P3 Business Administration

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Brochure

Including a ___________ with your direct mail is a great way to give an interested customer more information about your products and services

accomplish a goal, Mobilize resources, explain vision

Similarities of Leadership & Management (3)

a felt need or drive, a stimulus in which needs have to be aroused, a stimulus in which needs have to be aroused

Stages of Motivation (3)

Advertising

Is a type of message used to encourage and persuade an audience like viewers, readers or listeners to continue or take some new actions.

assesment, vital, approach

The _______________ of the roles of your product, promotion, price, and place plays a ________ part in your overall marketing _____________.

Advertisement

The actual promotional messages are called

Communication

A function which helps managers communicate with each other as well as with employees within the organization

Banking

The rise of money and credit is inextricably linked with the rise of __________________

creditworthy

To the extent that creditors consider you worthy of their trust, you are said to be ______________, or to have "good credit."

good credit

To the extent that creditors consider you worthy of their trust, you are said to be creditworthy, or to have "________________."

Top-down, Bottom-up, Zero-based, Flexible

Types of Budget Control (4)

Interpersonal, Organizational

Types of Communication (2)

Liquidity, Profitability, Debt, Activity

Types of Financial Ratio Analysis (4)

Performance, Behavioral

Types of Limitations in Computers and Information Controls

Market Research, Test Marketing, Marketing Statistics

Types of Marketing Control (3)

Exploitative Authoritative, Benevolent Authoritative, Consultative, Participative

Types of Participative Leadership Theories (4)

This note is legal tender for all debts, public and private

U.S. paper money carries this statement

Verbal, Written, Body Language

Ways of Communication (3)

paid ads, search engine rankings, social media, blogs, websites

Ways to promote business online (2)

earn, spend

We _________ money and __________ it but don't often think much about it

Listeners

_______________ can find it difficult to remember what they have heard and sometimes the impact of radio advertising is lost.

higher

a __________ credit score can mean better interest rates and terms on loans and credit cards.

credit score

a higher ____________________ can mean better interest rates and terms on loans and credit cards.

interest rates, loans, credit cards

a higher credit score can mean better ___________________ and terms on __________ and ________________

Controlling

a process of monitoring performance and taking action to ensure desired results

Production Control

aim is to produce the right product in the proper quantity and quality, at the right time and by the best and least costly methods

Microcredit

aka Microfinance

depository institution

aka banks

liabilities

aka debt

revenues

aka earn

equity

aka owner's investment

expenses

aka spend

Customers

already made up their mind to buy - they just need to decide who to buy from

Contingency Theories

an extension of trait theory.

Bank

an intermediary that accepts deposits and channels those deposits into lending activities, either directly by loaning or indirectly to through capital markets

Marketing

an organization function and set of processes for creating communicating and delivering value to customers and for managing relationships in a way that benefits both the organization and the stakeholders.

Exchange Theories of Leadership

another name for Transactional Leadership Theories

Niche Marketing

another significant trend regarding future of advertising is the growing importance of the niche market using the niche or targeted ads.

Flexible Budgeting

any budget exercise can incorporate flexible budgets, which set "meet or beat" standards that can be compared to expenditures.

Money

any good that is widely accepted as final payment for goods and services.

Transactional Leadership Theories

are characterized by a transaction made between the leader and the followers.

Classified Listings

are under subject headings in a specific section.

Contingency Theories

argues that every leadership style should be based on certain situations.

Contingency Theories

argues that there is no single way of leading.

Great Man Theory

assumes that the traits of leadership are intrinsic.

Feedforward Control

control that prevents anticipated problems

Feedback Control

control that takes place after an action

Concurrent Control

control that takes place while an activity is in progress

newsletter, flyers

cost effective form of direct mail is to send your ______________ or ________________ electronically to an email database.

electronically

cost effective form of direct mail is to send your newsletters or flyers _____________________ to an email database.

Directories

costumers already made up their mind to buy - they just need to decide who to buy from in this kind of advertisement

Bottom-up Budgeting

figures come from the lower levels and are adjusted and coordinated as they move up the hierarchy

universal banks, commercial banks, thrift banks, savings banks, private development bank, finance companies

financial institution (6)

Trait Theory

focused on analyzing mental, physical, and social characteristics in order to gain more understanding of what is the characteristic or the combination of characteristic that are common among leaders.

Behavioral Theories

focuses on the behavior of the leaders as opposed to their mental, physical or social characteristic.

cowry shell

form of money before in Africa

large stone wheels

form of money before in Pacific Island of Yap

Financial Audits

formal investigations, are regularly conducted to ensure that financial management practices follow generally accepted procedures, policies, laws, and ethical guidelines.

Market Research

gathers data to assess customer needs - information critical to an organization's success.

Magazine

generally serve consumers (by interest group e.g. women) and trade (industry/business type e.g. hospitalit

Interpersonal Communication

generally takes place between two or more individuals at the workplace.

Leadership

is considered to be one of the most important behavior roles exercised by managers in their effort to make organization perform

Television Advertisment

is sold in units (e.g. 20, 30, 60 seconds) and costs vary

Money

is something that people use every day.

Delegate Function

is termed as having delicacy in it to tackle human behavior. As it deals with human factor.

Creative Activity

it helps converting plans into performance

Democratic/Participative Leadership Style

it is being done by the leaders inviting and encouraging the team members to play an important role in decision-making process, though the ultimate decision-making power rests with the leader

Pervasive Function

it is performed by managers at all level

Human Factor

it is related to subordinates.

Italian

language origin of the word 'banco'

Autocratic Leadership Style

leader has complete command and hold over their employees/team.

Promotion

linked with advertising.

Bank

links together individuals, companies, and institutions with surplus funds and customers who need such fund.

Directories

list businesses by name or category

Inventory Control

maintain over its excess and tied up inventories in order to run an efficient inventory system

Bureaucratic Leadership

make sure that the employee or team strictly follows the rules and procedures.

Zero-based Budgeting

managers develop each new budget by justifying the projected allocation against its contribution to departmental or organizational goals.

Body Language

managers must also take special care of their body language, facial expressions, and gestures for effective communication.

Top-Down Budgeting

managers prepare the budget and send it to subordinates

Well-defined

marketing strategy leads to an increase in the business sales and marketing.

Product

may be designed to deliver solutions to customer problems or satisfy consumer desires.

Traditional 4'Ps

may not be enough with the way business is being done today

bench

meaning of banco

Bureaucratic Leadership

means that leaders strictly adhere to the organizational rules and policies.

Liquidity Ratios

measure an organization's ability to generate cash.

Profitability Ratios

measure an organization's ability to generate profits.

Debt Ratios

measure an organization's assets being financed by debts as well as its ability to pay its obligations.

Activity Ratios

measure an organization's efficiency in operations and use of assets.

Marketing Statistics

measure performance by compiling data and analyzing results.

Delivery

method of transporting goods from the company to its customer.

medium of exchange

money is widely accepted as a method of payment.

Concurrent Controls

monitor on-going employee activity to ensure consistency with quality standards

holding money

more effective way of storing value than holding other items of value such as corn, which might rot

Direct Mail

more personal, as you can select your audience and plan the timing to suit your business.

Bureaucratic Leadership

more suitable when safe work conditions and quality are required.

People

most important asset of the organization.

good credit

necessary if you plan to borrow money for major purchases, such as a car or a home

motivate

one of the responsibility of a manager is to ____________ their subordinates

banco

origin word of 'bank'

Benefits

perceived advantages that the customer can have from the product he bought.

Display Advertisement

placed throughout the paper.

Digital Signage

poised to become major mass media because of its ability to reach larger audiences for less money.

Financial Statements

provide management with information to monitor financial resources and activities.

Lateral/Horizontal Communication

recognize communication between peers, between managers at same levels or between any horizontally equivalent organizational manager

Microfinance

recognized as a potent method of directly improving the lives of those most in need

Physical Environment

refers to the evidence or the felt environment where the product is being sold or the service is being delivered from

Performance Limitations

replacing long-time organizational employees with information systems technology may result in the loss of expert knowledge that these individuals hold.

Partnership

the 8th P of the marketing stands for the partnership between a product or service with a non-competing product or complementary product or service.

Credit

the ability to borrow money or access goods or services with the understanding that you'll pay later

New Technology

the ability to record shows on digital video recorders allow users to record the programs for later viewing, enabling them to fast forward through commercials

prevailing economic conditions, advancements in technology, customers' demand for efficient, more accessible banking services.

the banking system continues to evolve according to the (4)

psychometrics

the evolutions in ______________ , notably the factor analysis, researchers were able to measure the cause and effect relationship of specific human behaviors from leaders

factor analysis

the evolutions in psychometrics, notably the ________________, researchers were able to measure the cause and effect relationship of specific human behaviors from leaders

cause, effect

the evolutions in psychometrics, notably the factor analysis, researchers were able to measure the _______ and ________ relationship of specific human behaviors from leaders

Directing

the final action of a manager in getting others to effect all preparations toward competition.

Banks

the financial intermediaries that accept deposits from individuals and institutions and extend loans.

The Central Bank

the government agency that oversees the banking system and is responsible for the conduct of monetary policy.

Internet Ad

the internet has opened up a lot of opportunities not just from product standpoint but also for many endeavor political included.

income-generating, long-lasting

these small loans can be used to build small businesses and develop other ________________ activities that have a _________________ impact

Transformational Leadership Theories

this process by which a person interacts with others and is able to create a solid relationship that results in a high percentage of trust, will later result in an increase of motivation, both intrinsic and extrinsic, in both leaders and followers

Advertising

this results actions include availing of service and buying products in business context or a move like volunteering for a cause be it social or political or giving donations for nonprofit companies.

Bank

this was where the earliest transactions between depositors and safe keepers took place

Place

three things needed for the business to be successful - Location, location, location.

Transactional Leadership Theories

to be effective and as a result to have motivational value, the leader must find a means to align to adequately reward (or punish) his follower, for performing leader-assigned task

Behavioral Limitations

too much information can overwhelm employees, cause stress, and even slow decision making.

Crowdsourcing

typical example of this approach in Philippines was by "Chooks To Go" wherein they made a nationwide contest for the official product jingle and then sponsored a dance contest using the winning jingle which was televised live over studio 23.

Email Advertising

unsolicited bulk e-mail advertising is "e-mail spam"

string of beads

used by Native Americans and early American settlers as money

Africa

uses cowry shell as money before

Pacific Island of Yap

uses large stone wheels as money before

Value

value represents a buyer's overall evaluation of the utility of a product based on perceptions of the net benefits received and what must be given.

Outdoor and Transit Advertisement

ways to advertise outside and on-the-go.

1970s

yr. Transformational Leadership Theories

Philippine Financial System

composed of banks and non-banks

Budget Controls

A budget depicts how much an organization expects to spend (expenses) and earn (revenues) over a time period.

Product, Price, Place, Promotion, People, Processes, Partnership, Physical Environment

8Ps of Marketing

Marketing Tactic

A marketing tactic involving paying for space to promote a product, service, or cause

Marketing Strategy

A well-defined ____________________ leads to an increase in the business sales and marketing

responsive

According to Contingency Theory, leaders are more likely to express their leadership when they feel that their followers will be ________________.

Speedy Decision

Advantage of Autocratic Leadership Style

satisfied, motivated, skilled

Advantages of Democratic/Participative Leadership Style to the eomployees (3)

Permanent

Advertisement is a __________ strategy that involves marketing and sales, whereas sales promotions have a limited time frame.

empowerment, flexibility, initiative.

Another drawback of Bureaucratic Leadership is that it does not propagate well the culture of (3)

command, hold

Autocratic Leadership Style leader has complete __________ and _________ over their employees/team.

short-term, risky

Autocratic Leadership Style works also where the project is ___________ and _______________

monotonous, unskilled, routine

Autocratic Leadership Style works only when the leader is the best in performing or when the job is _______________ , ________________ and ______________ in nature

savers, borrowers

Bank most importantly, bring together _________ and ______________.

Physical, Cultural, Psychological, Attitudes & Behavior

Barriers of Communication (4)

facilitates coordination, helps in planning

Basic Purpose of Control (2)

Direct labor, Materials, Production overhead variable/fixed

Basis for Cost Control (3)

behavior

Behavioral Theories focuses on the _________ of the leaders as opposed to their mental, physical or social characteristic.

helping, manage

Budget is useful for ___________ a person or business ______________ money in terms of spending and saving

spending, saving

Budget is useful for helping a person or business manage money in terms of ____________ and _____________

safe, quality

Bureaucratic Leadership is more suitable when _______ work conditions and __________ are required.

strictly, rules, policies

Bureaucratic Leadership means that leaders _______________ adhere to the organizational ________ and ___________.

The Central Bank, Banks, Depositors, Borrowers from Banks

Cast of Characters in the Money Creation Process (4)

task, people

Categories of leaders under Behavioral Theories (2) : concerned with ....

End Function, Pervasive Function, Forward Looking, Dynamic Process

Characteristics of Controlling as Function of Management (4)-

Product

Components of a product include: quality, design, feature, packaging, sizes.

related

Contingency Theories is an extension of trait theory, in the sense that human traits ____________ to the situation in which the leaders exercise their leadership.

maximum, minimum, element

Contingency Theories signifies that there are certain people who perform at the ______________ level in certain places, but at ______________ performance when taken out of their __________.

objectives, accomplishment

Controlling ensure that ____________ and _______ are consistent with one another throughout an organization

directions, consistent

Controlling ensures that the overall __________ of individuals and groups are ____________ with short and long range plans

short, long

Controlling ensures that the overall directions of individuals and groups are consistent with ________ and ___________ range plans

compliance, essential

Controlling helps maintain ______________ with ______________ organization rules and policies.

rules, policies

Controlling helps maintain compliance with essential organization _______ and ______________

presupposes, succeeds

Controlling is related with planning _____________ controlling and controlling ____________ planning

right

Controlling sees that the _______ things happens, in the _______ ways and in the _________ time

Cost Loading, Irrational Spending

Criticisms of Marketing (2)

goals

Directing is supervising, or leading workers to accomplish the ___________ of the organization.

final

Directing is the ___________ action of a manager in getting others to effect all preparations toward competition.

effect, preparations

Directing is the final action of a manager in getting others to ___________ all ______________ toward competition.

influencing

Directing is the process of _________________ people's behavior through motivation, communication, group dynamics, leadership and discipline

communication, group dynamics, leadership, discipline

Directing is the process of influencing people's behavior through (4)

Managing

Directing the process that many people would most relate to ________________.

Executive Function

Direction function is carried out by all managers and executives at all levels throughout the organization, a subordinate receives instructions from his superior.

time-consuming

Drawback of Democratic/Participative Leadership Style

Greater Employee Absenteeism and Turnover

Drawbacks of Autocratic Leadership Style

creativity, self-contented

Drawbacks of Bureaucratic Leadership (2)

Bank

Each of these is critical to the smooth operation of economy.

A focus on critical points Acceptance by employees Accuracy Availability of information when needed Comprehensibility Economic feasibility Integration into established processes

Effective Organizational Control Systems (7)

information. flow, desired form

Effective managerial communication enables the ___________ to ___________ in its ___________ ______ among managers, team leaders and their respective teams.

Medium/Channel, Message, Sender, Receive, Feedback, Interference/Noise, Context

Elements of Communication (7)

People

Everyone who is involved in the products/services whether directly or indirectly.

People, Processes, Partnership, Physical Environment

Extensions from Traditional 4'Ps

suppliers, vendors, banks, financial institutes

External groups involved in External Communication (4)

challenge of the job, group size, workload, financial resources.

Factors that affect the quality of the Leader-Member relationship (4)

meet or beat

Flexible Budgeting is any budget exercise can incorporate flexible budgets, which set "______________" standards that can be compared to expenditures.

means, align, reward, punish

For the transactional theories to be effective and as a result to have motivational value, the leader must find a _______ to ___________ to adequately ___________ (or _____________) his follower, for performing leader-assigned task.

Doing Market Research Matching Product to Customer Installation of Distribution Channels Getting the right number Setting Prices Advertising and Promotion

Functions of Marketing (6)

store of value, unit of account, medium of exchange

Functions of Money (3)

second, helping, accomplish

Gives managers a _____________ responsibility: ____________ people in the organization ___________ their individual career goals. (Functions of Directing, 02)

active, passive

Gives the manager an ________ rather than a __________ role in employee performance, conduct and accomplishments (Functions of Directing, 01)

intrinsic

Great Man Theory assumes that the traits of leadership are _____________

rise, confronted

Great Man Theory believes that great leaders will ______ when __________ with the appropriate situation

born, made

Great Man Theory simply means that great leaders are ___________, they are not ____________

Participative Leadership Theories

How participative the leader is on a spectrum depending on how much they involve the team in their decision making:

Summarize the Accounts Start from Revenue List Down Expenses Categorize Expense Items (Fixed/Variable) Total your Monthly Income/Expenses Make Adjustments to Expenses Review your Budget Monthly

How to Prepare a Budget (7)

Performance appraisals Disciplinary programs Observations Training and development assessments

Human Resource Control

Billboard

If the same customers pass your ______________ every day as they travel to work, you are likely to be the first business they think of when they want to buy a product.

Radio Advertisement

If your target market listens to a particular station, then regular advertising can attract new customers.

less

If your target market uses print and online directories, it may be useful to advertise in both, although print directories are being used _________.

supervising, leading

It is ______________ , or ____________ workers to accomplish the goals of the organization.

Directing

It is supervising, or leading workers to accomplish the goals of the organization.

Democratic/Participative Leadership Style

It leads to an optimistic work environment and also encourages creativity.

optimistic, creativity

It leads to an optimistic work environment and also encourages creativity.

cover, unequal

It must ___________ all _______________ distribution of power among leaders and their followers

Controlling

It sees that the right things happens, in the right ways and in the right time

Feedforward, Concurrent, Feedback

Kinds of Control (3)

intuitive, well-researched

Leader-Member Exchange Theory is _____________ and ________________ but it does not take individual team member desires into account.

desire

Leader-Member Exchange Theory is intuitive and wellresearched but it does not take individual team member _____________ into account.

influence

Leaders should ___________ their subordinated in various ways

Transformational Leadership Theories

Leaders transform their followers through their inspirational nature and charismatic personalities.

Autocratic, Laissez Faire, Democratic/Participative, Bureaucratic

Leadership Styles (4)

perform

Leadership is considered to be one of the most important behavior roles exercised by managers in their effort to make organization _____________

task-related

Leadership is the process of directing and influencing _____________ activities of group members

Creditors

Lenders, merchants and service providers

pay back, charges

Lenders, merchants and service providers (known collectively as creditors) grant credit based on their confidence you can be trusted to _____________ what you borrowed, along with any finance _________ that may apply.

Traditional 4'Ps

Looking at the global data service sectors is fast increasing which leads to the idea that intangibility in doing business counts.

Pervasive Function, Continuous Activity, Human Factor, Creative Activity, Executive Function, Delegate Function

Main Characteristics of Directing (6)

Promotion

Making the public aware of the products and services.

Financial Control

Managers use financial statements, such as an income statement or balance sheet, to monitor the progress of programs and plans.

reward cards

Many card issuers also reserve their most enticing _______________ for customers with great credit

online

Many customers research businesses ____________ before deciding whom to buy from.

financial markets, market-oriented bank

Many former Eastern-block nations faced this question when they created ___________________ and developed __________________ and other financial institutions.

needs, fulfillment

Motivation results from the existence of a person's ________ and _______________ of those needs

Insurance Commission, SEC

On the other are insurance companies and securities dealers/brokers supervised by the ________________ and by the ________

interest, pay

Once ____________ are earned, the custodians found out that they could ________ interest to their depositors.

Customer, Value, Delivery, Benefits

Operating Context of Marketing (4)

Downward, Upward, Lateral/Horizontal, Diagonal, External

Organizational Communication Flow (5)

Financial, Budget, Marketing, Human Resource, Computers and Information

Organizational Control Techniques (5)

motivation, communication, performance appraisal, discipline, conflict management

Other Functions of Directing (5)

Quality, Production, Inventory

Other Kinds of Control (3)

Computers and Information Control

Provide enormous benefits, such as improved productivity and information management, organizations should remember the following limitations of the use of information technology.

Organizational Control Techniques

Provide managers with the type and amount of information they need to measure and monitor performance.

Advertising

Provides a direct line of communication to your existing and prospective customers about your product or service

To channel the behavior of all personnel to accomplish the organization's mission and objectives while simultaneously helping them accomplish their own career objectives.

Purpose of Directing .

Focus on Goals Sell It Take Risks Encourage Go againts the grain Motivate Break the Rules Inspire Trust Foster Ideas

Qualities of Leadership (9)

Focus on Task Tell It Minimize Risk Instruct Go with the flow Approve Follow the rules Expect Control Assign Task

Qualities of Management (9)

intelligence, sense of responsibility, creativity

Qualities of a good leader according to Trait Theory (3)

Buy-one-get-one-free (BOGOF) Customer Relationship Management New Media Merchandising Free Gifts Discounted Prices Joint Promotions Free samples Vouchers and Coupons Competitions and Prize draws Cause-related and trade fair Finance Deals

Sales Promotional Activities (12)

evaluate, corrective

Task of a manager is to ____________ how well an organization achieve its goal and to take any _________ actions needed to improve performance

maintain, improve

Task of a manager is to evaluate how well an organization achieve its goal and to take any corrective actions needed to ______________ and _______________ performance

the time slot the television program whether it is metro or regional if you want to buy spots on multiple networks.

Television Advertisement is sold in units (e.g. 20, 30, 60 seconds) and costs vary according to (4)

standards, performance, comparing, corrective

The Control Process: a. Establishing _____________ to ensure performance b. Measuring actual _________ c. __________________ performance with the standard d. Taking _____________ action ​

Savers, Financial Institution, Borrowers

The Financial Intermediation Process

trust

The Laissez Faire Leadership Style is when the leader totally trusts his employees/team to perform the job themselves.

skilled, loyal, experienced, intellectual

The Laissez Faire Leadership Style only works when the employees are skilled, loyal, experienced and intellectual.

efficacy

The Philippine government has recognized the ____________ of microfinance and has made progress in promoting the development practice.

product, promotion, price, place

The assessment of the roles of your (4) plays a vital part in your overall marketing approach.

regularly

The best way to overcome the limitation of Radio Advertisement is to repeat your message _____________ — which increases your costs significantly.

banks, non-banks

The country's financial system is composed of (2)

safe keepers

The evolution of money and credit started with ________________ of money and other valuables.

get things done

The job of the manager in the workplace is to _____ ________ _______ through employeed

The Laissez Faire Leadership Style

The leader totally trusts his employees/team to perform the job themselves.

business name, address, phone number

The major advantage of online directories over print directories is that if you change your (3) you can easily keep it up to date in the directory.

up to date

The major advantage of online directories over print directories is that if you change your business name, address or phone number, you can easily keep it _____________ in the directory.

precise

The more __________ your mailing list or distribution area, the more of your target market you will reach.

mailing list, distribution area

The more precise your _____________ or _______________ , the more of your target market you will reach.

The Laissez Faire Leadership Style

The team/ employees are welcomed to share their views and provide suggestions which are best for organizational interests.

Great Man, Trait, Behavioral, Contingency, Leader-Member Exchange, Transactional Leadership, Transformational Leadership, Participative Leadership

Theories of Leadership (8)

custodians, depositors

These _______________ realized that most _____________ do not redeem their money all at the same time, so only a portion of the deposit can be kept while the remaining can be lent out to earn interest

Concurrent Controls

These controls rely on performance standards, rules, and regulations for guiding employee tasks and behaviors.

redeem, lent out

These custodians realized that most depositors do not ________ their money all at the same time, so only a portion of the deposit can be kept while the remaining can be ____________ to earn interest

Television Advertisement

They are particularly useful if you need to demonstrate how your product or service works.

domestic, international

They help facilitate ______________ and _______________ trade by providing methods of payments.

methods of payment

They help facilitate domestic and international trade by providing ______________________

Banks

They help facilitate domestic and international trade by providing methods of payments.

Leader-Member Exchange Theory

This approach is intuitive and well researched but it does not take individual team member desires into account

Human Factor

This characteristic is after for the complexity and unpredictable behavior of human.

Marketing/ Marketing Strategy

This directly impacts the revenue generated as the more you reach out to people, the more they reach out to your business or brand.

channel, accomplish, helping

To ______________ the behavior of all personnel to _____________ the organization's mission and objectives while simultaneously ___________ them accomplish their own career objectives.

Product, Price, Place, Promotion

Traditional 4'Ps

born, made, qualities

Trait Theory believes that people are either ______ or are __________ with certain ___________ that will make them excel in leadership roles.

mental, physical, social

Trait Theory focused on analyzing ___________ , __________ , and __________ characteristics in order to gain more understanding of what is the characteristic or the combination of characteristic that are common among leaders.

relationship, trust

Transformational Leadership Theories is when a person interacts with others and is able to create a solid ______________ that results in a high percentage of ____________

inspirational, charismatic

Transformational Leadership Theories transform their followers through their __________ nature and ______________ personalities.

intrinsic, extrinsic

Transformational Leadership Theories will later result in an increase of motivation, both ____________ and ______________ , in both leaders and followers.

Marketing benefits society Marketing costs money Marketing delivers value Marketing offers career opportunities

Why do I need to study marketing (4)

useless

Without subordinates, all leadership style are __________________ (Important Areas of Considerations in Leadership, 01)

Online Directories

You can also add new services or information about your business.

Online Advertisement

You can reach a global audience at a low cost.

yardstick

You can think of money as a _____________ -the device we use to measure value in economic transactions

economic transactions

You can think of money as a ______________-the device we use to measure value in economic transactions

Newspaper Advertising

You may find that a combination of advertising in your state/metropolitan newspaper and your local paper gives you the best results.

Budget

a type of list that clearly defines the profits and losses of a business or person

Website

a well designed one can entice customers to buy from you.

Verbal Communication

communication done with the help of words

Downward Communication

communication that flows from a higher level in an organization to a lower level.

Upward Communication

communication that flows to a higher level in an organization

Banking

become a crucial component of the wider modern financial system that we know today.

Trait Theory

believes that people are either born or are made with certain qualities that will make them excel in leadership roles.

individual, entrepreneurs, corporations, government

borrowers (4)

Television Advertisement

buying an advertising slot is generally expensive.

Catalogues, brochures, leaflets

can also be distributed to your target area via direct mail

Internet

can be a cost-effective way to attract new customers.

Transit Advertising

can be posters on buses, taxis and bicycles.

Outdoor Billboards

can be signs by the road or hoardings at sport stadiums.

Large Billboards

can get your message across with a big impact.

Newspaper Advertising

can promote your business to a wide range of customers.

Magazine Advertisement

can reach your target market quickly and easily.

End Function

comes once the performance are made in conformity with plans

Quality Control

deals with setting up quality standard

Speedy Decision

decision making and greater productivity under the leader's supervision

Economist

define money as any good that is widely accepted as final payment for goods and services

Budget

depicts how much an organization expects to spend (expenses) and earn (revenues) over a time period.

Sales Promotion

designed to be used as a short-term tactic to boost sales; it is not really designed to build a long term customer loyalty.

Continuous Activity

directing is a continuous activity throughout the life of organization

Magazine Advertisement

displayed in colour then glossy advertisements can be ideal — although they are generally more expensive than newspaper advertisements.

Magazine

do not usually serve a small area such as a specific town.

Forward Looking

effective control is not possible without the past being controlled

holding money

efficient store of value, money is not a perfect store of value.

Processes

element of the marketing mix that looks at the systems used to deliver the product or service.

Readers

end to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention.

Leader-Member Exchange Theory

entered on the relationships and interactions between leaders and followers

Central Bank

established in 1948

Banko Sentral ng Pilipinas

established in 1993

Pervasive Function

every manager provides guidance and inspiration to his subordinates

Financial Ratio Analysis

examines the relationship between specific figures on the financial statements and helps explain the significance of those figures

body language, facial expressions, gestures

examples of body language (3)

Popup, flash, banner, pop under, Advergaming

examples of new media ads (5)

emails, letters, manuals, notices

examples of written communication (4)

1840s

yr. Great Man Theory

Lenders, merchants, service providers

grant credit based on their confidence you can be trusted to pay back what you borrowed, along with any finance charges that may apply. (3)

Radio

great way to reach your target audience.

Television

has an extensive reach and advertising this way is ideal if you cater to a large market in a large area.

Advertising Education

has become widely popular nowadays, many companies are now willing to fund or sponsor ad concepts for their products and services

Television Advertisment

have the advantage of sight, sound, movement and colour to persuade a customer to buy from you.

Great Man Theory

he belief was that great leaders will rise when confronted with the appropriate situation

Human Resource Control

help managers regulate the quality of newly hired personnel, as well as monitor current employees' developments and daily performances.

Marketing Control

help monitor progress toward goals for customer satisfaction with products and services, prices, and delivery.

Promotion

important when selling a commodity.

BSP-supervised financial institutions (BSFIs)

include non-banks engaged investments, risk-pooling, and market brokering.

Depositors

individuals and institutions that hold deposits in the bank.

Borrowers from Banks

individuals and institutions that issue bonds purchased by the depository institutions

Feedback Control

involve reviewing information to determine whether performance meets established standards.

Microfinance

is a type of banking service provided to unemployed or low-income individuals or groups who otherwise would have no other access to financial services.

1970s

yr. Leader-Member Exchange Theory

Banks

safe places for people to store their wealth

individuals, businesses, corporations

savers (3)

Balance Sheet

show what the organization is worth (assests0 at a single point in time, and the extent to which those assets were financed through debt (liabilities) or owner's investment (equity).

Income Statement

shows the results of the organization's operations over a period of time.

Marketing Mix

significant tool for creating the right marketing strategy and its implementation through effective tactics

Contingency Theories

signifies that there are certain people who perform at the maximum level in certain places, but at minimal performance when taken out of their element

Great Man Theory

simply means that great leaders are born, they are not made.

Dynamic Process

since controlling requires taking reviewed methods. changes have to be made wherever possible

Inflation

slowly erodes the purchasing power of money over time.

Test Marketing

small scale product marketing to assess customer acceptance.

Feedforward Control

sometimes called preliminary or preventive controls, attempt to identify and prevent deviations in the standards before they occur

1930s-1940s

yr. Trait Theory

wampum

strings of beads used by Native American and early American settlers as money

accelerate

t has also prioritized the need to _______________ the use of microfinance and expand its reach across the country.

Lateral/Horizontal Communication

takes place at the same levels of hierarchy in an organization

External Communication

takes place between a manager and external groups such as suppliers, vendors, banks, financial institutes, etc.

Diagonal Communication

takes place between manager and employees of other workgroups.

Organizational Communication

taking place at all levels in the organization refers to organizational communication.

1970s

yr. Transactional Leadership Theories

Price

the price variable must be thought through from the manufacturer's end to the final customer price.

Leadership

the process of directing and influencing task-related activities of group members

Directing

the process of influencing people's behavior through motivation, communication, group dynamics, leadership and discipline

Sales Promotion

the process of persuading a potential customer to buy the product.

Motivation

the process of stimulating people to actions to accomplish the goals

Directing

the process that many people would most relate to managing.

Microfinance

the provision of financial services such as loans to poor families

Customer

the very reason for the existence of the business, the purpose why the product came about.

Foreign Public Messaging

there is "Made in China", then there is also "Made in India", "Malaysia truly Asia", "invest Macedonia", and "it's for fun in the Philippines"

Rise in New Media

with the rise of the internet came many new advertising opportunities.

Autocratic Leadership Style

works only when the leader is the best in performing or when the job is monotonous, unskilled and routine in nature or where the project is short term and risky.

Direct Mail

writing to customers directly.

Written Communication

written records are available such as emails, letters, manuals, notices and so on.

1993

year BSP is established

1948

year established of the original Central Bank

convenience, purchase-protection

you can use good credit to take advantage of the ____________ and __________________ a credit card can provide

Radio Advertisement

you cannot afford to play your advertisement regularly, you may find this does not generate strong results.

unit of account

you would find it most helpful if the price were set in terms of money because it is a common measure of value across the economy.

Readers

your potential customers in a Magazine Advertisement

Magazine Advertisement

your target market is only a small percentage of the circulation, then advertising may not be cost-effective.

1940s-1950s

yr. Behavioral Theories

1960s

yr. Contingency Theories


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