MNGT 482 Chp 2
Customer environmental intelligence includes:
Demographic factors.
In 2009, Toyota sold its one millionth Prius
False
Privacy laws are more stringent in the U.S. than the U.K.
False
___ has donated over $180 million to UNICEF in over a decade:
IKEA
What business was forced to dramatically change its business model in the early 2000s because of technological changes:
Music industry.
Temple Grandin
None of the above.
An analysis of the stability or instability of a government is an example of scanning the:
Political environment.
Karl Albrecht refers believes environmental intelligence should focus on eight:
Radar screens.
Once an organization has implemented the issue management program, it must:
Study the results and make necessary adjustments.
Examples of companies successfully managing public issues include:
Toyota, for their creation of the Prius.
Emerging public issues are both a risk and an opportunity.
True
In the early 21st century, more than one billion people worldwide lacked access to safe drinking water.
True
Issue management is a structured and systematic process to aid organizations in identifying, monitoring, and selecting public issues that warrant organizational action.
True
Monsanto's modified foods were well accepted in the United States, but not in Europe.
True
Stakeholder engagement is at its core, a relationship.
True
The first step in the issue management process is to identify the issue
True
Tony Jacque believes that companies underemphasize creative problem solving.
True
Legal environmental intelligence includes:
Considerations of patents, copyrights, or trademarks.
Reaction to bonuses issued to executives from this company almost led Congress to pass a ninety percent tax on said bonuses.
AIG
An effective way to learn what issues are important to people outside of the organization is through:
All of the above.
The components of a typical issues management system include:
All of the above.
In 2000, McDonald's convened a panel of experts to discuss what topic:
Animal welfare in slaughterhouses.
Public affairs managers conduct a competitor environmental analysis to:
Both A and B.
Failure to understand the beliefs and expectations of stakeholders:
Causes the performance-expectations gap to grow larger.
Gender, age and marital status are all examples of:
Customer Environment.
LaFarge promised to experiment with reducing carbon dioxide emissions in this region:
East Africa.
Awareness of the physical surroundings of the facilities and operations is known as
Geophysical environment.
Joya Williams received what sentence for attempting to steal trade secrets.
Eight years.
A public issue exists when there is agreement between the stakeholders' expectations of what an institution should do and the actual performance of those businesses.
False
Environmental analysis is a method managers use to gather information about internal issues and trends.
False
Customer Environment includes
the graying of america.
An issue's public profile indicated to managers:
the significance of an issue.
