Quiz 3 - ICS 392

All of the following primarily use an advertising revenue model except:

Amazon.

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

Zappos

eBay uses all of the following business models except:

content provider.

All of the following are examples of business-to-business (B2B) business models except: A) e-procurement. B) exchanges. C) e-distributors. D) e-tailers.

e-tailers.

Which of the following involves a company giving away a certain level of product or services without charge but then charging a fee for premium levels of the product or service:

freemium strategy

Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:

incubators.

All of the following are parts of business models employed in the online music industry except: A) peer-to-peer streaming. B)download-and-own. C) subscription. D) cloud streaming.

peer-to-peer streaming.

A firm's ________ describes how a firm will produce a superior return on invested capital.

revenue model

Which of the following are Amazon's primary value propositions? A) management of product labeling B) selection and convenience C)personalization and customization D) increasing price discovery cost

selection and convenience

Stickiness is a more important attribute for which of the following revenue models? A)sales revenue model B) transaction fee revenue model C) subscription revenue model D)advertising revenue model

advertising revenue model