Product, Marketing,Advertising
target customers
a defined set of customers whose needs a company plans to satisfy
logo
a graphic image or symbol specially created to identify a company or a product
free sample
a small amount of a product given to customers to encourage them to try it
distribution channel
all the companies or individuals involved in moving goods or services from producers to consumers
product mix
all the different products, brands and items that a company sells
wholesaler
an intermediary that stocks manufacturers' goods or merchandise, and sells it to retailers and professional buyers
retailers
business that sell goods or merchandise to individual consumers
comparative-parity method
choosing to spend the same amount on advertising as one's competitiors
advertising agencies
companies that design advertising for clients
brand-switchers
consumers who buy various competing products rather than being loyal to a particular brand
market segmentation
dividing a market into distinct groups of buyers who have different requirements or buying habits
word-of-mouth
free advertising, when satisfied customers recommend products to their friends
product differentiation
making a product (appear to be) different from similar products offered by other sellers, by product differences, advertising, packaging, etc.
outlets
places of business for selling goods to customers (shops, stores, kiosks, etc.)
market opportunities
possibillities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services
market skimming
setting a high price for a new product, to make maximum revenue before competing products appear on the market
sales representative
someone who contacts existing and potential customers, and tries to persuade them to buy goods or services
shelves
surfaces in a store on which goods are displayed
advertising campaign
the advertising of a particular product or service during a particular period of time
advertising budget
the amount of money a company plans to spend in developing its advertising and buying media time or space
product features
the attributes or characteristics of a product, such as size, shape, quality, price, reliability etc.
media plan
the choice of where to advertise in order to reach the right people
brand recognition
the extent to which consumers are aware of brand, and know its name
price elasticity
the extent to which supply or demand (the quantity produced or bought) of a product responds to changes of price
market share
the sales of a company expressed as a percentage of total sales in a given market
brief
the statement of objectives that a client works out with an advertising agency
market penetration
the strategy of setting a low price to try to sell a large volume and increase market share
viral marketing
trying to get consumers to forward an online marketing message to other people
packaging
wrappers and containers used to enclose and protect a product
