POB 5.06

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Promotion

An activity that supports or provides active encouragement for the furtherance of a cause, venture, or aim.

Premium

An amount to be paid for an insurance policy.

Product

An article or substance that is manufactured or refined for sale.

Packaging

Materials used to wrap or protect goods.

Marketing Concept

Philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals.

Service

The action of helping or doing work for someone.

Placement

The action of putting someone or something in a particular place or the fact of being placed.

Marketing

The action or business of promoting and selling products or services, including market research and advertising.

Price

The cost of something.

Public Relations

The professional maintenance of a favorable public image by a company or other organization or a famous person.

Purpose

The reason for something.


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