Omnichannel marketing

drugstore

specialty store concentrating on health and pharmaceuticals

share of wallet

the percentage of the customer's purchases made from a particular retailer.

conventional supermarket

type of retailer that offers groceries, meat, produce and a limited amount of nonfood and general items in self service

full line discount store

buisnesses that offer low prices, limited service and broad variety of merchandise

CRM

customer relationship management; software to track customers, their purchases, inquiries, through all media

exclusive brands

developed by national brand vendor and retailer and sold only by that retailer

big box retailer

discount stores that offer a narrow but deep assortment of merchandise

extreme-value retailer

general merchandise discount store found in lower-income urban or rural areas

online chat

instant messaging or voice conversation with sales representative

warehouse clubs

large retailers with an irregular assortment, low service, and low prices often requiring membership

supercenter

large stores combining full-line discount stores with supermarkets in one place

limited assortment supermarkets

limited to one or two brands and sizes of products to achieve great efficiency and lower costs

private label brands

marketed by and available only from that one retailer; store brands

service retailers

offer primarily services rather than merchandise

off-price retailer

offers an inconsistent assortment of merchandise at relatively low prices

personalized customer service

one to one ability for customer to engage with sales representative generally useful for online retailing

personalized offering

personalization of the offering based upon shopper's buying habits and web sessions

specialty store

retailer that concentrates on a limited number of complementary merchandise categories at a relatively small store

convenience store

retailer with limited number of items at a convenient location with speedy checkout

department store

retailer with many different types of merchandise, organized into separate departments, better customer service

mobile commerce

selling to consumers through wireless handheld devices like cell phones

category killer

big box retailer with an extensive assortment in a particular category that other retailers have difficulty competing

Intensive distribution

A strategy designed to get products into as many outlets as possible

Omnichannel

Selling in more than one channel, stores, Internet, catalog.

Retailing

Set of business activites that add value to product and services sole to consumers for their personal use.

Distribution intensity

The number of supply chain members to use at each level of the supply chain

exclusive distribution

a strategy in which only selected retailers can sell a manufacturers' product

Selective distribtuion

a strategy that uses a few selected customers in a territory

cooperative advertising

an agreement betwee a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs