Principles of Mkt Test 3
administered VMS
Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?
involves the entire supply chain management
Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse logistics, which means it ____________________________.
value delivery network
Of the following, which most closely describes the method by which companies engage and create benefits for their customers?
potentially high cost savings and improved customer satisfaction
One of the primary advantages of marketing logistics is __________________
targeted levels of customer service
When setting marketing channel objectives, companies should state the objective in terms of ______.
channel levels
Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final buyer?
The number of intermediary levels in the channel
Which of the following indicates the length of a channel?
integrated supply chain management
Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply chain?
exclusive
Companies such as Breitling watches and Pandora charm bracelets use which of the following types of distribution strategy?
manufacturing and assembly
Many vital and key functions are performed by marketing channels. Of the following, which is NOT one of those key functions?
it may or may not be legal
Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of its line. This is known as full-line forcing. Which of the following statements is true regarding full-line forcing?
Warehousing, inventory management, transportation, and logistics information management
The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this goal, which of the following are logistical functional areas?
corporate VMS
Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established a(n) _________.
partner relationship management
_____________________ software systems enable companies to coordinate their whole-channel marketing efforts.
adaptability criteria
Channels often involve long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes?
first-line partners
Companies today see channel members as ______________ and practice strong partner relationship management.
Franchise organizations
In which of the following is vertical conflict, conflict between different levels of the same channel, common?
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
Which of the following is a reason that producers use marketing channels and channel intermediaries?
outsourcing logistics functions
Which of the following represents a new trend in logistics to save costs, increase efficiencies, and gain faster and more effective access to global markets?
vertical marketing system
a(n) _____ consists of producers, wholesalers, and retailers acting as a unified system.
analyzing consumer needs
________________________ is the first step in marketing channel design.
the responsibilities of its channel members
When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and __________________.
supply chain management
_______________________ entails managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.
B. A Subaru dealer complaining that another Subaru dealer is advertising in its territory
_______________________ is an example of horizontal channel conflict.
