mktg ch 15

In a simple economy of five producers and five consumers, there would be ___ transactions possible without an intermediary and ___ transactions possible with one intermediary.

25; 10

When three buyers purchase the products of three producers, nine transactions are required. If one intermediary serves both producers and buyers, the number of possible transactions is

6

The marketing channel of producer to retailer to consumer is most likely to be used by producers of which of the following products?

Automobiles

Where do supply chains start?

Customers

Which of the following is the most commonly used channel for distributing business products?

Producer, organizational buyers

Large retailers such as JC Penney's and Target are most likely to participate in which of the following channels?

Producer, retailers, consumers

Manufacturers of convenience products such as chewing gum reach customers through thousands of retailers. What marketing channel are these manufacturers most likely to use?

Producer, wholesalers, retailers, consumers

National distributed consumer convenience products are most likely distribute through which of the following channels?

Producer, wholesalers, retailers, consumers

A channel that includes both a manufacturers' agent an industrial distributor is appropriate under which of the following circumstances?

When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

Customers who purchase computer laptops from manufacturer websites are acquiring products though

a direct-marketing channel

A producer is not likely to receive ___ from an industrial distributor.

aggressive promotion of its brand

The supply chain includes

all entities that facilitate product distribution

The Home Depot is trying to reduce transportation, information management, and admin costs. To accomplish this goal, channel members need to

cooperate and accommodate one another's needs

All members of the supply chain should determine their position in the chain, identify their partners and their roles, and establish partnerships whose focus is

customer relationships

The driving force behind marketing channel decisions should be

customer satisfaction

Select Comfort, a producer of adjustable air mattresses, sells most of its products through direct mail sales and internet sales. This channel would be classified as

direct-marketing

Many producers selling on the Internet are using

direct-marketing channels

A channel of distribution is defined as a group of individuals and organizations that

directs the flow of products from producers to customers.

Organizational buyers are especially partial to direct marketing channels when

expensive and/or complete equipment is involved.

Most marketing channels have marketing intermediaries. A marketing intermediary's role is to

link producers to other middlemen or to consumers

If Nokia decides to make changes in its marketing channels, the strategic significance is that channel decisions are

long-term commitments

A group of organizations and individuals that directs the flow of products from producers to the ultimate consumers is called a

marketing channel

Eliminating a wholesaler from a marketing channel will

not eliminate the functions performed by that wholesaler

Marketing channels create three types of utility for consumers including

place, time, and possession

Consumers receive the benefits of place utility when

products are available in locations where consumers want to buy them

Without wholesalers and other intermediaries,

products would likely be more expensive due to the use of less efficient channel members

After direct-marketing, the next slightly longer marketing channel adds a

retailer

When Sophie buys organic produce for her household using a channel with one intermediary, that intermediary is classified as a

retailer

Long-term partnerships among channel members working together to reduce inefficiencies, costs, and redundancies in the entire marketing channel is called

supply chain management

Walmart is working with its suppliers, using tools such as electronic billing, purchase order verification, and bar code technology, to integrate data used to improve overall performance. This is an example of

supply chain management

Possession utility is best described as

the customer having access to the product to use now or store and use later

Channel decisions are important to marketers mostly because

they involve long-term commitments and affect customer accessibility

Having products available when the customer wants them is called

time utility

Which of the following is an advantage of using an industrial distributor?

They help reduce a producer's financial burdens by extending credit to customers.

What links producers to consumers through the purchase and reselling of products or contractual agreements?

marketing intermediaries

Steelcase, Inc. markets furniture directly to businesses. This is an example of a ___ channel.

producer-to-business buyer