My Lab module 4 quiz
The purpose of a __________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser. product notation B. digital sweet spot C. product identifier D. digital signpost E. digital watermark
digital watermark
An ongoing controversial issue regarding e-commerce is that of __________. pricing B. outsourcing C. licensing D. insourcing E. taxation
taxation
is the most widely used cryptocurrency.
Bitcoin
__________ electronic commerce involves retailing products and services to individual shoppers.
Business to consumer (B2C)
Which of the following is an example of government-to-business electronic commerce? Electronic commerce between the governments of two countries An online auction where local governments buy and sell each other surplus equipment and supplies Businesses buying seized and surplus government equipment in online forward auctions A local citizen signing up for city water and sewer services and paying her bill online
Businesses buying seized and surplus government equipment in online forward auctions
eBay is an example of which type of e-commerce site?
C2C
__________ are virtual currencies that are not issued by any central bank and use encryption technologies to secure transactions and to generate new units of the currency. Encrypted dollars B. E-tailing payments C. Cryptocurrencies D. Pure play currencies E. Global currencies
Cryptocurrencies
Which of the following is NOT an advantage of e-tailing over traditional brick-and-mortar retailing? There is more effective price competitiveness. B. Customers can more easily comparison shop. C. Customers find it more comfortable to shop and easier to return unwanted items. D. The ability to offer a virtually unlimited number and variety of products. E. Widespread online presence allows more effective ways to compete for customers.
Customers find it more comfortable to shop and easier to return unwanted items.
Which of the following is an example of business-to-consumer electronic commerce? Blueberrypie4u.com selling pastries, candies, and chocolate bars to supermarkets DivaLikeYou.com selling women's clothing, shoes, and fashion jewelry to individual customers BooksForAll.com allowing consumers to sell their books to other consumers for a fixed price Allyspareparts.com selling glass for windshields and rearview mirrors to automobile manufacturers
DivaLikeYou.com selling women's clothing, shoes, and fashion jewelry to individual customers
Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a purchase? A. Comparison shopping on other sites B. Excitement to order the product C. Concerns about security D. Impatience E. Lengthy checkout procedures
Excitement to order the product
A social website related to precious metals offers members a discount on silver Australian Kookaburra earrings if enough members are willing to purchase them. Which type of business model does this situation illustrate? Menu-driven pricing B. Dynamic pricing C. Mass customization D. Group buying E. Niche marketing
Group buying
The __________ Act requires internet sales to be treated in the same way as mail-order sales (e.g., collect sales tax from customers residing in same state as business). Internet Tax Freedom Internet Mail Sarbanes-Oxley Currency
Internet Tax Freedom
Which type of commerce involves consumers using a wireless mobile device and mobile networks?
M - commerce
Which of the following factors is NOT a limitation on consumer-to-consumer e-commerce? Limited quality control B. Concerns about return policies C. Uncertainly about payment methods D. More widely available buyers and sellers E. Increased potential of fraud
More widely available buyers and sellers
Which of the following allows customers to scan bar codes with their mobile phones to learn more about a product? SEO codes B. RFID tags C. IPO addresses D. QR codes E. HTML tags
QR codes
Which of the following is a characteristic of social commerce? Receiving lifetime warranties for purchased products B. Purchasing goods using a PayPal account C. Storing items in an electronic shopping cart for purchase later D. Receiving product recommendations based on the buying habits of similar shoppers E. Understanding the return policies of the online retailer
Receiving product recommendations based on the buying habits of similar shoppers
__________ refers to the design of business models that reintroduce middlemen in order to reduce the chaos brought on by disintermediation. Mass customization Reintermediation Disintermediation Group buying
Reintermediation
Which of the following scenarios is an example of government-to-citizen electronic commerce?
Richard filing his income tax using an online tax payment website
Which of the following scenarios is an example of government-to-business electronic commerce?
The U.S. government buying office supplies using an online procurement website
What does a website's conversion rate reflect? The number of surfers who click on an ad divided by the number of times it was displayed The percentage of visitors who actually perform the marketer's desired action, such as making a purchase The percentage of users for whom a particular page is the only page visited on the website during a session The percentage of visitors who leave a website after viewing a particular page
The percentage of visitors who actually perform the marketer's desired action, such as making a purchase
The __________ rate reflects the percentage of users for whom a particular page is the only page visited on a website during a session.
bounce
By monitoring the __________, website owners can learn which pages receive single views and do not cause visitors to stay at the site. exit rate B. viewing rate C. visit length D. bounce rate E. conversion rate
bounce rate
The form of e-commerce that is the largest in terms of sales dollar volume is __________ e-commerce. business-to-consumer (B2C) B. business-to-business (B2B) C. consumer-to-organization (C2O) D. consumer-to-consumer (C2C) E. consumer-to-business (C2B)
business-to-business (B2B)
When consumers purchase goods from a business, the transaction is termed __________ e-commerce. consumer-to-business (C2B) B. business-to-consumer (B2C) C. consumer-to-organization (C2O) D. business-to-business (B2B) E. consumer-to-consumer (C2C)
business-to-consumer (B2C)
When a person purchases an item from another person via eBay, we have a(n) __________ transaction. business-to-business (B2B) B. business-to-consumer (B2C) C. consumer-to-consumer (C2C) D. consumer-to-organization (C2O) E. consumer-to-business (C2B)
consumer-to-consumer (C2C)
A key success metric for an e-commerce website measuring the percentage of visitors who perform the desired action is the __________. return rate B. landing fee C. scan rate D. click-away rate E. conversion rate
conversion rate
Buying and selling on the web has disrupted many industries due to __________, the elimination of the need for a middleman. menu-driven pricing B. disintermediation C. reverse pricing D. mass customization E. reintermediation
disintermediation
Which of the following models does Priceline use with its Name Your Own Price strategy?
dynamic pricing
The exchange of goods, services, and money between firms and customers, supported by the internet, is termed __________. transaction processing B. business applications C. business intelligence Your answer is not correct. D. web exchanges E. electronic commerce
electronic commerce
In order to improve their websites, companies should track the __________, which is the percentage of visitors who leave the website after viewing that page. visit length B. conversion rate C. viewing rate D. exit rate E. bounce rate
exit rate
When a governmental agency uses e-procurement to obtain needed materials from suppliers, it is engaging in __________ e-commerce. government-to-government (G2G) B. government-to-business (G2B) C. business-to-business (B2B) D. government-to-organization (G2O) E. government-to-citizen (G2C)
government-to-business (G2B)
When e-tailers can cater to niche markets in addition to (or instead of) selling purely mainstream products, they are said to be utilizing the concept of the __________. niche segments B. mass market C. anomalies D. outliers E. long tails
long tails
A business model enabled by web technologies is that of __________, in which firms tailor products and services to a customer's particular needs on a large scale. reintermediation B. mass customization C. disintermediation D. menu-driven pricing E. reverse pricing
mass customization
Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud indicators, such as __________. state where product was ordered B. customer age C. misspellings in billing addresses D. purchase time E. purchase date
misspellings in billing addresses
An advantage of the click-only e-commerce strategy is __________. reduced competitive pressures B. the higher prices can be charged because customers do not price compare C. the lower variety of product offerings are needed D. less need to enhance technologies E. rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided
rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided
If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from Amazon, the person is engaging in the practice of __________. physical shopping B. exploratory shopping Your answer is not correct. C. using a buying group D. showrooming E. joining a co-operative buying club
showrooming
A critical aspect of website design is that of __________, which refers to characteristics that influence the site's security and performance. structural enhancement B. functional convenience C. structural firmness D. functional strength E. representational delight
structural firmness
A service provided on a mobile device that provides the ability to see another person's location is called the __________ location-based service. navigation B. location C. linking D. mapping E. tracking
tracking
Businesses that sell goods electronically in cyberspace with no physical store locations are known as __________ companies. cross-channel B. brick-and-click C. click-and-mortar D. virtual E. multichannel
virtual
Companies such as Barnes & Noble that conduct business online plus operate physical stores are called __________ companies. bricks-and-clicks B. pure play C. virtual D. click-only E. brick-and-mortar
bricks-and-clicks
Because of ubiquitous network availability and GPS functionality, __________ is(are) a key driver for mobile commerce. showrooming B. e-tailing C. voice communication D. location-based services E. bartering
location-based services
In the __________ pricing model, the firm running the advertisement pays only when a web surfer actually clicks on the advertisement. user-based B. clickstream C. click-rate D. time-on-site E. pay-per-click
pay-per-click