MKTG445_QUIZ12

A French winery packs its wine in a 40-foot container that is trucked to a port and then loaded onto an ocean-going vessel. This is an example of: A) "cherry picking" a product. B) intermodal transportation. C) containerization. D) inventory control. E) hypermarketing.

B

Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except: A) time utility. B) price utility. C) form utility. D) information utility. E) place utility.

B

When a company uses intermodal or multimodal transportation, it is: A) shipping via more than one railroad line. B) using the services of both UPS and FedEx. C) using different size containers for shipment. D) using land and water shipping. E) using multiple channels.

D

Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets? A) All of the above are appropriate guidelines. B) Treat local distributors as long-term partners. C) Select distributors; don't let them select you. D) Give local distributors control over marketing strategy. E) Look for distributors capable of developing markets.

D

The entry global retailing market expansion strategies include all of the following except: A) franchise. B) chain acquisition. C) joint ventures. D) organic. E) departmental stores.

E

Which of the following most accurately describes the relative length of consumer and industrial distribution channels? A) Both consumer and industrial channels tend to be long (consist of several intermediaries). B) Industrial channels tend to be longer (consist of more intermediaries) than consumer channels. C) Consumer channels tend to be shorter (consist of few intermediaries) than the industrial channels. D) Both consumer and industrial channels tend to be short (consist of few intermediaries). E) Consumer channels tend to be longer (consist of more intermediaries) than industrial channels.

E

If a commodity raw material comes from Africa, gets refined in Asia, then shipped to South America for finishing, and finally transported to the Middle East and then sold around the world—this represents a similar process used for products marketed by: A) IKEA. B) Caterpillar. C) Sears. D) McDonald's. E) Exxon.

A

In less-developed countries the most important channel of distribution is: A) public marketplaces. B) retail stores. C) pyramid schemes. D) door to door. E) wholesale marketplaces.

A

Some wine importers insist on shipping their wines in refrigerated containers to protect the wines from being damaged by high temperatures. Such importers are creating which kind of utility? A) form utility B) time utility C) worker utility D) information utility E) place utility

A

When Walmart stores first expanded into Mexico, management established a joint venture with the country's largest retailer. Judging by the approach Walmart used, management must have viewed Mexico as: A) culturally distant and difficult to enter. B) culturally close and easy to enter. C) culturally distant and easy to enter. D) culturally close and difficult to enter. E) culturally difficult and easy to enter.

A

"Organized retail" is a term used to describe: A) supermarkets. B) modern chain stores. C) grocery stores. D) hypermarkets. E) local retail chains.

B

Saks Fifth Avenue has ________ stores in the Middle East. A) organic B) licensed C) franchise D) joint venture E) own-label focus

B

When companies adopt "indirect involvement" channel they have all of the following activities except: A) utilize independent agents. B) establish their own sales force. C) utilize those who have network of stores. D) utilize retailers. E) use distributors.

B

Which of the following is an appropriate guideline for companies selecting independent distributors in international markets? A) Treat local distributors as long-term partners. B) All of the above are appropriate guidelines. C) Maintain control over marketing strategy from day one. D) Select distributors; don't let them select you. E) Look for distributors capable of developing markets.

B

Which of the following transportation modes ranks lowest in capability? A) truck B) air C) railroad D) Internet E) water

B

Channel decisions are important because: A) commitments are flexible. B) relationships change with time. C) it is expensive to terminate. D) local laws do not protect agreements. E) issues can be solved by arbitration.

C

Departmentalized, single-story retail establishments that offer food and nonfood items, mostly on a self- service basis are called: A) Convenience stores. B) Specialty retailers. C) Supermarkets. D) Discount retailers. E) Hyper markets.

C

Which approach to retail expansion is most appropriate when targeting a country that management considers both culturally close and easy to enter? A) own-label focus B) chain acquisition C) franchise D) organic growth E) joint venture

C

A freighter loaded with 40-foot shipping containers leaves a port in Europe and sails to New York, where the containers are transferred to railroad cars and transported to the West coast. At the port of San Francisco, the containers are loaded onto another freighter bound for Japan. The term that best describes this situation is: A) inventory management. B) containerization. C) greenfield investment. D) intermodal transportation. E) hypermarketing.

D

Inventory management is: A) managing physical distribution of products. B) determining what type of warehouse to manage. C) establishing an inventory channel. D) ensuring cost control. E) purchasing products.

D

Order processing, warehousing, and inventory management are all functions pertaining to: A) chain acquisition. B) a polycentric orientation. C) sales promotion. D) physical distribution and logistics. E) personal selling.

D

Peer-to-peer (p-to-p) marketing uses distribution channels through: A) business-to-consumers. B) business-to-business. C) door-to-door. D) electronic commerce. E) manufacturer-to-wholesalers.

D

When British entrepreneur Richard Branson established the first Virgin Megastore in France, he invested a great deal of money to develop a retail space on the famous Champs-Elysées. Judging by the approach Branson used, he and his management team must have viewed France as: A) culturally difficult and easy to enter. B) culturally distant and difficult to enter. C) culturally distant and easy to enter. D) culturally close and easy to enter. E) culturally close and difficult to enter.

D

When British entrepreneur Richard Branson established the first Virgin Megastore in Japan, he established a joint venture with the Marui retailing chain. Judging by the approach Branson used, he and his management team must have viewed Japan as: A) culturally close and easy to enter. B) culturally close and difficult to enter. C) culturally distant and easy to enter. D) culturally distant and difficult to enter. E) culturally difficult and easy to enter.

D

"Containerization" refers to a company's: A) use of standard-sized shipping boxes that can be transported in various ways. B) use of refrigerated warehouses for perishable products. C) use of computer technology to keep a lid on ("contain") distribution costs. D) method of shipment by using oval size steel containers to fit different commodities. E) designing attractive product packaging that will help a product "sell itself."

E

An important new tool for inventory management is: A) VUCA. B) LEGO. C) EPOS. D) ODW. E) RFID.

E

By definition, ________ feature a narrow but deep merchandise mix and high levels of service. A) department stores B) convenience stores C) discount stores D) supermarkets E) specialty retailers

E

Physical distribution and logistics are concerned with all but one of the following: A) inventory management. B) transportation. C) warehousing. D) order processing. E) designing in-store displays.

E