Principles of Mkt Test 3

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administered VMS

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent?

involves the entire supply chain management

Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse​ logistics, which means it​ ____________________________.

value delivery network

Of the​ following, which most closely describes the method by which companies engage and create benefits for their​ customers?

potentially high cost savings and improved customer satisfaction

One of the primary advantages of marketing logistics is​ __________________

targeted levels of customer service

When setting marketing channel​ objectives, companies should state the objective in terms of​ ______.

channel levels

Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final​ buyer?

The number of intermediary levels in the channel

Which of the following indicates the length of a​ channel?

integrated supply chain management

Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply​ chain?

exclusive

Companies such as Breitling watches and Pandora charm bracelets use which of the following types of distribution​ strategy?

manufacturing and assembly

Many vital and key functions are performed by marketing channels. Of the​ following, which is NOT one of those key​ functions?

it may or may not be legal

Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of its line. This is known as​ full-line forcing. Which of the following statements is true regarding​ full-line forcing?

Warehousing, inventory​ management, transportation, and logistics information management

The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this​ goal, which of the following are logistical functional​ areas?

corporate VMS

​Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________.

partner relationship management

​_____________________ software systems enable companies to coordinate their​ whole-channel marketing efforts.

adaptability criteria

Channels often involve​ long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes?

first-line partners

Companies today see channel members as​ ______________ and practice strong partner relationship management.

Franchise organizations

In which of the following is vertical​ conflict, conflict between different levels of the same​ channel, common?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Which of the following is a reason that producers use marketing channels and channel​ intermediaries?

outsourcing logistics functions

Which of the following represents a new trend in logistics to save​ costs, increase​ efficiencies, and gain faster and more effective access to global​ markets?

vertical marketing system

a(n) _____ consists of​ producers, wholesalers, and retailers acting as a unified system.

analyzing consumer needs

​________________________ is the first step in marketing channel design.

the responsibilities of its channel members

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________.

supply chain management

​_______________________ entails managing upstream and downstream​ value-added flows of​ materials, final​ goods, and related information among​ suppliers, the​ company, resellers, and final consumers.

B. A Subaru dealer complaining that another Subaru dealer is advertising in its territory

​_______________________ is an example of horizontal channel conflict.


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