Module #2 Quiz Questions

In the context of a search engine, what is an automated software that helps locate information to answer a user's query? 1 point Crawler Algorithm Keyword Website

Algorithm

Which of the following are SEO terms you need to know for entry-level jobs in digital marketing or e-commerce? Select three. 1 point Broken link Meta description Keyword research Remarketing

Broken link Meta description Keyword research

What are the main processes the Google search engine uses to organize information online? Select three. 1 point Deleting Crawling Serving Indexing

Crawling Serving Indexing

Which of the following are reasons to plan out a website's structure? Select all that apply. 1 point Create consistent and readable URL structure Add less website content Assist the search engine crawlers Improve user experience

Create consistent and readable URL structure Assist the search engine crawlers Improve user experience

Why is search engine optimization (SEO) important? 1 point It helps organize a series of marketing strategies to turn potential customers into paying customers. It helps a search engine understand a website's content and possibly display it when someone searches for a business's products or services. It helps a marketer better understand the potential customers they are creating marketing materials for. It helps more accurately serve advertisements to potential customers.

It helps a search engine understand a website's content and possibly display it when someone searches for a business's products or services.

Search engine optimization (SEO) may include which of the following tasks? Select all that apply. 1 point Keyword research Review website content or structure Create ads that display in a search engine Technical website development

Keyword research Review website content or structure Technical website development

Fill in the blank: _____ refers to the practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in the search results. 1 point Keyword analysis Keyword ranking Keyword relevance Keyword stuffing

Keyword stuffing

Which of the following are steps to consider before implementing SEO? Select all that apply. 1 point Know the customers well Choose online platforms to place ads on Brainstorm content for people first Know the website or organization's goals

Know the customers well Brainstorm content for people first Know the website or organization's goals

What are some factors that the Google search engine considers when ranking websites? Select three. 1 point Meaning of the query Usability of the webpages Quality of the content Amount of the paid placement

Meaning of the query Usability of the webpages Quality of the content

Question 4 Which of the following are tips to consider when creating a website's structure and navigation? Select all that apply. 1 point Show useful 404 pages Use https:// whenever possible Create a navigational page for users Ensure some pages are not reachable by any internal links

Show useful 404 pages Use https:// whenever possible Create a navigational page for users

Which of the following best describes keyword research? 1 point The process of finding the terms people use in the search engine. The process of creating fictional representations of ideal customers. The process of placing advertisements within the search engine. The process of increasing the visibility of webpages in the search engines.

The process of finding the terms people use in the search engine.

Which of the following features can you find in the search engine results pages (SERPs)? Select all that apply. 1 point Videos Featured snippet Rich results Google index

Videos Featured snippet Rich results