OMIS 351 Quizzes 1-7
As discussed in class, if it costs 1$ to fix an error in the planning phase of the SDLC, how much would it cost to fix that same error in the implementation phase?
$100,000
If the number of shares issued and the market capitalization of a firm are 50,000 and $2,500,000 respectively, the share price is _____.
$50
SAP
-74% of Forbes 500 companies use SAP -SAP AG is the world's largest business software company -SAP offers multi-lingual & multi-currency support -SAP utilizes a graphical user interface
Dr. Downing explained in class that using IT to help track and maintain appropriate levels of inventory is important because
-if you are out of stock of an item, your customers could be very unhappy and not return -if you have too much inventory, it will cost you money to store it (like paying rent for your apartment).
What language does the base-level computer speak?
1 and 0s
The three primary technology-based security areas are ______________________. 1. Detection and Response 2. Response and Direction 3. Authentication and Authorization. 4. System limitations 5. Prevention and Resistance The correct choice combinations are:
1, 3, 5
In html, the basic (generalized) way to add a link to another web page on a particular page is:
<a href="web address to be sent to when user clicks link">Text displayed to user</a>
In VC6, if your purchased $1,567 total, to determine students who purchased more than you, in the total sale amount criteria row you would need to enter:
>1567
Which of the following is essential to data mining?
A computer program that automates the process
Which of the following is true of SAP?
A database sits at the center of a company's SAP system.
Which of the following is/are true about Google?
A. Because it has 1.4 million connected servers, Google is able to build its servers with the kind of Intel or AMD processors, low-end hard drives, and RAM chips that one would find in a desktop PC. B. When performing a search via Google or another search engine, a user actually searches what amounts to a copy of the Web, stored and indexed on the search engines' computers.
Which of the following represent correct pairings of a decision support tool and a potential business use of that tool?
A. Goal-seeking analysis: Determining the order size for replenishing a store's inventory levels that reduces inventory holding costs to a certain level C. What-if analysis: Determining how many customers would choose a different restaurant if the average drive-thru line length at Portillo's increased by three cars
Why is redundant information a problem?
A. It is difficult to determine which values are the most current and accurate B. It is often inconsistent C. It takes up storage space D. It makes it difficult to update data
The electronic medical record (EMR) systems discussed in class present a major opportunity to use business intelligence tools to support operational activities (in this case, providing cheaper, safer health care). Which of the following is/are examples of how a BI tool is used to support the operations of a health care organization?
A. Storing data about a treatment given to a patient is an example of a transaction processing system B. Using the data collected about health clinic visits to provide an early warning of a flu outbreak is an example of data mining C. Combining patient data with diagnostic criteria to make an accurate diagnosis is an example of a decision support system
Which of the following would likely improve when a company starts using Business Intelligence?
A. The strategic plans for the whole company B. The ability for managers to make decisions based on company-wide data
Google has been an advocate for data privacy by
A. fighting against a subpoena from Viacom to release the identity of people posting to YouTube. B. resisting the government subpoena in 2006 to release search queries. C. providing a browser plug-in that allows users to permanently opt-out of cookies. D. refusing to link query history or registration data to ad targeting
Facebook.com provides guidelines that tell others how to get a service to perform a task such as call one another, or share data. These guidelines allow developers to write their own applications. These guidelines are called:
APIs
Which of the following is often considered a defensible source of sustainable competitive advantage?
Ability to access and use data.
Which of the following formulas is used by Google to determine the rank order of sponsored links appearing on its search results pages?
Ad rank = Maximum CPC * Quality score
The founder of AskTheBuilder.com, Tim Carter, used _______ to make more ad revenue than when he was ______________.?
AdSense; syndicating to 30 newspapers.
Which of the following is true of Google's discounting scheme for advertisers?
Advertisers pay one cent more than the minimum needed to retain an ad's position on the page.
Which of the following has helped Wikipedia gain credibility?
Allowing editors to add references and citations, giving users links to where the information is stated on a reliable source
What does a fourth generation (4GL... highest level) software language do?
Allows the user to specify the desired outcome, and the computer handles the rest (writes/produces the program).
Which of the following is an example of firmware?
An .exe file stored on a flash drive
Which of the following is an example of the result of an ad hoc query?
An access report with the names and addresses of all customers who has purchased a snowboard from WalMart in the past year as a result of a direct mailing promotion.
Which of the following metrics is used by Google to develop a precise ad ranking formula that rewards top performing ads?
An advertisement's quality score
Which of the following is NOT an example of creating an imitation-resistant value chain?
Apple purchasing third-party ERP software to streamline information handling
_____ is a class of computer software that seeks to reproduce or mimic human thought, decision making, or brain functions.
Artificial intelligence
Internet firm Amazon.com selling books directly to consumers is an example of ____ e-business, while companies purchasing Amazon's cloud computing services is an example of ____ e-business.
B2C, B2B
Why would worker shifts be more efficient at freshdirect than traditional grocery stores?
Because freshdirect can aggregate customers' orders and smooth out demand for labor.
Which of the following is one of the reasons why firs choose open source products over commercial alternatives?
Better security features of OSS products.
You want to start selling clothes you've sewn on ebay. This is an example of __ e-business model and it is risky because __.
C2C, 60% of internet users consider the internet unsafe.
What technology helped solve Rohan's (11/3 panelist) problem (long lead times for business application development at McDonald's)?
Centralized, anytime/anyplace data (e.g. Warehouse).
The best definition of "Moore's law" is:
Chip performance per dollar doubles every 18 months.
In VC4 and VC5, you may have used AnywhereApps.niu.edu to complete assignments in Microsoft Access. What best describes using Access on AnywhereApps.niu.edu?
Cloud Computing
Which technologies are available to prevent and build resistance to attacks?
Content Filtering, Encryption, Firewalls
Which of the following factors prevents social networking sites from monetizing advertising effectively?
Content adjacency
A research scientist with a major pharmaceutical firm in New Jersey is caught passing on sensitive information, worth millions of dollars, regarding the composition and test results of his firm's latest drug to a rival company. What crime is he being held responsible for?
Corporate espionage
_____ ads pay ad networks whenever a user clicks through and performs a specified activity such as signing up for a service, requesting material, or making a purchase.
Cost-per-action
In VC5, how could you most efficiently list all customers from Minnesota?
Create a query in Design View that shows fname and lname where "Criteria" in the stateprov column reads ="MN"
Which of the concepts below that we've studied so far this semester is LEAST responsible for Facebook's success?
Cutting edge hardware (e.g., server farms) and software (e.g., Open Source software)
Which of the following is not a component of a Database Management System?
Data mart
_____ refer to databases focused on addressing the concerns of a specific problem or business unit.
Data marts
Which of the following did NOT contribute to Dell losing its competitive advantage?
Dell entered the tablet and cell phone market with cutting edge product offerings, distracting customers from their PC offerings
One of the risks associated with SaaS is the:
Dependence on a single vendor.
In Access, the _________ view is used to 1.. Add, remove or rearrange fields 2.. Define the name, the data type and other properties of each field 3.. Designate a primary key for the table.
Design View
After you created the Sales Order in SAP (Step 2), which of the following was NOT a step you needed to complete before finishing your Doc. Flow?
Determine cross selling possibilities.
"Modulate"/ "Demodulate" means to convert ______ to ______, and back.
Digital to Analog.
Dr. Downing received two of the same letters from the Northwestern Alumni Association on the same day. What is most likely the cause of this?
Dr. Downing has both undergraduate and graduate degrees from Northwestern, so he might be duplicated in the system
Which of the following statements regarding the current electronic waste scenario is true?
Electronic waste increases with the rise of living standards worldwide.
_____ help make devices "smarter," sharing usage information, helping diagnose problems, indicating maintenance schedules, providing alerts, or enabling devices to take orders from other systems.
Embedded systems
_____ refer to a promotion technique popular with social media that attempts to get consumers to interact with an ad, and then shares that action with friends.
Engagement ads
SAP is an example of:
Enterprise Resource Planning Software
Which of the following technologies will we use/learn this semester?
Excel, Access, SAP
This code costs an estimated $30 Billion annually to maintain.
Existing Fortune 1000 COBOL
Which of the following technologies is being used to replace the older electronic data interchange(EDI) for specifying data standards.
Extensible markup language (XML)
In VC3, what would you use the F4 button for?
F4 brings up an input form for whatever input field your cursor is in
The population of _____ users is now so large that it could be considered the third largest "nation" in the world.
By going public, Netflix encountered stiff competition from firms such as Wal-Mart and Blockbuster. What aspect of Netflix going public lured these firms into the market?
Financial disclosure laws revealed the profitability of Netflix's business model
What is "html"?
Formatting specifications for web pages (how they look, etc.)
Since FreshDirect offers its suppliers several benefits that traditional grocers do not offer, FreshDirect is able to negotiate more favorable terms with its suppliers in several areas. Which of the following is NOT one of the benefits that FreshDirect is able to give to its suppliers?
FreshDirect goes to its suppliers to pick up their product instead of having it delivered.
If a web site owner pays about 60 cents per click to advertise on Google, what would be the best way listed below for a competitor to hurt him (assuming that competitor was willing to engage in unethical practices)?
Get allies (of the competitor) to click on the owner's ads in high volume and buy nothing.
You would like to compare interest in the recent launches of the Call of Duty: Advanced Warfare and Assassin's Creed: Unity video games. What product would let you utilize search data to conduct this analysis?
Google Insights for Search
If a computer system can be equated to layers of cake, which of the following combinations represents the computer system in the bottom-to-top order?
Hardware, operating system, application, user
Using a technique called "googlebombing", Dr. Downing succeeded in making chuckdowning.com the top result for a Google search for "best professor in the world". Based on what you know about how Google ranks its results, how did Dr. Downing accomplish this?
He made thousands of links to chuckdowning.com from other pages with "best professor in the world" in the anchor text
Writing software is easier for people if they use a(n) ________ and more efficient for the computer if they use a(n) _____________.
High level language; low level language
According to Dr. Downing during class, when using the Value Chain Analysis "lens" to consider competitive/strategic advantage, the main aspects companies should be examining are...
How they manage to get stuff from their suppliers (inbound logistics), run their operations, and get stuff to their customers (outbound logistics)
A company uses WebEx, a popular commercial application, to conduct training sessions of its employees who are spread across different countries. This is an example of the impact of technology in the area of ____?
Human Resources
Which of the following is true regarding IPv6?
IPv6 provides for roughly 2^128 IP addresses
What is a company that provides individuals and other companies access to the Internet and other related services, such as Web site building?
ISP
You would like to find all the orders a particular customer has made. How could you accomplish this with a relational database that has customer data table and a separate order data table?
Include the unique customer ID of the customer for each order as a field in the order table. Use a query to find all orders that match the Cust. ID.
Which of the following is not an advantage that Virtual Private Networks (VPNs) have over dedicated-line Wide Area Networks? (WAN)
Individuals outside of the company without access to the internet can access company information.
Yoogle is a brand new search engine firm that wants to compete with Google. Which of the following will be a major barrier for Yoogle to enter the industry?
Investment in server farms
What is the implementation phase in the SDLC?
Involves placing the system into production so users can begin to perform actual business operations
What is the likely implication of a large and active wiki community?
It becomes more likely that content is up-to-date and errors are quickly corrected.
Which of the following statements holds true for the term server farm?
It refers to a massive network of computer servers running software to coordinate their collective use.
Which of the following statements holds true for the term click fraud?
It refers to the generation of bogus clicks, either for financial gain or to attack rivals by draining their online ad budget.
Which of the following statements holds true for search engine optimization (SEO)?
It refers to the process of improving a page's organic search results.
Which of the following is true of Amazon?
Its cloud computing business is one of the largest players in that category.
What connects network devices over a relatively short distance, such as a building or a campus?
LAN
Which of the following products or services is not subject to network effects?
Laundry services
Which of the following services come under the Web 2.0 umbrella?
Link sharing
_____ refers to a phenomenon whereby firms can make money by offering a near-limitless selection.
Long tail
Which of the following is an example of application software?
MS Word
What's a good example of information as an asset?
MasterCard using your payment history to establish a credit score for you and selling it.
With regard to data, to make a large contribution to an organization, you could suggest which of the following?
Move organizational information, which needs to be connected with other information, out of spreadsheets, into a relational DBMS, and then centralize the database.
Which of the following factors suggests that Facebook can offer Google greater competition in the search engine market?
Much of Facebook's content being inaccessible to standard search engines
What problem is faced by multicore processors running older software written for single-brain chips?
Multicore processors usually run older software by using one core at a time.
I want to run Windows 7 on my Fortune 500 company's mainframe. This will __ because the __ has to support the __ which has to run the __. They all have to fit together.
Not work; CPU and computer class; operating system; software.
Which of the following is an example of Web 1.0?
Online Schedule for OMIS 351
Which of the following was an outdated notion regarding open source software and has been shown to be inaccurate?
Open source is fueled on the contributions of loners tooling away for the glory of contributing to better code.
Which feasibility study (If we build it, will they come?) involves using stakeholder analysis of project champion(s), organizational management and system users?
Operational/Organizational
What business option helped solve Don Chapman's technology problem (IT infrastructure department not large enough), as explained in our panel on November 3?
Outsourcing
Google, when purchasing Motorola Mobility, benefitted from which lens?
Patents
Prada's experiment of implementing latest technology in its flagship store failed because
Prada assumed information systems are made up of only hardware and software.
__________ consists of the random access memory, cache memory and the read only memory which is directly accessible to the CPU, and a(n) __________consists of equipment designed to store large volumes of data for long-term storage.
Primary storage, secondary storage
_____ are third-party computers that pass traffic to and from specific addresses without revealing the address of the connected users.
Proxy servers
A(n) ______ is a tool for extracting, combining, and displaying data from one or more tables, according to any criteria specified.
Query
Which of the following is not a part of a table in a database?
Query
which of the following is false regarding google?
ROI is untrackable with google's cost per click model.
Chuck and Rock's coffee shop is now offering a "buy 7 cups of coffee and get 1 free" promotion. This loyalty program has the purpose of?
Reducing the buyer's power
What is true of the SDLC?
Regardless of your major, you will at least be involved in planning, analysis, testing, implementation, and maintenance
What type of integrity constraint does not allow someone to create an order for a nonexistent customer?
Relational/referential integrity constraint
What feature of blogs makes it easier for users to see the most recent content first?
Reverse chronology
Which of the following is WRONG?
SCM deals mostly with internal operational effectiveness.
What protocol is used for exchange of mail between e-mail servers across the world?
SMTP
_____ is a language used to create and manipulate databases.
SQL
_____ is by far the most popular language for creating and manipulating databases.
SQL
Which of the following is NOT one of the Seven Lenses to Evaluate Strategic Business Options?
Sale
Based on both the lecture and textbook material, which of the following pieces of legislation has promoted the greater use of information technology in business?
Sarbanes-Oxley Act HITECH Act
What is encryption?
Scrambling information into an alternative form that needs a key /password to decrypt.
Microsoft generates more revenue from the sale of games for its Xbox 360 than it does from the sale of the Xbox 360 itself. Consequently, when Matt bought a new notebook PC last semester, he was given a free Xbox 360 with his purchase. Microsoft's primary strategy in this example is:
Seeding the market: Microsoft is trying to create demand in a two-sided market
As discussed in class, the advantage you would have knowing how to use Web ______ today, would be like having an advantage in the 1990's knowing how to use spreadsheets.
Servers
In VC6, how can you get a total of all of your purchases?
Set the Total row to "Sum" for the Amt column
All of the following are true of the intent of an ERP system, like SAP, EXCEPT
Should be ideally configured to use different database systems, instead of one central database system, to avoid the possibility of data redundancy.
An SQL injection technique exploits what weakness of Web sites to launch attacks?
Sloppy programming practices where software developers do not validate user input
According to the textbook, why are enterprise systems not the "magic bullet" that solves all operations and information system problems?
Successful ERP systems often require substantial changes to firms' business processes and making such changes can be very difficult and resource-intensive.
Matt enjoys using Amazon Instant Video. However, he is hesitant to drop his Netflix subscription because he already rated hundreds of movies on Netflix so that the website can better predict whether or not he will like a particular movie. This is an example of:
Switching costs
___ exists when consumers incur an expense to move from one product or service to another.
Switching costs
Zara's IT expenditure is low by fashion industry standards and is also highly effective. Which of the following makes this possible?
Targeting technology investment at points in the value chain where it has the most significant impact.
Which of the following statements about technology is true?
Technological improvements can be copied by rivals, leading to a profit-eroding arms race.
Zara has one of the lowest advertising budgets in the fashion industry. _____ is one of the factors responsible for this.
Technology
_____ played a starring role in developing assets such as scale, brand, and switching costs that combined to place Netflix atop its industry.
Technology
Why would a digital cellular network be better than an analog cellular network?
The 1's and 0's allow for multiple calls on one frequency(multiplexing) making it cheaper, as well as better quality checks making it clearer.
COB students currently have access to Citrix's XenApp service (AnywhereApps.niu.edu), which they can use to run software on their computers even though they have not installed it. Which of the following might be a problem with this example of on-demand software?
The XenApp service level may not always be adequate relative to using regular software
Why is scalable software good for a business that has varying business demands based on the season?
The capacity can easily be expanded during the seasons when business is higher and then reduced during the slower seasons.
Which of the following is an example of biometric authentication?
The fingerprint reader found on many new laptops
Which of the following statements relating to open source software is true?
The flagship OSS product is the Linux operating system, now available on all scales of computing devices.
Which of the following parameters decides the rank of Web pages in Google's organic search results?
The number of pages linking to them
Which of the following would NOT likely be a switching cost which would prevent someone from changing cell phone providers?
Their cell provider uses obsolete technology.
Which of the following is true of object-oriented programming languages?
They have reusable components that reduce the time and cost of development.
What was the point of the Bit/Byte/Bill White story (he served as a tailor apprentice prior to running a men's suit company)?
To successfully manage a business it's helpful to understand the details of the business.
According to the study data presented in the slides, which of the following is the most common reason that companies outsource?
To tap outside sources of expertise
Which of the following statements holds true with respect to blogs?
Top blogs operating on shoestring budgets can snare several hundred thousand dollars a month in ad revenue.
Complete the analogy: Web 1.0- Instant messaging; Web 2.0- _____
Which of the following is an example of positive network effects?
Twitter - A person joining Twitter adds value for other users because there are then more users overall on the site to post content and add to discussions.
Why is linking ads to search results considered a brilliant move?
User's search term indicates an overt interest in a given topic.
A server running _____ can create smaller compartments in memory that each behave as a separate computer with its own operating system and resources.
Virtualization software
When do you know you should use Access instead of Excel?
When you have more than one spreadsheet or table which you need to consolidate to get answers from.
Which of the following is not a reason why upgrading the PCs of the sales staff at a business from Windows 7 to Windows 8 will prove to be much more challenging than performing the same upgrade on your PC at home?
Windows 8 has apps that will distract the employees from their work so special access controls must be added to each computer to block the use of apps such as Facebook
ZapSync, Inc. wants to implement an enterprise system which integrates systems across all of their offices around the world - in India, China, the US, and Germany. ZapSync managers are considering SAP. Will SAP work for worldwide systems integration?
Yes, SAP offers enterprise-wide, multilingual support.
Having "touched" SAP in VC3 will be good for you if you interview at a company which uses SAP because
You can let that company know that you have introductory familiarity with SAP.
What must the name of your student webpage be?
Your zID
How does Zara differ from their competitors?
Zara concepts appear in stores fifteen days on average compared to rivals who receive new styles once or twice a season.
Virtualization refers to
a compartmentalized server that can run multiple instances of an operating system as if it were multiple computers.
Apple's dominance of smartphone and tablet markets has allowed the firm to lock up 60 percent of the world's supply of advanced touch-screen displays, and to do so with better pricing than would be available to smaller rivals. This is an example of:
a growing firm gaining bargaining power with its suppliers or buyers.
Your VC7 app exercise with Microsoft showed you how to build an app that was
a mashup of RSS feeds.
The scalability of a software product is defined as the
ability to be easily expanded to manage workload increases.
One advantage & disadvantage of using Saas:
access to a variety of software without installing it and potentially losing access or data if the provider goes out of business.
Interstitials refer to:
ads that run before a user arrives at a Web site's contents.
The bulk of Facebook's revenue comes from:
advertising
Computer-driven investment models can be very effective when the market behaves as it has in the past. However, in terms of historical consistency, they are vulnerable to failure in the face of:
black swans.
Systems distributed throughout the Internet that help improve the delivery speeds of Web pages and other media, typically by spreading access across multiple sites located closer to users are known as:
content delivery networks\
Peer production refers to:
content that is more complex than simple text or photos and includes animation, audio, and video.
AdSense is a service by Google to:
create a network of advertising by sharing revenue with websites that display ads for participating advertisers.
Firms that collect and resell data are known as:
data aggregators
According to Porter, strategy is fundamentally about being
different
DDoS stands for _______ and is an attack intended to _______.
distributed denial of service; crash a website by overwhelming it with messages.
Porter believes that most companies:
do not distinguish the difference between operational effectiveness and strategic positioning.
Which of the following is a source of bargaining power for buyers?
greater choice of products
A firewall is ___________________.
hardware and / or software that guards a private network by analyzing the information entering and leaving a network.
Let's say you put your resume file, resume.htm, into your "www" folder, and you want to link to your resume from your index.html file. If your z id is z999999, which is the correct link needed in your index.html file to link to your resume?
http://www.students.niu.edu/~z999999/resume.htm
A company uses Webex, a popular commercial application, to conduct training sessions for it's employees who are spread across different countries. This is an example of the impact of technology in the area of
human resources
Kathy has access to the Internet and is able to search and compare the price and quality of the products she wants to purchase. However, Martin does not have access to the Internet and stays in a remote town where he is not able to get such details regarding the product or service he wants to purchase. Such a decision situation where Kathy has more or better knowledge about products or services than Martin is known as _____.
information asymmetry
It should be evident from the TJX example that:
information security must be a top organizational priority.
A firm is said to be vertically integrated if
it owns several layers in its value chain.
Initially, it was suggested that Amazon.com be renamed to Amazon.org because:
it was predicted that the company would never make money.
The Web site displayed when a user clicks on an ad is called the:
landing page.
Staying power refers to the
long term viability of a product or service.
Microsoft has heavily promoted the search engine Bing. This is an attempt to take advantage of a weakness in the network effects of search engines. Which of the following describes this weakness?
low switching costs
A _____ is a system that provides rewards and usage incentives, typically in exchange for a method that provides a more detailed tracking and recording of consumer activity.
loyalty card
What is the last stage of the SDLC, following implementation?
maintenance
A domain name service is a collection of software that:
maps an Internet address to an IP address.
Twitter is a type of __________ and has a maximum number of characters for a tweet of ______.
microblog; 140
Collaborative filtering is a classification of software that
monitors trends among customers to personalize an individual customer's experience.
One effort that created a backlash for Facebook was a feature that announced status changes in people's profile to their network. This controversial feature was called:
news feeds.
Software that is free and whose code can be accessed and potentially modified by anyone is referred to as _____.
open source software
The difference between operational effectiveness and strategic positioning is
operational effectiveness refers to performing similar tasks better than the competition and strategic positioning refers to doing something different than the competition.
Zara's staff members regularly collect data from customers at its stores. This data is used to:
plan styles and issue rebuy orders.
Price transparency and information asymmetry have the following effects
price transparency increases buyer bargaining power and information asymmetry decreases buyer bargaining power.
Which of the following is not a marketing technique to help generate network effects?
promoting the adoption of a new technology, as Sony has done with the 3D television.
A(n) _____ refers to a search performed on Google or any other search engine.
query
In database systems, a row is also known as a _____.
record
Databases organized in such a way that multiple tables are interconnected based on common keys, are referred to as _____ databases.
relational
Cloud computing refers to
replacing computing resources provided with services provided over the Internet.
The growth of the internet has changed the balance of Porter's 5 forces for commodities in all the following ways:
rivalry among competitors increased, the threat of new entrants increased, buyer bargaining power increased, the threat of substitutes increased. NOT supplier bargaining power increased.
One of the functions of domain name registrars is to:
run a user's Web site on their Internet-connected servers for a fee
Netflix offers its subscribers a selection of over one hundred thousand titles, while other video rental firms can only offer as much as 3000. This presents a significant __ for netflix over its rivals.
scale advantage
The dark Web refers to:
sites that cannot be indexed by Google and other search engines.
A data cube refers to a:
special database used to store data in OLAP reporting.
The cache speeds up computing tasks by:
storing IP addresses of hosts visited by users.
A firm is said to be ___ when it attempts to match the benefits of a successful position while maintaining its existing position.
straddling
Distributed computer refers to
systems in different locations communicating and collaborating to complete a task.
Operational effectiveness is usually not enough to yield sustainable competitive advantage because:
technology can be easily acquired.
Customer lifetime value represents:
the present value of the likely future income stream generated by an individual purchaser.
The fault-tolerant nature of the DNS ensures that:
the service continues functioning even if one nameserver goes down.
Nearly a third of Google's revenues come from running ads on:
third-party Web sites.
In Virtual Case 4 you used Microsoft Access to build a prototype ______ ______ system.
transaction processing
As one of the primary components of the value chain, operations involves:
turning inputs into products or services.
Dell, previously the world's number one PC manufacturer, has seen its market share shrink because of rivals copying its value chain and reducing the price advantage it enjoyed over rivals. Dell's present struggles:
underscore the importance of continually assessing a firm's strategic position among changing market conditions.
The address one types into a web browser is also known as
uniform resource locator.
A table in Access must have a primary key to:
uniquely identify records and form relationships with other tables.
Zara lowered costs, reduced inventory and increased responsiveness by
using a continuously updated, centralized database of customer feedback to improve product design.
For netflix, the cost to stock and ship and obscure foreign film is the same as sending out the latest Will Smith blockbuster. Because of these diminished inventory and distribution cots, netflix can meet demand for thousands titles that are not typically found in brick and mortar rental stores. This is an example of
using the long tail to attract a large customer base
According to the resource based view of competitive advantage, a firm seeking competitive advantage must control and exploitable resource that has all of the following characteristics
valuable, rare, imperfectly imitable, non substitutable.
When Catherine Cook helped start MyYearbook.com(meetme.com now) she was
very young, h.s. sophomore
The ability to track customers, analyze campaign results, & modify tactics are the distinct advantages offered by the __ to the field of marketing.
web
The hypertext transfer protocol (http) defines the communication between:
web browsers and web servers