Principles of Marketing Chapter 16 lab
__________ marketing means that the company should define its mission in broad social terms rather than narrow product terms
sense of mission
__________ is a principle of sustainable marketing holding that a company should define its mission in broad social terms rather than narrow product terms
sense of mission marketing
the _________ considers the future welfare of consumers
societal marketing concept
sustainable marketing should be guided by five sustainable marketing principles. of the following which is not one of those principles
strategic marketing
the ____________ considers future company needs
strategic planning concept
Companies embracing environmental sustainability policies develop strategies to implement them. The strategies include which of the following two components?
sustain the environment and produce profits for the company
___________ included practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price
deceptive pricing
____________ includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock
deceptive promotion
practices such as misrepresenting the product's features or performances or luring customer to the store for a bargain that is out of stock are considered
deceptive promotion
which of the following is a correct statement about the sustainable marketing concept
a company's marketing should support the best long-run performance of the marketing system
consumer oriented marketing is
a principle of sustainable marketing holding that a company should view and organize its marketing activities from the consumer's point of view
Through sustainable marketing, both businesses and consumers ___________________.
are both called to more responsible actions
a company's marketing should support the five sustainable marketing principles. of the following which is not among those principles
salutary marketing
__________ refers to striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery or distribution
"foster trust in the marketing system"
according to the sustainable marketing concept, a company's marketing objectives should support the __________
best long run performance of the marketing system
___________ helps teach managers about important ethical issues and help them find the proper responses to those ethical issues
code of ethics programs
____________ marketing means that the company should view and organize its marketing activities from the consumers point of view
consumer oriented
___________ is an organized social movement intended to strengthen the rights and power of consumers relative to sellers
consumerism
___________ includes exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms
deceptive packaging
________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price
deceptive pricing
____________ in the marketing system means striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery or distribution
foster trust
the principle of __________ marketing requires that a company continuously seek real product and marketing improvements
innovative
____________ is continually changing consumer concepts of acceptable styles to encourage more and earlier buying
perceived obsolescence
what are the four areas of environmental sustainability that affect marketing strategy
pollution, prevention, product stewardship, new clean technology, and sustainability vision
the difference between the marketing concept and the sustainable marketing concept is that the marketing concept _________
recognized that companies thrive by fulfilling the day to day needs of customers
________ are products that have low immediate appeal but may benefit consumers in the long run
salutary products
_________ calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
sustainable marketing
which of the following is a type of marketing the present needs of consumers and businesses while preserving or enhancing the ability of future generations to meet their needs
sustainable marketing
the _________ meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs
sustainable marketing concept
creating false wants and too much materialism, too few social goods, and cultural pollution represent which of the following
the impact of marketing society
which of the following states that managers must look beyond what is legal and allowable and develop standards based on personal integrity, corporate conscience, and long term consumer welfare
the sustainable marketing concept
____________ are products that have neither immediate appeal nor long run benefits
deficient products
many companies are now establishing guidelines and policies helping managers deal with marketing ethics. of the following, which is a correct statement regarding these actions
ethics and social responsibility require a total corporate commitment
___________ is a principle of sustainable marketing that requires a company to seek real product and marketing improvements
innovative marketing
the ________ recognized that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do
marketing concept
high prices, deceptive practices, high pressure selling, shoddy or unsafe products, planned obsolescence, and poor service to disadvantaged consumers represent which of the following
marketing's impact on individual consumer welfare
__________ products give high immediate satisfaction but might hurt consumers in the long run
pleasing
___________ are products that give high immediate satisfaction but may hurt consumers in the long run
pleasing products
___________ products have low immediate appeal but might benefit consumers in the long run long dash- for instance, bicycle helmets or some insurance products
salutary
___________ are the five guiding principles of sustainable marketing
consumer oriented marketing, customer value marketing, innovative marketing, sense-of-mission marketing, and societal marketing
the sustainable marketing concept focuses on ___________ unlike the marketing concept, which focuses on fulfilling day to day needs of customers
socially and environmentally responsible actions
Criticism has been leveled at marketing for negative impact on other businesses. Of the following, which does NOT fall within those criticisms?
creating false wants and too much materialism
according to the principle of ___________ marketing, the company should put most of its resources into customer value building marketing investments
customer value
______________ is a principle of sustainable marketing that holds a company should put most of its resources into customer value building marketing investements
customer value marketing
which of the following types of marketing calls for building long run consumer engagement, loyalty, and relationships
customer value marketing
Exaggerating package contents through subtle design, using misleading labeling, or describing size in misleading terms is known as ____________________.
deceptive packaging
__________ are products that give both high immediate satisfaction and high long run benefits
desirable products
which of the following is included in the american marketing associations (AMA) code of ethics and stresses consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make
do no harm
the american marketing association has developed a code of ethics for marketers based on three ethical norms. what are these norms
do no harm, foster trust in the marketing system, and embrace ethical values
which of the following means striving for building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship
embrace ethical values
___________ means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship
embracing ethical values
which of the following describes an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment
environmentalism
do no harm means ________
to consciously avoid harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make
Because of deceptive acts or practices by companies, Congress has enacted legislation designed to protect consumers. Which of the following was enacted to protect consumers against deceptive acts or practices?
wheeler-lea act of 1938