MRKT 239 EXAM 3
The increase in consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.
False
The internet is sometimes referred to as a push medium because marketers determine which websites consumers are going to view.
False
The study of the cultural environment is unnecessary in the foreign market because foreign consumers will accept anything that American marketers have to sell.
False
Which of the following regulates and makes rules for privacy, fraud, and misappropriation of copyrighted intellectual property, as well as other illicit internet activities?
Federal Trade Commission
Both Adidas and Brooks standardize many of their shoe models and colors worldwide, which is an example of
Globalization
Which type of business market tends to have the most complex buying procedures?
Government
If Kyrgyzstan levied a duty on all goods purchased from the United States and other countries outside its borders that were brought into Kyrgyzstan, its businesses and citizens would be paying a(n)
Import Tariff
Which of the following is often used to raise revenue for a country and/or to protect domestic products?
Import Tariff
The purchase of products from a foreign source is called
Importing
As a result of the escalating use of digital media, some of the marketer's control over dispensing product information has been placed
In the hands of consumers
____ are audio or video files that can be downloaded from the internet with a subscription that automatically delivers new content to listening devices or personal computers.
Podcasts
The practice of contracting with an organization to perform some or all business functions in a country other than the country in which the product will be sold is known as
offshore outsourcing.
In relation to international marketing, which of the following best describes direct ownership?
A company owns subsidiaries or facilities in foreign countries.
What is the primary distinction between a joint venture and a strategic alliance in international marketing?
A joint venture is defined in scope, while a strategic alliance is typically represented by an agreement to work together.
Which of the following characteristics distinguish online media from traditional marketing?
Addressability, interactivity, accessibility, connectivity, and control
Home Depot has an iOS program that allows users to match colors in photographs with the store's selection of carpets. This is an example of a(n)
Application (App)
Smartphones contain ____ that help consumers access more information about businesses.
Applications
What are the two ways governments make purchases?
Bids and negotiated contracts
____ uses the internet, mobile, and interactive channels to develop communication and exchanges with customers.
Digital Marketing
Which of the following is true about characteristics of business buying?
Discussions and negotiations associated with business purchases can require considerable marketing time and selling effort.
When Starbucks decided to expand into the international markets of India, Japan, and Argentina, management realized that there would be significant differences in the standards of living, credit, buying power, and income distribution in those countries. Starbucks is currently examining the ____ forces in its environmental analysis.
Economic
Which of the following refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing?
Electronic Marketing
A fall in consumer demand for a product is likely to result in increased buying from suppliers as consumer goods producers replenish depleted inventories and gear up for the next surge in consumer demand.
False
A quota is the suspension, by a government, of trade in a particular product.
False
An accessible channel means the marketer knows who the customer is and can specifically address that person.
False
Cultural relativism is the unconscious reference to one's own cultural values, experiences, and knowledge when traveling in other countries.
False
Digital media refers to the strategic process of distributing, promoting, and pricing products, and discovering the desires of internet customers using digital marketing.
False
E-marketing includes the use of mobile phones, but not digital outdoor marketing devices.
False
Earned media is the use of traditional print and broadcast advertising as well as advertising on social networks.
False
Firms with internationally integrated structures are the least likely to engage in direct ownership activities internationally.
False
For most businesses, engaging in digital marketing activities is not required to maintain a competitive advantage.
False
Importing is the sale of products to foreign markets.
False
Online fraud includes any attempt to conduct dishonest activities online, with the exception of tricking consumers into releasing personal information.
False
Opportunities for international marketers are limited to industrial nations with the highest incomes.
False
Orders placed by business customers are usually smaller and more numerous than consumer sales.
False
Social media should be included only in marketing strategy.
False
One of the guaranteed constants in the global business environment is
Instability
____ is a popular mobile photo-sharing site.
____ allows customers to express their needs and wants directly to a company in response to its marketing communications.
Interactivity
Which of the following alliances/agreements is the United States NOT a part of?
MERCOSUR
Wegmans recently placed an order with the Applegate Corporation for hotdogs. The typical weekly order is for 10 cases; however, since the upcoming weekend includes a holiday, this time Wegmans is ordering 100 cases of hotdogs. Wegmans orders this product on a regular basis. What type of purchase does this week's purchase represent?
Modified Rebuy
The NAICS classification is based on
Production Activities
Which of the following statements about reseller markets is false?
Resellers are not concerned with how much space the product takes up as long as it has a high price.
___ are more consumer-driven than traditional media
Social Media
Sysco has developed a website that allows employees to create a profile and connect with coworkers for the purpose of getting acquainted and building a work-related network. This is an example of a
Social Network
The United States Air Force purchases uniforms from a single supplier. For the last 25 years, the trousers purchased from this supplier have not changed and have been bought every six months, in multiple sizes. This example is called a
Straight Rebuy
One of the biggest mistakes a marketer can make when engaging in digital marketing is to
Treat it like a traditional marketing channel
A multinational enterprise is a firm that has operations or subsidiaries located in many countries.
True
An accounting firm contracts with a local janitorial services company for janitorial services twice a week. The accounting firm is outsourcing for its janitorial service needs.
True
Buyers in producer markets purchase either raw materials, semifinished products, or finished products.
True
Connectivity is the use of digital networks to provide linkages between information providers and users.
True
During the early stages of international development, most firms make few, if any, adjustments to their organizational structure to accommodate international sales.
True
In some cases, the types of services offered by a supplier may constitute a competitive advantage over suppliers of similar products
True
In the increase in government purchases has resulted partly from the increase in the number of services provided by the government.
True
Industrial classification systems allow marketers to divide business customers into groups based mainly on the types of goods and services provided.
True
International marketing is defined as marketing activities performed across national boundaries.
True
Reseller markets consist of intermediaries that buy finished goods and resell them for profit.
True
Small businesses can use digital media to develop strategies to reach new markets and access inexpensive communication channels.
True
Today many firms are more interested in building marketing strategies around similarities that exist among countries than customizing around their differences.
True
When purchasing products, business customers are especially concerned about quality, service, price, and supplier relationships.
True
While consumers can use websites to access more information, marketers can also use the same sites to get information on the consumer.
True
A ____ is a type of software that creates an interface that enables users to add or edit the content of some types of websites.
Wiki
The fact that consumers tend to trust other consumers over corporations and often rely on the recommendations of friends, family, and fellow consumers when making purchasing decisions has fostered the growth of sites like
Yelp.
When the city of Portland buys iPads for its restaurant inspectors to use during their visits, the purchase from Apple would be considered
a government purchase
The role of an export agent is to
bring buyers and sellers from different countries together and collect a commission for arranging sales.
Franchising offers all the following benefits for franchisors except
franchise agreements require a certain standard of behavior from franchisees, which helps protect the franchise name.
If Caterpillar wished to reach the market in Malaysia but was leery of a direct investment in the country, it might provide a Malaysian operation with the knowledge to produce and market its products in exchange for a commission. This type of arrangement is called
licensing
Most business purchases can be classified as belonging to one of three types:
modified rebuy, new-task, or straight rebuy.
All of the following are important concerns of business customers except
obtaining products that exceed specifications to ensure the best possible product performance.
The term "dumping" refers to the sale of
products sold in foreign countries at unfairly low prices.
As digital communication technologies have advanced, it is possible for marketers to
reach markets that were previously inaccessible.
Digital media have created opportunities for companies to
target specific markets.
One trend that has caused consumer-generated information to gain importance is
the increase of consumers using digital media to publicize their own product reviews.
Marketers call the internet a pull medium because
users determine which websites they are going to view.
