QUIZ #3
Fixed costs=$100,000, unit VC =$10, and expected sales =50,000 units, what should the manufacturer's unit cost be to B/E
$12
______ costs remain as the number of units produced increases.
Fixed
Co. A runs coordinated promotions for its catalogs, Web site, and retail outlets. It is practicing ____ (3 initials)
IMC
________ is an important element in the marketing mix. It is the only element that does not represent costs
Price
________ is the amount of money charged for a product or service.
Price
_________ _________ makes use of displays, discounts, coupons, and demonstrations
Sales promotion
"When you are figuring out what to get the man who has everything, don't forget the man who has nothing."= ____ appeal
moral
________ costs are the sum of the ________ costs and ________ costs for any given level of production
total, fixed, variable
A________ argument is only likely to be effective when the audience is highly educated or likely to hear opposing cl
two-sided
When suppliers, distributors, and customers partner, they are participating in a ______ _________ network
value delivery
Customer __________ pricing is a customer-oriented approach to pricing
value-based
Customer ________ _____ uses buyers' perceptions of what a product is worth, not the seller's
value-based pricing
In ____ _____, price is considered along with the other marketing mix variables before the marketing program is set
value-based pricing
With _____ _______, price is set to match customer's perceptions of product value
value-based pricing
Costs that vary directly with the level of production are referred to as ________.
variable
Fixed costs =$400,000, unit variable cost =$16, price= $24. What is the B/E in $?
$1.200,000
_______ ___ignores demand
markup pricing
A company has fixed costs of $100,000, variable costs of $8/unit.it plans to sell at $12.what is the B/E?
25, 000
Fixed costs =$400,000, unit variable cost =$16, price= $24. What is the B/E?
50, 000
Any paid non-personal presentation and promotion of ideas, goods, or services by an identified sponsor is called________
Advertising
_____ pricing involves setting prices based on competitors' strategies, costs, prices, and market offerings
Competition-based
________ pricing establishes a price based on the cost to manufacture a product or deliver a service.
Cost-based
____ marketing makes use of catalogs, telephone marketing, kiosks, and the Internet
Direct
____ from the manufacturer or service provider is the set of firms that supply the raw materials, components, parts.
Upstream
The total revenue and total costs lines intersect at the ______ point.
break-even
Consumer perceptions of the product's value set the ________ for prices.
ceiling
In IMC, all tools are integrated and coordinated so that the messages are 3Cs. First, the message should be ______
clear
The tools a company uses to pursue its ad and marketing objectives is often referred to as the marketing ___________ mix
communication
Evoking interest, attention, or admiration in a powerfully irresistible way is the third C which is ______________
compelling
In IMC, all tools are integrated and coordinated so that the messages are 3Cs. Third, the message should be ______
compelling
Co, H practices integrated IMC, the different brand contacts all maintain ________ in design and tone
consistency
Integrated marketing communications produces better communications ________ and greater ________ impact.
consistency, sales
In IMC, all tools are integrated and coordinated so that the messages are 3Cs. Second, the message should be ______
consistent
The role of marketing intermediaries is to transform the assortment of product wanted by the ___________
consumers
The gap between unit price and variable cost is the ________ margin
contribution
AirAsia, Carrefour, and Dell, work to become the "low-cost producers" in their industries. They make use of ____ pricing
cost-based
________ pricing involves setting prices based on the costs for producing, distributing, and selling the product plus a
cost-based
Value-based pricing is the reverse process of ________ ________
cost-based pricing
To design a good product, total the expenses & set a price for a fair return is __ ____ pricing
cost-plus
Lawyers, accountants typically price by adding a standard markup for profit. This is known as ____ ____
cost-plus pricing
At minimum, a marketing channel consists of a producer and a ________.
customer
The price-quality ratio describes which of the following relationships?a) Higher-priced products are assumed to have a lower quality b) Higher-priced products are assumed to be in greater demand c) Higher-priced products are assumed to be in lesser demand. d) Lower-priced products are assumed to have lesser quality
d) Lower-priced products are assumed to have lesser quality
In a ________ channel, the same member both produces and distributes a product or service.
direct
The communicator must decide how to handle message structure issues. One issue is whether to ________ or not
draw a conclusion
Marketers using humor in their messages which have an ________ appeal
emotional
____ factors influence pricing decisions include the nature of the market and other environmental factors
external
Costs that do not vary with production or sales level are referred to as ________.
fixed
Rent, interest, and executive salaries are examples of ________ _________
fixed costs
Product costs set a ________ to a product's price.
floor
Though a popular appeal, when used poorly ________ can detract from comprehension, quickly wear out its welcome
humour
More companies are adopting the concept of IMC which stands for _______ _______ communications
integrated marketing
A business marketer can sell to sell to various types of __________, who in turn sell to these customers.
intermediaries
Most producers today sell their goods directly to ________.
intermediaries
At minimum, a marketing channel consists of a producer and an ________.
intermediary
A product's profit ________ is the difference between its price and total cost per unit.
margin
______ ____________ members buy large quantities from many producers and break them down into the smaller quantities an
marketing channel
Many people feel that ________ pricing is fairer to both buyers and sellers
markup
The simplest pricing method is ________ pricing
markup
One reason ________ _________ remains popular is that sellers are more certain about costs than about demand
markup pricing
Price competition is minimized when all firms in an industry use ____ _____
markup pricing
Measuring _____ ______ can be difficult. A company might conduct surveys or experiments to test this
perceived value
Of the elements of the marketing mix, ________ is most closely linked with revenue
price
A company's total marketing communications mix is also called __________ mix.
promotion
Moral appeals are directed to the audience's sense of what is "right" and ________.
proper
_______ _________ builds up a positive corporate image and handles unfavourable stories and events
public relation
Today, marketers are moving toward viewing communications as managing the customer ______ over time
relationship
Price is the only element in the marketing mix that produces ________.
revenue
A company's profit is equal to its ________ minus its total ________.
revenue, costs
An email from Amazon.com offers free shipping on your next purchase of more than $35. This is an example of ________ _______
sales promotion
The use of short-term incentives to encourage the purchase or sale of a product or service is called ________ _________
sales promotion
Intermediaries play an important role in matching ________ and __________
supply, demand