MMC3703 Exam 2
Cam Newton situation
- "It's funny to hear a female talk about routes" - Didn't apologize in person - Later posted a video apology, not specific to the reporter, more generalized sorry
Media Issue 2: Press Conference
- "Reporters" asking questions/crisis management - Reaction when they said Paterno is removed, public/reporters stunned and upset. Mad that they did it over the phone as well, emotionally charged
Olympic Issue 1: Live vs Prime Time
- #NBCFail: if they're going to run on tape delay due to time zone difference, say so and don't pretend their live - Time difference, what do you do?: Air live, wait for prime time, multi-channels/platforms, all events streamed live online (no context), NBC chooses what to air on TV live, save for prime time - Why prime time?: NBC says when most viewers can watch, where bulk of advertising dollars are (no events live in London during US prime time) - Ratings: opening ceremony (not aired live) drew >40 million (most ever for opening ceremony); down in 2016, 1st 3 days averaged 36 million (biggest for 1st wknd in history), Compromise? Air big events live on TV and replay @ night
Current Event
- *"Giants having worst week than Harvey Weinstein" - on live tv said by Al Michaels (he later apologized); spoke before thinking, we place huge emphasis on unique phrasing, sayings especially on live TV but this kind of crossed the line (lapse in judgment)*
Current Events
- *Brent Musburger is not a fan of Tony Romo tipping plays before snaps: Romo got a lot of hype, Musburger says let plays develop, happen and then analyze it afterwards. Don't run plays for fans they want to watch it not hear it* - Sports Illustrated - "A Nation Divided Sports United" issue. People complained Kaepernick was not on cover but SI people said physically he's not but his presence is. - Rick Pitino - Out at Louisville... Amid NCAA Scandal (fraud and bribery amongst mens bball team)
*EXAM QUESTIONS FROM KELLY AND NIKKO*
- *What was the tweet Nikko had to delete? Thanks @Browns* - *What did Kelly Price want to do after hearing Cam Newton's response? Slap him*
*EXAM QUESTIONS*
- *What's the name of Sandusky's memoir? Touched* - *Where did Jeff Darlington go on day of firing? Paterno's house* - *Who interviewed Sandusky? Bob Costas*
Penn State Timeline
- 1977: Jerry Sandusky establishes foster home to help troubled boys - 1998: Victim #6 returns home with wet hair after outing with Sandusky, tells mom he took a shower w/him. Boy's mom contacts univ. police, triggering investigation - 1998: University VP informed, "Is this the opening of Pandora's box?" and "are there other children?" - 1998: Mother and Sandusky talk, Sandusky reportedly says "I wish I were dead." He tells investigators he won't shower w/boys anymore. Police hold off. - 1999: Sandusky retires. - 2000: Janitor tells co-workers and supervisor he saw Sandusky in sexual activity w/boy in shower. Didn't say anything so he wouldn't lose his job. - 2001: Grad assistant Mike McQueary sees Sandusky sexually assaulting 10-yr-old boy - 2001: McQueary meets w/Paterno. Paterno said he didn't know extent, Sandusky's keys were taken away and he was banned from bringing kids to facilities. Paterno doesn't report incident. - 2010-2011: McQueary, victims testify to grand jury - March 2011: 1st story breaks - November 2011: Investigation into Sandusky becomes public (accused of inappropriate advances on 8 boys from 1994 to 2009); national media begins coverage *TOOK 6 MONTHS FOR NATIONAL COVERAGE TO ACTUALLY HAPPEN FROM 1ST STORY* - Nov. 6th 2011: AD and VP overseeing police, vacate posts - Nov. 9th 2011: Paterno announces he'll retire - 9hrs later, Board of Trustees fire Paterno and PSU Pres. - Nov 11-13: McQueary on admin leave, leader of Second Mile (foster home started by Sandusky) resigns - Nov 14: Sandusky interviewed by Bob Costas - Dec 7: Sandusky arrested, charged with abusing 2 more boys - Jan 14 2012: Paterno talks in story published in Washington Post, shifts blame away from him - Jan 22 2012: Paterno dies of effects of lung cancer - June 22: Jury finds Sandusky guilty of *45* counts of sexual abuse - July 12: Freeh's Report - 430 interviews, 3.5 million emails, officials worked to cover it up - July 23: NCAA fines PSU and 4 year ban of postseason for football (wins vacated), later reduced penalties - Oct 9: Sandusky sentenced to 30 years in prison - Recent: Officials serving jail time, McQueary awarded $7.5 million - now writing memoir, estimates are that scandal cost PSU $273 million, Joe Paterno may have known of earlier Sandusky abuse claim (Sept 11, 2017 CNN)
Olympic Issue 3: Taking Sides (no cheering in the press box)
- British broadcasters stood and applauded after heptathlon - Mongolian journalists danced in aisles of bleachers when judo won in round 32 - USA only one to be unbias when reporting - Lolo Jones in Olympics: NYTimes columnist made Kournikova references, rebuttal on Today Show
Issues in Rio Olympics
- Coverage of conditions vs coverage of games/athletes - Hungarian swimmer's husband cheering wife on to win: commentator said "and there's the man responsible for performance"; gave all Hosszu's WR swim credit to her coach/Husband; commentator later said "with live tv, there are often times you look back and wished you had said things differently. It is impossible to tell Katinka's story accurately without giving appropriate credit to Shane, and that's what I was trying to do" - Lilly King vs Efimora = finger wag (Efimora caught using drugs but still allowed to race), King won - 2016: Lochte Olympics: 10 month ban for Lochte after Rio scandal; Lochte "gunpoint" story claim vs coverage of games/athletes; Billy Bush interviewed Lochte about what happened; Al Roker vs Billy Bush: arguing Roker said "Lochte straight up lied" Bush said "Lochte fabricated the truth of event" - Phelps stare @ S. Africa's Chad le Clos
James Bates
- Designed UF Student Section Season Ticket T-Shirt - Mom, dad, brother went to Tennessee but he ultimately decided to go to UF - Has Daughter named Georgia - Got inducted into FL-GA Hall of Fame - Wife was a swimmer at UF, met her in Yon Hall (that's where the academic center and dorms used to be) - Need to be able to tell a good story, no matter who you are - "The Butch Jones Song" & Big Daddy Kane - He was one of the announcers for the Louisville vs Kent State game - crazy squirrel touchdown (Squirrel later died) - During broadcasts: be passionate, have good energy, make people want to stay around, be prepared and ready to go - During National Anthem, uses it as a time to reflect and be thankful for life and what he's doing. Be blessed and is grateful for everything, from UF and beyond his football career
The Great Early Sports Writers
- Different kind of stories: news, Q&A, feature, analysis, opinion, etc - What makes good sports writing? Imagery: create a scene, Insight: expert that furthers readers' understanding, Originality: unique framing, words, angles, Voice/POV: style, word use, humor, emotion, Reporting: depth/info, Dramatic Elements/Human Interest story
Media Issue 3: Costas Interview
- Exclusive on the phone with Sandusky - Mostly praise for interview (last minute notification) - Some criticism about not airing some damning quotes (NBC exec said many compelling quotes, not enough time to air them all)
Kelly Price
- Gator Grad - Now w/NBC26 covering Green Bay Packers in Wisconsin - Just got there in May, covers practices and games - Lots of injuries right now for Packers (covers statuses of injuries) - Cheese and Packers - eat cheese and talk about Packers segment - Thinking on your feet in a live situation - be careful w/what you say and try not to make mistakes - Be organized - The field is fun, not supposed to be serious all the time - living out the dreams of others by doing this job - Fav. story: Jay Ryan - had leukemia, the football team at UF embraced him (did story for GatorVision); she was close to Jay and his family, emotionally hard story but once it was finished so worth it - Started in newspaper (Alligator, FLGators.com), WUFT - did web stories - News in 90. Liked the TV format better. Got Journalism degree - Everything now is Packers-related; tries to stick to ethics, tries not to be apart of the "we" or cheer on the Packers, be unbiased - Cam Newton clip: she was so unhappy, sick to stomach, disgusting, when she reports she sees herself on equal playing field with male reporters - Sometimes, athletes make remarks - especially in baseball locker rooms - they speak spanish thinking she won't understand but she'll turn around and speak/ talk right back to them - Extremely hard to get into sports media TV job, it's worth it but it takes a lot; have faith in your talents/skills - Martellus Bennett - favorite one to interview
Olympic Issue 4: Athlete vs Analyst
- Hope Solo vs Brandi Chastain: Chastain made comments about improving defense, Solo came back w/4 tweets against Chastain, Solo told Chastain to "lay off commentating about defending" and goal keeping "until you get more educated" and "the game has changed from a decade ago"; "I feel bad 4 our fans that have 2 push mute" - Gaines and Phelps: Gaines when Phelps lost his 1st race of London Olympics to Ryan Lochte, Gaines was blunt in his assessment of Phelps that he hadn't properly trained for the event. Gaines didn't consider that criticism since Phelps himself had admitted the same thing - When calling a race in 2003, Gaines suggested Phelps had started off too quickly and wouldn't be able to maintain his pace. Phelps won, setting a WR for time in the process. After many of his subsequent wins, as recently as last yr, Phelps would needle Gaines asking "Did I fade in that race Rowdy?"
Media Issues: Other
- Jack McCallum: SI, wrote about Second Mile 1999 - Sandusky's own memoir used against him - titled "Touched"
Media Issue 5: Paterno Talks
- Jeff Darlington talked to Paterno the day the announcement came out that he was fired - Darlington went to his house when everyone else went to the press conference (*Go where nobody else is*) - Paterno talks to Sally Jenkins w/Washington Post - Later, Jenkins wrote that Joe Paterno was a liar, there's no doubt about that now - he's a cover up artist
Network Sports
- Jim McKay: best known for ABC Wide World of Sports/Olympics announcing - Howard Cosell: MNF/Ali Fights, not just distinctive voice but also arrogant (alternative voice to the praise from most media), unique pairing w/Ali, don't see that type of announcer/athlete pair today - ABC Sports: Roone Arledge: president ABC sports (+ABC news), created World Wide of Sports (WWS), human interest features, overhauled production to include slow-mo and instant replay, one of the 1st to use satellite to show live events around the world, in 1994 SI placed Arledge 3rd behind Jordan and Ali has person w/most profound impact on sports in last 40 yrs - NBC sports Dick Ebersol: got hooked on WWS, worked there as research assistant, NBC wanted to hire him at 27 to be president of NBC sports but he declined, In charge of late-night weekend programming (hired Lorne Michaels, SNL) - Non-network: Steve Sabol: father Ed founded NFL films (started in 1962, helped elevate popularity of pro football); Steve considered as creative mastermind, credited w/influencing dramatic portrayal of game (through technology and storytelling)
Updates in Sports
- Kevin Hull - Cam Newton and reporter (Jourdan Rodrigue): her old tweets were uncovered, racists tweets/themes, she didn't cover Carolina game, "taking time out", she's a Carolina beat reporter normally - CBS Sports Network analyst Jay Feely thought a college field goal kick was good, but it was waaaay off = far right - ESPN suspends Jemele HIll for 2 weeks after suggesting fans boycott Cowboys' sponsors: "second violation of our social media guidelines", "individual tweets may reflect negatively on ESPN and that such actions would have consequences" - Dolphins Offensive Line Coach Chris Foerster snorts "white powder" and recorded it, gets shared all over the web
Herbert Lowe
- Lecturer and Summer Media Institute Director - Know their place: considering the intersection of race, sports and culture - Went to Marquette Univ. - Eagles, Phillies, 6ers (basketball) fan - From Camden, NJ - Former chapter president of National Association of Black Journalists - "Give me the chance to try and fail rather than limiting me all together" - Julius Irving = one of his favorite athletes (bball player for 6ers) - Randall Cunningham = fav quarterback - Venus Williams = another fav athlete - 1972 = 1st lesson in race relations: Steve Carlton is the reason why (#32 for Phillies), he won a lot of games; Lowe went to the mall w/mom and was going to get his own Phillies jersey with his own name and # on back. He wanted #32 for Carlton but mom said no, you can't get a white man's # on your back. Instead got #15, she wanted him to get Dick Allen's # (black athlete for Phillies but he was older and Lowe didn't want old player #) - 1983 NBA All-Game -Anthem: Marvin Gaye sang Stars Spangled Banner in a slow, soulful manner - Bryan Stevenson: slavery didn't end, just evolved (Lynching in America initiative) - As a black man, different thoughts run thru his head compared to others - SI: Nation Divided, Sports United: "stick to sports? Not possible, not when the passions stoked by protest and the president threaten to subsume the games themselves. Those who watch and play-in other words, all of us- want to believe that sports are a force for teamwork in every sense. The time to set that example is now." - Time: Colin Kaeperick - The Perilous Fight: protesting the tension between black people and cops - key issue roiling the nation - Meghan Lindsey- white female country singer took a knee while singing National Anthem at Titans football game - Aaron Rodgers on instagram: standing locking arms with fellow players, #EqualityForAll - From Jack Johnson to Lebron James - Sports, Media and the Color Line: the campaign for racial equality in sports has been reflected and affected the campaign for racial equality in the US; some of the most significant and publicized stories in this campaign in the 20th cent.; Would Lebron or like athletes have their story told differently if they were white?; "Nothing is more threatening to white supremacy than blacks who do not accept 'their place'" - "What I want to do is play roles as a black man, instead of playing black man's roles" - Jim Brown - Any notion of defiance: fist in air - Cam Newton - Social Media: Donald Trump attack NFL players who have protested during Nat'l Anthem thru Tweets; Kennesaw State cheerleaders take a knee during a game - Reality Check: Pence left Colts game after several 49ers dropped to knee, Jerry Jones tells players to stand or be benched, fun will really begin when NBA season starts, Miami Dolphins Owner changed his view of how that time before NFl games should be handled bc Trump has changed the meaning of what it means to protest @ that time and Trump criticized beyond color of skin but to character of person ("sons of bitches"); NFL players sent a 2,740 word doc to the league and commissioner Goodell requesting support for player activism - Personalities: "ESPN... has empowered, if not directed, its hosts to be provocative on subjects beyond sports, especially culture and society. Some of the opinions have brought sharp and widespread criticism, and the network has struggled to find a consistent approach in responding" - "If people are talking bad about me because of you, you got to go." - "the intersection of sports and politics is the most pronounced we've seen in decades." Jemele Hill on Doing the Right Thing (theundefeated.com)
Important Era: 1960s Golden Age of Sports Writing
- Local sports columnist emerged as one of the most popular and important figures in the land (most important and innovative authors) - Grantland Rice (1880-1954): Papers in Atlanta, Cleveland, and Nashville, Dubbed the 1924 Notre Dame backfield "The Four Horsemen", known for poetic, inspirational prose-elevating concept of heroism of game - Red Smith (1905-1982): Papers in Milwaukee, St. Louis, Philly, NY, 1st sportswriter to win *Pulitzer* for commentary, called the Shakespeare of the Press Box, Avoided cliche and flowery language - W.C. Heinz (1915-2008): New York Sun sports column, SPORT magazine, LIFE, Death of a Racehorse considered one of the best pieces of sportswriting (deadline writing, 1949), underwrote but gave readers feel for game, very simple and used dialogue for emotion - Sam Lacy (1903-2003): Washington Tribune, Chicago Defender, Afro-American in Baltimore, Focused on racial equality in baseball, columns promoted integration, covered games from dugout or roof of press boxes, "It would have been a selfish thing for me to be concerned about myself and how I was treated." - Roger Angell (1920- present): New Yorker (contributor since 1944), baseball focus (but also other sports and fiction, film), called the poet of baseball writers - Dan Jenkins (1929- present): Sports Illustrated, football and golf writing, daughter Sally Jenkins is a sports writer for Washington Post, has been called "greatest sportswriter in America", has covered 66 Masters Tournaments - Frank Deford (1938-2017): books, radio, TV, newspaper, magazine (SI), editor of the National, considered one of the most important and influential sports voices, National Magazine Awards, 6 time natural sportswriter of year - Jim Murray (1919-1988): 14 time sportswriter of year (12 times in a row), *Pulitzer Prize*, LATimes, Sports Illustrated, Known for his great turns of phrases, biting wit
Olympic Issue 2: The Twitter Olympics
- London 2012 considered the Twitter Olympics due to large social media presence (1st Olympics when FB and Twitter in full force) - Beijing 2008: 4 million users on Twitter - London 2012: 500 million users (1 billion on FB) - Spoilers: Jon Stewart - nothing is a secret; CNN givers "spoiler alerts" but more than 1/2 the time they don't give viewers enough time to change channel or look away, if you're media outlet do you tweet results? Give warning?, what is news and what respect do you give to programming of other media outlets/audience? - Athlete suspensions: Greek triple jumper suspended for tweet considered to be racist = "With so many Africans in Greece, the mosquitoes from the West Nile will at least be eating some homemade food."; Swiss soccer player banned for offensive tweets (violated International Olympic Committee Code of Conduct) After her loss she tweeted that S. Korea could "go burn" and were a "bunch of mongoloids" - Lolo Jones tweets (days after Aurora, Colorado shooting): USA Men's Archery lost the gold medal to Italy but that's okay, we are Americans... when's da gun shooting competition? After being accused of insensitivity, she tweeted "sorry u guys only think of violence but I think of all the hunting I do w/southerners in da south. Its impressive" - Sponsors: Athletes not allowed to tweet about personal sponsors (only official Olympic ones), if they break this rule they could be disqualified and stripped of medals; some took to twitter to criticize Rule 40 (no ad. of non-sponsors for about a month), Sprinter Sanya Richards-Ross "I just believe that the Olympic ideal and Olympic reality are now different... not being considered that athletes are not part of the conversation" - The good: more access to athletes (see their POV, personalities, connection), insider photos, immediacy, congrats from fans, other celebs, and athletes
Media Issue 7: Matt Millen - Crying on Sports Center
- Millen and ESPN got ripped - "It was hard to watch, Sad, too." Sad by everything happening and Paterno passing (he was a huge icon and legend)
Olympic Coverage
- Most inspiring Olympic moments ever video by Warner Bros Records - NBC in 2003, paid $2 billion for US rights to 2010 and 2012 (broadcast and cable, radio, internet, streaming video, PPV; most value in broadcast bc of ad value) - "Prize this relationship above all others. The Olympics are good business for NBC," -Dick Ebersol - NBC: through 2012, 7 in a row (and 10 of 13), in 2011 bid to pay $4.28 billion for rights to broadcast '14, '16, '18, '20 (outbid ESPN and FOX) - However, they don't always make profit: for Vancouver Olympic Games = $200 million loss - NBC in London, had 75,000 sq ft compound, 2,800 employees - BBC had 24 live online feeds (BBC funded by license fee, paid $100 million for Games) in London - Olympic coverage happens a little bit before and after the events = allows for build up to actual events
Media Issue 6: Paterno's Death
- Onward State reports Joe Paterno has died, breaking news - Players received email informing them of passing - CBS picks up on it, Huff. Post publishes report - Family spokesman: Paterno is not dead yet, absolutely false - Onward State: apology about inaccurate report - CBS Sports extends apology - fires blogger
TV Network Sports
- Original 3 main networks that covered sports: ABC, CBS, NBC (did some league and game coverage and some weekend shows like World Wide of Sports) - The Voice - John Facenda: had the voice of god, "Morgan Freeman voice", godly state, a little flowery, over dramatic, poetic, strong, did the Autumn Wind: Oakland Raiders preview - 1939: 1st televised sporting event (college baseball game btwn Princeton and Columbia); TV started in 1938 - Late 1940s: Emphasis not on advertising; emphasis on selling TVs (about 190,000 sets in 1948, 10.5 million in 1950) - 1970-1980s: dramatic increase in what networks are paying leagues for rights to air games (need advertising $$) - World Wide of Sports intro had "non-major" Olympic sporting events (alternative sports) - Major moments: John Lennon announced dead by Howard Cosell on MNF - Late 1970s, early 80s: Cable networks start to broadcast sports (ESPN, HBO, TBS)
General Praises and Criticisms for Olympic Coverage
- Praise: human interest stories, plus game/event coverage (3 dimension), more diversity/variety in sports/people (exposure to sports not covered regularly) - Criticisms: time delays, saving for prime time (especially in age of social media) - Large time zone differences makes it hard for networks to decide how to broadcast games, overpacked, sexist coverage (one study showed women only got 5% of pre-Games coverage), people said symbolic of sexism in sports-male athletes got headline, female athletes get subheadline (Ex: On twitter "This headline is a metaphor for basically the entire world -- Phelps ties for silver in 100 fly [headline] Ledecky sets world record in women's 800 freestyle [subheadline]")
Media Issue 1: Breaking Story
- Sara Ganim, 22, crime reporter for local paper in state college, got tip in 2009 - First story: March 2011, then series of stories. Probably took so long to be picked up bc if what they say is wrong could be in trouble for libel (less risk for smaller company) - *EXAM QUESTION: Ganim asked "Anything else going on?" and her source said "well, actually a boy just came forward to the police and alleged sex crimes against Jerry Sandusky." Ganim asked same question to all of her interviewees at the end and got the answer above leading her to write the Penn State story* - Started looking around, changed jobs to Harrisburg's Patriot News in 2011 (started aggressively pursing story) - "Some people closed their doors in my face, and others definitely did not tell me the truth" - Nov 8 2011: published front-page editorical calling for resignations of Spanier (PSU Pres.) and Paterno - April 2012: Ganim and staff win Pulitzer Prize for local reporting, Power of the small press to do big work
Media Issue 4: ESPN/National Media Coverage
- Shrinking news budgets w/no investigative journalism - Didn't want to brand Sandusky as a pedophile w/o definitive evidence (Libel) - Anger from readers over "taking down" Sandusky of beloved football program - Programming relationships?
Nikko Tan
- Social Media Engagement Specialist for Atlanta Falcons - Creating content, instagram feed, gameday snapchat - Gator Grad - Not hurting someone elses feelings but being snarky in posts - Social media is an art and science - some posts can take 48 hrs or 2 seconds to create - Got the job right out of college - Taylor Gabriel - cut by Cleveland Browns and was picked up by Falcons (Turbo Taylor); Nikko went on Gabriel's Wikipedia page and screenshot the text where Browns cut him and tweeted @ Browns "Thanks" - ultimately got in trouble for that post - Something the fans can share when writing posts - Got lots of coverage on the tweet, people saying Falcons are mean - Falcons GM had to call Browns GM to apologize; doesn't regret the post and knew at some point or another he'd get in trouble but he did get the tweet approved by some people on staff - "people are sensitive" - Trying to bring something that other NFL teams don't have on social media - Don't make fun of individuals/players - Sometimes have to get posts checked by 4 people - Educating head coach on social media and what fans want on social media - WUFT, ESPN Gainesville - originally Pre-Med - wanted to be sports reporter - At the end of the day, grades don't matter really, focus on experiences and what you can put on resume - Social media is tight knit group - Don't be super picky but try and find a job where you can see yourself for a long-time; make your own luck - Got to take his parents to their 1st football game = Super Bowl - Works 60+ hrs a week - If spending time with family or significant other is a priority after college - sports isn't for you! - Posts that are sponsored = the worst - Post 1 to 2x per day on Instagram - Be choosey with what you post on each social media platform - Play to fans emotions - Quality over quantity
Great Writers
- Who wrote about sports but didn't specialize in sports - Tim Wolfe: author, literary journalist, co-created "New Journalism", New York Magazine, Esquire, etc, Works = The Right Stuff, Bonfire of the Vanities, I am Charlotte Simmons - Hunter S. Thompson: Gonzo Journalist = involves self in action of stories; sex, drugs, weapons - A.J. Liebling (1904-1963): Sports dept. of NY Times, The New Yorker; war correspondent, wrote about press, food, and more; known for boxing and book "The Sweet Science" -*George Plimpton: first editor of literary journal The Paris Review; "Participatory journalist" - boxed w/pros, trained as backup QB w/Lions in preseason for Paper Lion, got involved in the action he reported on* - David Halberstam: *Pulitzer winner* (Vietnam reporting), wrote books about 1949 pennant race btwn Yankees/Red Sox; Jordan; Bill Belichick -*Gay Talese: author of 11 books; New York Times, Esquire, The New Yorker; credited w/Tom Wolfe for creating "new Journalism"; "Frank Sinatra Has a Cold"; wrote piece called "Silent session of a hero" about Joe DiMaggio = emotional, in-depth piece/portrait about what life was like for DiMaggio after he was done playing baseball*
Sports Radio and TV Network Sports - 1. Sports Radio
- Writing = 1st form of media to cover sports - History: original technology, no live broadcast (reports phoned in) - 1920s: 1st broadcast of sporting events; 1st chance to report plays live - Advantages: more imagery? (paint the scene for listeners), access where other media not available or possible, voices: baseball - Vin Scully, Harry Kalas, Ernie Harwell, Harry Caray (all legendary play-by-play announcers for radio, did baseball) - Scully= 65-67 years with the Cubs - Placed value on announcer calling plays but to narrate, tell stories and have personality - Scully tells colorful story about Mike Matheny and bird poop - Sports Talk Radio: WFAN in NYC credited as one of the pioneers in sports talk format (1st time fans really had a voice, chance to call in) - 1987: billed as 1st 24-hrs sports talk show - Importance: branding of writers/hosts, mobile sports, fan voice, sports/entertainment line (became blurred, radio 1st to really mix the 2 worlds, reliant of listeners staying to listen to channel or station) - WIP Philadelphia: Wing Bowl= In 1993, 150 people attended, 20+ wing bowls since w/over 20,000 people in attendance, the radio station used the Wing Bowl to build on their brand asides from just sports, they hired girls to be Wingettes: girls who bring out the wings; its a 5-7am morning show, people come in and eat lots of wings or abstract food at this time - Lou Holtz (known for stumbling, blurring words together, quick wit and former football player and coach): Fake Lou = Rick and Bubba radio talk show had an impressionist - Frank Caliendo (a comedian and impressionist) went on Mike and Mike Show and did an impression of Stephen A Smith (Caliendo acted as Stephen B Smith)
