PLS 21 Chapter 7

Rakuten is a(n) _________ e-commerce company. a) European b) Japanese c) Indian d) Chinese

b) Japanese

_________ organizations are only online. a) Brick-and-mortar b) Virtual c) Brick-and-click d) Clicks-and-mortar

b) Virtual

________ facilitate dynamic pricing. a) Cookies b) ERPs c) RFIDs d) Smart cards

a) Cookies

_________ materials are those items that are needed for MRO. a) Indirect b) Vertical c) Direct d) Horizontal

a) Indirect

An electronic _________ is a collection of individual shops consolidated under one internet address. a) Mall b) Storefront c) Marketplace d) Auction

a) Mall

In ________, manufacturers or retailers sell directly to customers. a) Online Direct Marketing b) Affiliate Marketing c) Electronic Tendering d) Viral Marketing

a) Online Direct Marketing

_________ comprises the vast majority of e-commerce by volume. a) B2E b) B2B c) B2C d) C2C

b) B2B (Business to Business)

With ________, customers use the internet to self-configure products or services. a) Group Purchasing b) Product Customization c) Bartering Online d) Electronic Exchanges

b) Product Customization

_________ refers to the practice of registering or using domain names for the purpose of profiting from the goodwill or the trademark that belongs to someone else. a) Domain-using b) Cyber-using c) Cyber-squatting d) Domain-squatting

c) Cyber-squatting

In _________ auctions, sellers solicit bids from many potential buyers; these auctions result in _________ prices over time. a) Forward; Lower b) Reverse; Lower c) Forward; Higher d) Reverse; Higher

c) Forward; Higher

_________ is larger by volume; _________ is more complex. a) B2B; B2B b) B2B; B2C c) B2C; B2C d) B2C; B2B

b) B2B; B2C (Business to Business, Business to Consumer)

Online advertisers have traditionally favored _________ to increase the number of people who look at an ad. a) Offering premium content b) Placing more ads on each web page c) Trying to sell native advertising d) Increasing traffic e) Finding a non-advertising revenue source

b) Placing more ads on each web page

In the ________, organizations sell their products or services to other organizations electronically from their own private e-marketplace website or from a third-party website. a) Sell-side Marketplace b) Sellers Exchange c) Electronic Exchange d) Buy-side Marketplace

a) Sell-side Marketplace

_________ occurs when shoppers visit a brick-and-mortar store but then purchase online. a) Bundling b) Bannering c) Showrooming d) The Long Tail

c) Showrooming (the practice of visiting a store or stores in order to examine a product before buying it online at a lower price)

The _________ is a model in which organizations attempt to procure needed products or services from other organizations electronically. a) Sellers Exchange b) Electronic Exchange c) Sell-side Marketplace d) Buy-side Marketplace

d) Buy-side Marketplace

Stripe's _________ is a set of software that makes the buying and selling process easier for merchants and shoppers by embedding "buy" buttons in apps and social networks. a) InMobi b) Relay c) ShopStyle d) Atlas

b) Relay

Modern credit cards are _________ cards. a) Electronic Credit b) Smart c) Purchasing d) Stored-Value Money

b) Smart

_________ cards allow you to store a fixed amount of prepaid money and then spend it as necessary. a) Electronic Credit b) Stored-Value Money c) Smart d) Purchasing

b) Stored-Value Money

_________ appear(s) underneath the active windows. a) Banners b) Spam c) Pop-Up Ads d) Pop-Under Ads

d) Pop-Under Ads

Disconnect and 1 Blocker are ad blockers that ________. a) Stop almost every ad and tracker b) Are for-profit businesses c) Collect data d) Use the freemium model

d) Use the freemium model