MKTG3150 CH2

Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of? Question 3 options: 1) nonverbal communications 2) natural resources 3) economic conditions 4) exchange rates 5) all of the above

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Question 18 Unsaved Trademarks Question 18 options: 1) for the most part need to be established on a country-by-country basis. 2) can be established globally. 3) were a legal concern in the past but with the rise of globalization are no longer an issue. 4) represent an aspect power-distance in global marketing efforts. 5) all of the above.

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Using one marketing strategy across various cultures is referred to as _____. Question 24 options: 1) standardization 2) optimization 3) cross-culturalization 4) marketing imperialism 5) cross-fertilization

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Question 14 Unsaved _____ refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society. Question 14 options: 1) Cooperation 2) Power distance 3) Collectivism 4) Individualism 5) Status

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Question 15 Unsaved Marie has purchased a brand that she has purchased before. However, the first time she used this brand, the product failed and she was dissatisfied. Unfortunately, the second time she purchased this brand, the same thing happened. She's frustrated and wants her money back, but she doesn't feel as though she has any control over this situation. She's decided that she just needs to accept this poor quality and not expect so much from the next product she purchases. Marie can be described as a(n) ______. Question 15 options: 1) individualist 2) fatalist 3) collectivist 4) cooperativist 5) other-oriented consumer

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The nearness that others can come to you in various situations without your feeling uncomfortable is known as _____. Question 12 options: 1) intimate space 2) personal space 3) sphere of influence 4) range of interaction 5) interaction space

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Which of the following statements is TRUE regarding culture? Question 21 options: 1) Culture is a relatively simple concept. 2) Culture is acquired. 3) Culture often provides detailed prescriptions for appropriate behavior. 4) The nature of cultural influences is such that we are consciously aware of them. 5) All of the above are true.

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Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility? Question 20 options: 1) global citizens 2) global dreamers 3) antiglobals 4) global agnostics 5) global trendsetters

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With respect to demographics, which of the following refers to the number of individuals in a society? Question 25 options: 1) distribution 2) size 3) structure 4) dispersion 5) concentration

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describes a population in terms of its size, structure, and distribution. Question 11 options: 1) Economics 2) Demographics 3) Psychographics 4) Geographics 5) Lifestyles

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In which country is the concept of guanxi, which involves personal relationships, an important consideration? Question 13 options: 1) United States 2) Canada 3) China 4) India 5) Saudi Arabia

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Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study _____. 1) laws 2) religions 3) cultural values 4) sanctions 5) edicts

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Robert is 15 years old and has recently moved to a new town and therefore, a new high school. He was trying to get accepted by a group of kids that he wanted to be friends with. When they asked him to attend a party over the weekend, he said he'd have to ask his parents for permission. This group of students laughed at him and called him a "momma's boy" and told him he can't be one of them because they don't ask parents for permission, they just do what they want. This social disapproval of Robert's behavior is an example of a(n) _____. Question 7 options: 1) norm 2) violation 3) sanction 4) precept 5) edict

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Which of the following statements regarding the masculine/feminine value is FALSE? Question 17 options: 1) Basically, we live in a masculine-oriented world. 2) The roles of women are changing and expanding throughout much of the world. 3) Women in South Korea frequently participate more in sports and exercise than men. 4) Many Japanese women feel guilty preparing frozen vegetables in a microwave rather than preparing fresh vegetables. 5) Traditional and modern segments with regard to this value exist simultaneously in many cultures, so marketers must adapt not only across but within cultures.

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is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society. Question 19 options: 1) Reference group 2) Government 3) Culture 4) Authority 5) Gestalt

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Question 10 Unsaved Jake is in the market for a new car. He's looking at brands such as Mercedes, Lexus, and BMW because he feels they tell other people that he's successful in life. This is an illustration of which value? Question 10 options: 1) collectivism 2) youth 3) masculine 4) individualism 5) active

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What are the two major ways time varies between cultures? Question 4 options: 1) primary and secondary 2) work and leisure 3) family and personal 4) monochronic and polychronic 5) perspective and interpretation

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Which of the following statements is FALSE regarding youth and age? 1) Mature spokespersons would tend to be more successful in Asian cultures because they have traditionally valued the wisdom that comes with age. 2) Arab countries are becoming increasingly youth oriented. 3) American society is youth oriented. 4) Children in all countries have a significant influence on purchases. 5) China's policy of limiting families to one child has produced a strong focus on the child.

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_____ are widely held beliefs that affirm what is desirable. Question 23 options: 1) Laws 2) Religions 3) Edicts 4) Cultural values 5) Sanctions

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is based on the cost of a standard market basket of products bought in each country. Question 5 options: 1) Adjusted gross income (AGI) 2) Gross domestic product (GDP) 3) Per capita income (PCI) 4) Purchasing power parity (PPP) 5) Cross-cultural purchasing power (CPP) Purchasing power parity (PPP) is based on the cost of a standard market basket of products bought in each country.

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Question 16 Unsaved Which of the following is considered a symbol that has varying meaning across cultures? Question 16 options: 1) colors 2) animals 3) numbers 4) music 5) all of the above

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Question 9 Unsaved In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and they expect others to do so as well. Which aspect of culture best explains this behavior? Question 9 options: 1) Culture is a simple concept. 2) Culture is something one is born with. 3) Culture is unique to each individual in a society. 4) Culture is time-bound. 5) Culture is acquired, that is, it is learned.

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Which of the following is a cultural factor that affects consumer behavior and marketing strategy? Question 2 options: 1) demographics 2) values 3) language 4) nonverbal communications 5) all of the above

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Which type of materialism is the acquisition of things to enable one to do something? Question 22 options: 1) primary 2) secondary 3) terminal 4) means-end 5) instrumental

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Culture

defined as the complex whole that includes knowledge, beliefs, art, law, morals, customs, and any other capabilities acquired by humans as members of society. It includes almost everything that influences an individual's thought processes and behaviors