip-industry from losing market share to Japan?
Sematech
For a home company entering developing countries like Russia, which of the following is NOT one of the challenges?
Successful entry into large markets
Why are South Koreans concerned about chaebol?
The amount of economic power it wields
Which of the following is a potential disadvantage to licensing?
The licensee can, potentially, become a strong competitor
Which of the following best describes American businesses' major concern with Japanese-affiliated manufacturing in the U.S.?
The majority of suppliers are members of keiretsu, not American companies.
Benefits of a joint venture entry strategy include sharing of risk, a good way to learn about a new market environment, and ________.
allowing partners to achieve synergy
In South Korea, a group of companies centered on a central holding company and dominated by a founding family is a ________.
chaebol
One of the risks of forming a global strategic partnership (GSP) is that although partners are pursuing mutual goals in some areas, they are potentially ________.
competitors in other areas
A(n) ________ is a grouping of firms in different industries and countries held together by common goals that encourage them to act as a single firm.
relationship enterprise
One of the key advantages to licensing as a market-entry strategy is ____________________.
the speed of diffusion of the new product or technology
