Omnichannel marketing
drugstore
specialty store concentrating on health and pharmaceuticals
share of wallet
the percentage of the customer's purchases made from a particular retailer.
conventional supermarket
type of retailer that offers groceries, meat, produce and a limited amount of nonfood and general items in self service
full line discount store
buisnesses that offer low prices, limited service and broad variety of merchandise
CRM
customer relationship management; software to track customers, their purchases, inquiries, through all media
exclusive brands
developed by national brand vendor and retailer and sold only by that retailer
big box retailer
discount stores that offer a narrow but deep assortment of merchandise
extreme-value retailer
general merchandise discount store found in lower-income urban or rural areas
online chat
instant messaging or voice conversation with sales representative
warehouse clubs
large retailers with an irregular assortment, low service, and low prices often requiring membership
supercenter
large stores combining full-line discount stores with supermarkets in one place
limited assortment supermarkets
limited to one or two brands and sizes of products to achieve great efficiency and lower costs
private label brands
marketed by and available only from that one retailer; store brands
service retailers
offer primarily services rather than merchandise
off-price retailer
offers an inconsistent assortment of merchandise at relatively low prices
personalized customer service
one to one ability for customer to engage with sales representative generally useful for online retailing
personalized offering
personalization of the offering based upon shopper's buying habits and web sessions
specialty store
retailer that concentrates on a limited number of complementary merchandise categories at a relatively small store
convenience store
retailer with limited number of items at a convenient location with speedy checkout
department store
retailer with many different types of merchandise, organized into separate departments, better customer service
mobile commerce
selling to consumers through wireless handheld devices like cell phones
category killer
big box retailer with an extensive assortment in a particular category that other retailers have difficulty competing
Intensive distribution
A strategy designed to get products into as many outlets as possible
Omnichannel
Selling in more than one channel, stores, Internet, catalog.
Retailing
Set of business activites that add value to product and services sole to consumers for their personal use.
Distribution intensity
The number of supply chain members to use at each level of the supply chain
exclusive distribution
a strategy in which only selected retailers can sell a manufacturers' product
Selective distribtuion
a strategy that uses a few selected customers in a territory
cooperative advertising
an agreement betwee a manufacturer and retailer in which the manufacturer agrees to defray some advertising costs
