Product, Marketing,Advertising

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target customers

a defined set of customers whose needs a company plans to satisfy

logo

a graphic image or symbol specially created to identify a company or a product

free sample

a small amount of a product given to customers to encourage them to try it

distribution channel

all the companies or individuals involved in moving goods or services from producers to consumers

product mix

all the different products, brands and items that a company sells

wholesaler

an intermediary that stocks manufacturers' goods or merchandise, and sells it to retailers and professional buyers

retailers

business that sell goods or merchandise to individual consumers

comparative-parity method

choosing to spend the same amount on advertising as one's competitiors

advertising agencies

companies that design advertising for clients

brand-switchers

consumers who buy various competing products rather than being loyal to a particular brand

market segmentation

dividing a market into distinct groups of buyers who have different requirements or buying habits

word-of-mouth

free advertising, when satisfied customers recommend products to their friends

product differentiation

making a product (appear to be) different from similar products offered by other sellers, by product differences, advertising, packaging, etc.

outlets

places of business for selling goods to customers (shops, stores, kiosks, etc.)

market opportunities

possibillities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services

market skimming

setting a high price for a new product, to make maximum revenue before competing products appear on the market

sales representative

someone who contacts existing and potential customers, and tries to persuade them to buy goods or services

shelves

surfaces in a store on which goods are displayed

advertising campaign

the advertising of a particular product or service during a particular period of time

advertising budget

the amount of money a company plans to spend in developing its advertising and buying media time or space

product features

the attributes or characteristics of a product, such as size, shape, quality, price, reliability etc.

media plan

the choice of where to advertise in order to reach the right people

brand recognition

the extent to which consumers are aware of brand, and know its name

price elasticity

the extent to which supply or demand (the quantity produced or bought) of a product responds to changes of price

market share

the sales of a company expressed as a percentage of total sales in a given market

brief

the statement of objectives that a client works out with an advertising agency

market penetration

the strategy of setting a low price to try to sell a large volume and increase market share

viral marketing

trying to get consumers to forward an online marketing message to other people

packaging

wrappers and containers used to enclose and protect a product


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