NSSW NEXT: Service Marketing
What are benefits of effective Service Marketing?
Contact information Contact preference for ongoing communication Vehicle information Service history
Which Dealership employees are most likely to have responsibility for Service Marketing?
Dealership Marketing Manager Service Manager
What are best practices to make it easy for customers to act on a Service reminder?
Link digital Service appointment date reminders to the online booking system Include the Dealership phone number in your communications Link digital Service reminders to the online appointment booking system
What is the most important step in a direct marketing campaign?
Selecting the right customers
What is a typical example of Service Marketing?
Sending targeted service offers to customers
What are the objectives of Service Marketing?
To generate conquest non-Nissan business for OMNIPARTS sales To increase customer retention in the Service Department To attract and conquest second owners To build loyalty
Which of these are Predictive Analytics and data mining criteria that can help you make Service Marketing relevant?
Wear and tear predictions for brakes, tires, and batteries Prepaid Maintenance Plan (PMP) expiration Next service due date
