NFC Lecture

Nearly 96.8 million smartphone owners

18 and older use a mobile coupon.

NFC mobiles

Are NFC enabled mobile hones and are the most important NFC devices.

BLE vs. NFC

BLE enables smartphones listen for signals from wireless transmitters. NFC enables smartphones communicate with wireless transmitters (NFC tags) the size of postage stamps.

Unified APIs in mobile and online transactions

Clean, consistent, well documented, and complete APIs that handle companies' needs from storing cards and processing subscriptions to powering marketplaces and everything in between.

NFC adjacen

Couponing, loyalty, advertising, store check in, ticketing, transport

Bitcoin payments integration

Fluctuation-resistance; the merchant can avoid exchange rate hassles by specifying amounts in U.S. dollars and receiving payment dollars. Stripe also offers Bitcoin payments integrated into the same reporting as credit cards.

NFC

Google wallet, ISIS

NFC beyond

Healthcare, authentication, identity management, fleet management, promotion/ smart tag readers, shopping 2.0, smart city, sharing

Clear channel connect france

Like this Disney ad in a French shopping mall - people walking by could interact with the ad by holding their phone to the kiosk.

Example: Target: NFC tags

NFC enabled mobile phone

ISIS

NFC enabled terminals. 1,000 participating merchants to date; only active in Austin, TX and Salt Lake City, UT. Software-based mobile wallet, organizing credit and debit cards, loyalty cards and special offers in one app A joint venture of AT&T, T-Mobile and Verizon

Google Wallet

NFC enables terminals. Any store that supports NFC payments over 200,000 merchants int he US. Cloud based version supports credit and debit cards from visa, master card, amex and discover. Merchants are featured on googles where it works map,

What is Near Field Communication?

NFC is a short range wireless connectivity technology based on Radio- Frequency Identification that allows for contactless communication between two NFC enabled devices with a few centimeters of each other.

Example: Initiator: NFC enables mobile phone

NFC reader

BLE

ONE TO MANY : BLE beacons repeatedly transmit a discovery packet. When a consumer's BLE-enabled smartphone is within range of the transmission, it receives the packet and measures the signal strength to determine an approximate distance from the beacon. The OS then extracts the beacon ID from packet and makes the ID available to the appropriate app. The app interrogates the ID to determine the next action.

NFC helps defy voter suppression

Participants can connect with the interactive campaign by tapping or scanning the Smart Posters' to immediately register to vote, without having to download external applications.

Stripe

PayPal's biggest competitor as a payment processor - is founded with an ambitious goal: "make it easy for any business anywhere to transact with any customer anywhere."

NFC core

Payment

NFC was officially developed by

Sony, Nokia and Phillips in 2004 who jointly created the NFC forum and standardized the technology, ensuring that all forms of NFC technology maintain interoperability and will work with their newer devices in the future.

You can use the NFC device:

Station airport, vehicle, office, store restaurant, mall, theatre stadium, anywhere.

VivaLnk "eSkin Thermometer", USA

Struggling with a child in order to get a temperature reading is no fun. The Vivalnk eSkin Thermometer has come up with a solution-- a "tattoo" that sticks to child's skin, and you can then read the temperature by simply placing NFC-compatible smartphones next to the sticker.

VivaLnk "eSkin Thermometer", USA

The adhesive is designed so that the sticker can be worn around the clock, and even reused up to four or five times. The algorithms in the companion app extrapolate skin temperature to repot a core body temperature. The app also can store temperature readings so that you can track changes over time.

NFC: One to one

The consumer observes an NFC Tag affixed to an object with which they wish to engage. They place their NFC-equipped smartphone within 4 centimeters of the NFC Tag. Radio waves from the smartphone cause the NFC Tag to power-up its internal microprocessor. Once powered-up, it executes a stored program. The program typically transmits the contents of the Tag's memory to the smartphone. The smartphone executes an action based upon the received content.

LilyPad "Floating UV sensor", USA

Using dual sensors embedded in the LilyPad, users can enjoy real-time temperature and UV data on their phone or tablet device. Armed with this information, swimmers can immediately make an informed decision about whether the sun is too strong, or which SPF sunscreen to put on based on personalized advice on skin type.

The Gap "Like with a High Five," Japan

When customers saw a staff member wearing an outfit they like, they "high-fived" by touching the bracelet to their smartphone. The phone, after making a cheering sound, sent the outfit to the Facebook feed of that customer.

High security

When using Stripe.js on the websites, the credit card data entered into their payment form will never be sent to the server.

Lexus wired magazine

Wired magazine and Lexus teamed up to create what they said was the first mass-produced print ad embedded with Near Field Communication.

Wired magazine said

Wired magazine said that due to this successful campaign they received interest for NFC-enabled ads in other brand categories, such as clothing and for retail coupon circulars.

NFC allows

a user to merely wave their smartphone over a NFC compatible device to send or receive information.

NFC enabled mobile phones brought

about a new era in consumer marketing, enabling manufacturers and retailers to gather highly specific data about consumer buying patterns and habits, and delivering targeted promotions, loyalty programs and other campaigns that appeal to specific consumers.

The wired ad

allowed readers with NFC-enabled phones to "test drive" the new Lexus Enform simply by holding their phone up to the ad.

BLE

apple pay, paypal

Apple pay has announced

bluetooth low energy which will also allow users to receive offers, content, coupons, and couchers via in store beacon networks.

in active communication mode

both devices are active and use their own energy to generate their own RF field to transmit the data

NFC shopping

combines efficient management of information from e-commerce with the physical shop environment that most shoppers prefer, changing the shopping experience by bringing individualized information to the consumer right in the place of purchase.

When asked which technology will be most successful in driving mobile commerce,

consumers chose NFC by a wide margin over BLE and QR codes in spite of the fact that the NFC ecosystem is hugely complex and competing technologies continue to emerge.

Increased integration of FC technology with moble phones

creates a big opportunity for the ease of use and acceptance of the NFC ecosystem.

Some examples of emulated contactless smart cards:

credit cards, debit card, loyalty cards and so on.

Standards exist to

ensure that all forms of near field communication technology maintain interoperability between different wireless communication methods and will work with newer devices in the future.

Communications are...

established automatically, not requiring set up by users ad in the case of many other wireless communication technologies.

Mobile payments are

facilitated by the increasing popularity of smartphones, the availability of POS terminals that are equipped to process transactions using NFC and the growth of alternative cloud based mobile payment solutions.

A smart poster

is a smart advertising space for interactive dialogue with consumers.

NFC tag or sticker

is an RFID tag that has no integral power source and stores a small amount of information for transfer to another NFC device.

An NFC reader

is capable of data transfer with an NFC component.

the card emulation mode is an important one since

it enables payment and ticketing applications and is compatible with existing smart card infrastructure.

The initiator always need to be an active device because...

it requires a power source to initiate communication

the target however...

may be an active or passive device

The success of NFC technology will depend

on the availability of an array of consumer satisfying payment and nonpayment applications.

Mobile payments have been the

primary focus of NFC enabled application but companies such as Google and Samsung as well as innovative MNO's are exploring new business models and looking for the revenue opportunities outside of payment.

Reader/writer mode

provides a communication of NFC mobile with an NFC tag. The purpose of the communication is either reading or writing data from or to a tag by the mobile phone.

Card emulation mode

provides the opportunity for an NFC mobile to function as a contactless smart card.

We can further categorize the

r/w mode into two different modes reader mode and writer mode

1 in 4 mobile phone users

redeem a coupon via a mobile device.

Consumer benefits of NFC mobile payments

reliability at POS Security Ease of use and convenience wallet functionality acceptance device deployment. availability additional value add applications

With NFC's one to one communication medium

secure communications for the transfer of monetary value and private information is made possible.

NFC's transmission range is

so short that is is inherently secure from malicious parties intercepting communications.

One NFC mobile may even

store multiple contactless smart card applications concurrently.

Apple pay

takes advantage of NFC technology, a dedicated chip called secure element, and touch ID.

The most common example of an NFC reader is

the contactless POS (Point of sale) terminal which can perform contactless NFC enabled payments when an NFC device is touched against the NFC reader.

Target

the device that responds to the request made by the initiator.

Initiator

the device that starts the communication and guides the data exchange process between the two parties

In passive communication mode

the initiator is an active device that generates the RF field while the target device makes use of the energy created by the active device.

writer mode

the mobile phone writes data to an NFC tag.

in reader mode

the mobile reads data from an NFC tag

Also, physical proximity of the device to the reader gives users

the reassurance of being in control of the process.

Active devices

those containing power resources

Passive Devices

those without any available power source

In the NFC model there are...

two acting parts involved in the communication which are categorized as initiator and target devices.

peer to peer mode

two in active mode. Bidirectional half duplex communication is performed in this mode similar to other modes, meaning that one device is transmitting, the other has to listen and can start transmitting data after the first one finishes.