My Lab module 4 quiz

The purpose of a​ __________ is to help prevent counterfeiting by making it possible to trace illegal copies of digital media to the original purchaser. product notation B. digital sweet spot C. product identifier D. digital signpost E. digital watermark

digital watermark

An ongoing controversial issue regarding​ e-commerce is that of​ __________. pricing B. outsourcing C. licensing D. insourcing E. taxation

taxation

is the most widely used cryptocurrency.

Bitcoin

__________ electronic commerce involves retailing products and services to individual shoppers.

Business to consumer (B2C)

Which of the following is an example of government-to-business electronic commerce? Electronic commerce between the governments of two countries An online auction where local governments buy and sell each other surplus equipment and supplies Businesses buying seized and surplus government equipment in online forward auctions A local citizen signing up for city water and sewer services and paying her bill online

Businesses buying seized and surplus government equipment in online forward auctions

eBay is an example of which type of e-commerce site?

C2C

__________ are virtual currencies that are not issued by any central bank and use encryption technologies to secure transactions and to generate new units of the currency. Encrypted dollars B. ​E-tailing payments C. Cryptocurrencies D. Pure play currencies E. Global currencies

Cryptocurrencies

Which of the following is NOT an advantage of​ e-tailing over traditional​ brick-and-mortar retailing? There is more effective price competitiveness. B. Customers can more easily comparison shop. C. Customers find it more comfortable to shop and easier to return unwanted items. D. The ability to offer a virtually unlimited number and variety of products. E. Widespread online presence allows more effective ways to compete for customers.

Customers find it more comfortable to shop and easier to return unwanted items.

Which of the following is an example of business-to-consumer electronic commerce? Blueberrypie4u.com selling pastries, candies, and chocolate bars to supermarkets DivaLikeYou.com selling women's clothing, shoes, and fashion jewelry to individual customers BooksForAll.com allowing consumers to sell their books to other consumers for a fixed price Allyspareparts.com selling glass for windshields and rearview mirrors to automobile manufacturers

DivaLikeYou.com selling women's clothing, shoes, and fashion jewelry to individual customers

Which of the following is NOT a factor in the phenomenon of online shoppers abandoning their shopping carts and not following through on a​ purchase? A. Comparison shopping on other sites B. Excitement to order the product C. Concerns about security D. Impatience E. Lengthy checkout procedures

Excitement to order the product

A social website related to precious metals offers members a discount on silver Australian Kookaburra earrings if enough members are willing to purchase them. Which type of business model does this situation​ illustrate? ​Menu-driven pricing B. Dynamic pricing C. Mass customization D. Group buying E. Niche marketing

Group buying

The __________ Act requires internet sales to be treated in the same way as mail-order sales (e.g., collect sales tax from customers residing in same state as business). Internet Tax Freedom Internet Mail Sarbanes-Oxley Currency

Internet Tax Freedom

Which type of commerce involves consumers using a wireless mobile device and mobile networks?

M - commerce

Which of the following factors is NOT a limitation on​ consumer-to-consumer e-commerce? Limited quality control B. Concerns about return policies C. Uncertainly about payment methods D. More widely available buyers and sellers E. Increased potential of fraud

More widely available buyers and sellers

Which of the following allows customers to scan bar codes with their mobile phones to learn more about a​ product? SEO codes B. RFID tags C. IPO addresses D. QR codes E. HTML tags

QR codes

Which of the following is a characteristic of social​ commerce? Receiving lifetime warranties for purchased products B. Purchasing goods using a PayPal account C. Storing items in an electronic shopping cart for purchase later D. Receiving product recommendations based on the buying habits of similar shoppers E. Understanding the return policies of the online retailer

Receiving product recommendations based on the buying habits of similar shoppers

__________ refers to the design of business models that reintroduce middlemen in order to reduce the chaos brought on by disintermediation. Mass customization Reintermediation Disintermediation Group buying

Reintermediation

Which of the following scenarios is an example of government-to-citizen electronic commerce?

Richard filing his income tax using an online tax payment website

Which of the following scenarios is an example of government-to-business electronic commerce?

The U.S. government buying office supplies using an online procurement website

What does a website's conversion rate reflect? The number of surfers who click on an ad divided by the number of times it was displayed The percentage of visitors who actually perform the marketer's desired action, such as making a purchase The percentage of users for whom a particular page is the only page visited on the website during a session The percentage of visitors who leave a website after viewing a particular page

The percentage of visitors who actually perform the marketer's desired action, such as making a purchase

The __________ rate reflects the percentage of users for whom a particular page is the only page visited on a website during a session.

bounce

By monitoring the​ __________, website owners can learn which pages receive single views and do not cause visitors to stay at the site. exit rate B. viewing rate C. visit length D. bounce rate E. conversion rate

bounce rate

The form of​ e-commerce that is the largest in terms of sales dollar volume is​ __________ e-commerce. business-to-consumer (B2C) B. ​business-to-business (B2B) C. ​consumer-to-organization (C2O) D. ​consumer-to-consumer (C2C) E. ​consumer-to-business (C2B)

business-to-business (B2B)

When consumers purchase goods from a​ business, the transaction is termed​ __________ e-commerce. ​consumer-to-business (C2B) B. ​business-to-consumer (B2C) C. ​consumer-to-organization (C2O) D. ​business-to-business (B2B) E. ​consumer-to-consumer (C2C)

business-to-consumer (B2C)

When a person purchases an item from another person via​ eBay, we have​ a(n) __________ transaction. ​business-to-business (B2B) B. ​business-to-consumer (B2C) C. ​consumer-to-consumer (C2C) D. ​consumer-to-organization (C2O) E. ​consumer-to-business (C2B)

consumer-to-consumer (C2C)

A key success metric for an​ e-commerce website measuring the percentage of visitors who perform the desired action is the​ __________. return rate B. landing fee C. scan rate D. ​click-away rate E. conversion rate

conversion rate

Buying and selling on the web has disrupted many industries due to​ __________, the elimination of the need for a middleman. menu-driven pricing B. disintermediation C. reverse pricing D. mass customization E. reintermediation

disintermediation

Which of the following models does Priceline use with its Name Your Own Price strategy?

dynamic pricing

The exchange of​ goods, services, and money between firms and​ customers, supported by the​ internet, is termed​ __________. transaction processing B. business applications C. business intelligence Your answer is not correct. D. web exchanges E. electronic commerce

electronic commerce

In order to improve their​ websites, companies should track the​ __________, which is the percentage of visitors who leave the website after viewing that page. visit length B. conversion rate C. viewing rate D. exit rate E. bounce rate

exit rate

When a governmental agency uses​ e-procurement to obtain needed materials from​ suppliers, it is engaging in​ __________ e-commerce. government-to-government (G2G) B. ​government-to-business (G2B) C. ​business-to-business (B2B) D. ​government-to-organization (G2O) E. ​government-to-citizen (G2C)

government-to-business (G2B)

When​ e-tailers can cater to niche markets in addition to​ (or instead​ of) selling purely mainstream​ products, they are said to be utilizing the concept of the​ __________. niche segments B. mass market C. anomalies D. outliers E. long tails

long tails

A business model enabled by web technologies is that of​ __________, in which firms tailor products and services to a​ customer's particular needs on a large scale. reintermediation B. mass customization C. disintermediation D. ​menu-driven pricing E. reverse pricing

mass customization

Online merchants can protect themselves from fraudulent purchase transactions by assessing various fraud​ indicators, such as​ __________. state where product was ordered B. customer age C. misspellings in billing addresses D. purchase time E. purchase date

misspellings in billing addresses

An advantage of the​ click-only e-commerce strategy is​ __________. reduced competitive pressures B. the higher prices can be charged because customers do not price compare C. the lower variety of product offerings are needed D. less need to enhance technologies E. ​rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided

rock-bottom prices can be offered because the costs of maintaining physical store locations are avoided

If a person shops for a new laptop at a Best Buy store but then actually purchases the laptop later from​ Amazon, the person is engaging in the practice of​ __________. physical shopping B. exploratory shopping Your answer is not correct. C. using a buying group D. showrooming E. joining a​ co-operative buying club

showrooming

A critical aspect of website design is that of​ __________, which refers to characteristics that influence the​ site's security and performance. structural enhancement B. functional convenience C. structural firmness D. functional strength E. representational delight

structural firmness

A service provided on a mobile device that provides the ability to see another​ person's location is called the​ __________ location-based service. navigation B. location C. linking D. mapping E. tracking

tracking

Businesses that sell goods electronically in cyberspace with no physical store locations are known as​ __________ companies. cross-channel B. ​brick-and-click C. ​click-and-mortar D. virtual E. multichannel

virtual

Companies such as Barnes​ & Noble that conduct business online plus operate physical stores are called​ __________ companies. ​bricks-and-clicks B. pure play C. virtual D. ​click-only E. ​brick-and-mortar

​bricks-and-clicks

Because of ubiquitous network availability and GPS​ functionality, __________​ is(are) a key driver for mobile commerce. showrooming B. ​e-tailing C. voice communication D. ​location-based services E. bartering

​location-based services

In the​ __________ pricing​ model, the firm running the advertisement pays only when a web surfer actually clicks on the advertisement. ​user-based B. clickstream C. ​click-rate D. ​time-on-site E. ​pay-per-click

​pay-per-click