Quiz 11 business

Expense items that had undergone little or no processing and are use in the manufacturer of need products are called

Raw materials

Customer satisfaction

Refers to the customers feeling that a product has met or exceeded expectations

The first step in the new products planning Process is

Setting new product goals

Products that are bought after Comparing price suitability quality in style or call

Shoppin

Catherine cozy is a talented violinist. She is also pragmatic. when she graduated from high school she chose a College that will provide her a strong business foundation even though she would have preferred to major in music

Unsought

Went Top Flite introduced its Strata golf balls with a new design for a better flight with hit by metal clubs it charged three times the price of a golf balls recently on the market

Price skimming

A pharmaceutical Company with headquarters in India sells fluconazole the generic version of Pfizers anti fungal

Pricing

Aldi is a no frills grocery chain. It sales grocery Staples right out of the crates in box. By controlling expenses aldi Customers can expect to save 30 to 50% compared to Kroger customers

Pricing

A ___ Is any good or service that satisfies wants along with it perceived attributes and benefits

Product

Mike and I ate the fruit flavored chewy candies need a major facelift. The brand had a small but loyal core of munchers. The real a relatively small brand it needed visibility to take on share leaders

Product and promotion

The___ he is the person who develops and implement a complete strategy and marketing program for pacific product or brand

Product manager

One never knows the connections that can be made when singles get together to do laundry. Such as, whirlpool is taking is laundry applicants to the social scene by hosting spin cycle events that will give singles a chance to meet

Promotion

Which of the following is a set up in the new product development process

All of the above

A recent seminar on attracting retail customers address the following fact. Time is on the mind of the customer. If you ask somebody you know, would you rather have an extra day of or an extra day's pay?

Benefit

The 7 member Dover family recently purchased a minivan because the ad for a horizontal show that it could haul eight or more people and still have room for books in bags

Benefit

___Segmentation is based on what the product will do rather than customers characteristics

Benefit

Compressor pump installed in general electric refrigerators would be considered

Component parts

Is the set of values ideas attitude as simple as created to shape human behavior

Culture

___[is the ratio of benefits to the satisfactory necessary to attain those benefits

Customer value

A base form of market segmentation they use search variables as age ,education and income is called

Demographic

Which of the following is not an example of a convenient product

Lawn furniture

In selling telephone services, AT&T tries to gather as much information as possible about the customers income, buying habits, services conference and occupation

Marketing research

_____Is the collection, recording and analysis of data important in marketing and communicating that information to management

Marketing research

Shenzhen Zhongxing telecom ZTE is a Chinese company that is the only telecommunications Company in China that produce in markets and inexpensive camera phone to sail to middle class Chinese living in urban areas

Niche competitive advantage

Jay pontic an auto dealer wanted to develop a service reminder program in the form of brooch or's that could be said to individual customers

One to one marketing

With a _____Police a company offers new products at a low price in the hope of achieving a longer sales value

Penetration pricing