QUIZ #3

Fixed costs=$100,000, unit VC =$10, and expected sales =50,000 units, what should the manufacturer's unit cost be to B/E

$12

______ costs remain as the number of units produced increases.

Fixed

Co. A runs coordinated promotions for its catalogs, Web site, and retail outlets. It is practicing ____ (3 initials)

IMC

________ is an important element in the marketing mix. It is the only element that does not represent costs

Price

________ is the amount of money charged for a product or service.

Price

_________ _________ makes use of displays, discounts, coupons, and demonstrations

Sales promotion

"When you are figuring out what to get the man who has everything, don't forget the man who has nothing."= ____ appeal

moral

________ costs are the sum of the ________ costs and ________ costs for any given level of production

total, fixed, variable

A________ argument is only likely to be effective when the audience is highly educated or likely to hear opposing cl

two-sided

When suppliers, distributors, and customers partner, they are participating in a ______ _________ network

value delivery

Customer __________ pricing is a customer-oriented approach to pricing

value-based

Customer ________ _____ uses buyers' perceptions of what a product is worth, not the seller's

value-based pricing

In ____ _____, price is considered along with the other marketing mix variables before the marketing program is set

value-based pricing

With _____ _______, price is set to match customer's perceptions of product value

value-based pricing

Costs that vary directly with the level of production are referred to as ________.

variable

Fixed costs =$400,000, unit variable cost =$16, price= $24. What is the B/E in $?

$1.200,000

_______ ___ignores demand

markup pricing

A company has fixed costs of $100,000, variable costs of $8/unit.it plans to sell at $12.what is the B/E?

25, 000

Fixed costs =$400,000, unit variable cost =$16, price= $24. What is the B/E?

50, 000

Any paid non-personal presentation and promotion of ideas, goods, or services by an identified sponsor is called________

Advertising

_____ pricing involves setting prices based on competitors' strategies, costs, prices, and market offerings

Competition-based

________ pricing establishes a price based on the cost to manufacture a product or deliver a service.

Cost-based

____ marketing makes use of catalogs, telephone marketing, kiosks, and the Internet

Direct

____ from the manufacturer or service provider is the set of firms that supply the raw materials, components, parts.

Upstream

The total revenue and total costs lines intersect at the ______ point.

break-even

Consumer perceptions of the product's value set the ________ for prices.

ceiling

In IMC, all tools are integrated and coordinated so that the messages are 3Cs. First, the message should be ______

clear

The tools a company uses to pursue its ad and marketing objectives is often referred to as the marketing ___________ mix

communication

Evoking interest, attention, or admiration in a powerfully irresistible way is the third C which is ______________

compelling

In IMC, all tools are integrated and coordinated so that the messages are 3Cs. Third, the message should be ______

compelling

Co, H practices integrated IMC, the different brand contacts all maintain ________ in design and tone

consistency

Integrated marketing communications produces better communications ________ and greater ________ impact.

consistency, sales

In IMC, all tools are integrated and coordinated so that the messages are 3Cs. Second, the message should be ______

consistent

The role of marketing intermediaries is to transform the assortment of product wanted by the ___________

consumers

The gap between unit price and variable cost is the ________ margin

contribution

AirAsia, Carrefour, and Dell, work to become the "low-cost producers" in their industries. They make use of ____ pricing

cost-based

________ pricing involves setting prices based on the costs for producing, distributing, and selling the product plus a

cost-based

Value-based pricing is the reverse process of ________ ________

cost-based pricing

To design a good product, total the expenses & set a price for a fair return is __ ____ pricing

cost-plus

Lawyers, accountants typically price by adding a standard markup for profit. This is known as ____ ____

cost-plus pricing

At minimum, a marketing channel consists of a producer and a ________.

customer

The price-quality ratio describes which of the following relationships?a) Higher-priced products are assumed to have a lower quality b) Higher-priced products are assumed to be in greater demand c) Higher-priced products are assumed to be in lesser demand. d) Lower-priced products are assumed to have lesser quality

d) Lower-priced products are assumed to have lesser quality

In a ________ channel, the same member both produces and distributes a product or service.

direct

The communicator must decide how to handle message structure issues. One issue is whether to ________ or not

draw a conclusion

Marketers using humor in their messages which have an ________ appeal

emotional

____ factors influence pricing decisions include the nature of the market and other environmental factors

external

Costs that do not vary with production or sales level are referred to as ________.

fixed

Rent, interest, and executive salaries are examples of ________ _________

fixed costs

Product costs set a ________ to a product's price.

floor

Though a popular appeal, when used poorly ________ can detract from comprehension, quickly wear out its welcome

humour

More companies are adopting the concept of IMC which stands for _______ _______ communications

integrated marketing

A business marketer can sell to sell to various types of __________, who in turn sell to these customers.

intermediaries

Most producers today sell their goods directly to ________.

intermediaries

At minimum, a marketing channel consists of a producer and an ________.

intermediary

A product's profit ________ is the difference between its price and total cost per unit.

margin

______ ____________ members buy large quantities from many producers and break them down into the smaller quantities an

marketing channel

Many people feel that ________ pricing is fairer to both buyers and sellers

markup

The simplest pricing method is ________ pricing

markup

One reason ________ _________ remains popular is that sellers are more certain about costs than about demand

markup pricing

Price competition is minimized when all firms in an industry use ____ _____

markup pricing

Measuring _____ ______ can be difficult. A company might conduct surveys or experiments to test this

perceived value

Of the elements of the marketing mix, ________ is most closely linked with revenue

price

A company's total marketing communications mix is also called __________ mix.

promotion

Moral appeals are directed to the audience's sense of what is "right" and ________.

proper

_______ _________ builds up a positive corporate image and handles unfavourable stories and events

public relation

Today, marketers are moving toward viewing communications as managing the customer ______ over time

relationship

Price is the only element in the marketing mix that produces ________.

revenue

A company's profit is equal to its ________ minus its total ________.

revenue, costs

An email from Amazon.com offers free shipping on your next purchase of more than $35. This is an example of ________ _______

sales promotion

The use of short-term incentives to encourage the purchase or sale of a product or service is called ________ _________

sales promotion

Intermediaries play an important role in matching ________ and __________

supply, demand