Quiz 11 business
Expense items that had undergone little or no processing and are use in the manufacturer of need products are called
Raw materials
Customer satisfaction
Refers to the customers feeling that a product has met or exceeded expectations
The first step in the new products planning Process is
Setting new product goals
Products that are bought after Comparing price suitability quality in style or call
Shoppin
Catherine cozy is a talented violinist. She is also pragmatic. when she graduated from high school she chose a College that will provide her a strong business foundation even though she would have preferred to major in music
Unsought
Went Top Flite introduced its Strata golf balls with a new design for a better flight with hit by metal clubs it charged three times the price of a golf balls recently on the market
Price skimming
A pharmaceutical Company with headquarters in India sells fluconazole the generic version of Pfizers anti fungal
Pricing
Aldi is a no frills grocery chain. It sales grocery Staples right out of the crates in box. By controlling expenses aldi Customers can expect to save 30 to 50% compared to Kroger customers
Pricing
A ___ Is any good or service that satisfies wants along with it perceived attributes and benefits
Product
Mike and I ate the fruit flavored chewy candies need a major facelift. The brand had a small but loyal core of munchers. The real a relatively small brand it needed visibility to take on share leaders
Product and promotion
The___ he is the person who develops and implement a complete strategy and marketing program for pacific product or brand
Product manager
One never knows the connections that can be made when singles get together to do laundry. Such as, whirlpool is taking is laundry applicants to the social scene by hosting spin cycle events that will give singles a chance to meet
Promotion
Which of the following is a set up in the new product development process
All of the above
A recent seminar on attracting retail customers address the following fact. Time is on the mind of the customer. If you ask somebody you know, would you rather have an extra day of or an extra day's pay?
Benefit
The 7 member Dover family recently purchased a minivan because the ad for a horizontal show that it could haul eight or more people and still have room for books in bags
Benefit
___Segmentation is based on what the product will do rather than customers characteristics
Benefit
Compressor pump installed in general electric refrigerators would be considered
Component parts
Is the set of values ideas attitude as simple as created to shape human behavior
Culture
___[is the ratio of benefits to the satisfactory necessary to attain those benefits
Customer value
A base form of market segmentation they use search variables as age ,education and income is called
Demographic
Which of the following is not an example of a convenient product
Lawn furniture
In selling telephone services, AT&T tries to gather as much information as possible about the customers income, buying habits, services conference and occupation
Marketing research
_____Is the collection, recording and analysis of data important in marketing and communicating that information to management
Marketing research
Shenzhen Zhongxing telecom ZTE is a Chinese company that is the only telecommunications Company in China that produce in markets and inexpensive camera phone to sail to middle class Chinese living in urban areas
Niche competitive advantage
Jay pontic an auto dealer wanted to develop a service reminder program in the form of brooch or's that could be said to individual customers
One to one marketing
With a _____Police a company offers new products at a low price in the hope of achieving a longer sales value
Penetration pricing