quiz #3
Ethnocentrism
glorifying one's own group while vilifying other groups
Gay and Proud study
hat that said either "gay and proud" or "texan and proud" and participants went to job interviews formal discrimination: gay people were treated a bit more poorly (conscious) informal discrimination: gays were interacted with less, less word count, more negativity
Discrimination
• unfair treatment of individuals based on their membership in a particular group • Biased treatment OR unearned advantages based on group membership • Can be verbal or behavioral • occurs on various levels in society from the individual to cultural: interpersonal, organizational, institutional, cultural
Basic Social Categories
- Gender - Race - Age • Used to draw conclusions about a person's traits, social roles, and physical characteristics • Important in initial interactions
Nonconscious attitudes
people's immediate evaluative reactions they may not be aware of, or that may conflict with their consciously endorsed attitudes
attitude objects
people, things, places, abstract concepts
Induced (forced) compliance
subtly compelling people to behave in a manner that is inconsistent with their beliefs, attitudes, or values, in order to elicit dissonance, and therefore a change in their original views
reduce socially desirable responding
- Keeping responses anonymous - Using unobtrusive measures: behavioral measures that don't have anything to do with prejudice - Using physiological measures: measure brain and body - Using implicit cognition measures: assess degree to which concepts are associated with one another, work w/o participants knowing it's being measured
Implicit Association Test (IAT)
- Uses Response Competition: • Two responses compete against one another: a habitual response and an opposing response • The stronger the habitual response, the longer it takes to suppress it and make the opposing response
Learning Approach
Attitudes form when people encounter information that can be positively or negatively evaluated
dissonance change
Behavior inconsistent with prior attitudes does indeed generate arousal and the effort to dispel that arousal motivates the types of attitude change found in dissonance experiments
Operant conditioning
Behaviors we freely perform become more or less frequent, depending on whether they are followed by a reward (positive reinforcement) or punishment.
Mere Exposure
Being exposed to something enough times leads to positive attitudes (repeated exposure)
Controllability of behavior
Characteristics of the behavior: - Nonverbal behaviors much harder to control; negative views might "leak out" • Characteristics of the Participants: - Diminished executive function can lead to greater prejudice -> discrimination connection (sitting near or far from black person experiment)
ABCs of intergroup bias
Cognition = Stereotypes: - Generalized beliefs and knowledge about a group of people • Affect = Prejudice: - Hostility or negativity affect/emotions toward a group of people • Behavior = Discrimination: - Hostile behavior toward someone based on their group membership
Introspecting
Coming up with the (wrong) reasons for an attitude you hold can mislead you about what your attitude actually is. When this happens, the attitude you report doesn't end up predicting your behavior very well
Limitations of Self-Report Measures
Context sensitive - Preceding questions - Priming - Scale - Question wording People may not be aware of their true attitudes • Some people are unwilling to accurately express their true attitudes - Racial prejudice - Personal issues
Perceptual Consequences
Does chronically expecting prejudice alter perception of emotions in outgroup members?
Economic Perspective
Economic perspective on stereotyping, prejudice, and discrimination works in the sense that it fits nicely with what we see around us as the successes and failures of intergroup relationships
How are we able to harm others?
• Humans have an aversion to harming others (Crockett, et al., 2014) • Exhibit physiological stress response when forced to harm others (Cushman, et al., 2012) • How do people overcome harm aversion to afflict harm upon outgroup members? DEHUMANIZE THEM
Induced Compliance and Extinguishing Undesired Behavior
Kids were told not to play with their second favorite toy bc either the experimenter would be annoyed or very mad Those with mild punishment favored it less favorably bc of dissonance Those with severe punishment still wanted to play with it
Racial prejudice
More attention to race; use stereotypes to resolve ambiguity
Stereotype Control - Motivation Component
Motivation to Control Prejudice: Internal and External • Comprehension Goals: We like to be accurate, but are also stingy with our cognitive resources • Self-Enhancement Goals: Use of stereotypes can bolster self esteem; Affirming self-esteem can obviate use of stereotypes
Resource threat
Not enough to go around? Shore up those group boundaries!
Stereotype Control
Once a stereotype is activated, it is likely to be applied, but....we can inhibit application if sufficient motivation and ability
attitudes competing with other determinants
One potent determinant that can weaken the relationship btwn attitudes and behavior is that person's understanding of the prevailing norms of appropriate behavior (ex: establishment owners may have wanted to refuse service to chinese couple but didn't bc they didn't want to cause a scene)
Self-Affirmation and Dissonance
People can ward off dissonance not only by dealing directly with the specific threat itself, but also indirectly by taking stock of their other qualities and core values
Factors that Affect Categorization
Prototypicality social context goals/motives individual differences: racial prejudice, political ideology, resource threat
Performance Consequences
Stereotype threat: The apprehension experienced by members of stigmatized groups that they might behave in a manner that confirms an existing cultural stereotype
Implicit measure of prejudice
can be derived by comparing a person's average reaction time to real and made-up words preceded by faces of members of the target category
General attitudes
do a better job of predicting how a person behaves "in general" across a number of different instances
specific attitudes
do a better job of predicting specific behaviors
robbers cave
eagles vs rattlers, competition between both groups, brought together to stop competition but they were still mean to each other, worked together with a superordinate goal, limited resources: the prize
Different types of attitudes predict different behaviors
explicit (I'd rather not live near black people) -> controllable (nonverbal and verbal behaviors) implicit -> uncontrollable (body posture, body language)
Cognition
- knowledge and beliefs about the object and associated memories and images - beliefs and thoughts about the attitude object
Why do we study Attitudes?
-Attitudes allow us to predict behavior By knowing your attitude I can predict*: - The movies you will like - The products you will buy - The person you will vote for in the election - Whether you will engage in unsafe health habits *to some extent
Social Identity Theory
-The idea that a person's self-concept and self-esteem derive not only from personal identity and accomplishments, but also from the status and accomplishments of the various groups to which the person belongs -Basic need (motivation) to achieve and maintain positive and distinct social identity -Leads to prejudice because we are more likely to see groups we belong to positively; and others negatively
attitude functions
-Utilitarian function - Knowledge function - Value-Expression function - Social-Adjustment function - Ego-defensive function
Prejudice
-a negative attitude or affective response toward a group and its individual members -A hostile/negative evaluation of a person, based solely on their membership in a given group
Behaviors
-attitudes alert us to rewarding objects we should approach and to costly or punishing objects we should avoid -observations of how one behaves toward the attitude object
attitude
-evaluation of an object in a positive or negative fashion that includes three components: affect (emotion), cognition, and behavior -single most indispensable concept -A positive, negative, or mixed evaluation of an "attitude object"
Affect
-every object triggers some degree of positive or negative emotion -emotions, moods, and feelings toward the attitude object
strength
-how strong or weak is your attitude (1 to 3 on scale) -stronger attitudes tend to guide behavior more than weak ones
Social Categorization
1. Place people into social groups 2. Develop beliefs about group 3. Guide future interactions
When Does Inconsistency Produce Dissonance?
A particular inconsistency will arouse dissonance if it implicates our core sense of self The way we hold other people responsible for their actions is the same we way we hold ourselves responsible
Classical Conditioning
A stimulus that elicits an emotional response is accompanied by a neutral stimulus that does not until eventually the neutral stimulus elicits the emotional response by itself
Political ideology
Ambiguity is distressing, use norms to result ambiguity
LaPiere's study
followed a chinese couple around the US, visited 250 establishments, only one wouldn't serve them despite 90% of them saying they wouldn't serve orientals, attitudes did not predict behavior
Embodied Nature of Cognition and Emotion
In figuring out what we think, feel, or believe, we draw on whatever cues we have including what our bodies are doing
Motivational Perspective
Intergroup hostility can develop merely because another group exists (no need for competition)
Valence
Is your overall evaluation positive or negative? (-3 to 3 on scale)
Specificity principle
To predict behavior from attitudes, match the level of specificity between the attitude and the behavior
Cognitive Consequences
What are the cognitive costs of racial bias for Whites & Blacks? - Blatant different from subtle (ambiguous)? Stroop task: what you read is what you interpret first
white privilege
Whites seldom consider how their race affects their daily life • Whites, when learning about privilege, sometimes feel under attack: - Learning about privilege can lead to less racist beliefs - But it can also backfire and make people more biased
Decisions and Dissonance
You rationalize in order to be consistent (ex: horse bettors, fair chance before betting, great chance after betting)
Superordinate goals
a goal that transcends the interests of any one group and can be achieved more readily by two or more groups working together
Likert scale
a numerical scale used to assess attitudes; includes a set of possible answers with labeled anchors on each extreme. 1 strongly disagree to 7 strongly agree
Implicit association test
a technique for revealing nonconscious attitudes toward different stimuli, particularly groups of people
Realistic group conflict theory
a theory that group conflict, prejudice, and discrimination are likely to arise over competition between groups for limited resources
Dissonance reduction processes
activated when behavior is inconsistent with preexisting attitudes that are clear cut and of some importance
three components of attitude
affect, cognition, behaviors
Minimal group paradigm
an experimental paradigm in which researchers create groups based on arbitrary and seemingly meaningless criteria and then examine how the members of these "minimal groups" are inclined to behave toward one another
Implicit attitude measures
an indirect measure of attitudes that does not involve a self-report, when there is a reason to believe cannot truly report their true feelings. Two types: affective priming and implicit association test (IAT)
Cognitive component
attitude we express; affective component - may determine our behavior or vice versa
Ambivalent sexism analysis
benevolent sexism (chivalrous) and hostile sexism (against non traditional women) exist side by side. Those who hold ambivalent attitudes tend to act positively toward members of outgroups only if they fulfilled their idealized image of what such people should be like
Measure accessibility of attitude
how quickly it comes to mind
Physiological indicators
increased heart rate and sweaty palms associated with fear
Self perception processes
invoked when behavior conflicts with attitudes that are relatively vague or of little import, we use whatever cues we have available to us to figure out what we think and how we feel, including knowledge of the surrounding context and how we've acted
Sweet lemons rationalization
it's really not so bad
Modern racism
prejudice directed at racial groups that exists alongside the rejection of explicitly racial beliefs (ex: rejection of blacks are inferior, but whites are still suspicious around them)
"Automatic" Behavior That Bypasses Conscious Attitudes
reflect on our attitudes and then decide how to behave
Measure centrality of attitude
researchers measure a variety of attitudes within a domain and calculate how strongly each one is linked to the others (ex: if a specific topic such as abortion is very important to you, it should highly correlate with your attitude about certain other issues)
vegetarian attitude
sadness and guilt about hurting animals - affect belief all creatures are equal - cognitive never eat or buy meat - behavior
Nonverbal measures
smiling behavior, degree of physical closeness, as indices or signals of positive attitudes toward others
prejudice
social identity theory realistic group conflict theory relative deprivation theory
Response latency
the amount of time it takes to respond to a stimulus, such as an attitude question (ex: how long it took for people to answer which candidate would do a better job at being president and who actually won)
Stereotypes
the belief that certain attributes are characteristic of members of a particular group (Can be positive or negative, true or false, "kernel of truth," It is a way of categorizing people)
object appraisal
the fundamental function of attitudes
Cognitive consistency theories
the impact of behavior on attitudes reflects the powerful tendency we have to justify or rationalize our behavior and to minimize any inconsistencies between our attitudes and actions
Cognitive perspective
the origin of stereotyping to the same cognitive processes that enable people to categorize items such as furniture into chairs, couches, and tables
Priming
the presentation of information designed to activate a concept (such as a stereotype) and hence make it accessible. A prime is the stimulus presented to activate the concept in question
Motivational perspective of stereotypes
the psychological needs that lead to intergroup conflict
Economic perspective of stereotypes
the roots of much intergroup hostility in competing interests that can set groups apart from one another
Effort justification
the tendency to reduce dissonance by justifying the time, effort, or money devoted to something that turned out to be unpleasant or disappointing
System justification theory
the theory that people are motivated to see the existing sociopolitical system as desirable, fair, and legitimate (the world is fair, combined with an abundance of evidence of injustice, can generate ideological dissonance)
Terror management theory
the theory that people deal with the potentially crippling anxiety associated with the knowledge of the inevitability of death by striving for symbolic immortality through preserving valued cultural worldviews and believing they have lived up to their standards
testing for arousal Self-perception
there is no arousal, people coolly infer what their attitudes must be in light of their behavior and the context in which it occurred
Denial of death
to maintain that it's only the physical body and this particular earthly existence that will come to an end. Things they care about such as children and grandchildren will continue to live
properties of attitudes
valence and strength
learning approach, mere exposure, classical conditioning, operant conditioning, genetic predisposition
where do attitudes come from
Implicit Cognition Measures
• Assess the degree to which concepts are associated with one another • Work without participants' awareness of what is being measured • Advantage: low likelihood of social desirability response bias • Limitation: can only show that one concept is more positively evaluated than another
Moral credentials
• Complying with norm to avoid prejudice leads to ironic effect of increasing later likelihood of acting in a prejudiced way
Why don't attitudes predict behavior?
• Conflict with other determinants • General vs. Specificity mismatch • Automatic behaviors • Flawed introspection about attitudes • Flawed measurement of attitudes
Health Consequences
• Measures of physiological stress and immune response sensitive to both - Public esteem: Perception that society views ones' own group negatively (perceived stigma) - Private esteem: One's personal view of their own group • Perceived prejudice: Chronic (vs. accute) is more detrimental for health outcomes (Pascoe & Smart-Richman, 2009) - Repeated stressors harm immune system, cardiovascular system, and mental health
Consequences of Prejudice
• Perceptual consequences • Cognitive consequences • Performance consequences • Health consequences • Ways of coping
Methods of reducing prejudice
• Perspective taking • Contact • Recategorization
Self-perception theory
• the theory that people come to know their own attitudes by looking at their behavior and the context in which it occurred, and inferring what their attitudes must be • Know our attitudes by examining our behavior - Often best for weak, ambiguous attitudes
Group Privilege
• Unearned favored state conferred simply because of one's race, gender, social class, or sexual orientation • Privilege for one group = loss for other groups: Zero-sum competition over scarce resources
types of discrimination
• intentional: blatant - posting a sign, treating others differently covert - trying to hide your discrimination • unintentional • microaggressions • "Formal" - hiring, access, resources (generally illegal for gender, race, age, sexual orientation*) • "Interpersonal" - Not always illegal - includes expressions of helping behavior, friendliness, hostility, rudeness, interaction length, and other nonverbal behaviors
Cognitive dissonance theory
• the theory that inconsistencies among a person's thoughts, sentiments, and actions cause an aversive emotional state (dissonance) that leads efforts to restore consistency • Inconsistency between two cognitions gives rise to negative arousal