Chapter 11 Marketing
______ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
Retailing
Impact of the Great Recession on retailers (2)
Cost-cutting, price promotions, bankruptcy New value pitches in positioning
Retailers that practice charging constant, everyday low prices with few sales or discounts is called.
Everyday low pricing
The merging of consumers, products, prices, and retailers is called ?
Retail convergence
Impact of the Great Recession on consumers
Changed spending patterns
which store Carries a limited line of high-turnover convenience products at slightly higher prices?
Convenience store
Which store Sells goods at lower prices with lower margins and higher volumes?
Discount store
____ ____ assist customers in every phase of the shopping process
Full-service
____ ____ stores usually carry more specialty goods for which customers need or want assistance or advice
Full-service
retailers that practice charging higher prices on an everyday basis, coupled with frequent sales and other price promotions, to increase store traffic, create a low-price image, or attract customers who will buy other goods at full prices.
High-low pricing
______ ______ retailers provide more sales assistance because they carry more shopping goods about which customers need information.
Limited-service
Business whose sales come primarily from retailing
Retailing
____ ____ retailers serve customers who are willing to perform their own locate-compare-select process to save time or money.
Self-service
_____ ____ is the basis of all discount operations and is typically used by retailers selling convenience goods and nationally branded, fast-moving shopping goods.
Self-service
Focusing the entire marketing process toward turning shoppers into buyers as they approach the point of sale
Shopper marketing
Group of retail businesses built on a site that is planned, developed, owned, and managed as a unit
Shopping center
Which store Carries a narrow product line with a deep assortment?
Specialty store
Which store is Large, low-cost, low-margin, high-volume, self-service operation?
Supermarket
which store is a Very large store for routinely purchased items?
Superstore
A retailer's price policy must fit:
Target market and positioning Product and service assortment Competition Economic factors (cept)
IS experiential retail growing in popularity? t or f
True
The retail strategy and retail marketing mix must combine to create value for targeted retail customers. T or F
True
A firm engaged primarily in wholesaling activities
Wholesaler
Involves all the activities in selling goods and services to those buying for resale or business use
Wholesaling
which store, Carries several product lines Each line is operated as a separate department
department store
Which store Sells merchandise bought at less-than-regular wholesale prices and sold at less than retail?
off-price retailer
Creating a seam-less cross-channel buying experience that integrates in-store, online, and mobile shopping
omni-channel retailing
The rise of huge mass merchandisers and specialty superstores, the formation of vertical marketing systems, and a rash of retail mergers and acquisitions have created a core of _______ _________
superpower megaretailers
What was the impact of the Great Recession?
tighter consumer spending
buy mostly from producers and sell mostly to retailers, industrial consumers, and other wholesalers.
wholesalers
