POB 5.06
Promotion
An activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.
Premium
An amount to be paid for an insurance policy.
Product
An article or substance that is manufactured or refined for sale.
Packaging
Materials used to wrap or protect goods.
Marketing Concept
Philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals.
Service
The action of helping or doing work for someone.
Placement
The action of putting someone or something in a particular place or the fact of being placed.
Marketing
The action or business of promoting and selling products or services, including market research and advertising.
Price
The cost of something.
Public Relations
The professional maintenance of a favorable public image by a company or other organization or a famous person.
Purpose
The reason for something.
