Principles of Marketing Chapter 16 lab

__________ marketing means that the company should define its mission in broad social terms rather than narrow product terms

sense of mission

__________ is a principle of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms

sense of mission marketing

the _________ considers the future welfare of consumers

societal marketing concept

sustainable marketing should be guided by five sustainable marketing principles. of the following which is not one of those principles

strategic marketing

the ____________ considers future company needs

strategic planning concept

Companies embracing environmental sustainability policies develop strategies to implement them. The strategies include which of the following two​ components?

sustain the environment and produce profits for the company

___________ included practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price

deceptive pricing

____________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock

deceptive promotion

practices such as misrepresenting the product's features or performances or luring customer to the store for a bargain that is out of stock are considered

deceptive promotion

which of the following is a correct statement about the sustainable marketing concept

a company's marketing should support the best long-run performance of the marketing system

consumer oriented marketing is

a principle of sustainable marketing holding that a company should view and organize its marketing activities from the consumer's point of view

Through sustainable​ marketing, both businesses and consumers​ ___________________.

are both called to more responsible actions

a company's marketing should support the five sustainable marketing principles. of the following which is not among those principles

salutary marketing

__________ refers to striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery or distribution

"foster trust in the marketing system"

according to the sustainable marketing concept, a company's marketing objectives should support the __________

best long run performance of the marketing system

___________ helps teach managers about important ethical issues and help them find the proper responses to those ethical issues

code of ethics programs

____________ marketing means that the company should view and organize its marketing activities from the consumers point of view

consumer oriented

___________ is an organized social movement intended to strengthen the rights and power of consumers relative to sellers

consumerism

___________ includes exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms

deceptive packaging

________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price

deceptive pricing

____________ in the marketing system means striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery or distribution

foster trust

the principle of __________ marketing requires that a company continuously seek real product and marketing improvements

innovative

____________ is continually changing consumer concepts of acceptable styles to encourage more and earlier buying

perceived obsolescence

what are the four areas of environmental sustainability that affect marketing strategy

pollution, prevention, product stewardship, new clean technology, and sustainability vision

the difference between the marketing concept and the sustainable marketing concept is that the marketing concept _________

recognized that companies thrive by fulfilling the day to day needs of customers

________ are products that have low immediate appeal but may benefit consumers in the long run

salutary products

_________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs

sustainable marketing

which of the following is a type of marketing the present needs of consumers and businesses while preserving or enhancing the ability of future generations to meet their needs

sustainable marketing

the _________ meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs

sustainable marketing concept

creating false wants and too much materialism, too few social goods, and cultural pollution represent which of the following

the impact of marketing society

which of the following states that managers must look beyond what is legal and allowable and develop standards based on personal integrity, corporate conscience, and long term consumer welfare

the sustainable marketing concept

____________ are products that have neither immediate appeal nor long run benefits

deficient products

many companies are now establishing guidelines and policies helping managers deal with marketing ethics. of the following, which is a correct statement regarding these actions

ethics and social responsibility require a total corporate commitment

___________ is a principle of sustainable marketing that requires a company to seek real product and marketing improvements

innovative marketing

the ________ recognized that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do

marketing concept

high prices, deceptive practices, high pressure selling, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged consumers represent which of the following

marketing's impact on individual consumer welfare

__________ products give high immediate satisfaction but might hurt consumers in the long run

pleasing

___________ are products that give high immediate satisfaction but may hurt consumers in the long run

pleasing products

___________ products have low immediate appeal but might benefit consumers in the long run long dash- for instance, bicycle helmets or some insurance products

salutary

___________ are the five guiding principles of sustainable marketing

consumer oriented marketing, customer value marketing, innovative marketing, sense-of-mission marketing, and societal marketing

the sustainable marketing concept focuses on ___________ unlike the marketing concept, which focuses on fulfilling day to day needs of customers

socially and environmentally responsible actions

Criticism has been leveled at marketing for negative impact on other businesses. Of the​ following, which does NOT fall within those​ criticisms?

creating false wants and too much materialism

according to the principle of ___________ marketing, the company should put most of its resources into customer value building marketing investments

customer value

______________ is a principle of sustainable marketing that holds a company should put most of its resources into customer value building marketing investements

customer value marketing

which of the following types of marketing calls for building long run consumer engagement, loyalty, and relationships

customer value marketing

Exaggerating package contents through subtle​ design, using misleading​ labeling, or describing size in misleading terms is known as​ ____________________.

deceptive packaging

__________ are products that give both high immediate satisfaction and high long run benefits

desirable products

which of the following is included in the american marketing associations (AMA) code of ethics and stresses consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make

do no harm

the american marketing association has developed a code of ethics for marketers based on three ethical norms. what are these norms

do no harm, foster trust in the marketing system, and embrace ethical values

which of the following means striving for building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship

embrace ethical values

___________ means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship

embracing ethical values

which of the following describes an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment

environmentalism

do no harm means ________

to consciously avoid harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make

Because of deceptive acts or practices by​ companies, Congress has enacted legislation designed to protect consumers. Which of the following was enacted to protect consumers against deceptive acts or​ practices?

wheeler-lea act of 1938