P3 Business Administration
Brochure
Including a ___________ with your direct mail is a great way to give an interested customer more information about your products and services
accomplish a goal, Mobilize resources, explain vision
Similarities of Leadership & Management (3)
a felt need or drive, a stimulus in which needs have to be aroused, a stimulus in which needs have to be aroused
Stages of Motivation (3)
Advertising
Is a type of message used to encourage and persuade an audience like viewers, readers or listeners to continue or take some new actions.
assesment, vital, approach
The _______________ of the roles of your product, promotion, price, and place plays a ________ part in your overall marketing _____________.
Advertisement
The actual promotional messages are called
Communication
A function which helps managers communicate with each other as well as with employees within the organization
Banking
The rise of money and credit is inextricably linked with the rise of __________________
creditworthy
To the extent that creditors consider you worthy of their trust, you are said to be ______________, or to have "good credit."
good credit
To the extent that creditors consider you worthy of their trust, you are said to be creditworthy, or to have "________________."
Top-down, Bottom-up, Zero-based, Flexible
Types of Budget Control (4)
Interpersonal, Organizational
Types of Communication (2)
Liquidity, Profitability, Debt, Activity
Types of Financial Ratio Analysis (4)
Performance, Behavioral
Types of Limitations in Computers and Information Controls
Market Research, Test Marketing, Marketing Statistics
Types of Marketing Control (3)
Exploitative Authoritative, Benevolent Authoritative, Consultative, Participative
Types of Participative Leadership Theories (4)
This note is legal tender for all debts, public and private
U.S. paper money carries this statement
Verbal, Written, Body Language
Ways of Communication (3)
paid ads, search engine rankings, social media, blogs, websites
Ways to promote business online (2)
earn, spend
We _________ money and __________ it but don't often think much about it
Listeners
_______________ can find it difficult to remember what they have heard and sometimes the impact of radio advertising is lost.
higher
a __________ credit score can mean better interest rates and terms on loans and credit cards.
credit score
a higher ____________________ can mean better interest rates and terms on loans and credit cards.
interest rates, loans, credit cards
a higher credit score can mean better ___________________ and terms on __________ and ________________
Controlling
a process of monitoring performance and taking action to ensure desired results
Production Control
aim is to produce the right product in the proper quantity and quality, at the right time and by the best and least costly methods
Microcredit
aka Microfinance
depository institution
aka banks
liabilities
aka debt
revenues
aka earn
equity
aka owner's investment
expenses
aka spend
Customers
already made up their mind to buy - they just need to decide who to buy from
Contingency Theories
an extension of trait theory.
Bank
an intermediary that accepts deposits and channels those deposits into lending activities, either directly by loaning or indirectly to through capital markets
Marketing
an organization function and set of processes for creating communicating and delivering value to customers and for managing relationships in a way that benefits both the organization and the stakeholders.
Exchange Theories of Leadership
another name for Transactional Leadership Theories
Niche Marketing
another significant trend regarding future of advertising is the growing importance of the niche market using the niche or targeted ads.
Flexible Budgeting
any budget exercise can incorporate flexible budgets, which set "meet or beat" standards that can be compared to expenditures.
Money
any good that is widely accepted as final payment for goods and services.
Transactional Leadership Theories
are characterized by a transaction made between the leader and the followers.
Classified Listings
are under subject headings in a specific section.
Contingency Theories
argues that every leadership style should be based on certain situations.
Contingency Theories
argues that there is no single way of leading.
Great Man Theory
assumes that the traits of leadership are intrinsic.
Feedforward Control
control that prevents anticipated problems
Feedback Control
control that takes place after an action
Concurrent Control
control that takes place while an activity is in progress
newsletter, flyers
cost effective form of direct mail is to send your ______________ or ________________ electronically to an email database.
electronically
cost effective form of direct mail is to send your newsletters or flyers _____________________ to an email database.
Directories
costumers already made up their mind to buy - they just need to decide who to buy from in this kind of advertisement
Bottom-up Budgeting
figures come from the lower levels and are adjusted and coordinated as they move up the hierarchy
universal banks, commercial banks, thrift banks, savings banks, private development bank, finance companies
financial institution (6)
Trait Theory
focused on analyzing mental, physical, and social characteristics in order to gain more understanding of what is the characteristic or the combination of characteristic that are common among leaders.
Behavioral Theories
focuses on the behavior of the leaders as opposed to their mental, physical or social characteristic.
cowry shell
form of money before in Africa
large stone wheels
form of money before in Pacific Island of Yap
Financial Audits
formal investigations, are regularly conducted to ensure that financial management practices follow generally accepted procedures, policies, laws, and ethical guidelines.
Market Research
gathers data to assess customer needs - information critical to an organization's success.
Magazine
generally serve consumers (by interest group e.g. women) and trade (industry/business type e.g. hospitalit
Interpersonal Communication
generally takes place between two or more individuals at the workplace.
Leadership
is considered to be one of the most important behavior roles exercised by managers in their effort to make organization perform
Television Advertisment
is sold in units (e.g. 20, 30, 60 seconds) and costs vary
Money
is something that people use every day.
Delegate Function
is termed as having delicacy in it to tackle human behavior. As it deals with human factor.
Creative Activity
it helps converting plans into performance
Democratic/Participative Leadership Style
it is being done by the leaders inviting and encouraging the team members to play an important role in decision-making process, though the ultimate decision-making power rests with the leader
Pervasive Function
it is performed by managers at all level
Human Factor
it is related to subordinates.
Italian
language origin of the word 'banco'
Autocratic Leadership Style
leader has complete command and hold over their employees/team.
Promotion
linked with advertising.
Bank
links together individuals, companies, and institutions with surplus funds and customers who need such fund.
Directories
list businesses by name or category
Inventory Control
maintain over its excess and tied up inventories in order to run an efficient inventory system
Bureaucratic Leadership
make sure that the employee or team strictly follows the rules and procedures.
Zero-based Budgeting
managers develop each new budget by justifying the projected allocation against its contribution to departmental or organizational goals.
Body Language
managers must also take special care of their body language, facial expressions, and gestures for effective communication.
Top-Down Budgeting
managers prepare the budget and send it to subordinates
Well-defined
marketing strategy leads to an increase in the business sales and marketing.
Product
may be designed to deliver solutions to customer problems or satisfy consumer desires.
Traditional 4'Ps
may not be enough with the way business is being done today
bench
meaning of banco
Bureaucratic Leadership
means that leaders strictly adhere to the organizational rules and policies.
Liquidity Ratios
measure an organization's ability to generate cash.
Profitability Ratios
measure an organization's ability to generate profits.
Debt Ratios
measure an organization's assets being financed by debts as well as its ability to pay its obligations.
Activity Ratios
measure an organization's efficiency in operations and use of assets.
Marketing Statistics
measure performance by compiling data and analyzing results.
Delivery
method of transporting goods from the company to its customer.
medium of exchange
money is widely accepted as a method of payment.
Concurrent Controls
monitor on-going employee activity to ensure consistency with quality standards
holding money
more effective way of storing value than holding other items of value such as corn, which might rot
Direct Mail
more personal, as you can select your audience and plan the timing to suit your business.
Bureaucratic Leadership
more suitable when safe work conditions and quality are required.
People
most important asset of the organization.
good credit
necessary if you plan to borrow money for major purchases, such as a car or a home
motivate
one of the responsibility of a manager is to ____________ their subordinates
banco
origin word of 'bank'
Benefits
perceived advantages that the customer can have from the product he bought.
Display Advertisement
placed throughout the paper.
Digital Signage
poised to become major mass media because of its ability to reach larger audiences for less money.
Financial Statements
provide management with information to monitor financial resources and activities.
Lateral/Horizontal Communication
recognize communication between peers, between managers at same levels or between any horizontally equivalent organizational manager
Microfinance
recognized as a potent method of directly improving the lives of those most in need
Physical Environment
refers to the evidence or the felt environment where the product is being sold or the service is being delivered from
Performance Limitations
replacing long-time organizational employees with information systems technology may result in the loss of expert knowledge that these individuals hold.
Partnership
the 8th P of the marketing stands for the partnership between a product or service with a non-competing product or complementary product or service.
Credit
the ability to borrow money or access goods or services with the understanding that you'll pay later
New Technology
the ability to record shows on digital video recorders allow users to record the programs for later viewing, enabling them to fast forward through commercials
prevailing economic conditions, advancements in technology, customers' demand for efficient, more accessible banking services.
the banking system continues to evolve according to the (4)
psychometrics
the evolutions in ______________ , notably the factor analysis, researchers were able to measure the cause and effect relationship of specific human behaviors from leaders
factor analysis
the evolutions in psychometrics, notably the ________________, researchers were able to measure the cause and effect relationship of specific human behaviors from leaders
cause, effect
the evolutions in psychometrics, notably the factor analysis, researchers were able to measure the _______ and ________ relationship of specific human behaviors from leaders
Directing
the final action of a manager in getting others to effect all preparations toward competition.
Banks
the financial intermediaries that accept deposits from individuals and institutions and extend loans.
The Central Bank
the government agency that oversees the banking system and is responsible for the conduct of monetary policy.
Internet Ad
the internet has opened up a lot of opportunities not just from product standpoint but also for many endeavor political included.
income-generating, long-lasting
these small loans can be used to build small businesses and develop other ________________ activities that have a _________________ impact
Transformational Leadership Theories
this process by which a person interacts with others and is able to create a solid relationship that results in a high percentage of trust, will later result in an increase of motivation, both intrinsic and extrinsic, in both leaders and followers
Advertising
this results actions include availing of service and buying products in business context or a move like volunteering for a cause be it social or political or giving donations for nonprofit companies.
Bank
this was where the earliest transactions between depositors and safe keepers took place
Place
three things needed for the business to be successful - Location, location, location.
Transactional Leadership Theories
to be effective and as a result to have motivational value, the leader must find a means to align to adequately reward (or punish) his follower, for performing leader-assigned task
Behavioral Limitations
too much information can overwhelm employees, cause stress, and even slow decision making.
Crowdsourcing
typical example of this approach in Philippines was by "Chooks To Go" wherein they made a nationwide contest for the official product jingle and then sponsored a dance contest using the winning jingle which was televised live over studio 23.
Email Advertising
unsolicited bulk e-mail advertising is "e-mail spam"
string of beads
used by Native Americans and early American settlers as money
Africa
uses cowry shell as money before
Pacific Island of Yap
uses large stone wheels as money before
Value
value represents a buyer's overall evaluation of the utility of a product based on perceptions of the net benefits received and what must be given.
Outdoor and Transit Advertisement
ways to advertise outside and on-the-go.
1970s
yr. Transformational Leadership Theories
Philippine Financial System
composed of banks and non-banks
Budget Controls
A budget depicts how much an organization expects to spend (expenses) and earn (revenues) over a time period.
Product, Price, Place, Promotion, People, Processes, Partnership, Physical Environment
8Ps of Marketing
Marketing Tactic
A marketing tactic involving paying for space to promote a product, service, or cause
Marketing Strategy
A well-defined ____________________ leads to an increase in the business sales and marketing
responsive
According to Contingency Theory, leaders are more likely to express their leadership when they feel that their followers will be ________________.
Speedy Decision
Advantage of Autocratic Leadership Style
satisfied, motivated, skilled
Advantages of Democratic/Participative Leadership Style to the eomployees (3)
Permanent
Advertisement is a __________ strategy that involves marketing and sales, whereas sales promotions have a limited time frame.
empowerment, flexibility, initiative.
Another drawback of Bureaucratic Leadership is that it does not propagate well the culture of (3)
command, hold
Autocratic Leadership Style leader has complete __________ and _________ over their employees/team.
short-term, risky
Autocratic Leadership Style works also where the project is ___________ and _______________
monotonous, unskilled, routine
Autocratic Leadership Style works only when the leader is the best in performing or when the job is _______________ , ________________ and ______________ in nature
savers, borrowers
Bank most importantly, bring together _________ and ______________.
Physical, Cultural, Psychological, Attitudes & Behavior
Barriers of Communication (4)
facilitates coordination, helps in planning
Basic Purpose of Control (2)
Direct labor, Materials, Production overhead variable/fixed
Basis for Cost Control (3)
behavior
Behavioral Theories focuses on the _________ of the leaders as opposed to their mental, physical or social characteristic.
helping, manage
Budget is useful for ___________ a person or business ______________ money in terms of spending and saving
spending, saving
Budget is useful for helping a person or business manage money in terms of ____________ and _____________
safe, quality
Bureaucratic Leadership is more suitable when _______ work conditions and __________ are required.
strictly, rules, policies
Bureaucratic Leadership means that leaders _______________ adhere to the organizational ________ and ___________.
The Central Bank, Banks, Depositors, Borrowers from Banks
Cast of Characters in the Money Creation Process (4)
task, people
Categories of leaders under Behavioral Theories (2) : concerned with ....
End Function, Pervasive Function, Forward Looking, Dynamic Process
Characteristics of Controlling as Function of Management (4)-
Product
Components of a product include: quality, design, feature, packaging, sizes.
related
Contingency Theories is an extension of trait theory, in the sense that human traits ____________ to the situation in which the leaders exercise their leadership.
maximum, minimum, element
Contingency Theories signifies that there are certain people who perform at the ______________ level in certain places, but at ______________ performance when taken out of their __________.
objectives, accomplishment
Controlling ensure that ____________ and _______ are consistent with one another throughout an organization
directions, consistent
Controlling ensures that the overall __________ of individuals and groups are ____________ with short and long range plans
short, long
Controlling ensures that the overall directions of individuals and groups are consistent with ________ and ___________ range plans
compliance, essential
Controlling helps maintain ______________ with ______________ organization rules and policies.
rules, policies
Controlling helps maintain compliance with essential organization _______ and ______________
presupposes, succeeds
Controlling is related with planning _____________ controlling and controlling ____________ planning
right
Controlling sees that the _______ things happens, in the _______ ways and in the _________ time
Cost Loading, Irrational Spending
Criticisms of Marketing (2)
goals
Directing is supervising, or leading workers to accomplish the ___________ of the organization.
final
Directing is the ___________ action of a manager in getting others to effect all preparations toward competition.
effect, preparations
Directing is the final action of a manager in getting others to ___________ all ______________ toward competition.
influencing
Directing is the process of _________________ people's behavior through motivation, communication, group dynamics, leadership and discipline
communication, group dynamics, leadership, discipline
Directing is the process of influencing people's behavior through (4)
Managing
Directing the process that many people would most relate to ________________.
Executive Function
Direction function is carried out by all managers and executives at all levels throughout the organization, a subordinate receives instructions from his superior.
time-consuming
Drawback of Democratic/Participative Leadership Style
Greater Employee Absenteeism and Turnover
Drawbacks of Autocratic Leadership Style
creativity, self-contented
Drawbacks of Bureaucratic Leadership (2)
Bank
Each of these is critical to the smooth operation of economy.
A focus on critical points Acceptance by employees Accuracy Availability of information when needed Comprehensibility Economic feasibility Integration into established processes
Effective Organizational Control Systems (7)
information. flow, desired form
Effective managerial communication enables the ___________ to ___________ in its ___________ ______ among managers, team leaders and their respective teams.
Medium/Channel, Message, Sender, Receive, Feedback, Interference/Noise, Context
Elements of Communication (7)
People
Everyone who is involved in the products/services whether directly or indirectly.
People, Processes, Partnership, Physical Environment
Extensions from Traditional 4'Ps
suppliers, vendors, banks, financial institutes
External groups involved in External Communication (4)
challenge of the job, group size, workload, financial resources.
Factors that affect the quality of the Leader-Member relationship (4)
meet or beat
Flexible Budgeting is any budget exercise can incorporate flexible budgets, which set "______________" standards that can be compared to expenditures.
means, align, reward, punish
For the transactional theories to be effective and as a result to have motivational value, the leader must find a _______ to ___________ to adequately ___________ (or _____________) his follower, for performing leader-assigned task.
Doing Market Research Matching Product to Customer Installation of Distribution Channels Getting the right number Setting Prices Advertising and Promotion
Functions of Marketing (6)
store of value, unit of account, medium of exchange
Functions of Money (3)
second, helping, accomplish
Gives managers a _____________ responsibility: ____________ people in the organization ___________ their individual career goals. (Functions of Directing, 02)
active, passive
Gives the manager an ________ rather than a __________ role in employee performance, conduct and accomplishments (Functions of Directing, 01)
intrinsic
Great Man Theory assumes that the traits of leadership are _____________
rise, confronted
Great Man Theory believes that great leaders will ______ when __________ with the appropriate situation
born, made
Great Man Theory simply means that great leaders are ___________, they are not ____________
Participative Leadership Theories
How participative the leader is on a spectrum depending on how much they involve the team in their decision making:
Summarize the Accounts Start from Revenue List Down Expenses Categorize Expense Items (Fixed/Variable) Total your Monthly Income/Expenses Make Adjustments to Expenses Review your Budget Monthly
How to Prepare a Budget (7)
Performance appraisals Disciplinary programs Observations Training and development assessments
Human Resource Control
Billboard
If the same customers pass your ______________ every day as they travel to work, you are likely to be the first business they think of when they want to buy a product.
Radio Advertisement
If your target market listens to a particular station, then regular advertising can attract new customers.
less
If your target market uses print and online directories, it may be useful to advertise in both, although print directories are being used _________.
supervising, leading
It is ______________ , or ____________ workers to accomplish the goals of the organization.
Directing
It is supervising, or leading workers to accomplish the goals of the organization.
Democratic/Participative Leadership Style
It leads to an optimistic work environment and also encourages creativity.
optimistic, creativity
It leads to an optimistic work environment and also encourages creativity.
cover, unequal
It must ___________ all _______________ distribution of power among leaders and their followers
Controlling
It sees that the right things happens, in the right ways and in the right time
Feedforward, Concurrent, Feedback
Kinds of Control (3)
intuitive, well-researched
Leader-Member Exchange Theory is _____________ and ________________ but it does not take individual team member desires into account.
desire
Leader-Member Exchange Theory is intuitive and wellresearched but it does not take individual team member _____________ into account.
influence
Leaders should ___________ their subordinated in various ways
Transformational Leadership Theories
Leaders transform their followers through their inspirational nature and charismatic personalities.
Autocratic, Laissez Faire, Democratic/Participative, Bureaucratic
Leadership Styles (4)
perform
Leadership is considered to be one of the most important behavior roles exercised by managers in their effort to make organization _____________
task-related
Leadership is the process of directing and influencing _____________ activities of group members
Creditors
Lenders, merchants and service providers
pay back, charges
Lenders, merchants and service providers (known collectively as creditors) grant credit based on their confidence you can be trusted to _____________ what you borrowed, along with any finance _________ that may apply.
Traditional 4'Ps
Looking at the global data service sectors is fast increasing which leads to the idea that intangibility in doing business counts.
Pervasive Function, Continuous Activity, Human Factor, Creative Activity, Executive Function, Delegate Function
Main Characteristics of Directing (6)
Promotion
Making the public aware of the products and services.
Financial Control
Managers use financial statements, such as an income statement or balance sheet, to monitor the progress of programs and plans.
reward cards
Many card issuers also reserve their most enticing _______________ for customers with great credit
online
Many customers research businesses ____________ before deciding whom to buy from.
financial markets, market-oriented bank
Many former Eastern-block nations faced this question when they created ___________________ and developed __________________ and other financial institutions.
needs, fulfillment
Motivation results from the existence of a person's ________ and _______________ of those needs
Insurance Commission, SEC
On the other are insurance companies and securities dealers/brokers supervised by the ________________ and by the ________
interest, pay
Once ____________ are earned, the custodians found out that they could ________ interest to their depositors.
Customer, Value, Delivery, Benefits
Operating Context of Marketing (4)
Downward, Upward, Lateral/Horizontal, Diagonal, External
Organizational Communication Flow (5)
Financial, Budget, Marketing, Human Resource, Computers and Information
Organizational Control Techniques (5)
motivation, communication, performance appraisal, discipline, conflict management
Other Functions of Directing (5)
Quality, Production, Inventory
Other Kinds of Control (3)
Computers and Information Control
Provide enormous benefits, such as improved productivity and information management, organizations should remember the following limitations of the use of information technology.
Organizational Control Techniques
Provide managers with the type and amount of information they need to measure and monitor performance.
Advertising
Provides a direct line of communication to your existing and prospective customers about your product or service
To channel the behavior of all personnel to accomplish the organization's mission and objectives while simultaneously helping them accomplish their own career objectives.
Purpose of Directing .
Focus on Goals Sell It Take Risks Encourage Go againts the grain Motivate Break the Rules Inspire Trust Foster Ideas
Qualities of Leadership (9)
Focus on Task Tell It Minimize Risk Instruct Go with the flow Approve Follow the rules Expect Control Assign Task
Qualities of Management (9)
intelligence, sense of responsibility, creativity
Qualities of a good leader according to Trait Theory (3)
Buy-one-get-one-free (BOGOF) Customer Relationship Management New Media Merchandising Free Gifts Discounted Prices Joint Promotions Free samples Vouchers and Coupons Competitions and Prize draws Cause-related and trade fair Finance Deals
Sales Promotional Activities (12)
evaluate, corrective
Task of a manager is to ____________ how well an organization achieve its goal and to take any _________ actions needed to improve performance
maintain, improve
Task of a manager is to evaluate how well an organization achieve its goal and to take any corrective actions needed to ______________ and _______________ performance
the time slot the television program whether it is metro or regional if you want to buy spots on multiple networks.
Television Advertisement is sold in units (e.g. 20, 30, 60 seconds) and costs vary according to (4)
standards, performance, comparing, corrective
The Control Process: a. Establishing _____________ to ensure performance b. Measuring actual _________ c. __________________ performance with the standard d. Taking _____________ action
Savers, Financial Institution, Borrowers
The Financial Intermediation Process
trust
The Laissez Faire Leadership Style is when the leader totally trusts his employees/team to perform the job themselves.
skilled, loyal, experienced, intellectual
The Laissez Faire Leadership Style only works when the employees are skilled, loyal, experienced and intellectual.
efficacy
The Philippine government has recognized the ____________ of microfinance and has made progress in promoting the development practice.
product, promotion, price, place
The assessment of the roles of your (4) plays a vital part in your overall marketing approach.
regularly
The best way to overcome the limitation of Radio Advertisement is to repeat your message _____________ — which increases your costs significantly.
banks, non-banks
The country's financial system is composed of (2)
safe keepers
The evolution of money and credit started with ________________ of money and other valuables.
get things done
The job of the manager in the workplace is to _____ ________ _______ through employeed
The Laissez Faire Leadership Style
The leader totally trusts his employees/team to perform the job themselves.
business name, address, phone number
The major advantage of online directories over print directories is that if you change your (3) you can easily keep it up to date in the directory.
up to date
The major advantage of online directories over print directories is that if you change your business name, address or phone number, you can easily keep it _____________ in the directory.
precise
The more __________ your mailing list or distribution area, the more of your target market you will reach.
mailing list, distribution area
The more precise your _____________ or _______________ , the more of your target market you will reach.
The Laissez Faire Leadership Style
The team/ employees are welcomed to share their views and provide suggestions which are best for organizational interests.
Great Man, Trait, Behavioral, Contingency, Leader-Member Exchange, Transactional Leadership, Transformational Leadership, Participative Leadership
Theories of Leadership (8)
custodians, depositors
These _______________ realized that most _____________ do not redeem their money all at the same time, so only a portion of the deposit can be kept while the remaining can be lent out to earn interest
Concurrent Controls
These controls rely on performance standards, rules, and regulations for guiding employee tasks and behaviors.
redeem, lent out
These custodians realized that most depositors do not ________ their money all at the same time, so only a portion of the deposit can be kept while the remaining can be ____________ to earn interest
Television Advertisement
They are particularly useful if you need to demonstrate how your product or service works.
domestic, international
They help facilitate ______________ and _______________ trade by providing methods of payments.
methods of payment
They help facilitate domestic and international trade by providing ______________________
Banks
They help facilitate domestic and international trade by providing methods of payments.
Leader-Member Exchange Theory
This approach is intuitive and well researched but it does not take individual team member desires into account
Human Factor
This characteristic is after for the complexity and unpredictable behavior of human.
Marketing/ Marketing Strategy
This directly impacts the revenue generated as the more you reach out to people, the more they reach out to your business or brand.
channel, accomplish, helping
To ______________ the behavior of all personnel to _____________ the organization's mission and objectives while simultaneously ___________ them accomplish their own career objectives.
Product, Price, Place, Promotion
Traditional 4'Ps
born, made, qualities
Trait Theory believes that people are either ______ or are __________ with certain ___________ that will make them excel in leadership roles.
mental, physical, social
Trait Theory focused on analyzing ___________ , __________ , and __________ characteristics in order to gain more understanding of what is the characteristic or the combination of characteristic that are common among leaders.
relationship, trust
Transformational Leadership Theories is when a person interacts with others and is able to create a solid ______________ that results in a high percentage of ____________
inspirational, charismatic
Transformational Leadership Theories transform their followers through their __________ nature and ______________ personalities.
intrinsic, extrinsic
Transformational Leadership Theories will later result in an increase of motivation, both ____________ and ______________ , in both leaders and followers.
Marketing benefits society Marketing costs money Marketing delivers value Marketing offers career opportunities
Why do I need to study marketing (4)
useless
Without subordinates, all leadership style are __________________ (Important Areas of Considerations in Leadership, 01)
Online Directories
You can also add new services or information about your business.
Online Advertisement
You can reach a global audience at a low cost.
yardstick
You can think of money as a _____________ -the device we use to measure value in economic transactions
economic transactions
You can think of money as a ______________-the device we use to measure value in economic transactions
Newspaper Advertising
You may find that a combination of advertising in your state/metropolitan newspaper and your local paper gives you the best results.
Budget
a type of list that clearly defines the profits and losses of a business or person
Website
a well designed one can entice customers to buy from you.
Verbal Communication
communication done with the help of words
Downward Communication
communication that flows from a higher level in an organization to a lower level.
Upward Communication
communication that flows to a higher level in an organization
Banking
become a crucial component of the wider modern financial system that we know today.
Trait Theory
believes that people are either born or are made with certain qualities that will make them excel in leadership roles.
individual, entrepreneurs, corporations, government
borrowers (4)
Television Advertisement
buying an advertising slot is generally expensive.
Catalogues, brochures, leaflets
can also be distributed to your target area via direct mail
Internet
can be a cost-effective way to attract new customers.
Transit Advertising
can be posters on buses, taxis and bicycles.
Outdoor Billboards
can be signs by the road or hoardings at sport stadiums.
Large Billboards
can get your message across with a big impact.
Newspaper Advertising
can promote your business to a wide range of customers.
Magazine Advertisement
can reach your target market quickly and easily.
End Function
comes once the performance are made in conformity with plans
Quality Control
deals with setting up quality standard
Speedy Decision
decision making and greater productivity under the leader's supervision
Economist
define money as any good that is widely accepted as final payment for goods and services
Budget
depicts how much an organization expects to spend (expenses) and earn (revenues) over a time period.
Sales Promotion
designed to be used as a short-term tactic to boost sales; it is not really designed to build a long term customer loyalty.
Continuous Activity
directing is a continuous activity throughout the life of organization
Magazine Advertisement
displayed in colour then glossy advertisements can be ideal — although they are generally more expensive than newspaper advertisements.
Magazine
do not usually serve a small area such as a specific town.
Forward Looking
effective control is not possible without the past being controlled
holding money
efficient store of value, money is not a perfect store of value.
Processes
element of the marketing mix that looks at the systems used to deliver the product or service.
Readers
end to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention.
Leader-Member Exchange Theory
entered on the relationships and interactions between leaders and followers
Central Bank
established in 1948
Banko Sentral ng Pilipinas
established in 1993
Pervasive Function
every manager provides guidance and inspiration to his subordinates
Financial Ratio Analysis
examines the relationship between specific figures on the financial statements and helps explain the significance of those figures
body language, facial expressions, gestures
examples of body language (3)
Popup, flash, banner, pop under, Advergaming
examples of new media ads (5)
emails, letters, manuals, notices
examples of written communication (4)
1840s
yr. Great Man Theory
Lenders, merchants, service providers
grant credit based on their confidence you can be trusted to pay back what you borrowed, along with any finance charges that may apply. (3)
Radio
great way to reach your target audience.
Television
has an extensive reach and advertising this way is ideal if you cater to a large market in a large area.
Advertising Education
has become widely popular nowadays, many companies are now willing to fund or sponsor ad concepts for their products and services
Television Advertisment
have the advantage of sight, sound, movement and colour to persuade a customer to buy from you.
Great Man Theory
he belief was that great leaders will rise when confronted with the appropriate situation
Human Resource Control
help managers regulate the quality of newly hired personnel, as well as monitor current employees' developments and daily performances.
Marketing Control
help monitor progress toward goals for customer satisfaction with products and services, prices, and delivery.
Promotion
important when selling a commodity.
BSP-supervised financial institutions (BSFIs)
include non-banks engaged investments, risk-pooling, and market brokering.
Depositors
individuals and institutions that hold deposits in the bank.
Borrowers from Banks
individuals and institutions that issue bonds purchased by the depository institutions
Feedback Control
involve reviewing information to determine whether performance meets established standards.
Microfinance
is a type of banking service provided to unemployed or low-income individuals or groups who otherwise would have no other access to financial services.
1970s
yr. Leader-Member Exchange Theory
Banks
safe places for people to store their wealth
individuals, businesses, corporations
savers (3)
Balance Sheet
show what the organization is worth (assests0 at a single point in time, and the extent to which those assets were financed through debt (liabilities) or owner's investment (equity).
Income Statement
shows the results of the organization's operations over a period of time.
Marketing Mix
significant tool for creating the right marketing strategy and its implementation through effective tactics
Contingency Theories
signifies that there are certain people who perform at the maximum level in certain places, but at minimal performance when taken out of their element
Great Man Theory
simply means that great leaders are born, they are not made.
Dynamic Process
since controlling requires taking reviewed methods. changes have to be made wherever possible
Inflation
slowly erodes the purchasing power of money over time.
Test Marketing
small scale product marketing to assess customer acceptance.
Feedforward Control
sometimes called preliminary or preventive controls, attempt to identify and prevent deviations in the standards before they occur
1930s-1940s
yr. Trait Theory
wampum
strings of beads used by Native American and early American settlers as money
accelerate
t has also prioritized the need to _______________ the use of microfinance and expand its reach across the country.
Lateral/Horizontal Communication
takes place at the same levels of hierarchy in an organization
External Communication
takes place between a manager and external groups such as suppliers, vendors, banks, financial institutes, etc.
Diagonal Communication
takes place between manager and employees of other workgroups.
Organizational Communication
taking place at all levels in the organization refers to organizational communication.
1970s
yr. Transactional Leadership Theories
Price
the price variable must be thought through from the manufacturer's end to the final customer price.
Leadership
the process of directing and influencing task-related activities of group members
Directing
the process of influencing people's behavior through motivation, communication, group dynamics, leadership and discipline
Sales Promotion
the process of persuading a potential customer to buy the product.
Motivation
the process of stimulating people to actions to accomplish the goals
Directing
the process that many people would most relate to managing.
Microfinance
the provision of financial services such as loans to poor families
Customer
the very reason for the existence of the business, the purpose why the product came about.
Foreign Public Messaging
there is "Made in China", then there is also "Made in India", "Malaysia truly Asia", "invest Macedonia", and "it's for fun in the Philippines"
Rise in New Media
with the rise of the internet came many new advertising opportunities.
Autocratic Leadership Style
works only when the leader is the best in performing or when the job is monotonous, unskilled and routine in nature or where the project is short term and risky.
Direct Mail
writing to customers directly.
Written Communication
written records are available such as emails, letters, manuals, notices and so on.
1993
year BSP is established
1948
year established of the original Central Bank
convenience, purchase-protection
you can use good credit to take advantage of the ____________ and __________________ a credit card can provide
Radio Advertisement
you cannot afford to play your advertisement regularly, you may find this does not generate strong results.
unit of account
you would find it most helpful if the price were set in terms of money because it is a common measure of value across the economy.
Readers
your potential customers in a Magazine Advertisement
Magazine Advertisement
your target market is only a small percentage of the circulation, then advertising may not be cost-effective.
1940s-1950s
yr. Behavioral Theories
1960s
yr. Contingency Theories
