Chapter 11 Marketing

______ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.

Retailing

Impact of the Great Recession on retailers (2)

Cost-cutting, price promotions, bankruptcy New value pitches in positioning

Retailers that practice charging constant, everyday low prices with few sales or discounts is called.

Everyday low pricing

The merging of consumers, products, prices, and retailers is called ?

Retail convergence

Impact of the Great Recession on consumers

Changed spending patterns

which store Carries a limited line of high-turnover convenience products at slightly higher prices?

Convenience store

Which store Sells goods at lower prices with lower margins and higher volumes?

Discount store

____ ____ assist customers in every phase of the shopping process

Full-service

____ ____ stores usually carry more specialty goods for which customers need or want assistance or advice

Full-service

retailers that practice charging higher prices on an everyday basis, coupled with frequent sales and other price promotions, to increase store traffic, create a low-price image, or attract customers who will buy other goods at full prices.

High-low pricing

______ ______ retailers provide more sales assistance because they carry more shopping goods about which customers need information.

Limited-service

Business whose sales come primarily from retailing

Retailing

____ ____ retailers serve customers who are willing to perform their own locate-compare-select process to save time or money.

Self-service

_____ ____ is the basis of all discount operations and is typically used by retailers selling convenience goods and nationally branded, fast-moving shopping goods.

Self-service

Focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale

Shopper marketing

Group of retail businesses built on a site that is planned, developed, owned, and managed as a unit

Shopping center

Which store Carries a narrow product line with a deep assortment?

Specialty store

Which store is Large, low-cost, low-margin, high-volume, self-service operation?

Supermarket

which store is a Very large store for routinely purchased items?

Superstore

A retailer's price policy must fit:

Target market and positioning Product and service assortment Competition Economic factors (cept)

IS experiential retail growing in popularity? t or f

True

The retail strategy and retail marketing mix must combine to create value for targeted retail customers. T or F

True

A firm engaged primarily in wholesaling activities

Wholesaler

Involves all the activities in selling goods and services to those buying for resale or business use

Wholesaling

which store, Carries several product lines Each line is operated as a separate department

department store

Which store Sells merchandise bought at less-than-regular wholesale prices and sold at less than retail?

off-price retailer

Creating a seam-less cross-channel buying experience that integrates in-store, online, and mobile shopping

omni-channel retailing

The rise of huge mass merchandisers and specialty superstores, the formation of vertical marketing systems, and a rash of retail mergers and acquisitions have created a core of _______ _________

superpower megaretailers

What was the impact of the Great Recession?

tighter consumer spending

buy mostly from producers and sell mostly to retailers, industrial consumers, and other wholesalers.

wholesalers