Random Terms
alliance
A union of two or more groups
outlier
A value much greater or much less than the others in a data set
幫忙
bāngmáng /to help/to lend a hand/to do a favor/to do a good turn/
把
bă /to hold/to contain/to grasp/to take hold of/a handle/particle marking the following noun as a direct object/classifier for objects with handle/
北
běi /north/to be defeated (classical)/
冰
bīng /ice/CL:塊|块[kuai4]/methamphetamine (slang)/
冰塊(兒)
bīngkuài(ér) /ice cube/ice chunk/
冰箱
bīngxiāng /icebox/freezer cabinet/refrigerator/CL:臺|台[tai2],個|个[ge4]/
比
bǐ /(particle used for comparison and "-er than")/to compare/to contrast/to gesture (with hands)/ratio/
餅
bǐng /round flat cake/cookie/cake/pastry/CL:張|张[zhang1]/
進步
jìnbù B (VS)進步 [进-] jìn bù /progress/improvement/to improve/to progress/CL:個|个[ge4]/
進來
jìnlái B (VA)進來 [进来] jìn lái /to come in/
進去
jìnqù B (VA)進去 [进-] jìn qù /to go in/
極
jí B (Adv)極 [极] jí /extremely/pole (geography, physics)/utmost/top/
極了
jíle B (Adv_P)極了 [极-] jí le /extremely/exceedingly/
句
jù B (M)句 jù /sentence/clause/phrase/classifier for phrases or lines of verse/
句子
jùzi B (N)句子 jù zi /sentence/CL:個|个[ge4]/
沒錯
méicuò B (VS)沒錯 [没错] méi cuò /that's right/sure!/rest assured!/that's good/can't go wrong/
經
jīng B (VA)經 jīng /classics/sacred book/scripture/to pass through/to undergo/warp/longitude/abbr. for economics 經濟|经济[jing1 ji4]/surname Jing/
經常
jīngcháng B (Adv)經常 [经-] jīng cháng /day to day/everyday/daily/frequently/constantly/regularly/often/
經過
jīngcháng B (Prep)經過 [经过] jīng guò /to pass/to go through/process/course/CL:個|个[ge4]/
精神
jīngshén B (N)精神 jīng shén /spirit/mind/consciousness/thought/mental/psychological/essence/gist/CL:個|个[ge4]/
緊張
jǐnzhāng B (VS)緊張 [紧张] jǐn zhāng /nervous/keyed up/intense/tense/strained/in short supply/scarce/CL:陣|阵[zhen4]/
塊
kuài B (M)塊 [块] kuài /lump (of earth)/chunk/piece/classifier for pieces of cloth, cake, soap etc/colloquial word for yuan (or other unit of currency such as Hong Kong or US dollar etc), usually as 塊錢|块钱/
快
kuài B (VS)快 kuài /rapid/quick/speed/rate/soon/almost/to make haste/clever/sharp (of knives or wits)/forthright/plain-spoken/gratified/pleased/pleasant/
快樂
kuàilè B (VS)快樂 [-乐] kuài lè /happy/merry/
快要
kuàiyào B (Adv)快要 kuài yào /almost/nearly/almost all/
筷子
kuàizi B (N)筷子 kuài zi /chopsticks/CL:對|对[dui4],根[gen1],把[ba3],雙|双[shuang1]/
沒什麼
méishéme B (VS)沒什麼 méi shén me /variant of 沒甚麼|没什么, nothing/it doesn't matter/it's nothing/never mind/
開
kāi B (VA)開 [开] kāi /to open/to start/to turn on/to boil/to write out (a medical prescription)/to operate (vehicle)/abbr. for 開爾文|开尔文 degrees Kelvin/
開車
kāichē B (VA)開車 [开车] kāi chē /to drive a car/
開心
kāixīn B (VS)開心 [开-] kāi xīn /to feel happy/to rejoice/to have a great time/to make fun of sb/
烤
kăo B (VA)烤 kǎo /to roast/to bake/to broil/
考
kăo B (VA)考 kǎo /to check/to verify/to test/to examine/to take an exam/
考試
kăoshì B (N)考試 [-试] kǎo shì /exam/CL:次[ci4]/
卡片
kăpiàn B (N)卡片 kǎ piàn /card/
棵
kē B (M)棵 kē /classifier for trees, cabbages, plants etc/
科學
kēxué B (N)科學 [-学] kē xué /science/scientific knowledge/scientific/CL:門|门[men2],個|个[ge4],種|种[zhong3]/
可
kě B (Adv)可 kě /can/may/able to/to approve/to permit/certain(ly)/to suit/very (particle used for emphasis)/
渴
kě B (VS)渴 kě /thirsty/
可樂
kělè B (N)可樂 [-乐] kě lè /cola/
肯
kěn B (VS)肯 kěn /to agree/to consent/to be ready (to do sth)/willing/
可能
kěnéng B (Adv)可能 kě néng /might (happen)/possible/probable/possibility/probability/maybe/perhaps/CL:個|个[ge4]/
哭
kū B (VA)哭 kū /to cry/to weep/
苦
kŭ B (VS)苦 kǔ /bitter/hardship/pain/to suffer/painstaking/
口
kǒu B (N)口 kǒu /mouth/classifier for things with mouths (people, domestic animals, cannons, wells etc)/
口袋
kǒudài B (N)口袋 kǒu dài /a bag/a pocket/CL:個|个[ge4]/
啦
la B (P)啦 la /(sentence-final particle, contraction of "了啊")/(follows after each item in a list of examples)/
list
lacking energy and enthusiasm
票
piào B (N)票 piào /ticket/ballot/bank note/CL:張|张[zhang1]/person held for ransom/amateur performance of Chinese opera/classifier for shipments and business transactions (topolect)/
漂亮
piàoliàng B (VS)漂亮 piào liang /pretty/beautiful/
便宜
piányí B (VS)便宜 pián yi /small advantages/to let sb off lightly/cheap/inexpensive/
Ethylene
plant hormone found in the tissues of ripening fruit and the nodes of stems
Cytokinin
plant hormone synthesized in the roots and transported to other organs; affect root growth and differentation; stimulates germination
Auxin
plant hormone that functions in phototropism and gravitropism
Brassinosteroids
plant hormone that inhibits root growth, retards leaf abscission, and promotes xylem differentiation
Cytokinin
plant hormone that only works in combination with other hormones
Auxin
plant hormone that regulates development of fruit and enhances apical dominance
Auxin
plant hormone that stimulates stem elongation, root growth, cell differentiation, and branching
competitive (institutional advertising)
promote the advantages of one product class over another and are used in markets where different product classes compete for the same buyers
personal selling process
prospecting preapproach approach presentation (formats, handling objections) close (formats) follow-up
limited service
provide some services, such as credit and merchandise return, but not others, like clothing alterations
add
put more
盤
pán B (M)盤 [盘] pán /dish/tray/to build/to check/to examine/to transfer/classifier for food: dish, helping/to coil/classifier for coils of wire/tectonic plate/
旁
páng B (N)旁 páng /beside/one side/other/side/self/the right-hand side of split Chinese character, often the phonetic/
旁邊
pángbiān B (N)旁邊 [-边] páng biān /lateral/side/to the side/beside/
平
píng B (VS)平 píng /flat/level/equal/to tie (make the same score)/to draw (score)/calm/peaceful/see also 平聲|平声[ping2 sheng1]/surname Ping/
平常
píngcháng B (N)平常 píng cháng /ordinary/common/usually/ordinarily/
求
qiú B (VA)求 qiú /to seek/to look for/to request/to demand/to beseech/
千
qiān B (Det)千 qiān /thousand/
鉛筆
qiānbǐ B (N)鉛筆 [铅笔] qiān bǐ /(lead) pencil/CL:支[zhi1],枝[zhi1],桿|杆[gan3]/
淺
qiăn B (VS)淺 qiǎn /shallow/light (color)/
搶
qiăng B (VA)搶 qiǎng /fight over/to rush/to scramble/to grab/to rob/to snatch/
巧克力
qiăokèlì B (N)巧克力 qiǎo kè lì /chocolate (loanword)/CL:塊|块[kuai4]/
秋
qiū B (N)秋 qiū /autumn/fall/harvest time/a swing/surname Qiu/
秋天
qiūtiān B (N)秋天 qiū tiān /autumn/CL:個|个[ge4]/
decline stage of product life cycle
sales drop, often brought on by environmental changes
trade-oriented sales promotions
sales tools used to support a company's advertising and personal selling directed to wholesalers. retailers, or distributors
channel of communication
salesperson, advertising media, public relations tools which convey the message
panel
sample of consumers or stores from which researchers take a series of measurements
internal search
scanning of your memory for previous experiences with products or brands
睡
shuì B (VA)睡 shuì /to sleep/
刷牙
shuāyá B (VA)刷牙 shuā yá /to brush teeth/
說
shuō B (VA)說 shuō /to speak/to say/a theory (usually in compounds such as 日心说 heliocentric theory)/
說話
shuōhuà B (VA)說話 [说话] shuō huà /to speak/to say/to talk/to gossip/to tell stories/talk/word/
說明
shuōmíng B (VA)說明 [说-] shuō míng /to explain/to illustrate/explanation/directions/caption/CL:個|个[ge4]/
水
shuǐ B (N)水 shuǐ /water/river/liquid/beverage/additional charges or income/(of clothes) classifier for number of washes/surname Shui/
水果
shuǐguǒ B (N)水果 shuǐ guǒ /fruit/CL:個|个[ge4]/
水餃
shuǐjiăo B (N)水餃 [-饺] shuǐ jiǎo /boiled dumpling/
上
shàng B (Post)上 shàng /on/on top/upon/first (of multiple parts)/previous/last/upper/higher/above/to climb/to go into/to go up/to attend (class or university)/
上班
shàngbān B (VA)上班 shàng bān /to go to work/to be on duty/to start work/to go to the office/
上車
shàngchē B (VA)上車 [-车] shàng chē /to get on or into (a bus, train, car etc)/
上街
shàngjiē B (VA)上街 shàng jiē /to go onto the streets/to go shopping/
上課
shàngkè B (VA)上課 [-课] shàng kè /to go to class/to attend class/to go to teach a class/
上來
shànglái B (VA)上來 [-来] shàng lái /to come up/to approach/(verb complement indicating success)/
上面
shàngmiàn B (N)上面 shàng mian /on top of/above-mentioned/
上去
shàngqù B (VA)上去 shàng qù /to go up/
上午
shàngwŭ B (N)上午 shàng wǔ /morning/CL:個|个[ge4]/
上學
shàngxué B (VA)上學 [-学] shàng xué /to go to school/to attend school/
剩
shèng B (VS)剩 shèng /to remain/to be left/to have as remainder/
誰
shéi B (N)誰 [谁] shéi /who/also pronounced shui2/
什麼
shéme B (Det)什麼 [-么] shén me /what?/who?/something/anything/
事
shì B (N)事 shì /matter/thing/item/work/affair/CL:件[jian4],樁|桩[zhuang1]/
是
shì B (SHI)是 shì /is/are/am/yes/to be/
試
shì B (VA)試 [试] shì /to test/to try/experiment/examination/test/
世界
shìjiè B (N)世界 shì jiè /world/CL:個|个[ge4]/
聲調
shēngdiào B (N)聲調 [声调] shēng diào /tone/note/a tone (on a Chinese syllable)/CL:個|个[ge4]/
生活
shēnghuó B (N)生活 shēng huó /life/activity/to live/livelihood/
生氣
shēngqì B (VS)生氣 [-气] shēng qì /angry/mad/offended/animated/to get angry/to be enraged/to take offense/animation/
生字
shēngzì B (N)生字 shēng zì /new character (in textbook)/character that is unfamiliar or not yet studied/
身上
shēnshàng B (N)身上 shēn shang /on the body/at hand/among/
身體
shēntǐ B (N)身體 [-体] shēn tǐ /(human) body/health/CL:個|个[ge4]/
收
shōu B (VA)收 shōu /to receive/to accept/to collect/in care of (used on address line after name)/
書
shū B (N)書 [书] shū /book/letter/CL:本[ben3],冊|册[ce4],部[bu4]/see also 書經|书经 Book of History/
輸
shū B (VA)輸 [输] shū /to lose/to transport/to donate/to enter (a password)/
書包
shūbāo B (N)書包 [书-] shū bāo /schoolbag/satchel/CL:個|个[ge4],隻|只[zhi1]/
書店
shūdiàn B (N)書店 [书-] shū diàn /bookstore/CL:家[jia1]/
舒服
shūfú B (VS)舒服 shū fu /comfortable/feeling well/
書架
shūjià B (N)書架 [书-] shū jià /bookshelf/CL:個|个[ge4]/
logistics management
the practice of organizing the cost effective flow of raw materials, in-process inventory, finished goods, and related info
brand extension
the practice of using a current brand name to enter a different product class (Honda into snowmobiles and lawnmowers)
product line extension
the practice of using a current brand name to enter a new market segment in its product class (new Campbell's soups)
photosynthesis
the process of food-making by green plants (in leaves)
humility
the quality or condition of being humble;
market segments
the relatively homogenous groups of prospective buyers
product bundling
the sale of two or more separate products in one package
germination
the seed coat pops open & a new plant begins growing
cotyledon
the seed's leaf
marketing dashboard
the visual computer display of the essential information related to achieving a marketing objective
Where are typhoons located?
the western pacific
Hardwood
the wood of broad-leaved dicotyledonous trees (as distinguished from the wood of conifers)
and then there was 2 sex offenders near OUR school
they were both 1700 spring gard
independent
thinking or acting for oneself
替
tì B (Prep)替 tì /to substitute for/to take the place of/to replace/for/on behalf of/to stand in for/
提高
tígāo B (VA)提高 tí gāo /to raise/to increase/
提供
tígōng B (VA)提供 tí gōng /to offer/to supply/to provide/to furnish/
停
tíng B (VS)停 tíng /to stop/to halt/to park (a car)/
停車
tíngchē B (VA)停車 [-车] tíng chē /to stop/to park/
痛
tòng B (VS)痛 tòng /ache/pain/sorrow/deeply/thoroughly/
product life cycle
the stages a new product goes through in the marketplace: introduction, growth, maturity, and decline
Zeus
the supreme god of ancient Greek mythology
anther
the top part of the stamen that holds the pollen
pollination
the transfer of pollen from one flower to another
bud
the undeveloped flower protected by sepals
customer value
the unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price
他
tā B (N)他 tā /he or him/(used for either sex when the sex is unknown or unimportant)/(used before sb's name for emphasis)/(used as a meaningless mock object)/other/another/
她
tā B (N)她 tā /she/
它
tā B (N)它 tā /it/
聽
tīng B (VA)聽 [听] tīng /to listen/to hear/to obey/a can (loanword from English "tin")/classifier for canned beverages/
通
tōng B (VS)通 tōng /to go through/to know well/to connect/to communicate/open/to clear/
通知
tōngzhī B (VA)通知 tōng zhī /to notify/to inform/notice/notification/CL:個|个[ge4]/
偷
tōu B (VA)偷 tōu /to steal/to pilfer/to snatch/thief/stealtily/
durable good
usually lasts over many uses
product form
variations within the product class
breadth of product line
variety of different items a store carries
war
very cautious
qualified prospect
wants the product, can afford to buy it, and is the decision maker
吹
chuī /to blow/to play a wind instrument/to blast/to puff/to boast/to brag/to end in failure/to fall through/
差不多
chàbùduō /almost/nearly/more or less/
唱
chàng /sing/to call loudly/to chant/
唱歌
chànggē /to sing a song/
茶
chá /tea/tea plant/CL:杯[bei1],壺|壶[hu2]/
常
cháng /always/ever/often/frequently/common/general/constant/surname Chang/
長
cháng /length/long/forever/always/constantly/
常常
chángcháng /frequently/usually/often/
吵
chăo /to quarrel/to make a noise/noisy/to disturb by making a noise/
車（子）
chē(zi) /car/vehicle/CL:輛|辆[liang4]/machine/to shape with a lathe/
吃飯
chīfàn /to eat a meal/
Circadian rhythms
cycles with a frequency of about 24 hours and not directly paced by any known environmental variable
菜
cài /dish (type of food)/vegetables/vegetable/cuisine/CL:盤|盘[pan2],道[dao4]/
菜單
càidān /menu/CL:份[fen4],張|张[zhang1]/
才
cái /ability/talent/sb of a certain type/a capable individual/only/only then/just now/
廁所
cèsuǒ /toilet/lavatory/CL:間|间[jian1],處|处[chu4]/
次
cì /next in sequence/second/the second (day, time etc)/secondary/vice-/sub-/infra-/inferior quality/substandard/order/sequence/hypo- (chemistry)/classifier for enumerated events: time/
詞
cí /works/phrases/classical Chinese poem/word/diction/CL:組|组[zu3],個|个[ge4]/
得
dé /to obtain/to get/to gain/to catch (a disease)/proper/suitable/proud/contented/to allow/to permit/ready/finished/
得到
dédào /to get/to obtain/to receive/
第
dì /(prefix indicating ordinal number, e.g. first, number two etc)/
地
dì /-ly/structural particle: used before a verb or adjective, linking it to preceding modifying adverbial adjunct/
地
dì /earth/ground/field/place/land/CL:片[pian4]/
弟弟
dìdi /younger brother/CL:個|个[ge4],位[wei4]/
度
dù /to pass/to spend (time)/measure/limit/extent/degree of intensity/degree (angles, temperature etc)/kilowatt-hour/classifier for events and occurrences/
當
dāng /to be/to act as/manage/withstand/when/during/ought/should/match equally/equal/same/obstruct/just at (a time or place)/on the spot/right/just at/
當然
dāngrán /only natural/as it should be/certainly/of course/without doubt/
electronic marketing channel
employ the Internet to make products and services available for consumption or use by consumers or organizational buyers
empty
empty
motivation
energizing force that stimulates behavior to satisfy a need
跟
gēn B (Conj)跟 gēn /heel/to follow closely/to go with/to marry sb (of woman)/with/towards/as (compared to)/from (different from)/and (in addition to)/
給
gěi B (Prep)給 [给] gěi /to/for/for the benefit of/to give/to allow/to do sth (for sb)/(passive particle)/
公車
gōngchē B (N)公車 [-车] gōng chē /bus/
公車站
gōngchēzhàn /bus station/
公尺
gōngchǐ B (M)公尺 gōng chǐ /meter/
公分
gōngfēn B (M)公分 gōng fēn /centimeter/gram/
公共
gōnggòng B (VS)公共 gōng gòng /public/common (use)/
公克
gōngkè B (M)公克 gōng kè /gram/
功課
gōngkè B (N)功課 [-课] gōng kè /homework/assignment/task/classwork/lesson/study/CL:門|门[men2]/
公路
gōnglù B (N)公路 gōng lù /public road/CL:條|条[tiao2]/
公里
gōnglǐ B (M)公里 gōng lǐ /kilometer/
恭喜
gōngxǐ B (VS)恭喜 gōng xǐ /congratulations/greetings/
工作
gōngzuò B (VA)工作 gōng zuò /job/work/construction/task/CL:個|个[ge4],份[fen4],項|项[xiang4]/
狗(兒)
gǒu(ér) B (N)狗 gǒu /dog/CL:隻|只[zhi1],條|条[tiao2]/
What constitutes a severe thunderstorm
hail larger than 1.9cm (3/4 inch), a spotted funnel cloud, winds faster then 58 mph
besiege
harass, as with questions or requests
situational influences
have an impact on the purchase decision process: 1. purchase task, 2. social surroundings, 3. physical surroundings, 4. temporal effects, 5. antecedent states
buyers
have formal authority and responsibility to select the supplier and negotiate terms of contract
合作
hézuò B (VS)合作 hé zuò /to cooperate/to collaborate/to work together/cooperation/CL:個|个[ge4]/
後
hòu B (Det)後 [后] hòu /back/behind/rear/afterwards/after/later/
後來
hòulái B (N)後來 [后来] hòu lái /afterwards/later/
後面
hòumiàn B (N)後面 [后-] hòu mian /rear/back/behind/later/afterwards/
後天
hòutiān B (N)後天 [后-] hòu tiān /day after tomorrow/post-natal/
紅
hóng B (VS)紅 [红] hóng /bonus/popular/red/revolutionary/
紅包
hóngbāo B (N)紅包 [红-] hóng bāo /lit. money wrapped in red as a gift/a bonus payment/a kickback/a bribe/
互相
hùxiāng B (Adv)互相 hù xiāng /each other/mutually/mutual/
湖
hú B (N)湖 hú /lake/CL:個|个[ge4],片[pian4]/
海
hăi B (N)海 hǎi /ocean/sea/CL:個|个[ge4],片[pian4]/
海邊
hăibiān B (N)海邊 [-边] hǎi biān /seaside/
好
hăo B (Adv)好 hǎo /good/well/proper/good to/easy to/very/so/(suffix indicating completion or readiness)/
好處
hăochù B (N)好處 [-处] hǎo chu /benefit/advantage/gain/profit/also pronounced hao3 chu4/CL:個|个[ge4]/
好吃
hăochī B (VS)好吃 hǎo chī /tasty/delicious/
好久不見
hăojiŭbújiàn B (VS)好久不見 [---见] hǎo jiǔ bu jiàn /Long time no see/
好了
hăole B (P) /ready/
黑
hēi B (VS)黑 hēi /black/dark/abbr. for Heilongjiang 黑龍江|黑龙江 province in northeast China/
Oh........My......Fuzzy...........Gorrila...........
i searched da zip code 19130(our school)
OMG
i went on megan's law thing searched my zip cope and WTF?!?!
'
'
Resolute
(adj.) bold, determined; firm
Genial
(adj.) cordial, pleasantly cheerful or warm
forthright
(adj.) frank, direct, straightforward
bell
(adj.) given to fighting, warlike; combative, aggressive; (n.) one at war, one engaged in war
Abashed
(adj., part.) embarrassed, ashamed, or nonplussed
Defect
(n.) An imperfection, flaw, or blemish of some kind; (v.) to desert a cause or organization
Pseudonym
(n.) a pen name, name assumed by a writer
Enderman
1 ender Pearl experience Orbs
What are the physical characteristics of a lightning bolt?
1 inch in diameter, 4-5 miles long, 30,000 C
What are the stages of an air mass thunder storm? Don't explain them yet, that's another question.
1) Cumulus stage 2) Mature stage 3) Dissipating stage
What are the stages of severe thunderstorm development? ON EXAM PROBABLY
1. Intense Mid-Latitude Cyclone 2. Unstable air 3. Strong Upper-Level Divergence 4. Mid-level Temperature Inversion 5. High Dew Point 6. A Wind Profile that Increases with Height 7. Good cell interaction
What is the number 1 cause of death from thunderstorms?
Flash-floods
guideline
A list of unlisted procedures for use in a specific section of the CPT manual is contained in:
5-step market research approach
1. define the problem 2. develop the research plan 3. collect relevant information 4. develop findings 5. take marketing actions
psychological barriers
cultural differences or image
What type of terrain are tornadoes more common in?
Flat dry terrain (cause theres no friction)
If you see a lightning bolt and in 12.5 seconds you hear thunder, how far away is the storm?
2.5 miles. lightning travels 1 mile ever 5 seconds
A
A
state
A body of people living in a defined territory who have a government with the power to make and enforce law without the consent of any higher authority
thesaurus
A built-in reference for finding synonyms for words in a document.
organize
A business operation that supplies illegal goods and services for profit.
honor
A code that grants worth to an individual on the basis of adherence to community values
What is the definition of a tornado?
A violent rotation column of air
union
A worker association that bargains with employers over wages, benefits, and working conditions
employ
A worker who is hired to perform a job
document
A written or printed record that gives information or proof.
business products
B2B or industrial products; products which organizations buy that assist in providing other products for sale
and our schol and 1699 string gard
AHHHHHHH NOW IM SUPER SCARED AHHHHHHHHHHHHH
theres a sex offender in MY neighorhood
AHHHHHHHHHHHHHHHHHHHHHHHHHHHHHhh
acurate
Able to give a correct reading or measurement
multiply
Act of adding the same number over and over
divide
Act of taking away the same number multiple times
subtract
Act of taking something away
wind
Air in motion
What are the 3 types of thunderstorms?
Air-mass thunderstorms Steady-state thunderstorms Severe thunderstorms
不少
bùshăo /not (just) a few/
contrast
All the ways they are different
Are thunderstorms always a threat to aviation? sometimes? or never?
Always a threat to aviation
patriot
American colonists who were determined to fight the British until American independence was won
international
An alliance of two or more countries seeking cooperation with each other without giving up either's autonomy or self-determination.
Thigmotropism
directional growth in response to touch
cells
Basic unit of life
esl
Belonging is a complex and multi-faceted concept that highlights how we see ourselves and interact with things around us. It is an inherent and fundamental human need to feel connections with peers where having connection with people and places is an essential process of finding a sense of belonging and results in having the feelings of joy and security. No connection leads to despair and estrangement where individuals experience the absence of belonging. It can be ambiguous and transitory where individuals either change their attitude to belonging or have a dilemma between belonging and not belonging. Peter Skrzynecki's poems Immigrant Chronicle, Phillip Noyce's film Rabbit-Proof Fence and one related text Only ten which is written by Allan Baillie all convey those ideas of belonging and not belonging powerfully throughout various poetic, film and novel techniques.
Skeleton
Bones, Arrows , occasionally their bow, experience Orbs
redcoat
British soldiers who fought against the colonists in the American Revolution; so called because of their bright red uniforms.
purchase
Buy
awkward
Clumsy
business
Fluctuations in economic activity, such as employment and production
大學
dàxué /university/college/CL:所[suo3]/
不同
bùtóng /different/distinct/not the same/not alike/
different
Cells in the innate immune system and the adaptive immune system have the same or different receptors?
Made by
Chumtin 0_o
input
Data that is entered into the computer system via an input or storage device.
Parliamentary Government
a government in which an elected assembly has both legislative and executive powers
What kind of things have improved tornado forecasting?
Doppler radar, satellite imagery
不一定
bùyídìng bù yī dìng /not necessarily/maybe/
Creeper
Gun powder , experience Orbs
quantity
How much
What is the definition of: hurricane typhoon cyclone
Hurricanes = god of evil typhoons = whirlwind cyclones = counter clockwise wind
adriana
I new since 2nd grade
from now on im puttin a lead pipe near da door
IM SCARED D:
igloo
Igloo, or snow house, was a winter dwelling utilized by INUIT across the Arctic.
表
biăo /exterior surface/family relationship via females/to show (one's opinion)/a model/a table (listing information)/a form/a meter (measuring sth)/
fluctuations
In contrast to the structural deficit, the cyclical deficit reflects:
uno
Inconspicuous
錶
biăo /wrist or pocket watch/
What is the famous tri-state tornado?
It goes from Missouri to Illinois to Indiana
Abscissic acid
Plant hormone that inhibits growth, closes stomata during water stress, and promotes seed dormancy
What hurricane was the most costly in the U.S.?
Katrina
body
Largest portion of the sternum, extending from the inferior margin of the manubrium to the junction with the superior edge of the xiphoid process.
Does lightning only strike an object once?
NOPE
Ethylene
Plant hormone that promotes fruit ripening; promotes or inhibits growth and development of roots, leaves, and flowers
Gibberellin
Plant hormone that promotes seed and bud germination, stem elongation, and leaf growth; stimulates flowering and development of the fruit
the place that is prime for a hurricane disaster in the US
Long Island
LeBron James
Miami Heat
What is the majority of tornado formation associated with?
Mid-latitude cyclones, but Florida still has the most of them
Is there extensive research going on with hail suppression?
No
Are tornadoes common with Supercell thunderstorms?
No, but the ones that come are the most deadly.
Do most people die when they get hit by lightning?
No, only 40% do.
Is it safe to talk on a hard wired telephone during thunderstorms?
Nope
Where do our hurricanes commonly come from? and why?
Off the coast of Africa due to warm water and the coriolis force
Do just the most intense storms produce hail? or smaller storms too?
Only the most intense storms produce hail
Do severe thunderstorms last longer than air-mass thunder storms? and why?
Severe thunderstorms last longer because they do everything they can to keep going. Air mass thunder storms do everything they can to die off.
Q
Q
read
READ
Slimes
Slime Balls , experience Orbs
Zombie
Rotten Flesh , experience Orbs
What is the most common "path" of tornadoes in the US?
Southwest to Northeast
表現
biăoxiàn /to show/to show off/to display/to manifest/expression/manifestation/show/display/performance (at work etc)/
不但
búdàn /not only (... but also...)/
Why would one have a tornado watch?
The atmospheric condition is prime for the weather event to form and take place
Where is it ideal for tornado formation? and where is there the most tornadoes?
The central US is ideal for tornado formation (cause its flat and you get a lot of heat there), but Florida has the most.
表演
biăoyăn /play/show/performance/exhibition/to perform/to act/to demonstrate/CL:場|场[chang3]/
haha
bndjbc
Madusa
The person that was cursed by Athena, and her hair turned into snake,and when ever you look at her you will turn to stone.
quizlet
The world's greatest vocabulary website
Why are some satellites described as being stationary?
They have no orbital motion
不過
búguò /only/merely/no more than/but/however/anyway (to get back to a previous topic)/
不見(了)
bújiàn(le) /not see/not meet/ bù jiàn le /to disappear/to be missing/
Are a lot of power outages related to lightning strikes?
Yes
a
a
啊
a /modal particle ending sentence, showing affirmation, approval, or consent/
Casparian strip
a belt made of suberin (a waxy material impervious to water and other dissolved minerals) that regulates water and nutrient flow via apoplast
brochure
a booklet or pamphlet that contains descriptive information or advertising
book
a bunch of papers with words to make a story
relationship
a connection, association, or involvement
brand licensing
a contractual agreement whereby one company (licensor) allows its brand name(s) or trademark(s) to be used with products or services offered by another company (licensee) for a royalty or fee
skimming
a high initial price of a product to account for production costs
vocabulary
a language user's knowledge of words
emperer
a man who rules an empire.
detail
a part or item considered separately
quantity
a particular or indefinite amount of anything
occasion
a particular time, especially as marked by certain circumstances or occurrences
matyr
a person who dies for great cause
personality
a person's consistent behaviors or responses to recurring situations
opinion
a personal view, attitude, or appraisal
strategy
a plan, method, or series of manuvers for obtaining a specific goal or result
Gravitropism
a plant's response to gravity
Photoperiodism
a plant's response to seasonal changes in length of night and day
Retentive
able to hold, keep, or recall; retaining knowledge easily
trade-oriented sales promotion tools
allowances and discounts, cooperative advertising, training of distributors' salesforces
solitary
alone; without companions; unattended
ammendment
an addition to a formal document such as the Constitution
interest
an increase in the consumer's desire to learn about some of the features of the product or brand
self-regulation
an industry tries to regulate itself
不要
búyào /don't!/must not/
retailer
an intermediary who sells to consumers
不用
búyòng /need not/
班
bān /team/class/squad/work shift/classifier for groups/ranking/surname Ban/CL:個|个[ge4]/
搬
bān /to move/to shift/to remove/to transport/to apply indiscriminately/to copy mechanically/
吧
ba /(modal particle indicating polite suggestion)/...right?/...OK?/
Where are Cyclones located?
bay of bengal/arabian sea
inconsistency
because services depend on the people who provide them, their quality varies with each person's capabilities and day-to-day job performance
presentation
begin converting a prospect into a customer by creating a desire for the product or service
generalized life cycle
bell curve
遍
biàn /everywhere/all over/classifier for actions: one time/
變
biàn /to change/to become different/to transform/to vary/rebellion/
別
bié /to leave/to depart/to separate/to distinguish/to classify/other/another/do not/must not/to pin/
別的
biéde /else/other/
窗戶
chuānghù /window/CL:個|个[ge4],扇[shan4]/
ascocarp
cup made of dikaryotic hyphae in a fungus--the sporangium
錯
cuò /mistake/error/blunder/fault/cross/uneven/wrong/CL:個|个[ge4]/
錯誤
cuòwù /error/mistake/mistaken/CL:個|个[ge4]/
到
dào /to (a place)/until (a time)/up to/to go/to arrive/
朵
duǒ /flower/earlobe/fig. item on both sides/classifier for flowers, clouds etc/
大
dà /big/huge/large/major/great/wide/deep/oldest/eldest/
大部分/份
dàbùfèn /in large part/the greater part/the majority/
袋
dài /a pouch/bag/sack/pocket/
袋子
dàizi /bag/
的話
dehuà /if (coming after the conditional clause)/
道理
dàolǐ /reason/argument/sense/principle/basis/justification/CL:個|个[ge4]/
蛋
dàn /egg/oval shaped/CL:個|个[ge4],打[da2]/
歌(兒)
gē(ér) B (N)歌 gē /song/CL:支[zhi1],首[shou3]/to sing/
盒子
hézi B (N)盒子 hé zi /case/
follow-up
ensure that the customer is satisfied with the product or service
mixed branding
firm markets products under its own name and that of a reseller because the segment attracted to the reseller is different from its own market
industrial markets
firms reprocess a product or service they buy before selling it again to the next buyer
new buy
first-time purchase of the product or service, greater risk, buying center expands to all who have stake in purchase
What is the main cause of death with tornadoes?
flying debree
product advertising
focused on selling a good or service (pioneering/informational, competitive/persuasive, reminder)
buying committee
for most large multistore chain resellers, buying center is highly formalized and called this
external search
gathering information about a product when past experience does not offer enough knowledge. drawn from personal sources (relatives, friends), public sources (product-rating organizations, government agencies), and market-dominated sources (ads, websites, salespeople
preapproach
gathering information and decide how to approach the prospect
descriptive research
generally involves trying to find the frequency that something occurs or the extent of relationship between two factors
ways to segment consumer markets
geographic, demographic, psychographic, behavioral
managing for long-run profits objective
give up immediate profit by developing quality products to penetrate competitive markets over the long term
Athena
goddess of wisdom and useful arts and prudent warfare
夠
gòu B (Adv)夠 [够] gòu /to reach/to be enough/
故事
gùshì B (N)故事 gù shi /narrative/story/tale/
怪
guài B (VS)怪 guài /bewildering/odd/queer/strange/uncanny/devil/monster/wonder at/to blame/quite/rather/
還
hái B (Adv)還 [还] hái /still/still in progress/still more/yet/even more/in addition/fairly/passably (good)/as early as/even/also/else/
還是
háishì B (Conj)還是 [还-] hái shì /or/still/nevertheless/
孩子
háizi B (N)孩子 hái zi /child/
寒假
hánjià B (N)寒假 hán jià /winter vacation/
discontinuous innovation
involves making the consumer learn entirely new consumption patterns to use the product
information technology
involves operating computer networks that can store and process data
trademark
identifies that a firm has legally registered its brand name or trade name so the firm has its exclusive use, thereby preventing others from using it
four areas of study for SWOT analysis
identify trends in the industry; analyze the competitors; assess the organization itself; research the organization's present and prospective customers
inseparability
inability of the consumer to separate the deliverer of the service from the service itself
message
information sent by source
pricing objectives
involve specifying the role of price in an organization's marketing and strategic plans 1. profit 2. sales 3. market share 4. unit volume 5. survival 6. social responsibility
impertinence
irrelevance, inappropriateness, or absurdity.
家
jiā B (M)家 jiā /home/family/classifier for families or businesses/refers to the philosophical schools of pre-Han China/noun suffix for specialists in some activity such as musician or revolutionary, corresponds to English -ist, -er, -ary or -ian/surname Jia/CL:個|个[ge4]/
沒
méi B (Adv)沒 [没] méi /(negative prefix for verbs)/have not/not/
教
jiāo B (VA)教 jiāo /to teach/
女生
nǚshēng B (N)女生 nǚ shēng /female student/
旅行
lǚxíng B (VA)旅行 lǚ xíng /to travel/journey/trip/CL:趟[tang4],次[ci4],個|个[ge4]/
旅遊
lǚyóu B (VA)旅遊 [-游] lǚ yóu /trip/journey/tourism/travel/tour/
綠
lǜ B (VS)綠 [绿] lǜ /green/
嗎
ma B (P)嗎 ma /(question tag)/
嘛
ma B (P)嘛 ma /(a modal particle)/
good
object with tangible attributes that a consumer's five senses can perceive
旅館
lǚguăn B (N)旅館 [-馆] lǚ guǎn /hotel/CL:家[jia1]/
妹妹
mèimèi B (N)妹妹 mèi mei /younger sister/fig. younger woman (esp. girl friend or rival)/CL:個|个[ge4]/
毛
máo B (N)毛 máo /hair/feather/down/wool/mildew/mold/coarse or semifinished/young/raw/careless/unthinking/nervous/scared/(of currency) to devalue or depreciate/classifier for Chinese fractional monetary unit ( = 角|角[jiao3] , = 1/10 yuan or 10 fen 分|分[fen1])/surname Mao/
facilitating function of intermediaries
make transactions easier for consumers; financing, grading, marketing information and research
brand manager
manages the marketing efforts for a close-knit family of products or brands
pure competition
many sellers, similar product
慢慢
mànmàn B (VS)慢慢 màn màn /slowly/
慢用
mànyòng B (VA) /XXXXXXXXXXXXXXXXXXXXXXXXX/
帽子
màozi B (N)帽子 mào zi /hat/cap/CL:頂|顶[ding3]/
毛病
máobìng B (N)毛病 máo bìng /fault/defect/shortcomings/CL:個|个[ge4]/
努力
nŭlì B (VS)努力 nǔ lì /great effort/to strive/to try hard/
你
nǐ B (N)你 nǐ /you (informal, as opposed to polite 您[nin2])/
妳
nǐ B (N)妳 nǐ /you (female)/variant of 你|你[ni3]/
你們
nǐmen B (N)你們 [-们] nǐ men /you (plural)/
女
nǚ B (N)女 nǚ /female/woman/daughter/
女孩(子/兒）
nǚhái(zi/er) B (N)女孩 nǚ hái /girl/lass/
nothing
nothing
女朋友
nǚpéngyǒu B (N)女朋友 nǚ péng you /female friend/girlfriend/
organizational buying criteria
objective attributes of the supplier's products and services and the capabilities of the supplier itself; 1. price 2. ability to meet the quality specifications required for the item 3. ability to meet required delivery schedules 4. technical capability 5. warranties and claim policies in the event of poor performance 6. past performance on previous contracts 7. production facilities and capacity
promotional mix in introduction stage of product life cycle
objective is to inform consumers of product, all elements used and may vary
promotional mix in maturity stage of product life cycle
objective is to maintain existing buyers, remind buyers of product's existence
homogeneous
of the same kind
omg
omg
Omg7
omg I'm so pretty
Omg2
omg is he/she okay?
Omg4
omg it is amazing!
Omg6
omg its dead
stem
part of a plant that grows above the ground bearing the leaves & flowers
root hairs
part of the root that draws in water & minerals from soil
trend
pattern which typically arises from five sources: social, economic, technological, regulatory, competitive
users
people in the org who actually use the product or service (secretary use new computer)
日記
rìjì B (N)日記 [-记] rì jì /diary/CL:則|则[ze2],本[ben3],篇[pian1]/
fertilization
pollen grain sends tube down pistil & unites with ovule
retail positioning matrix
positions retail outlets on two dimensions: breadth of product line and value added
relationship selling
practice of building ties to customers based on a salesperson's commitment and attention to customer needs over time
key account management
practice of using team selling to focus on important customers so as to build mutually beneficial, long-term cooperative relationships
日期
rìqí B (N)日期 rì qī /date/CL:個|个[ge4]/
日子
rìzi B (N)日子 rì zi /day/a (calendar) date/days of one's life/
肉
ròu B (N)肉 ròu /meat/flesh/pulp (of a fruit)/
容易
róngyì B (VS)容易 róng yì /easy/likely/liable (to)/
如果
rúguǒ B (Conj)如果 rú guǒ /if/in case/in the event that/
人家
rénjiā B (N)人家 rén jiā /household/dwelling/family/sb else's house/household business/house of woman's husband-to-be/CL:戶|户[hu4],家[jia1]/
人口
rénkǒu B (N)人口 rén kǒu /population/
人們
rénmen B (N)人們 [-们] rén men /people/
人民
rénmín B (N)人民 rén mín /the people/CL:個|个[ge4]/
日
rì B (N)日 rì /sun/day/date, day of the month/abbr. for 日本|日本 Japan/
research
systematic inquiry or investigation into a subject in order to discover or revise facts
散步
sànbù B (VA)散步 sàn bù /to take a walk/to go for a walk/
四
sì B (Det)四 sì /four/4/
送
sòng B (VA)送 sòng /to deliver/to carry/to give (as a present)/to present (with)/to see off/to send/
宿舍
sùshè B (N)宿舍 sù shè /dormitory/dorm room/living quarters/hostel/CL:間|间[jian1]/
三
sān B (Det)三 sān /three/3/
傘
săn B (N)傘 [伞] sǎn /umbrella/parasol/CL:把[ba3]/
森林
sēnlín B (N)森林 sēn lín /forest/CL:片[pian4]/
死
sǐ B (VS)死 sǐ /to die/impassable/uncrossable/inflexible/rigid/extremely/
situation SWOT analysis
taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it
leaf
the part of the plant whose funtion is photosynthesis & transpiration
internode
the part of the stem between 2 nodes
disposable income
the money a consumer has left after paying taxes, to use for necessities such as food, housing, clothing, and transportation
discretionary income
the money that remains after paying for taxes and necessities, to use for luxury items
moral
the moral teaching or practical lesson contained in a fable, tale, experience, etc
greek mythology
the mythology of the ancient Greeks
roman mythology
the mythology of the ancient Romans
node
the part of the stem where 1 or more leaves are attached
value analysis
systematic appraisal of the design, quality, and performance of a product to reduce purchasing costs
product positioning
the place a product occupies in consumers' minds on important attributes relative to competitive products
business portfolio analysis
technique managers use this to quantify performance measures and growth targets to analyze their firms' strategic business units as though they were a collection of separate investments
diversification analysis
technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products
media alternatives
television, radio, magazines, newspapers, yellow pages, Internet, outdoor, direct mail
literacy
the ability to read and write
ovary
the bottom part of the pistil that holds the ovules
hypocotyl
the portion of the stem nearest the seed
pollen
the powder on the anther
dynamic pricing
the practice of changing prices for products and services in real time in response to supply and demand conditions, enabled by Internet software
antagonist
the opponent or adversary of the hero in a literary work
seed coat
the outer layer of a seed which protects the inside
sepal
the outer part of the blower bud that protects the flower before it opens
co-branding
the pairing of two brand names of two manufacturers into one product (Hershey and Gen Mills to create Reeses Puffs)
petal
the part of the flower that is usually colored
root
the part of the plant below ground that anchors & feeds the plant
ovule
the part of the plant that holds the egg
台
tái B (M)台 [臺] tái /platform/stage/terrace/stand/support/desk/station/broadcasting station/classifier for vehicles or machines/Taiwan (abbr.)/
抬
tái B (VA)抬 tái /to lift/to raise/(of two or more persons) to carry/
颱風
táifēng B (N)颱風 [台风] tái fēng /hurricane/typhoon/
談
tán B (VA)談 tán /to speak/to talk/to converse/to chat/to discuss/surname Tan/
糖
táng B (N)糖 táng /sugar/sweets/candy/CL:顆|颗[ke1],塊|块[kuai4]/
特別
tèbié B (VS)特別 [-别] tè bié /especially/special/particular/unusual/
idea
thought that leads to a product or action
Rhizoids
thread like structures that anchor non vascular plants to the ground (mosses and liverworts)
determine
to settle or decide by an authoritative or conclusive decision
provide
to supply or grasp
support
to sustain or withstand without giving way; serve as a prop for
assume
to take for granted or without proof
translate
to turn from one language to another or from a foreign language into one's own
retire
to withdraw, or go away or apart
corporate level
top management directs overall strategy for the entire organization
gross income
total amount of money made in one year by a person, household, or family unit
dichotomous question
yes or no response question
1
1
one
1
5 steps of STP
1. group potential buyers into segments 2. group products to be sold in categories 3. develop a market-product grid and estimate size of markets 4. select target markets 5. take marketing actions to reach target markets
pricing process
1. identify pricing objectives and constraints 2. estimate demand and revenue 3. determine cost, volume, and profit relationships 4. select an approximate price level 5. set list or quoted price 6. make special adjustments to list or quoted price
developing an advertising program
1. identify target audience 2. specify advertising objectives 3. set the advertising budget 4. design the advertisement 5. select the right media (newspaper, TV, radio, etc)
reasons for new product failures
1. insignificant point of difference 2. no economical access to buyers 3. incomplete market and product protocol before product development starts 4. not satisfying customer needs on critical factors 5. bad timing 6. poor product quality 7. too little market attractiveness 8. poor execution of the marketing mix
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hooked, online, and single
16%, young, affluent, single online consumers who bank, play games, and spend more time online than any other segment
time-sensitive materialists
17%, regard the Internet as a convenience tool for buying music, books, computer software, electronics
How many nations are associated with the WMO?
187
prohibited
18th Ammendment
brand loyalists
19%, regularly visit bookmarked favorites and spend the most money online
Which year had more deaths from tornadoes than any other year?
1974 due the the famous tri-state tornadoes
How many category 5 hurricanes have hit the united states?
3
how many hurricanes does the U.S. average per year?
5
ebivalent newbies
5%, relative newcomers to the Internet who rarely spend money online but seek product info
What percent of tornadoes form from mid-latitude cyclones? and hurricanes?
80% form in and with mid-latitude cyclones 20% from hurricanes
What ocean temperature do hurricanes require?
> 80F & 27C
accuracy
A description of how close a measurement is to the true value of the quantity measured.
What does an approaching tornado sound like?
A freight train
Zombie PigMen
A golden Sword , experience Orbs , gold nugget
record
A group of data about one person, event or thing
system
A group of interacting, interrelated, or interdependent elements or parts that function together as a whole to accomplish a goal.
empire
A group of states or territories controlled by one ruler
code
A guideline to help marketing managers and other employees make better decisions
ocean
A large body of salt water
knight
A man who received honor and land in exchange for serving a lord as a soldier.
capacity
A measure of the maximum output an organization, department, or equipment can produce in a time period. It is usually fixed in the short term.
What are squall line thunderstorms?
A narrow band of thunderstorms that develops in the warm sector of a mid-latitude cyclone, and usually about 70 miles ahead of a cold front
accountant
A person who plans, summarizes, analyzes, and interprets accounting information.
Photolysis
A reaction taking place in the thylakoid membranes of a chloroplast during light-dependent reactions where two molecules of water are split to form oxygen, hydrogen ions, and electrons
alphabet
A set of symbols that represent the sounds of a language
event
A subset of a sample space.
language
A system of communication through the use of speech, a collection of sounds understood by a group of people to have the same meaning.
What's a hurricane/typhoon/cyclone?
A tropical storm with wind velocity greater then 73 mph. PROBABLY ON EXAM
Scapegoat
(n.) a person or thing carrying the blame for others
Repercussion
(n.) an effect or consequence of some action or event, result; an echo or reverberation
Finesse
(n.) delicate skill; tact and cleverness; (v.) to accomplish something by cleverness, good judgment, or skillful evasion
Premonition
(n.) forewarning or foreboding of a future event
Anguish
(n.) great mental suffering, distress, or pain; (v.) to be deeply tormented by pain or sorrow
energy
(physics) the capacity of a physical system to do work
Articulate
(v.) To pronounce distinctly; to express well in words; to fit together into a system; (adj.) able to use language effectively; expressed clearly and forcefully
Bask
(v.) to be in, or expose oneself to, pleasant warmth; to take pleasure in or derive enjoyment from
hire
(v.) to engage the services of (a person or persons) for wages or other payment.; to engage the temporary use of at a set price; rent.
Ostracize
(v.) to exclude from a group, banish, send away
Rehabilitate
(v.) to make over in good form; to restore to good condition or to a former position
Purge
(v.) to wash away impurities, clean up; (n.) the process of getting rid of something or someone decisively
Flaunt
(v.) to wave or flutter showily; to display in a conceited, offensive way
Magma Cube
, experience Orbs , magma Cream
what does a Tornado warning tell us?
-A tornado has been spotted or identified on radar -the event is happening seek safety
What are some factors of tornado formation?
-Less then 1% of thunderstorms produce a tornado. Your chances of seeing one are slim -Solar radiation is channeled into sensable heat spurring convection is what you need -Tornadoes ally run from TX to OH??? (I don't know what that means, but it was on the PowerPoint)
What's a fun fact about Bangladesh regarding hurricanes?
In Bangladesh they've had 200,000 deaths or higher from a hurricane cause their elevation is so low
Apoplast
In plants, the continuum of cell walls plus the extracellular spaces.
Hypha
Long multicellular fillaments that make up the reproductive structure of the fungus
dog
SBU with low shares of slow-growth markets; generate enough cash to sustain themselves, but probably won't ever become real winners for the organization
three steps of the strategic marketing process
SWOT analysis, market-product focus and goal setting, marketing program
During what month is it most common for hurricanes?
September. (late summer when ocean water temp. has reached 80F)
how do thunderstorms and tornadoes relate to solar radiation?
Solar radiation is channeled into sensable heat that spurs convection, which forms thunderstorms and tornadoes.
Cave Spider
String,experience Orbs,a spider eye
What is a microburst?
Strong downdrafts that make turbulence
How do you deal with insurance companies after a tornado?
Take a picture File your claim call your agent ASAP if requested follow up with a written explanation of what happened save the receipt
What are supercell thunderstorms?
The most dangerous thunderstorms. There are 2000-3000 each year in the U.S. It is one big single-cell storm.
What's Conservation of momentum
The spinning figure skater example
What's the difference between a tornado and a funnel cloud?
Tornadoes touch the ground, funnel clouds do not
What scale do tornadoes use? and what scale to hurricanes use?
Tornadoes use Fujita and is talked about in Fs Hurricanes use Saffir-Simpson and is talked about in categories
explain typical cyclone development
Typical Cyclone Development 1. Tropical Disturbances - Very few turn into... 2. Tropical Depression - very few turn into... 3. Tropical Storm - very few turn into... 4. Hurricane
sock
White typically reaches the fetlock but does not extend up the cannon bone more than 1/8 of the distance to the knee
According to the video about lightning, are more people killed by lightning then tornadoes or hurricanes?
Yes
Do lightning strikes have a high correlation with outdoor sporting events?
Yup
miniature
a copy or model of something that has been greatly reduced in size
dealer
a more imprecise term than distributor that can mean the same as distributor, retailer, wholesaler, and so forth
atribute
a quality or characteristic belonging to or associated with someone or something
dictionary
a reference book containing an alphabetical list of words with information about them
Plateau
a relatively flat highland
marketing plan
a road map for the marketing activities of an organization for a specified future time period, such as 1 or 5 years
sales promotion
a short-term inducement of value offered to arouse interest in buying a product or service mass promotional element, wide range of fees paid depending on promotion selected for use, effective in short run, flexible, easily abused, can lead to promotional wars, easily duplicated
cross-functional team
a small number of people from different departments who are mutually accountable to accomplish a task or a common set of performance goals.
mission
a statement of an organization's function in society that often identifies its customers, markets, products, and technologies
strategic business unit level
a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers; at this level, managers set a more specific strategic direction for their businesses to exploit value-creating opportunities
full-line forcing
a supplier requires a distributor carry its full line of products in order to sell one
tying arrangements
a supplier requires a distributor purchasing some products to buy others from the supplier
antonym
a word opposite in meaning to another word
synonym
a word that means the same or nearly the same as another word
homonym
a word with a different meaning but the same sound or spelling as another word
open-ended question
allows respondents to express opinions, ideas, or behaviors in their own words without being forced to choose among alternatives that have been predetermined by a marketing researcher
product modification
alteration of one or more of a product's characteristics, such as quality, performance, or appearance, to increase the product's value to customers and increase sales
quality
an essential or distinctive characteristic, property, or attribute
distributor
an imprecise term, usually used to describe intermediaries who perform a variety of distribution functions, including selling, maintaining inventories, extending credit, and so on; a more common term in business markets but ay also be used to refer to wholesalers
wholesaler
an intermediary who sells to other intermediaries, usually to retailers, term usually applies to consumer markets
psychographics
analysis of consumer lifestyles which provides insights into consumer needs and wants
middleman
any intermediary between the manufacturer and the end-user markets
advertising
any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor. mass promotional element, fees paid for space or time, reaches large numbers of people, high absolute costs and difficult to receive feedback
drama
any situation having vivid, emotional, or conflicting interest or events
brand name
any word/phrase/sound/design/etc that distinguish a seller's good or service
Sapwood
area in plants that surrounds heartwood and is active in fluid transport
channel conflict
arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals
structure
arrangement of parts or elements
category management
assigns a manager the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other, with the objective of maximizing sales and profits in the category
logistical function of intermediaries
assorting, storing, sorting, and transporting products
depth of product line
assortment of each item a store carries
average revenue
average amount of money received for selling one unit of a product, or price of unit (total revenue/quantity sold)
agent/broker
ay intermediary with legal authority to act on behalf of the manufacturer
幫
bāng g /to help/to assist/to support/for sb (i.e. as a help)/hired (as worker)/side (of pail, boat etc)/outer layer/group/gang/clique/party/secret society/
幫助
bāngzhù /assistance/aid/to help/to assist/
搬家
bānjiā /to move house/removal/
包
bāo /to cover/to wrap/to hold/to include/to take charge of/package/wrapper/container/bag/to hold or embrace/bundle/packet/to contract (to or for)/surname Bao/CL:個|个[ge4],隻|只[zhi1]/
包子
bāozi /steamed stuffed bun/CL:個|个[ge4]/
巴士
bāshì /bus/motor coach/
百
băi /hundred/numerous/all kinds of/surname Bai/
百貨公司
băihuògōngs /department store/
飽
băo /to eat till full/satisfied/
杯
bēi /cup/classifier for certain containers of liquids: glass, cup/
杯子
bēizi /cup/glass/CL:個|个[ge4],支[zhi1],枝[zhi1]/
北邊
běibiān /north/north side/northern part/to the north of/
本
běn /roots or stems of plants/origin/source/this/the current/root/foundation/basis/classifier for books, periodicals, files etc/originally/
本來
běnlái /original/originally/at first/it goes without saying/of course/
本子
běnzi /book/notebook/edition/CL:本[ben3]/
筆
bǐ /pen/pencil/writing brush/to write or compose/the strokes of Chinese characters/classifier for sums of money, deals/CL:支[zhi1],枝[zhi1]/
比較
bǐjiào /compare/contrast/fairly/comparatively/relatively/quite/rather/
餅乾
bǐnggān /biscuit/cracker/cookie/CL:片[pian4],塊|块[kuai4]/
比賽
bǐsài /competition (sports etc)/match/CL:場|场[chang3],次[ci4]/
confident
having strong belief or full assurance
protagonist
hero or heroine of a literary work
forgetting rate
how often consumers will forget the brand if advertising is not seen
buyer turnover
how often new buyers enter the market
purchase frequency
how often the product is purchased
Storm surge???
huge waves caused by storms
畫
huà B (VA)畫 [画] huà /to draw/picture/painting/CL:幅[fu2],張|张[zhang1]/
畫畫(兒)
huàhuà(ēr) B (VA)畫 [画] huà /to draw/
壞
huài B (VS)壞 [坏] huài /bad/spoiled/broken/to break down/
畫家
huàjiā B (N)畫家 [画-] huà jiā /painter/CL:個|个[ge4]/
換
huàn B (VA)換 [换] huàn /change/exchange/
還
huán B (VA)還 huán /to pay back/to return/surname Huan/
黃
huáng B (VS)黃 huáng /yellow/pornographic/to fall through/surname Huang or Hwang/
黃色
huángsè B (N)黃色 [黄-] huáng sè /yellow (color)/pornographic/
環境
huánjìng B (N)環境 [环-] huán jìng /environment/circumstances/surroundings/CL:個|个[ge4]/ambient/
滑雪
huáxuě B (VA)滑雪 huá xuě /to ski/skiing/
會
huì B (Adv)會 [会] huì /can/be possible/be able to/will/be likely to/be sure to/to assemble/to meet/to gather/to see/union/group/association/CL:個|个[ge4]/a moment (Taiwan pr. for this sense is hui3)/
會話
huìhuà B (N)會話 [会话] huì huà /conversation/CL:個|个[ge4],次[ci4]/
會議
huìyì B (N)會議 [会议] huì yì /meeting/conference/CL:場|场[chang3],屆|届[jie4]/
回
huí B (VA)回 huí /to circle/to go back/to turn around/to answer/to return/to revolve/Hui ethnic group (Chinese Muslims)/time/classifier for acts of a play/section or chapter (of a classic book)/
回答
huídá B (VA)回答 huí dá /to reply/to answer/the answer/CL:個|个[ge4]/
回國
huíguó B (VA)回國 [-国] huí guó /to return to one's home country/
回家
huíjiā B (VA)回家 huí jiā /to return home/
回來
huílái B (VA)回來 [-来] huí lai /return/come back/
回去
huíqù B (VA)回去 huí qu /return/go back/
或
huò B (Conj)或 huò /maybe/perhaps/might/possibly/or/
或是
huòshì B (Conj)或是 huò shì /or/either one or the other/
活
huó B (VS)活 huó /to live/alive/living/work/workmanship/
活動
huódòng B (N)活動 [-动] huó dòng /to exercise/to move about/to operate/activity/loose/shaky/active/movable/maneuver/to use connections/CL:項|项[xiang4],個|个[ge4]/
花
huā B (VA)花 huā /flower/blossom/fancy pattern/CL:朵[duo3],支[zhi1],束[shu4],把[ba3],盆[pen2],簇[cu4]/to spend (money, time)/surname Hua/
歡迎
huānyíng B (VS)歡迎 [欢-] huān yíng /to welcome/welcome/
花園
huāyuán B (N)花園 [-园] huā yuán /garden/CL:座[zuo4],個|个[ge4]/
火
huǒ B (N)火 huǒ /fire/CL:把[ba3]/
火車
huǒchē B (N)火車 [-车] huǒ chē /train/CL:列[lie4],節|节[jie2],班[ban1],趟[tang4]/
火車站
huǒchēzhàn B (N)火車站 [-车-] huǒ chē zhàn /train station/
害
hài B (VA)害 hài /to do harm to/to cause trouble to/harm/evil/calamity/
害怕
hàipà B (VS)害怕 hài pà /to be afraid/to be scared/
漢堡
hànbăo B (N)漢堡 [汉-] Hàn bǎo /hamburger (loanword)/Hamburg (German city)/
漢語
hànyŭ B (N)漢語 [汉语] Hàn yǔ /Chinese language/CL:門|门[men2]/
漢字
hànzì B (N)漢字 [汉-] Hàn zì /Chinese character/CL:個|个[ge4]/Japanese: kanji/Korean: hanja/
號
hào B (M)號 hào /day of a month/(suffix used after) name of a ship/(ordinal) number/
號碼
hàomă B (N)號碼 [号码] hào mǎ /number/CL:堆[dui1],個|个[ge4]/
行
háng B (M)行 háng /a row/series/age order (of brothers)/profession/professional/relating to company/
和
hé B (Conj)和 hé /and/together with/with/sum/union/peace/harmony/surname He/Japanese related/Taiwan pr. han4/
盒
hé B (M)盒 hé /small box/case/
河
hé B (N)河 hé /river/CL:條|条[tiao2],道[dao4]/
紅茶
hóngchá B (N)紅茶 [红-] hóng chá /black tea/CL:杯[bei1],壺|壶[hu2]/
紅綠燈
hónglǜdēng B (N)紅綠燈 [红绿灯] hóng lǜ dēng /traffic light/traffic signal/
護士
hùshì B (N)護士 [护-] hù shi /nurse/CL:個|个[ge4]/
海洋
hăiyáng B (N)海洋 hǎi yáng /ocean/CL:個|个[ge4]/
好好（兒）
hăohăo(ēr) B (Adv)好好 hǎo hǎo /good/nicely/properly/
好久
hăojiŭ B (VS)好久 hǎo jiǔ /quite a while/
好幾
hăojǐ B (Det)好幾 [-几] hǎo jǐ /several/quite a few/
好看
hăokàn B (VS)好看 hǎo kàn /good-looking/
好聽
hăotīng B (VS)好聽 [-听] hǎo tīng /pleasant to hear/
好玩(兒)
hăowán(ēr) B (VS)好玩 hǎo wán /fun (to do)/interesting/delightful/amusing/
好像
hăoxiàng B (Adv)好像 hǎo xiàng /as if/to seem like/
好些
hăoxiē B (Det)好些 hǎo xiē /a good deal of/quite a lot/
喝
hē B (VA)喝 hē /to drink/to shout (a command)/My goodness!/
黑板
hēibăn B (N)黑板 hēi bǎn /blackboard/CL:塊|块[kuai4],個|个[ge4]/
很
hěn B (Adv)很 hěn /(adverb of degree)/quite/very/awfully/
忽然
hūrán B (Adv)忽然 hū rán /suddenly/all of a sudden/
social forces
include the demographic characteristics of the population and its values
social surroundings
includes the other people present during a purchase decision
culture
incorporates the set of values, ideals, and attitudes that are learned and shared among the members of the group
independent retailer
independent business owned by an individual
drivers
independent variables of interest in a marketing experiment
contractual system
independently owned stores that band together to act like a chain
marketing channel
individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users
reciprocity
industrial buying practice in which two organizations agree to purchase each other's products and services (disapproved of by the gov but legal)
focus group
informal sessions of 6-10 past, present, or prospective customers in which a discussion leader, or moderator, asks their opinion about the firms' and its competitors' products
Four I's of Service
intangibility, inconsistency, inseparability, inventory
services
intangible activities or benefits that an organization provides to satisfy customers' needs in exchange for money or something else of value
indirect channel
intermediaries are inserted between the producer and consumers and perform numerous channel functions
sales management
involves planning the selling program and implementing and evaluating the personal selling effort of the firm
檢查
jiănchá B (VA)檢查 [检-] jiǎn chá /inspection/to examine/to inspect/CL:次[ci4]/
簡單
jiăndān B (VS)簡單 [简单] jiǎn dān /simple/not complicated/
講
jiăng B (VA)講 [讲] jiǎng /to speak/to explain/to negotiate/to emphasise/to be particular about/as far as sth is concerned/speech/lecture/
講話
jiănghuà B (VA)講話 [讲话] jiǎng huà /a speech/to speak/to talk/to address/CL:個|个[ge4]/
腳
jiăo B (N)腳 [脚] jiǎo /foot/leg/base/kick/CL:雙|双[shuang1],隻|只[zhi1]/
腳踏車
jiăotàchē B (N)腳踏車 [脚-车] jiǎo tà chē /bicycle/bike (Taiwan)/CL:輛|辆[liang4]/
餃子
jiăozi B (N)餃子 [饺-] jiǎo zi /dumpling/pot-sticker/CL:個|个[ge4],隻|只[zhi1]/
接
jiē B (VA)接 jiē /to receive/to answer (the phone)/to meet or welcome sb/to connect/to catch/to join/to extend/to take one's turn on duty/take over for sb/
接受
jiēshòu B (VA)接受 jiē shòu /to accept/to receive/
接著
jiēzhe B (Adv)接著 [-着] jiē zhe /to catch and hold on/to continue/to go on to do sth/to follow/to carry on/then/after that/subsequently/to proceed/to ensue/in turn/in one's turn/
姊姊
jiějie B (N)姊姊 zǐ zǐ /older sister/
姐姐
jiějie B (N)姐姐 jiě jie /older sister/CL:個|个[ge4]/
解決
jiějué B (VA)解決 [-决] jiě jué /to settle (a dispute)/to resolve/to solve/
姊妹
jiěmèi B (N)姊妹 zǐ mèi /(older and younger) sisters/
解釋
jiěshì B (VA)解釋 [-释] jiě shì /explanation/to explain/to interpret/to resolve/CL:個|个[ge4]/
九
jiŭ B (Det)九 jiǔ /nine/9/
酒
jiŭ B (N)酒 jiǔ /wine (esp. rice wine)/liquor/spirits/alcoholic beverage/CL:杯[bei1],瓶[ping2],罐[guan4],桶[tong3],缸[gang1]/
久
jiŭ B (VS)久 jiǔ /(long) time/(long) duration of time/
覺得
juéde B (VS)覺得 [觉-] jué de /to think/to feel/
決定
juédìng B (VA)決定 [决-] jué dìng /to decide (to do something)/to resolve/decision/CL:個|个[ge4],項|项[xiang4]/certainly/
寄
jì B (VA)寄 jì /to live (in a house)/to lodge/to mail/to send/to entrust/to depend/
記
jì B (VS)記 [记] jì /to remember/to note/mark/sign/to record/
計程車
jìchéngchē B (N)計程車 [计-车] jì chéng chē /taxi/cab (Taiwan)/
記得
jìdé B (VS)記得 [记-] jì de /to remember/
計劃畫（劃）
jìhuà B (VA)計劃 [计划] jì huà /plan/project/program/to plan/to map out/CL:個|个[ge4],項|项[xiang4]/
季節
jìjié B (N)季節 [-节] jì jié /time/season/period/CL:個|个[ge4]/
進
jìn B (VA)進 [进] jìn /to advance/to enter/to come (or go) into/to receive or admit/to eat or drink/to submit or present/(used after a verb) into, in/to score a goal/
近
jìn B (VS)近 jìn /near/close to/approximately/
進行
jìnxíng B (VA)進行 [进-] jìn xíng /to advance/to conduct/underway/in progress/to do/to carry out/to carry on/to execute/
繼續
jìxù B (VA)繼續 [继续] jì xù /to continue/to proceed with/to go on with/
急
jí B (VS)急 jí /urgent/pressing/rapid/hurried/worried/
橘子
júzi B (N)橘子 jú zi /tangerine/CL:個|个[ge4],瓣[ban4]/
雞
jī B (N)雞 [鸡] jī /fowl/chicken/CL:隻|只[zhi1]/
機場
jīchăng B (N)機場 [机场] jī chǎng /airport/airfield/CL:家[jia1],處|处[chu4]/
機車
jīchē B (N)機車 [机车] jī chē /locomotive/train engine car/scooter (Taiwan)/
雞蛋
jīdàn B (N)雞蛋 [鸡-] jī dàn /(chicken) egg/hen's egg/CL:個|个[ge4],打[da2]/
機會
jīhuì B (N)機會 [机会] jī huì /opportunity/chance/occasion/CL:個|个[ge4]/
斤
jīn B (M)斤 jīn /catty/weight equal to 0.5 kg/
金（子）
jīn(zi) B (N)金 jīn /gold/metal/money/the Jurchen Jin dynasty (1115-1234)/
今年
jīnnián B (N)今年 jīn nián /this year/
今天
jīntiān B (N)今天 jīn tiān /today/at the present/now/
機器
jīqì B (N)機器 [机-] jī qì /machine/CL:臺|台[tai2],部[bu4],個|个[ge4]/
舉
jŭ B (VA)舉 [举] jǔ /to lift/to hold up/to cite/to enumerate/to act/to raise/to choose/to elect/
舉行
jŭxíng B (VA)舉行 [举-] jǔ xíng /to hold (a meeting, ceremony etc)/
擠
jǐ B (VS)擠 [挤] jǐ /crowded/to squeeze/
緊
jǐn B (VS)緊 [紧] jǐn /tight/strict/close at hand/near/urgent/tense/hard up/short of money/to tighten/
警察
jǐnchá B (N)警察 jǐng chá /police/policeman/policewoman/CL:個|个[ge4]/
看
kàn B (VA)看 kàn /to see/to look at/to read/to watch/to consider/to regard as/to view as/to treat as/to judge/(after repeated verb) to give it a try/depending on (how you're judging)/to visit/to call on/to treat (an illness)/to look after/Watch out! (for a danger)/
看病
kànbìng B (VA)看病 kàn bìng /to visit a doctor/to see a patient/
看到
kàndào B (VA) /to perceive/
看法
kànfă B (N)看法 kàn fǎ /way of looking at a thing/view/opinion/CL:個|个[ge4]/
看見
kànjiàn B (VA)看見 [-见] kàn jiàn /to see/to catch sight of/
克
kè B (M)克 kè /to be able to/to subdue/to restrain/to overcome/gram/
刻
kè B (M)刻 kè /quarter (hour)/moment/to carve/to engrave/to cut/oppressive/classifier for short time intervals/
課
kè B (N)課 [课] kè /subject/course/class/lesson/CL:堂[tang2],节|節[jie2],門|门[men2]/
課本
kèběn B (N)課本 [课-] kè běn /textbook/CL:本[ben3]/
客氣
kèqì B (VS)客氣 [-气] kè qi /polite/
客人
kèrén B (N)客人 kè rén /visitor/guest/customer/client/CL:位[wei4]/
客廳
kètīng B (N)客廳 [-厅] kè tīng /drawing room (room for arriving guests)/living room/CL:間|间[jian1]/
課文
kèwén B (N)課文 [课-] kè wén /text/CL:篇[pian1]/
咳嗽
késòu B (VA)咳嗽 ké sou /to cough/CL:陣|阵[zhen4]/
困難
kùnnán B (VS)困難 [-难] kùn nan /(financial etc) difficulty/problem/issue/CL:個|个[ge4]/
褲子
kùzi B (N)褲子 [裤-] kù zi /trousers/pants/CL:條|条[tiao2]/
咖啡
kāfēi B (N)咖啡 kā fēi /coffee/CL:杯[bei1]/
開會
kāihuì B (VA)開會 [开会] kāi huì /have a meeting/be at a meeting/to hold or attend a meeting/
開花
kāihuā B (VS)開花 [开-] kāi huā /to bloom/to blossom/to flower/fig. to burst open/to feel happy or elated/new development grows out/
開水
kāishuǐ B (N)開水 [开-] kāi shuǐ /boiled water/boiling water/
開始
kāishǐ B (Post)開始 [开-] kāi shǐ /to begin/beginning/to start/initial/CL:個|个[ge4]/
開玩笑
kāiwánxiào B (VA)開玩笑 [开--] kāi wán xiào /to play a joke/to make fun of/to joke/
開學
kāixué B (VS)開學 [开学] kāi xué /foundation of a University or College/school opening/the start of a new term/
卡車
kăchē B (N)卡車 [-车] kǎ chē /truck/CL:輛|辆[liang4]/
可是
kěshì B (Conj)可是 kě shì /but/however/
可以
kěyǐ B (Adv)可以 kě yǐ /can/may/possible/able to/
可愛
kěài B (VS)可愛 [-爱] kě ài /amiable/cute/lovely/
空
kōng B (VS)空 kōng /air/sky/empty/free time/in vain/
空間
kōngjiān B (N)空間 [-间] kōng jiān /space/CL:個|个[ge4]/
空氣
kōngqì B (N)空氣 [-气] kōng qì /air/atmosphere/
inane
lacking sense, significance, or ideas; silly:
indolent
lazy
了
le B了 le /(modal particle intensifying preceding clause)/(completed action marker)/
attitude
learned predisposition to respond to an object or class of objects in a consistently favorable of unfavorable way
cognitive learning
learning through thinking, reasoning, and mental problem solving without direct experience
organization
legal entity that consists of people who share a common mission; develops offerings that create value for both the organization and the consumers by satisfying their wants and needs. can be divided into business firms and nonprofits
four aspects of product life cycle
length, shape of sales curve, how they vary with different levels of products, rate at which consumers adopt products
selective distribution
lies between intensive and exclusive, a firm selects a few retailers in a specified geographical area to carry its products
relationship marketing
links the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit
bidder's list
list of firms believed to be qualified to supply a given item
low-learning product
little learning is required for the consumer and benefits of purchase are readily understood, sales begin immediately, easily imitated
輛
liàng B (M)輛 [辆] liàng /classifier for vehicles/
亮
liàng B (VS)亮 liàng /bright/clear/resonant/to shine/to show/to reveal/
涼
liàng B (VS)涼 [凉] liáng /cool/cold/the five Liang of the Sixteen Kingdoms, namely: Former Liang 前涼|前凉 (314-376), Later Liang 後涼|後凉 (386-403), Northern Liang 北涼|北凉 (398-439), Southern Liang 南涼|南凉 (397-414), Western Liang 西涼|西凉 (400-421)/
練習
liànxí B (VA)練習 [练习] liàn xí /exercise/drill/practice/CL:個|个[ge4]/
連
lián B (Conj)連 lián /to link/to join/to connect/continuously/in succession/including/(used with 也, 都 etc) even/company (military)/surname Lian/
涼快
liángkuài B (VS)涼快 [凉-] liáng kuai /nice and cold/pleasantly cool/
聊
liáo B (VA)聊 liáo /to chat/to have a chat/to kill time/
聊天
liáotiān B (VA)聊天 liáo tiān /to chat/to gossip/
六
liù B (Det)六 liù /six/6/
流
liú B (VA)流 liú /to flow/to disseminate/to circulate or spread/to move or drift/to degenerate/to banish or send into exile/stream of water or sth resembling one/class, rate or grade/
留
liú B (VA)留 liú /to leave (eg a message)/to retain/to stay/to remain/to keep/to preserve/
臉
liăn B (N)臉 [脸] liǎn /face/CL:張|张[zhang1],個|个[ge4]/
兩
liăng B (Det)兩 [两] liǎng /both/two/ounce/some/a few/tael/weight equal to 50 grams/
了解
liăojiě B (VS)了解 [瞭-] liǎo jiě /to understand/to realize/to find out/
sporangia
located on mature sporophyte where meiosis occurs, producing haploid spores
desiray
loves food
亂
luàn B (VS)亂 [乱] luàn /in confusion or disorder/in a confused state of mind/disorder/upheaval/riot/illicit sexual relations/to throw into disorder/to mix up/indiscriminate/random/arbitrary/
來
lái B (VA)來 [来] lái /to come/to arrive/to come round/ever since/next/
藍
lán B (VS)藍 lán /blue/indigo plant/surname Lan/
籃球
lánqiú B (N)籃球 [篮-] lán qiú /basketball/CL:個|个[ge4],隻|只[zhi1]/
累
lèi B (VS)累 lèi /tired/weary/to strain/to wear out/to work hard/
力
lì B (N)力 lì /power/force/strength/
立刻
lìkè B (Adv)立刻 lì kè /forthwith/immediate/prompt/promptly/straightway/thereupon/at once/
例如
lìrú B (Prep)例如 lì rú /for example/for instance/such as/
利用
lìyòng B (VA)利用 lì yòng /exploit/make use of/to use/to take advantage of/to utilize/
離
lí B (Prep)離 lí /to leave/to part from/to be away from/(in giving distances) from/without (sth)/independent of/one of the eight trigrams of the Book of Changes representing fire (old)/
離開
líkāi B (VA)離開 [离开] lí kāi /to depart/to leave/
零
líng B (Det)零 líng /zero/nought/zero sign/fractional/fragmentary/odd (of numbers)/(placed between two numbers to indicate a smaller quantity followed by a larger one)/fraction/(in mathematics) remainder (after division)/extra/to wither and fall/to wither/
零錢
língqián B (N)零錢 [-钱] líng qián /change (of money)/small change/pocket money/
鄰居
línjū B (N)鄰居 [邻-] lín jū /neighbor/next door/CL:個|个[ge4]/
樓
lóu B (N)樓 [楼] lóu /house with more than 1 story/storied building/floor/CL:層|层[ceng2],座[zuo4],棟|栋[dong4]/
樓上
lóushàng B (N)樓上 [楼-] lóu shàng /upstairs/
樓梯
lóutī B (N)樓梯 [楼-] lóu tī /stair/staircase/CL:個|个[ge4]/
樓下
lóuxià B (N)樓下 [楼-] lóu xià /downstairs/
路
lù B (N)路 lù /road/path/way/CL:條|条[tiao2]/surname Lu/
錄
lù B (VA)錄 lù /diary/record/to hit/to copy/surname Lu/
路上
lùshàng B (N)路上 lù shang /on the road/on a journey/road surface/
錄音
lùyīn B (VA)錄音 [录-] lù yīn /to record (sound)/sound-recording/CL:個|个[ge4]/
拉
lā B (VA)拉 lā /to pull/to play (string instruments)/to drag/to draw/
老
lăo B (VS)老 lǎo /prefix used before the surname of a person or a numeral indicating the order of birth of the children in a family or to indicate affection or familiarity/old (of people)/venerable (person)/experienced/of long standing/always/all the time/of the past/very/outdated/(of meat etc) tough/
老人
lăorén B (N)老人 lǎo rén /old people/the aged/
老師
lăoshī B (N)老師 [-师] lǎo shī /teacher/CL:個|个[ge4],位[wei4]/
冷
lěng B (VS)冷 lěng /cold/
冷氣
lěngqì B (N)冷氣 [-气] lěng qì /air conditioning (used in Taiwan)/
冷氣機
lěngqìjī B (N)冷氣機 [-气机] lěng qì jī /air-conditioner/
里
lǐ B (M)里 lǐ /li (Chinese mile)/500 meters (modern)/home/hometown/village/neighborhood/administrative unit/Li (surname)/
裡/裏
lǐ B (Post)裡 [里] lǐ /lining/interior/inside/internal/also written 裏|里 [li3]/
裡邊
lǐbiān B (N)裡邊 [里边] lǐ bian /inside/
禮拜
lǐbài B (N)禮拜 [礼-] lǐ bài /week/religious service/worship/CL:個|个[ge4]/
禮拜日
lǐbàirì B (N)禮拜日 [礼--] lǐ bài rì /Sunday/
禮拜天
lǐbàitiān B (N)禮拜天 [礼--] lǐ bài tiān /Sunday/
裡/裏面
lǐmiàn B (N)裡面 [里-] lǐ miàn /inside/interior/
領
lǐng B (VA)領 [领] lǐng /neck/collar/to lead/to receive/classifier for clothes, mats, screens etc/
禮物
lǐwù B (N)禮物 [礼-] lǐ wù /gift/present/CL:件[jian4],個|个[ge4],份[fen4]/
dual distribution
manufacturer distributes though its own vertically integrated channel in competition with independent wholesalers or retailers
organizational buyers
manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or resale (office supplies for own use, raw materials for reprocess & resale); consist of: industrial, reseller, and government markets
monopolistic competition
many sellers, substitutable products within a price range
criteria to use in selecting target segments
market size, expected growth, competitive position, cost of reaching the segment, compatibility with the organization's objectives and resources
diversification
marketing strategy of developing new products and selling them in new markets
product development
marketing strategy of selling new products to current markets
market penetration
marketing strategy to increase sales of current products in current markets; no change in the basic product line or the market served
market development
marketing strategy to sell current products to new markets
hunter-gatherers
married couples with children at home who use the Internet like a consumer magazine to gather info and compare products and prices (dealcatcher.com, mysimon.com) 20%
perceptual map
means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers
derived demand
means that the demand for industrial products and services is driven by or derived from demand for consumer products and services
marketing metric
measure of the quantitative value or trend of a marketing activity or result
mentalist
mental person
publicity tools
methods of obtaining nonpersonal presentation of an organization, product, or service without direct cost
面
miàn B (N)面 miàn /face/side/surface/aspect/top/classifier for flat surfaces such as drums, mirrors, flags etc/
麵
miàn B (N)麵 [面] miàn /flour/noodles/
麵包
miànbāo B (N)麵包 [面-] miàn bāo /bread/CL:片[pian4],袋[dai4],塊|块[kuai4]/
麵條
miàntiáo B (N)麵條 [面条] miàn tiáo /noodles/
秒
miăo B (M)秒 miǎo /second (of time)/unit of angle or arc equivalent to one sixtieth of a degree/
consumer lifestyle
mode of living that is identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them
advantage to primary data
more flexible, more specific to the problem being studied
full service
most specialty stores and department stores
What time of day do tornadoes hit?
mostly 2pm-6pm because intense solar radiation makes it the hottest part of the day, not so much 2am-6am
psychological influences
motivation and personality, perception, learning, values, beliefs, and attitudes, lifestyle
corporate chain
multiple outlets under common ownership (ex Macy's)
packaging challenges
must be continually updated, must be environmentally conscious, health, safety and security concerns, costly
罵
mà B (VA)罵 [骂] mà /to scold/abuse/CL:通[tong4],頓|顿[dun4]/
賣
mài B (VA)賣 [卖] mài /to sell/to betray/to spare no effort/to show off or flaunt/
慢
màn B (VS)慢 màn /slow/
麻煩
máfán B (VS)麻煩 [-烦] má fan /inconvenient/troublesome/to trouble or bother sb/to put sb to trouble/
忙
máng B (VS)忙 máng /busy/hurriedly/
毛衣
máoyī B (N)毛衣 máo yī /(wool) sweater/CL:件[jian4]/
沒關係
méiguānxì B (VS)沒關係 [没关系] méi guān xi /it doesn't matter/
沒事(兒)
méishì(er) B (VS)沒事 [没-] méi shì /it's not important/it's nothing/never mind/to have nothing to do/to be free/to be all right (out of danger or trouble)/
沒問題
méiwèntí B (VS)沒問題 [没问题] méi wèn tí /no problem/
沒意思
méiyìsi B (VS)沒意思 [没--] méi yì si /boring/of no interest/
沒用
méiyòng B (VS)沒用 [没-] méi yòng /useless/
沒有
méiyǒu B (Adv)沒有 [没-] méi yǒu /haven't/hasn't/doesn't exist/to not have/to not be/
門(兒)
mén(ér) B (N)門 [门] mén /gate/door/CL:扇[shan4]/gateway/doorway/CL:個|个[ge4]/opening/valve/switch/way to do something/knack/family/house/(religious) sect/school (of thought)/class/category/phylum or division (taxonomy)/classifier for large guns/classifier for lessons, subjects, branches of technology/
門口
ménkǒu B (N)門口 [门-] mén kǒu /doorway/gate/CL:個|个[ge4]/
名
míng B (M)名 míng /name/noun (part of speech)/place (e.g. among winners)/famous/classifier for people/
明白
míngbái B (VS)明白 míng bai /clear/obvious/unequivocal/to understand/to realize/
名詞
míngcí B (N)名詞 [-词] míng cí /noun/
明年
míngnián B (N)明年 míng nián /next year/
明天
míngtiān B (N)明天 míng tiān /tomorrow/
明信片
míngxìnpiàn B (N)明信片 míng xìn piàn /postcard/
名字
míngzi B (N)名字 míng zi /name (of a person or thing)/CL:個|个[ge4]/
摩托車
mótuōchē B (N)摩托車 [--车] mó tuō chē /motorbike/motorcycle/CL:輛|辆[liang4],部[bu4]/
木
mù B (N)木 mù /tree/wood/
目的
mùdì B (N)目的 mù dì /purpose/aim/goal/target/objective/CL:個|个[ge4]/
目前
mùqián B (N)目前 mù qián /at the present time/currently/
木頭
mùtóu B (N)木頭 [-头] mù tou /slow-witted/blockhead/log (of wood, timber etc)/CL:塊|块[kuai4],根[gen1]/
媽媽
māmā B (N)媽媽 [妈妈] mā ma /mama/mommy/mother/CL:個|个[ge4],位[wei4]/
貓
māo B (N)貓 [猫] māo /cat/CL:隻|只[zhi1]/
馬
mă B (N)馬 mǎ /horse/horse or cavalry piece in Chinese chess/knight in Western chess/surname Ma/abbr. for Malaysia 馬來西亞|马来西亚/
買
măi B (VA)買 [买] mǎi /to buy/to purchase/
馬路
mălù B (N)馬路 [马-] mǎ lù /street/road/CL:條|条[tiao2]/
滿
măn B (VS)滿 [满] mǎn /full/filled/packed/fully/completely/quite/to reach the limit/to satisfy/satisfied/contented/to fill/abbr. for Manchurian/
滿意
mănyì B (VS)滿意 [满-] mǎn yì /satisfied/pleased/to one's satisfaction/
馬上
măshàng B (Adv)馬上 [马-] mǎ shàng /at once, right away, immediately/lit. on horseback/
每
měi B (Det)每 měi /each/every/
美
měi B (VS)美 měi /America/beautiful/
美麗
měilì B (VS)美麗 [-丽] měi lì /beautiful/
母親
mŭqīn B (N)母親 [-亲] mǔ qīn /mother/also pr. with light tone [mu3 qin5]/CL:個|个[ge4]/
米
mǐ B (N)米 mǐ /rice/CL:粒[li4]/meter (classifier)/surname Mi/
米飯
mǐfàn B (N)米飯 [-饭] mǐ fàn /(cooked) rice/
呢
ne B (P)呢 ne /(question particle for subjects already mentioned)/
traditional media
newspapers, television, radio, magazines
念
niàn B (VA)念 niàn /to read/to study (a degree course)/to read aloud/to miss (sb)/idea/remembrance/twenty (banker's anti-fraud numeral corresponding to 廿, 20)/
念書
niànshū B (VA)念書 [-书] niàn shū /read/study/
年
nián B (N)年 nián /year/CL:個|个[ge4]/
年底
niándǐ B (N)年底 nián dǐ /the end of the year/year-end/
年紀
niánjì B (N)年紀 [-纪] nián jì /age/CL:把[ba3],個|个[ge4]/
年級
niánjí B (N)年級 [-级] nián jí /grade/CL:個|个[ge4]/
年年
niánnián B (Adv)年年 nián nián /year after year/yearly/every year/annually/
年輕
niánqīng B (VS)年輕 [-轻] nián qīng /young/
牛
niú B (N)牛 niú /ox/cow/bull/CL:條|条[tiao2],頭|头[tou2]/
牛奶
niúnăi B (N)牛奶 niú nǎi /cow's milk/CL:瓶[ping2],杯[bei1]/
牛肉
niúròu B (N)牛肉 niú ròu /beef/
鳥(兒)
niăo(er) B (N)鳥 [鸟] niǎo /bird/CL:隻|只[zhi1],群[qun2]/
length of product life cycle
no set time; consumer products usually have shorter life cycles than business products; technological change tends to shorten life spans
what causes hurricanes to die out?
no water
nonprofit organization
nongovernmental organization that serves its customers but does not have a profit as an organizational goal; instead, goals may be operational efficiency or client satisfaction
publicity
nonpersonal, indirectly paid presentation of an organization, product, or service
男
nán B (N)男 nán /male/Baron, lowest of five orders of nobility 五等爵位[wu3 deng3 jue2 wei4]/CL:個|个[ge4]/
難
nán B (VS)難 [难] nán /difficult (to...)/problem/difficulty/difficult/not good/
南邊
nánbiān B (N)南邊 [-边] nán bian /south/south side/southern part/to the south of/
難過
nánguò B (VS)難過 [难过] nán guò /feel sorry/be grieved/
男孩(子/兒)
nánhái(zi/er) B (N)男孩 nán hái /boy/CL:個|个[ge4]/
難看
nánkàn B (VS)難看 [难-] nán kàn /ugly/unsightly/
男朋友
nánpéngyǒ B (N)男朋友 nán péng you /male friend/boyfriend/
男人
nánrén B (N)男人 nán rén /a man/a male/men/CL:個|个[ge4]/
男生
nánshēng B (N)男生 nán shēng /male student (usually primary school)/male schoolchild/
男子
nánzǐ I (N)男子 nán zǐ /a man/a male/
內
nèi B (Post)內 [内] nèi /inside/inner/internal/within/interior/
內容
nèiróng B (N)內容 [内-] nèi róng /content/substance/details/CL:個|个[ge4],項|项[xiang4]/
能
néng B (Adv)能 néng /to be able to/to be capable of/ability/capability/able/capable/can possibly/(usually used in the negative) to have the possibility of/surname Neng/
能夠
nénggòu B (Adv)能夠 [-够] néng gòu /be capable of/can/is able/
能力
nénglì B (N)能力 néng lì /capability/capable/able/ability/CL:個|个[ge4]/
您
nín B (N)您 nín /you (polite, as opposed to informal 你[ni3])/
弄
nòng B (VA)弄 nòng /to do/to manage/to handle/to play with/to fool with/to mess with/to fix/to toy with/
哪
nă B (Det)哪 nǎ /how/which/
哪兒
năer B (N)哪兒 [-儿] nǎ r /where?/wherever/anywhere/
奶
năi B (N)奶 nǎi /breast/lady/milk/
奶茶
năichá B (N)奶茶 nǎi chá /milk tea/
奶奶
năinăi B (N)奶奶 nǎi nai /(informal) father's mother/paternal grandmother/CL:位[wei4]/
哪裡
nălǐ B (N)哪裡 [-里] nǎ lǐ /where?/somewhere/anywhere/wherever/nowhere (negative answer to question)/humble expression denying compliment/
哪裡/裏
nălǐ B (N)哪裡 [-里] nǎ lǐ /where?/somewhere/anywhere/wherever/nowhere (negative answer to question)/humble expression denying compliment/
哪裡/裏/兒
nălǐ/er B (Adv)哪裡 [-里] nǎ lǐ /where?/somewhere/anywhere/wherever/nowhere (negative answer to question)/humble expression denying compliment/
哪些
năxiē B (Det)哪些 nǎ xiē /which ones?/who?/what?/
女人
nǚrén B (N)女人 nǚ rén /woman/
女兒
nǚér B (N)女兒 [-儿] nǚ ér /daughter/
promotional mix in growth stage of product life cycle
objective is to persuade consumers to purchase product, primary promotional element is advertising
close
obtain a purchase commitment from the prospect and create a customer
experiment
obtaining data by manipulating factors under tightly controlled conditions to test cause and effect
vertical channel conflict
occurs between different levels of a marketing channel (ex, between a manufacturer and a wholesaler)
horizontal conflict
occurs between intermediaries at the same level in a marketing channel, such as between two or more retailers or two or more wholesalers that handle the same manufacturer's brands
oligopoly
occurs when a few companies control the majority of industry sales
special
of a distinct or particular kind of character
Omg5
omg this is epic!
Omg3
omg we are so cool.
Omg1
omg what happened?
high-learning product
one for which significant consumer education is required and there is an extended introductory period
target market
one or more specific groups of potential consumers toward which an organization directs its marketing program
individual interview
one researcher asking one respondent
cross-channel shopper
online consumer who researched products online and then purchases them in store, or vice versa
social media
online media where users submit comments, photos, and videos - often accompanied by a feedback process to identify "popular" topics
e-marketplaces
online trading communities
dynamically continuous innovation
only minor changes in behavior are required
pure monopoly
only one firm sells the product
personal influence
opinion leaders, word of mouth
branding
organization uses a name, phrase, design, symbol, or a combination of these to identify its products and distinguish them from those of competitors
reference group
people to whom an individual looks as a basis for self-appraisal or as a source of personal standards
market
people with both the desire and the ability to buy a specific offering; made up by potential consumers
price elasticity of demand
percentage change in quantity demanded relative to percentage change in price
promotional mix in decline stage of product life cycle
period of phaseout, little to no promotional mix
flighting (intermittent) schedule
periods of advertising scheduled between periods of no ads to reflect seasonal demand
promotional mix in purchase stage of buying decision
personal selling of highest importance, impact of advertising is lowest, sales promotion (coupons, deals, rebates)
economic forces
pertain to the income, expenditures, and resources that affect the cost of running a business and household (both macro and micro)
companion cells
phloem cells that surround seive tube element, regulating the materials that are exchanged
risk barriers
physical, economic or social risks involved
feeble
physically weak, as from age or sickness; frail
片
piàn B (M)片 piàn /thin piece/flake/a slice/film/TV play/to slice/to carve thin/partial/incomplete/one-sided/classifier for slices, tablets, tract of land, area of water/classifier for CDs, movies, DVDs etc/used with numeral 一[yi1]: classifier for scenario, scene, feeling, atmosphere, sound etc/
selective demand
preference for a specific brand
monopolistic competition
price and nonprice competition
unitary demand
price elasticity = 1
elastic demand
price elasticity greater than 1
inelastic demand
price elasticity less than 1
penetration pricing
pricing low during the introduction stage to discourage competitive entry
private branding
private labeling or reseller branding; manufacture of products to be sold under the brand name of a wholesaler or retailer
business firm
privately owned organization such as Target, Nike, or VW that serves its customers to earn a profit so that it can survive
inventory
problems arise when product is perishable and because there are costs associated with handling inventory
perception
process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world
strategic marketing process
process by which an organization allocates its marketing mix resources to reach its target markets; divided into three phases of planning, implementation, and evaluation
environmental scanning
process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends
behavioral learning
process of developing automatic responses to a situation built up through repeated exposure to it
decoding
process of having the receiver take a set of symbols, the message, and transform the symbols back into an idea
encoding
process of having the sender transform an idea into a set of symbols
reverse logistics
process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal
megaspore
produced by large female cones; develops into female gametophytes
microspore
produced by small male cones; develops into male gametophytes or pollen grains
direct channel
producer and ultimate consumer deal directly with each other
nectary
produces a sweet liquid to attract insects
pure competition
product is identical, advertising only informs availability
usage barriers
product is incompatible with existing habits
value barriers
product provides no incentive to change
marketing mix
product, price, promotion, place; controllable factors that can be used by the marketing manager to solve a marketing problem
consumer products
products purchased by the ultimate consumer
cooperative advertising
programs by which a manufacturer pays a percentage of the retailer's local advertising expense for advertising the manufacturer's products
illegal
prohibited by law or by official or accepted rules
in-house agency
provides a range of services, depending on company needs; made up of company's own advertising staff, may be full or limited service
NAICS (North American Industry Classification System)
provides common industry definitions for Canada, Mexico, and the US, which makes it easier to measure economic activity in the three member countries of NAFTA
exploratory research
provides ideas about a relatively vague problem
external secondary data
published data from outside the organization, ex. US Census Bureau, business periodicals, and Internet-based reports
quiz
puzzled; mocking; odd; equivocal
怕
pà B (VS)怕 pà /to be afraid/to fear/to dread/to be unable to endure/perhaps/surname Pa/
胖
pàng B (VS)胖 pàng /fat/plump/
爬
pá B (VA)爬 pá /to crawl/to climb/
盤子
pánzi B (N)盤子 [盘-] pán zi /tray/plate/dish/CL:個|个[ge4]/
爬山
páshān B (VA)爬山 pá shān /to climb a mountain/to mountaineer/hiking/mountaineering/
陪
péi B (VA)陪 péi /to accompany/to keep sb company/
朋友
péngyǒu B (N)朋友 péng you /friend/CL:個|个[ge4],位[wei4]/
皮
pí B (N)皮 pí /leather/skin/fur/surname Pi/pico- (one trillionth)/CL:張|张[zhang1]/
皮包
píbāo B (N)皮包 pí bāo /handbag/briefcase/
啤酒
píjiŭ B (N)啤酒 pí jiǔ /beer/CL:杯[bei1],瓶[ping2],罐[guan4],桶[tong3],缸[gang1]/
瓶
píng B (M)瓶 píng /bottle/vase/pitcher/CL:個|个[ge4]/classifier for wine and liquids/
蘋果
píngguǒ B (N)蘋果 [苹-] píng guǒ /apple/CL:個|个[ge4],顆|颗[ke1]/
瓶子
píngzi B (N)瓶子 píng zi /bottle/CL:個|个[ge4]/
平安
píngān B (VS)平安 píng ān /safe and sound/well/without mishap/
破
pò B (VS)破 pò /broken/damaged/worn out/to break, split or cleave/to get rid of/to destroy/to break with/to defeat/to capture (a city etc)/to expose the truth of/
葡萄
pútáo B (N)葡萄 pú tao /grape/
拍
pāi B (VA)拍 pāi /to pat/to clap/to slap/fly-swatter/racket/to take (a photograph)/
跑
păo B (VA)跑 pǎo /to run/to escape/race/
前
qián B (Det)前 qián /front/forward/ahead/ago/before/first/former/formerly/future/BC (e.g. 前293年)/
錢
qián B (N)錢 qián /coin/money/CL:筆|笔[bi3]/surname Qian/
前
qián B (Post)前 qián /front/forward/ahead/ago/before/first/former/formerly/future/BC (e.g. 前293年)/
牆
qiáng B (N)牆 [墙] qiáng /wall/CL:面[mian4],堵[du3]/
前面
qiánmiàn B (N)前面 qián miàn /ahead/in front/preceding/above/
前年
qiánnián B (N)前年 qián nián /the year before last/
前天
qiántiān B (N)前天 qián tiān /the day before yesterday/
橋
qiáo B (N)橋 [桥] qiáo /bridge/CL:座[zuo4]/
球
qiú B (N)球 qiú /ball/sphere/CL:個|个[ge4],場|场[chang3]/
unit volume
quantity produced or sold, often used as a price objective
crystal
quiet and shy
全
quán B (Det)全 quán /all/whole/entire/every/complete/surname Quan/
部
quánbù B (Det)部 bù /ministry/department/section/part/division/troops/board/classifier for works of literature, films, machines etc/
全身
quánshēn B (N)全身 quán shēn /whole body/em-dash, a hyphen the length of an m in current typeface, one half the Chinese dash 破折號|破折号 ──/
卻
què B (Adv)卻 [却] què /but/yet/however/while/to go back/to decline/to retreat/nevertheless/even though/
氣
qì B (VS)氣 [气] qì /gas/air/smell/weather/vital breath/to anger/to get angry/to be enraged/
汽車
qìchē B (N)汽車 [-车] qì chē /car/automobile/bus/CL:輛|辆[liang4]/
慶祝
qìngzhù B (VA)慶祝 [庆-] qìng zhù /celebrate/
汽水
qìshuǐ B (N)汽水 qì shuǐ /soda/pop/
期
qí B (M)期 qī /a period of time/phase/stage/(used for issue of a periodical, courses of study)/time/term/period/to hope/Taiwan pr. qi2/
騎
qí B (VA)騎 [骑] qí /to ride (an animal or bike)/to sit astride/
奇怪
qíguài B (VS)奇怪 qí guài /strange/odd/
晴
qíng B (VS)晴 qíng /clear/fine (weather)/
情況
qíngkuàng B (N)情況 [-况] qíng kuàng /circumstances/state of affairs/situation/CL:個|个[ge4],種|种[zhong3]/
晴天
qíngtiān B (N)晴天 qíng tiān /clear sky/sunny day/
情形
qíngxíng B (N)情形 qíng xing /circumstances/situation/CL:個|个[ge4]/
其他
qítā B (Det)其他 qí tā /other/the others/else/other than (that person)/in addition to the person mentioned above/
其它
qítā B (Det)其它 qí tā /other/the others/else/other than it/in addition to the thing mentioned above/
其中
qízhōng B (Det)其中 qí zhōng /among/in/included among these/
去
qù B (VA)去 qù /to go/to go to (a place)/to cause to go or send (sb)/to remove/to get rid of/(when used either before or after a verb) to go in order to do sth/to be apart from in space or time/(after a verb of motion indicates movement away from the speaker)/(used after certain verbs to indicate detachment or separation)/(of a time or an event etc) just passed or elapsed/
去年
qùnián B (N)去年 qù nián /last year/
裙子
qúnzi B (N)裙子 qún zi /skirt/CL:條|条[tiao2]/
七
qī B (Det)七 qī /seven/7/
親
qīn B (VA)親 [亲] qīn /parent/one's own (flesh and blood)/relative/related/marriage/bride/close/intimate/in person/first-hand/in favor of/pro-/to kiss/
清
qīng B (VS)清 qīng /clear/distinct/quiet/just and honest/pure/to settle or clear up/to clean up or purge/Qing or Ch'ing dynasty of Imperial China (1644-1911)/surname Qing/
輕
qīng B (VS)輕 [轻] qīng /light/easy/gentle/soft/reckless/unimportant/frivolous/small in number/unstressed/neutral/
清楚
qīngchŭ B (VS)清楚 qīng chu /clear/clearly understood/distinct/
青菜
qīngcài B (N)青菜 qīng cài /green vegetables/Chinese cabbage/
青年
qīngnián B (N)青年 qīng nián /youth/CL:個|个[ge4]/
起
qǐ B (VA)起 qǐ /to rise/to raise/to get up/to set out/to start/to appear/to launch/to initiate (action)/to draft/to establish/to get (from a depot or counter)/verb suffix, to start/(before place or time) starting from/classifier for occurrences or unpredictable events: case, instance/classifier for groups: batch, group/
起床
qǐchuáng B (VA)起床 qǐ chuáng /to get up/
起來
qǐlái B (VA)起來 [-来] qǐ lai /beginning or continuing an action/upward movement/stand up/
請
qǐng B (VA)請 [请] qǐng /to ask/to invite/please (do sth)/to treat (to a meal etc)/to request/
請假
qǐngjià B (VA)請假 [请-] qǐng jià /ask for time off/
請客
qǐngkè B (VA)請客 [请-] qǐng kè /give a dinner party/entertain guests/invite to dinner/
請問
qǐngwèn B (VA)請問 [请问] qǐng wèn /may I ask.../
service continuum
range of product-dominant to service-dominant offerings
market share
ratio of firm's sales revenues or unit sales to those of the industry
market share
ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself
purchase task
reason for engaging in the decision
trading down
reducing the number of features, quality, or price
downsizing
reducing the package content without changing package size, maintaining or increasing package price
learning
refers to those behaviors that result from repeated experience and reasoning
reminder product advertising
reinforces previous knowledge of a product
social class
relatively permanent, homogenous divisions in a society into which people sharing similar values, interests, and behaviors can be grouped
5 dimensions of service quality
reliability, tangibles, responsiveness, assurance, empathy
straight rebuy
reorder of an existing product or service from a list of acceptable suppliers (ex, office supplies)
closed-end or fixed alternative question
requires respondents to select one or more response options from a set of predetermined choices
self-service
requires that customers perform many functions during the purchase process
Sherman Act 1890, Clayton Act 1914
restricts channel practices that restrain competition, create monopolies, or otherwise represent unfair methods of competition
technological forces
result from inventions or innovations from applied science or engineering research
competitive forces
result from the alternative firms that could provide a product to satisfy a specific market's needs
family influence
results from consumer socialization, passage through the family life cycle, and decision making within the family or household
harvesting
retention of the product but reduction in marketing costs associated, in order to meet customer requests
flee
run away quickly, run or escape from danger
讓
ràng B (VS)讓 [让] ràng /to yield/to permit/to let sb do sth/to have sb do sth/
然後
ránhòu B (Adv)然後 [-后] rán hòu /after/then (afterwards)/after that/afterwards/
熱
rè B (VS)熱 [热] rè /heat/to heat up/fervent/hot (of weather)/warm up/
熱狗
règǒu B (N)熱狗 [热-] rè gǒu /hot dog/
認
rèn B (VA)認 [认] rèn /to recognize/to know/to admit/
認得
rèndé B (VS)認得 [认-] rèn de /to recognize/to remember sth (or sb) on seeing it/to know/
任何
rènhé B (Det)任何 rèn hé /any/whatever/whichever/whatsoever/
認識
rènshì B (VS)認識 [认识] rèn shi /to know/to recognize/to be familiar with/acquainted with sth/knowledge/understanding/awareness/cognition/
認為
rènwéi B (VA)認為 [认为] rèn wéi /to believe/to think/to consider/to feel/
認真
rènzhēn B (VS)認真 [认-] rèn zhēn /conscientious/earnest/serious/to take seriously/to take to heart/
熱鬧
rènào B (VS)熱鬧 [热闹] rè nao /bustling with noise and excitement/lively/
熱水
rèshuǐ B (N)熱水 [热-] rè shuǐ /hot water/
人
rén B (N)人 rén /man/person/people/CL:個|个[ge4],位[wei4]/
人家
rénjiā B (N)人家 rén jia /other people/sb else/he, she or they/I, me, myself (as "one" or "people")/
扔
rēng B (VA)扔 rēng /to throw/to throw away/
derived demand
sales of business products frequently result from the sale of consumer products
consumer-oriented sales promotions
sales tools directed to ultimate consumers used to support a company's advertising and personal selling
prospecting
searching for and qualifying prospects
hierarchy of effects
sequence of stages a prospective buyer goes through from initial awareness of a product to eventual action (awareness, interest, evaluation, trial, adoption)
idle production capacity
service provider is available but there is no demand for the service
culture/subculture
set of values, ideas, and attitudes that are learned and shared among members of a group; and subgroups of the larger culture
buying center
several people in an organization participate in the buying process, they share common goals, risks, and knowledge important to a purchase decision
contrast
showing unlikeness or differences
睡覺
shuìjiào B (VA)睡覺 [-觉] shuì jiào /to go to bed/to go to sleep/
雙
shuāng B (M)雙 shuāng /two/double/pair/both/surname Shuang/
市場
shìchăng B (N)市場 [-场] shì chǎng /market place/market (also in abstract)/abbr. for 超級市場|超级市场 supermarket/CL:個|个[ge4]/
事情
shìqíng B (N)事情 shì qíng /affair/matter/thing/business/CL:件[jian4],樁|桩[zhuang1]/
事實
shìshí B (N)事實 [-实] shì shí /a fact/the fact that/CL:個|个[ge4]/
十
shí B (Det)十 shí /ten/10/
時代
shídài B (N)時代 [时-] shí dài /age/era/epoch/period/CL:個|个[ge4]/
十分
shífēn B (Adv)十分 shí fēn /to divide into ten equal parts/very/hundred percent/completely/extremely/utterly/absolutely/
時候
shíhòu B (N)時候 [时-] shí hou /time/length of time/moment/period/
時間
shíjiān B (N)時間 [时间] shí jiān /time/period/CL:段[duan4]/
石頭
shítóu B (N)石頭 [-头] shí tou /stone/CL:塊|块[kuai4]/
食物
shíwù B (N)食物 shí wù /food/CL:種|种[zhong3]/
石油
shíyóu B (N)石油 shí yóu /oil/petroleum/
十字路口
shízìlùkǒu B (N)十字路口 shí zì lù kǒu /crossroads/intersection/
瘦
shòu B (VS)瘦 shòu /tight/thin/lean/
熟
shóu B (VS)熟 shú /cooked (of food)/ripe (of fruit)/mature (of seeds)/familiar/skilled/done/
樹
shù B (N)樹 [树] shù /tree/CL:棵[ke1]/
數學
shùxué B (N)數學 [数学] shù xué /mathematics/mathematical/
殺
shā B (VA)殺 [杀] shā /to kill/to murder/to fight/to weaken or reduce/to smart (topolect)/to counteract/(used after a verb) extremely/
沙發
shāfā B (N)沙發 [-发] shā fā /sofa/CL:條|条[tiao2],張|张[zhang1]/
山
shān B (N)山 shān /mountain/hill/anything that resembles a mountain/CL:座[zuo4]/bundled straw in which silkworms spin cocoons/gable/surname Shan/
商店
shāngdiàn B (N)商店 shāng diàn /store/shop/CL:家[jia1],個|个[ge4]/
燒
shāo B (VA)燒 [烧] shāo /to burn/to cook/to stew/to bake/to roast/fever/
少
shăo B (VS)少 shǎo /few/little/lack/
深
shēn B (VS)深 shēn /close/deep/late/profound/dark (of color, water etc)/
聲
shēng B (M)聲 [声] shēng /sound/voice/tone/noise/classifier for sounds/
升
shēng B (VA)升 shēng /to raise/to hoist/to promote/metric liter (also written 公升)/measure for dry grain equal to one-tenth dou 斗/
生
shēng B (VA)生 shēng /to be born/to give birth/life/to grow/raw, uncooked/
生病
shēngbìng B (VS)生病 shēng bìng /to fall ill/to sicken/
生日
shēngrì B (N)生日 shēng rì /birthday/CL:個|个[ge4]/
生意
shēngyì B (N)生意 shēng yi /business/CL:筆|笔[bi3]/
聲音
shēngyīn B (N)聲音 [声-] shēng yīn /voice/sound/CL:個|个[ge4]/
書桌
shūzhuō B (N)書桌 [书-] shū zhuō /desk/CL:張|张[zhang1]/
數
shŭ B (VA)數 [数] shǔ /to count/to enumerate/to criticize (i.e. enumerate shortcomings)/
暑假
shŭjià B (N)暑假 shǔ jià /summer vacation/CL:個|个[ge4]/
使用
shǐyòng B (VA)使用 shǐ yòng /to use/to employ/to apply/to make use of/
首
shǒu B (M)首 shǒu /head/chief/first (occasion, thing etc)/classifier for poems, songs etc/
手
shǒu B (N)手 shǒu /hand/(formal) to hold/person engaged in certain types of work/person skilled in certain types of work/personal(ly)/convenient/CL:雙|双[shuang1],隻|只[zhi1]/
手錶
shǒubiăo B (N)手錶 [-表] shǒu biǎo /wrist watch/CL:塊|块[kuai4],隻|只[zhi1],個|个[ge4]/
手機
shǒujī B (N)手機 [-机] shǒu jī /cell phone/cellular phone/mobile phone/CL:部[bu4]/
手套
shǒutào B (N)手套 shǒu tào /glove/mitten/CL:雙|双[shuang1],隻|只[zhi1]/
evidence
signs or facts on which a conclusion can be based
geographical sales organization
simplest structure, where the US/globe is divided into regions and the regions are divided into territories or districts, salespeople assigned to each
criteria for forming segments
simplicity and cost-effectiveness of assigning potential buyers to segments, potential for increased profit, similarity of needs of potential buyers within a segment, difference of needs of buyers among segments, potential of a marketing action to reach a segment
sluggish
slow to act; lacking in energy, lazy
simper
smile affectedly or derisively
other sources of primary data
social media, panels and experiments, information technology, data mining
environmental forces
social, economic, technological, regulatory, and competitive; uncontrollable factors in a marketing decision
important
something of much or great significance or consequence
partnership selling
sometimes called enterprise selling, buyers and sellers combine their expertise and resources to create customized solutions; commit to joint planning; and share customer, competitive, and company info for their mutual benefit and ultimately of the consumer
denounce
speak out against
ethnographic research
specialized observational approach in which trained observers seek to discover subtle behavioral and emotional reactions as consumers encounter products in their "natural use environments"
limited-service (specialty) agency
specializes in one aspect of creative process; usually provides creative production work; buys previously unpurchased media space; compensated by contractual agreement
product item
specific product that has a unique brand, size, or price
exclusive dealing
specifically prohibited by the Clayton Act, exists when a supplier requires channel members to sell only its products or restricts distributors from selling directly competitive products
ISO 9000 standards
standards for registration and certification of a manufacturer's quality management and assurance system based on an on-site audit of practices and procedures
advocacy (institutional advertising)
state the position of a company on an issue
protocol
statement devised before production begins that identifies a well-defined target market, specific customers' needs, wants, and preferences, and what the product will be and do to satisfy customers
warranty
statement indicating the liability of the manufacturer for product deficiencies
goals/objectives
statements of an accomplishment of a task to be achieved, often by a specific time; examples include profit, sales, market share, quality, customer satisfaction, employee welfare, or social responsibility aspirations.
problem recognition
step 1 in purchase decision process; perceiving a difference between a person's ideal and actual situations big enough to trigger a decision
arsenal
storage place for weapons
weird
strikingly odd or unusual
astrid
strong and brave
what is the correlation between wind speed and storm surge?
stronger the winds, higher the waves, great for surfing
archegonium
structure that produces eggs
Antheridium
structure that produces sperm
fashion product
style of the times, life cycles tend to be cyclic, because they increase, decline, and then seem to return, length varies
算
suàn B (VA)算 suàn /regard as/to figure/to calculate/to compute/
歲
suì B (M)歲 [岁] suì /classifier for years (of age)/year/year (of crop harvests)/
隨便
suíbiàn B (VS)隨便 [随-] suí biàn /as one wishes/as one pleases/at random/negligent/casual/wanton/
隨時
suíshí B (Adv)隨時 [随时] suí shí /at any time/
酸
suān B (VS)酸 suān /sour/sore/ache/acid/
雖然
suīrán B (Conj)雖然 [虽-] suī rán /although/even though/even if/
所
suǒ B (M)所 suǒ /actually/place/classifier for houses, small buildings, institutions etc/that which/particle introducing a relative clause or passive/CL:個|个[ge4]/
所以
suǒyǐ B (Conj)所以 suǒ yǐ /therefore/as a result/so/
所有
suǒyǒu B (Det)所有 suǒ yǒu /all/to have/to possess/to own/
Mycorrhizae
symbiotic relationships between fungal hyphae and plant roots
marketing
the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large
radicle
the first root frowing from a seed
core values
the fundamental, passionate, and enduring principles that guide the conduct of an organization over time.
Poseidon
the god of the sea and earthquakes in ancient mythology
consideration set
the group of brands one would consider from among all the brands of which he is aware in the product class
Phototropism
the growth of a plant part toward or away from light
altitude
the height of a thing above the earth's surface, sea level
gap analysis
the identification of differences between the consumers' expectations and experience
Frond
the leaf of a fern
stamen
the male part of the plant; produces pollen
thorax
the middle part of a bee's body
pistil
the middle part of the flower that has the stigma, style & ovary; female part of plant
organizational culture
the set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization
diffusion of innovation
the spread of a product through the population; five categories are innovators, early adopters, early majority, late majority, laggards
consumer purchase decision process
the stages a buyer passes through in making choices about which products and services to buy; 1. product recognition, 2. info search, 3. alternative evaluation, 4. purchase decision, 5. post-purchase behavior
responsibility
the state or fact of being responsible, answerable, or accountable for something
business model
the strategies an organization develops to provide value to the customers it serves. technological innovation is often the trigger for a change in this model
What determines the size of hail that a thunderstorm can produce?
the strength of the updrafts
geopolitics
the study or the application of the influence of political and economic geography on the politics, national power, foreign policy, etc., of a state.
topic
the subject discussed in an essay or speech; the theme
stigma
the top of the pistil that the pollen sticks to when flower is pollinated
supply chain
the various firms involved in performing the activities required to create and deliver a product or service to consumers or industrial users; differs from marketing/distribution channel in terms of the firms involved and the management process
adoption
through a favorable experience on the first trial, the consumer's repeated purchase and use of the brand or product
temporal effects
time of day/month/year, amount of time available
條
tiào B (M)條 [条] tiáo /strip/item/article/clause (of law or treaty)/classifier for long thin things (ribbon, river, road, trousers etc)/
跳
tiào B (VA)跳 tiào /jump/hop/skip (a grade)/to leap/to bounce/to beat/
跳舞
tiàowŭ B (VA)跳舞 tiào wǔ /to dance/
填
tián B (VA)填 tián /to fill or stuff/(of a form etc) to fill in/
甜
tián B (VS)甜 tián /sweet/
天
tiān B (N)天 tiān /day/sky/heaven/
天氣
tiānqì B (N)天氣 [-气] tiān qì /weather/
天天
tiāntiān B (Adv)天天 tiān tiān /every day/
貼
tiē B (VA)貼 [贴] tiē /to stick/to paste/to keep close to/to fit snugly/to subsidize/allowance (e.g. money for food or housing)/sticker/classifier for sticking plaster: strip/
purchase
to acquire by the payment of money or its equivalent; buy
Instill
to add gradually; to introduce or cause to be taken in
construct
to build or form by putting together parts; frame; devise
create
to cause to come into being
quote
to cite, offer, or bring forward as evidence or support
detect
to discover the existence of
require
to have need of; need
expand
to increase in extent, size, volume, scope
secede
to leave the union
summarize
to make a summary of; state or express in a concise form
compensate
to make up for, to make amends, to pay
compose
to make up from elements or parts; to produce or create a song
exhibit
to offer or expose to view; present for inspection
understand
to perceive the meaning of, grasp the idea of
comprehend
to perceive, to grasp mentally, or to fully understand
raise
to physically move something
design
to plan the form and structure
exert
to put oneself into strenuous, vigorous action or effort
apply
to put to use for a particular purpose
討論
tăolùn B (VA)討論 [讨论] tǎo lùn /to discuss/to talk over/CL:個|个[ge4]/
討厭
tăoyàn B (VS)討厭 [讨厌] tǎo yàn /disgusting/troublesome/nuisance/nasty/to hate doing sth/
踢
tī B (VA)踢 tī /to kick/to play (e.g. soccer)/
聽到
tīngdào B (VA)聽到 [听-] tīng dào /to hear/
聽說
tīngshuō B (VA)聽說 [听说] tīng shuō /to hear told/
通過
tōngguò B (VA)通過 [-过] tōng guò /by means of/through/via/to pass through/to get through/to adopt/to pass (a bill)/to switch over/
土
tŭ B (N)土 tǔ /earth/dust/clay/local/indigenous/crude opium/unsophisticated/Tuzu ethnic group/surname Tu/Tu (ethnic group)
土地
tŭdì B (N)土地 tǔ dì /land/territory/soil/local god/Lar/genius loci/CL:片[pian4]/
體育
tǐyù B (N)體育 [体-] tǐ yù /sports/physical education/
wii
uhhh TOTALY AWESOME!
stock keeping unit (SKU)
unique identification number that defines an item for ordering or inventory purposes
competitive advantage
unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation
shopper marketing
use of displays, coupons, product samples, and other brand communications to influence shopping behavior in a store
pioneering (institutional advertising)
used for announcements about what a company is, what it can do, or where it is located
pioneering product advertising
used in introductory stage of product life cycle; these tell people what a product is, what it can do, and where it can be found. key objective is to inform the target market.
positioning statement
used not only internally within the marketing department, but also for others outside it; focuses the organization's marketing strategy
institutional advertisements
used to build goodwill or an image for an organization rather than promote a specific good or service
modified rebuy
users, influencers, or deciders want to change product specifications, price, delivery schedule or supplier
direct marketing
uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet customized promotional element, cost of communication by mail/telephone/computer, messages can be prepared quickly, relationship with customer, declining customer response, database management is expensive
product differentiation
using different marketing mix activities, such as product features and advertising, to help consumers perceive the product as being different and better than competing products
user-generated content
various forms of online media content that are publicly available and created by end users
immense
vast; huge; very great
types of nonstore retailing
vending, direct mail & catalogs, TV home shopping, online retailing, telemarketing, direct sale
routine problem solving
virtually a habit, consumers recognize a problem and make a decision. very low involvement, typically for low priced, frequently purchased products
personal methods of primary data collection
watching consumers or recording them
weirdo
weird person
What crop is most damaged by hail?
wheat
introduction stage of product life cycle
when a product is introduced into its intended target market; sales grow slowly, profit minimal
cannibalization
when new products/chain is stealing customers and sales from older, existing ones
product sales organization
when specific knowledge is required to sell certain types of products
What is a Mesocyclone?
when the updraft of a supercell thunderstorm rotates. ('Meso' because the middle of the storm rotates)
Cenocytic hypha
when there are no cell walls between the cells in a fungus's hypha
reseller markets
wholesalers and retailers that buy physical products and resell them again without any reprocessing
secession
withdrawal from the union
Aloof
withdrawn, standing apart from others
mystery shopper
woman who gets paid to stay at hotels, test drive cars, eat at restaurants, use products, etc. to give a customers' perspective on the good/service to retailers or producers
click-and-mortar
women who tend to browse retail websites but actually buy products in traditional retail outlets; about 23% of online consumers, represent important segment for multichannel retailers
外
wài B (Post)外 wài /outside/in addition/foreign/external/
外邊
wàibiān B (N)外邊 [-边] wài bian /outside/outer surface/abroad/place other than one's home/
外國
wàiguó B (N)外國 [-国] wài guó /foreign (country)/CL:個|个[ge4]/
外面
wàimiàn B (N)外面 wài mian /outside/
外套
wàitào B (N)外套 wài tào /coat/CL:件[jian4]/
外文
wàiwén B (N)外文 wài wén /foreign language (written)/
外語
wàiyŭ B (N)外語 [-语] wài yǔ /foreign language/CL:門|门[men2]/
襪子
wàzi B (N)襪子 [袜-] wà zi /socks/stockings/CL:隻|只[zhi1],對|对[dui4],雙|双[shuang1]/
完
wán B (VS)完 wán /to finish/to be over/whole/complete/entire/
玩(兒)
wán(er) B (VA)玩 wán /toy/sth used for amusement/curio or antique (Taiwan pr. wan4)/to play/to have fun/to trifle with/to keep sth for entertainment/
完成
wánchéng B (VA)完成 wán chéng /complete/accomplish/perfect tense (grammar)/
完全
wánquán B (Adv)完全 wán quán /complete/whole/totally/entirely/
無聊
wúliáo B (VS)無聊 [无-] wú liáo /nonsense/bored/
晚
wăn B (N)晚 wǎn /evening/night/late/
碗
wăn B (N)碗 wǎn /bowl/cup/CL:隻|只[zhi1],個|个[ge4]/
五
wŭ B (Det)五 wǔ /five/5/
午餐
wŭcān B (N)午餐 wǔ cān /lunch/luncheon/CL:份[fen4],頓|顿[dun4],次[ci4]/
午飯
wŭfàn B (N)午飯 [-饭] wǔ fàn /lunch/CL:份[fen4],頓|顿[dun4],次[ci4],餐[can1]/
習慣
xíguàn B (N)習慣 [习惯] xí guàn /habit/custom/usual practice/to be used to/CL:個|个[ge4]/
西
xī B (N)西 xī /west/the West/abbr. for Spain 西班牙[Xi1 ban1 ya2]/Spanish/
西邊
xībiān B (N)西邊 [-边] xī biān /west/west side/western part/to the west of/
西餐
xīcān B (N)西餐 xī cān /Western-style food/CL:份[fen4],頓|顿[dun4]/
西瓜
xīguā B (N)西瓜 xī guā /watermelon/CL:條|条[tiao2]/
希望
xīwàng B (VS)希望 xī wàng /to wish for/to desire/hope CL:個|个[ge4]/
洗
xǐ B (VA)洗 xǐ /to wash/to bathe/
Does hail come in various shapes?
yep
Is Hail relatively rare, common in the Plains States, and have known sizes?
yep
the faster the hurricane moves, the less rain comes out of it onto an area. true?
yep
愛
ài /to love/affection/to be fond of/to like/
餓
è /to be hungry/hungry/
二
èr /two/2/stupid (Beijing dialect)/
兒童
értóng /child/CL:個|个[ge4]/
兒子
érzi /son/
哎
āi /interjection of surprise or disapprobation hey!/why?/look out!/How dare you!/
安靜
ānjìng /quiet/peaceful/calm/
安排
ānpái /to arrange/to plan/to set up/
安全
ānquán /safe/secure/safety/security/
阿姨
āyí /maternal aunt/step-mother/childcare worker/nursemaid/woman of similar age to one's parents (term of address used by child)/CL:個|个[ge4]/
矮
ăi /low/short (in length)/
嗯
ēn /interjection indicating approval, appreciation or agreement/
耳朵
ěrduo /ear/CL:隻|只[zhi1],個|个[ge4],對|对[dui4]/
場
chăng /large place used for a specific purpose/stage/scene (of a play)/classifier for sporting or recreational activities/classifier for number of exams/
產品
chănpǐn /goods/merchandise/product/CL:個|个[ge4]/
車站
chēzhàn /rail station/bus stop/CL:處|处[chu4],個|个[ge4]/
吃
chī /to eat/to have one's meal/to eradicate/to destroy/to absorb/to suffer/to exhaust/
抽
chōu /to draw out/to pull out from inbetween sth/to remove part of the whole/(of certain plants) to sprout or bud/to whip or thrash/
出
chū /to go out/to come out/to occur/to produce/to go beyond/to rise/to put forth/to happen/classifier for dramas, plays, operas etc/
出發
chūfā /to start out/to set off/
出國
chūguó /to go abroad/to leave the country/emigration/
出來
chūlái /to come out/to emerge/
春
chūn /spring (time)/gay/joyful/youthful/love/lust/life/
春節
chūnjié /Spring Festival (Chinese New Year)/CL:個|个[ge4]/
春天
chūntiān /spring (season)/CL:個|个[ge4]/
出去
chūqù /to go out/
出現
chūxiàn /to appear/to arise/to emerge/to show up/
尺
chǐ /a Chinese foot/one-third of a meter/a ruler/a tape-measure/one of the three acupoints for measuring pulse in Chinese medicine/CL:支[zhi1],把[ba3]/
What are mesoscale convective complexes?
circular clusters of storms
apparent
clear and open to the eye and mind; open to view, visible
customer value proposition
cluster of benefits that an organization promises customers to satisfy their needs; designing an effective marketing mix can convey this clearly to potential buyers
search properties
color, size, and style, when evaluating tangible goods such as clothing, jewelry, or furniture
subbranding
combines a corporate or family brand with a new brand, to distinguish a part of its product line from others
trade name
commercial, legal name under which the company does business (The Coca-Cola Company)
maximizing current profit objective
common in many firms because targets can be set and performance measured quickly
packaging benefits
communication: label information; functional: storage, convenience, protection; perceptual: image it brings to consumers
market modification
company tries to find new customers, increase a product's use among existing customers, or create new use situations
multiproduct branding
company uses one name for all its products in a product class, sometimes called family branding or corporate branding
source
company/person with info to convey
consumer-oriented sales promotion tools
coupons, deals, premiums, contests, sweepstakes, samples, loyalty programs, point-of-purchase displays, rebates, product placement
creep
creepy person
從
cóng /from/via/passing through/through (a gap)/past/ever (followed by negative, meaning never)/(formerly pr. zong4 and related to 縱|纵) to follow/to comply with/to obey/to join/to engage in/adopting some mode of action or attitude/follower/retainer/accessory/accomplice/related by common paternal grandfather or earlier ancestor/surname Cong/
從來
cónglái /always/at all times/never (if used in negative sentence)/
從前
cóngqián n /previously/formerly/once upon a time/
醋
cù /vinegar/
擦
cā /to wipe/to erase/rubbing (brush stroke in painting)/to clean/to polish/
猜
cāi /to guess/
參觀
cānguān /to look around/to inspect/visit and observe/
參加
cānjiā /to participate/to take part/to join/
餐廳
cāntīng /dining-hall/dining-room/restaurant/CL:間|间[jian1],家[jia1]/
餐桌
cānzhuō /dining table/dinner table/
草
căo /grass/straw/manuscript/draft (of a document)/careless/rough/CL:棵[ke1],撮[zuo3],株[zhu1],根[gen1]/
草地
căodì /lawn/meadow/sod/turf/CL:片[pian4]/
草原
căoyuán /grassland/prairie/CL:片[pian4]/
聰明
cōngmíng /acute (of sight and hearing)/clever/intelligent/bright/smart/
channel promotion strategy - pull strategy
directing the promotional mix at ultimate consumers to encourage them to ask the retailer for a product (ex, direct-to-consumer prescription drug advertising
channel promotion strategy - push strategy
directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product; personal selling and sales promotions play big roles
experience properties
discerned only after purchase or during consumption, when evaluating services
self-disclosure
disclosure of a person's thoughts, feelings, likes, dislikes (greater disclosure = more likely to influence others)
電
diàn /electric/electricity/electrical/
店
diàn /inn/shop/store/CL:家[jia1]/
電車
diànchē /trolleybus/CL:輛|辆[liang4]/
電燈
diàndēng /electric light/CL:盞|盏[zhan3]/
電話
diànhuà /telephone/phone call/CL:部[bu4],通[tong4]/
電腦
diànnăo /computer/CL:臺|台[tai2]/
電視
diànshì /television/TV/CL:臺|台[tai2],個|个[ge4]/
電影
diànyǐng /movie/film/CL:部[bu4],片[pian4],幕[mu4],場|场[chang3]/
電影院
diànyǐngyuàn /cinema/movie theater/CL:家[jia1],座[zuo4]/
掉
diào /to fall/to drop/to lag behind/to lose/to go missing/to reduce/fall (in prices)/to lose (value, weight etc)/to wag/to swing/to turn/to change/to exchange/to swap/to show off/to shed (hair)/
點
diăn /drop (of liquid)/stain/spot/speck/jot/dot stroke (in Chinese characters)/decimal point/point/mark (of degree or level)/a place (with certain characteristics)/iron bell/o'clock/a little/a bit/some/(point) unit of measurement for type/to touch on briefly/to make clear/to light/to ignite/to kindle/period of time at night (24 minutes) (old)/a drip/to dibble/classifier for small indeterminate quantities/
點菜
diăncài /to order dishes (in a restaurant)/
點心
diănxīn /light refreshments/pastry/dimsum (in Cantonese cooking)/dessert/
點鐘
diănzhōng /(indicating time of day) o'clock/
丟
diū /to lose/to put aside/to throw/
full-service agency
does research, selects media, develops copy, and produces artwork; also coordinates integrated campaigns with all marketing efforts; paid by commission
internal secondary data
drawn from inside the firm. marketing inputs (effort expended to make sales), and marketing outcomes (results of marketing efforts - actual sales, customer communications)
product deletion
dropping the product from a company's product line, most drastic strategy
What is the #1 cause of death from hurricanes?
drowning
段
duàn /paragraph/section/segment/stage (of a process)/classifier for stories, periods of time, lengths of thread etc/surname Duan/
對
duì /couple/pair/to be opposite/to oppose/to face/versus/for/to/correct (answer)/to answer/to reply/to direct (towards sth)/right/
對不起
duìbùqǐ /unworthy/to let down/I'm sorry/excuse me/pardon me/if you please/sorry? (please repeat)/
對方
duìfāng /counterpart/other person involved/opposite side/other side/receiving party/
對了
duìle /right!/by the way .../
對面
duìmiàn /opposite/
多麼
duóme /how (wonderful etc)/what (a great idea etc)/however (difficult it may be etc)/
短
duăn /short or brief/to lack/weak point/fault/
多
duō /many/much/a lot of/numerous/multi-/
多少
duōshăo /how much/how many/which (number)/as much as/
大概
dàgài /roughly/probably/rough/approximate/about/
帶
dài /band/belt/girdle/ribbon/tire/area/zone/region/CL:條|条[tiao2]/to wear/to carry/to lead/to bring/to look after/to raise/
戴
dài /to put on or wear (glasses, hat, gloves etc)/to respect/to bear/to support/
代表
dàibiăo /representative/delegate/CL:位[wei4],個|个[ge4],名[ming2]/to represent/to stand for/on behalf of/in the name of/
大家
dàjiā /authority/everyone/
大樓
dàlóu /large building/CL:幢[zhuang4],座[zuo4]/
大陸
dàlù /continent/mainland (esp. of China)/mainland China/refers to People's Republic of China 中華人民共和國|中华人民共和国/CL:個|个[ge4]/
淡
dàn /insipid/diluted/weak/mild/light in color/tasteless/fresh/indifferent/nitrogen/
蛋糕
dàngāo /cake/CL:塊|块[kuai4],個|个[ge4]/
但是
dànshì /but/however/
道
dào /direction/way/road/path/principle/truth/morality/reason/skill/method/Dao (of Daoism)/to say/to speak/to talk/classifier for long thin stretches, rivers, roads etc/province (of Korea do 도, and formerly Japan dō)/CL:條|条[tiao2],股[gu3]/
到處
dàochù /in all places/everywhere/
到底
dàodǐ /finally/in the end/when all is said and done/after all/to the end/to the last/
大人
dàrén /adult/grownup/
大聲
dàshēng /loud voice/in a loud voice/loudly/
大衣
dàyī /overcoat/topcoat/cloak/CL:件[jian4]/
地方
dìfāng /area/place/space/room/territory/CL:處|处[chu4],個|个[ge4],塊|块[kuai4]/
地區
dìqū /local/regional/district (not necessarily formal administrative unit)/region/area/as suffix to city name, means prefecture or county (area administered by a prefecture level city or county level city)/CL:個|个[ge4]/
地圖
dìtú /map/CL:張|张[zhang1],本[ben3]/
地下
dìxià /underground/subterranean/covert/
地址
dìzhǐ /address/CL:個|个[ge4]/
動
dòng /to use/to act/to move/to change/abbr. for verb 動詞|动词[dong4 ci2]/
動物
dòngwù /animal/CL:隻|只[zhi1],群[qun2],個|个[ge4]/
動物園
dòngwùyuán /zoo/CL:個|个[ge4]/
頓
dùn /stop/pause/to arrange/to lay out/to kowtow/to stamp/at once/classifier for meals, beating, tellings off etc: time, bout, spell, meal/
肚子
dùzǐ /belly/abdomen/stomach/CL:個|个[ge4]/
讀
dú /to read/to study/reading of word (i.e. pronunciation), similar to 拼音[pin1 yin1]/
讀書
dúshū /to read a book/to study/to attend school/
擔心
dānxīn /anxious/worried/uneasy/to worry/to be anxious/
刀
dāo /knife/CL:把[ba3]/
刀子
dāozi /knife/CL:把[ba3]/
答應
dāyìng /to promise/to agree/to reply/to respond/
打
dă /to beat/to strike/to hit/to break/to type/to mix up/to build/to fight/to fetch/to make/to tie up/to issue/to shoot/to calculate/since/from/CL:頓|顿[dun4]/
打電話
dădiànhuà /to make a telephone call/
倒
dăo /to fall/to collapse/to topple/to fail/to go bankrupt/to change (trains or buses)/to move around/to sell/to speculate (buying and selling, also 搗|捣)/profiteer/
打算
dăsuàn /to plan/to intend/to calculate/plan/intention/calculation/CL:個|个[ge4]/
打掃
dăsăo /to clean/to sweep/
燈
dēng /lamp/light/lantern/CL:盞|盏[zhan3]/
得
děi /to have to/must/ought to/to need to/
等
děng /class/rank/grade/equal to/same as/to wait for/to await/et cetera/and so on/et al. (and other authors)/after/as soon as/once/
低
dī /low/beneath/to lower (one's head)/to let droop/to hang down/to incline/
東
dōng /east/host (i.e. sitting on east side of guest)/landlord/surname Dong/
冬
dōng /winter/
東邊
dōngbiān /east/east side/eastern part/to the east of/
冬天
dōngtiān /winter/CL:個|个[ge4]/
東西
dōngxī /thing/stuff/person/CL:個|个[ge4],件[jian4]/
都
dōu /all, both/entirely (due to) each/even/already/
底
dǐ /background/bottom/base/the end of a period of time/towards the end of (last month)/ de /(equivalent to 的 as possessive particle)/
底下
dǐxià /the location below sth/afterwards/
懂
dǒng /to understand/to know/
extended problem solving
each of the 5 steps is used and considerable time and effort are devoted to the search for information and identification/evaluation of alternatives
bots
electronic shopping agents or robots that comb websites to compare prices and product or service features
product class
entire product category or industry
online consumer
equally likely to be male or female, tend to be better educated/more affluent than the general US population
transactional website
essentially electronic storefronts, focus principally on converting an online browser into an online, catalog, or in-store buyer; most common among direct selling companies like Tupperware
respect
esteem for or a sense of the worth or excellence of a person, quality or ability
make-buy decision
evaluation of whether components and assemblies will be purchased from outside suppliers or built by the company itself
sociocultural influences
evolve from a consumer's formal and informal relationships with other people; involve personal influence, reference groups, family influence, social class, culture, and subculture
mechanical methods of primary data collection
ex, national TV ratings
physical surroundings
ex. décor, music, and crowding in retail stores
total logistics cost
expenses associated with transportation, materials handling and warehousing, order processing, stockouts (being out of inventory) and inventory costs (returned products); often weight against customer service factors (time, communication, dependability, convenience)
Silverfish
experience Orbs
fad
experiences rapid sales on introduction and then an equally rapid decline
selective perception
exposure, comprehension and retention of information that is filtered based on consumer beliefs/memory/etc
negative
expressing denial or disapproval; not positive
data mining
extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions
hyperbole
extravagant exaggeration
exclusive distribution
extreme opposite of intensive, only one retailer in a specified geographical area carries the firm's products
pricing constraints
factors that limit the range of prices a firm may set 1. demand for the product class/product/brand 2. cost of producing and marketing the product 3. newness of the product (stage in life cycle) 4. single product v. product line 5. cost of changing price, time period they apply 6. type of competitive market 7. competitor's prices
questionnaire data
facts and figures obtained by asking people about their attitudes, awareness, intentions, and behaviors
observational data
facts and figures obtained by watching, either mechanically or in person, how people actually behave
primary data
facts and figures that are newly collected for the project; observational, questionnaire, other
secondary data
facts and figures that have already been recorded before the project at hand; internal vs. external
disadvantage to primary data
far more costly and time consuming to collect than secondary data
brand loyalty
favorable attitude toward and consistent purchase of a single brand over time
government units
federal, state, and local agencies that buy goods and services for the constituents they serve
cognitive dissonance
feeling of post-purchase psychological tension or anxiety
oligopoly
few sellers, try to avoid price competition because it could lead to costly price wars
target return objective
firm sets a profit goal
public relations
form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers mass promotional element, no direct payment to media, often most credible source in consumer's mind, difficult to get media cooperation
comparative product advertising
form of competitive advertising which shows one brand's strengths relative to those of competitors
colloquy
formal conversation
deciders
formal or informal power to select or approve the supplier that receives the contract
freak
freaky person
immaculate
free from spot or stain; spotlessly clean
Haustoria
fungal roots that invade plants
飯
fàn /food/cuisine/cooked rice/meal/CL:碗[wan3],頓|顿[dun4]/
飯店
fàndiàn /restaurant/hotel/CL:家[jia1],個|个[ge4]/
放
fàng /to release/to free/to let go/to put/to place/to let out/to set off (fireworks)/
放假
fàngjià /to have a holiday or vacation/
放心
fàngxīn /to set one's mind at rest/to be at ease/to rest/
房東
fángdōng /landlord/
房間
fángjiān /room/CL:間|间[jian1]/
房租
fángzū /rent for a room or house/
房子
fángzǐ /house/building (single- or two-story)/apartment/room/CL:棟|栋[dong4],幢[zhuang4],座[zuo4],套[tao4]/
費用
fèiyòng /cost/expenditure/expense/CL:筆|笔[bi3],個|个[ge4]/
份
fèn B (M)份 fèn /part/share/portion/copy/classifier for gifts, newspaper, magazine, papers, reports, contracts etc/
付
fù B (VA)付 fù /to pay/to hand over to/surname Fu/
附近
fùjìn B (N)附近 fù jìn /(in the) vicinity/nearby/neighboring/next to/
父親
fùqīn B (N)父親 [-亲] fù qīn /father/also pr. with light tone [fu4 qin5]/CL:個|个[ge4]/
複習
fùxí B (VA)複習 fù xí /variant of 復習|复习/to revise/to review/revision/
負責
fùzé B (VS)負責 [负责] fù zé /to be in charge of/to take responsibility for/to be to blame/conscientious/
服務
fúwù B (VA)服務 [-务] fú wù /to serve/service/CL:項|项[xiang4]/
服務生
fúwùshēng B (N)服務生 [-务-] fú wù shēng /server (at a restaurant)/
發
fā /to send out/to show (one's feeling)/to issue/to develop/classifier for gunshots (rounds)/
方便
fāngbiàn /convenient/to help out/to make things easy for people/convenience/suitable/having money to spare/(euphemism) to go to the toilet/
方法
fāngfă /method/way/means/CL:個|个[ge4]/
方面
fāngmiàn /respect/aspect/field/side/CL:個|个[ge4]/
方式
fāngshì /way (of life)/pattern/style/mode/manner/CL:個|个[ge4]/
方向
fāngxiàng /direction/orientation/path to follow/CL:個|个[ge4]/
發票
fāpiào /invoice/receipt or bill for purchase/
發燒
fāshāo /have a high temperature (from illness)/have a fever/
發生
fāshēng /to happen/to occur/to take place/to break out/
發現
fāxiàn /to find/to discover/
訪問
făngwèn /to visit/to call on/to interview/CL:次[ci4]/
飛
fēi /to fly/
非常
fēicháng /unusual/extraordinary/extreme/very/exceptional/
飛機
fēijī /airplane/CL: 架[jia4]/
分
fēn /to divide/to separate/to allocate/to distinguish (good and bad)/part or subdivision/fraction/one tenth (of certain units)/unit of length equivalent to 0.33 cm/minute/a point (in sports or games)/0.01 yuan (unit of money)/
封
fēng B (M)封 fēng /to confer/to grant/to bestow a title/to seal/classifier for sealed objects, esp. letters/surname Feng/
風
fēng B (N)風 [风] fēng /wind/news/style/custom/manner/CL:陣|阵[zhen4],絲|丝[si1]/
豐富
fēngfù B (VS)豐富 [丰-] fēng fù /to enrich/rich/plentiful/abundant/
風景
fēngjǐng B (N)風景 [风-] fēng jǐng /scenery/landscape/CL:個|个[ge4]/
分鐘
fēnzhōng B (M)分鐘 [-钟] fēn zhōng /minute/
approach
gain a prospect's attention, stimulate interest, and make transition to the presentation
multibranding strategy
giving each product a distinct name; useful when each brand is directed at a different target segment (Disney for kids and Miramax for adults)
product line
group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price range.
functional level
groups of specialists actually create value for the organization; level at which the organization's strategic direction becomes its most specific and focused
customerization
growing practice of not online customizing a product or service but also personalizing the marketing and overall shopping and buying interaction for each customer
掛
guà B (VA)掛 [挂] guà /to hang or suspend (from a hook etc)/(of a telephone call) to hang up/to be worried or concerned/to make a phone call (topolect)/to register or record/to hitch/classifier for sets or clusters of objects/
貴
guì B (VS)貴 [贵] guì /expensive/noble/your (name)/precious/
貴姓
guìxìng B (VS)貴姓 [贵-] guì xìng /what is your name?/
過
guò B過 [过] guò /(experienced action marker)/to cross/to go over/to pass (time)/to celebrate (a holiday)/to live/to get along/excessively/too-/surname Guo/
過來
guòlái B (VA)過來 [过来] guò lái /to come over/to manage/to handle/to be able to take care of/
過年
guònián B (VA)過年 [过-] guò nián /to celebrate the Chinese New Year/
過去
guòqù B (N)過去 [过-] guò qu /(in the) past/former/previous/to go over/to pass by/
國
guó B (N)國 [国] guó /country/nation/state/national/surname Guo/CL:個|个[ge4]/
國家
guójiā B (N)國家 [国-] guó jiā /country/nation/state/CL:個|个[ge4]/
刮
guā B (VA)刮 guā /to scrape/to blow/to shave/to plunder/to extort/
乖
guāi B (VS)乖 guāi /(of a child) obedient, well-behaved/clever/shrewd/alert/perverse/contrary to reason/irregular/abnormal/
關
guān B (VA)關 guān /mountain pass/to close/to shut/to turn off/to concern/to involve/surname Guan/
關係
guānxì B (N)關係 [关系] guān xì /relation/relationship/to concern/to affect/to have to do with/guanxi/CL:個|个[ge4]/
關心
guānxīn B (VS)關心 [关-] guān xīn /to care for sth/caring/concerned/
廣播
guăngbō B (VA)廣播 [广-] guǎng bō /broadcast/widely spread/CL:個|个[ge4]/
果汁
guǒzhī B (N)果汁 guǒ zhī /fruit juice/
告訴
gàosù B (VA)告訴 [-诉] gào su /to tell/to inform/to let know/
各
gè B (Det)各 gè /each/every/
個
gè B (M)個 [个] gè /individual/this/that/size/classifier for people or objects in general/
更
gèng B (Adv)更 gèng /more/even more/further/still/still more/
個人
gèrén /individual/personal/oneself/
各位
gèwèi /everybody (a term of address)/
共
gòng B (Adv)共 gòng /common/general/to share/together/total/altogether/abbr. for 共產黨|共产党[gong4 chan3 dang3], Communist party/
該
gāi B (Adv)該 [该] gāi /should/ought to/most likely/to deserve/to owe/to be sb's turn to do sth/that/the above-mentioned/
乾
gān B (VS)乾 gān /dry/clean/surname Gan/
剛
gāng B (Adv)剛 [刚] gāng /hard/firm/strong/just/barely/exactly/
剛才
gāngcái B (N)剛才 [刚-] gāng cái /just now/a moment ago/
剛剛
gānggāng B (Adv)剛剛 [刚刚] gāng gang /just recently/just a moment ago/
乾淨
gānjìng B (VS)乾淨 [干净] gān jìng /clean/neat/
高
gāo B (VS)高 gāo /high/tall/above average/loud/your (honorific)/surname Gao/
高興
gāoxìng B (VS)高興 [-兴] gāo xìng /happy/glad/willing (to do sth)/in a cheerful mood/
改
găi B (VA)改 gǎi /to change/to alter/to transform/to correct/
改變
găibiàn B (VA)改變 [-变] gǎi biàn /to change/to alter/to transform/
敢
găn B (VS)敢 gǎn /to dare/daring/(polite) may I venture/
感覺
gănjué B (N)感覺 [-觉] gǎn jué /to feel/to become aware of/feeling/sense/perception/CL:個|个[ge4]/
趕快
gănkuài B (Adv)趕快 [赶-] gǎn kuài /at once/immediately/
感冒
gănmào B (VS)感冒 gǎn mào /to catch cold/(common) cold/CL:場|场[chang2],次[ci4]/
感謝
gănxiè B (VS)感謝 [-谢] gǎn xiè /(express) thanks/gratitude/grateful/thankful/thanks/
哥哥
gēge B (N)哥哥 gē ge /older brother/CL:個|个[ge4],位[wei4]/
根
gēn B (N)根 gēn /root/basis/classifier for long slender objects, e.g. cigarettes, guitar strings/CL:條|条[tiao2]/radical (chemistry)/
公共汽車
gōnggòngqìchB (N)公共汽車 [---车] gōng gòng qì chē /bus/CL:輛|辆[liang4],班[ban1]/
公斤
gōngjīn B (M)公斤 gōng jīn /kilogram (kg)/
工人
gōngrén B (N)工人 gōng rén /worker/CL:個|个[ge4],名[ming2]/
公司
gōngsī B (N)公司 gōng sī /(business) company/company/firm/corporation/incorporated/CL:家[jia1]/
公園
gōngyuán B (N)公園 [-园] gōng yuán /public park/CL:場|场[chang3]/
公寓
gōngyù B (N)公寓 gōng yù /apartment building/block of flats/CL:套|套[tao4]/
工作
gōngzuò B (N)工作 gōng zuò /job/work/construction/task/CL:個|个[ge4],份[fen4],項|项[xiang4]/
fluent
having an understanding of a language and its use
畢業
bìyè /graduation/to graduate/to finish school/
鼻(子)
bí(zi) /nose/CL:個|个[ge4],隻|只[zhi1]/
不
bù /(negative prefix)/not/no/
布
bù /cloth/to declare/to announce/to spread/to make known/
部
bù /ministry/department/section/part/division/troops/board/classifier for works of literature, films, machines etc/
不得了
bùdéliăo /desperately serious/disastrous/extremely/exceedingly/
部分/份
bùfèn /part (of a whole)/piece/section/share/shell (Unix)/
部分
bùfèn /part/share/section/piece/CL:個|个[ge4]/
不管
bùguăn /no matter (what, how)/regardless of/no matter/
不好意思
bùhăoyìsī /to feel embarrassed/to find it embarrassing/to be sorry (for inconveniencing sb)/
不久
bùjiŭ /not long (after)/before too long/soon/soon after/
不可
bùkě /cannot/should not/must not/
不行
bùxíng /won't do/be out of the question/be no good/not work/not be capable/
不必
búbì /need not/does not have to/
不錯
búcuò /correct/right/not bad/pretty good/
不客氣
búkèqì /you're welcome/impolite/rude/blunt/don't mention it/
不要緊
búyàojǐn /unimportant/not serious/it doesn't matter/never mind/it looks all right/but/
八
bā /eight/8/
教書
jiāoshū B (VA)教書 [-书] jiāo shū /to teach (in a school)/
家人
jiārén B (N)家人 jiā rén /household/(one's) family/
家庭
jiātíng B (N)家庭 jiā tíng /family/household/CL:戶|户[hu4],個|个[ge4]/
那樣
nàyàng B (VS)那樣 [-样] nà yàng /that kind/that sort/
拿
ná B (VA)拿 ná /to hold/to seize/to catch/to apprehend/to take/
南
nán B (N)南 nán /south/surname Nan/
頭髮
tóufă B (N)頭髮 [头发] tóu fa /hair (on the head)/
圖
tú B (N)圖 [图] tú /diagram/picture/drawing/chart/map/CL:張|张[zhang1]/to plan/to scheme/to attempt/to pursue/to seek/
圖片
túpiàn B (N)圖片 [图-] tú piàn /image/picture/photograph/CL:張|张[zhang1]/
圖書館
túshūguăn B (N)圖書館 [图书馆] tú shū guǎn /library/CL:家[jia1],個|个[ge4]/
他們
tāmen B (N)他們 [-们] tā men /they/
她們
tāmen B (N)她們 [-们] tā men /they/them (for females)/
它們
tāmen B (N)它們 [-们] tā men /they (for inanimate objects)/
湯
tāng B (N)湯 tāng /soup/hot or boiling water/decoction of medicinal herbs/water in which sth has been boiled/surname Tang/
湯匙
tāngchí B (N)湯匙 [汤-] tāng chí /soup spoon/tablespoon/CL:把[ba3]/
躺
tăng B (VA)躺 tǎng /to recline/to lie down/
measure
Find a value for a quantity
Which state has the most thunderstorms in the U.S.?
Florida
What state has the highest number of lightning strikes?
Florida because it has the highest number of thunderstorms too
What's the difference between weather analysis and weather forecasting?
Forecasting predicts the future, analysis studies the current weather.
What hurricane was the deadliest in the U.S.?
Galveston
Ghast
Ghast Tear , experience Orbs , gun powder
Hades
God of the Underworld
cash cow
SBU which generates a lot of cash
star
SBU with a high share of high-growth markets that may need extra cash to finance their own rapid future growth
將來
jiānglái B (N)將來 [将来] jiāng lái /in the future/future/the future/CL:個|个[ge4]/
交
jiāo B (VA)交 jiāo /to hand over/to deliver/to pay (money)/to turn over/to make friends/to intersect (lines)/
question mark
SBU with a low share of high-growth markets; require large injections of cash just to maintain their market share
carry
An illegal tactic, also called a sling or a throw, in which the shuttle is caught and held on the racquet and then slung during the execution of a stroke.
unit
An international organization formed after WWII to promote international peace, security, and cooperation.
group
An organized set of commands that relates to a specific activity.
Which month has the most tornadoes: August, September, November, January, or April?
April, not August even though it's still kinda hot then.
physics
Aristotle stated that the physical world's most striking feature is change, and that change basically consists of the same matter taking on new form. (pg. 136)
Explain the air-mass thunderstorm stages (Cumulus, Mature, Dissipating)
Cumulus stage - consists of all updrafts (not raining yet) Mature stage - has updrafts and downdrafts (rain starts) 3) Dissipating stage - all downdrafts kill itself off
What does the Enhanced Fujita Intensity Scale tell us?
F0 is whimpy F5 is big
What are some facts about F1-F0 and F4-F5 tornadoes?
F0-F1 are commoner but have less deaths F4-F5 are less common but have more deaths
data
Facts and statistics collected together for reference or analysis
what percent of aviation accidents are associated with weather
Over 50%
worker
People employed to do work, producing goods and services.
What are the three parts of a lightning bolt? and which one is the brightest?
Return stroke (brightest) Step leader Dart leader
social responsibility
a firm may forgo higher profits on sales and follow a pricing objective that recognizes its obligations to customers and society in general (ex, pacemaker)
intensive distribution
a firm tries to place its products and services in as many outlets as possible
pulse (burst) schedule
a flighting sched combined with a continuous sched because of increases in demand, heavy periods of promotion, or the introduction of a new product
customer contact audit
a flowchart of all the points of interaction between consumer and service provider
concept
a general notion or idea
Morarchy
a government led by a king or a queen who passes future leadship to a family member
castle
a large building formerly occupied by a ruler and fortified against attack
retailing mix
activities related to managing the store and the merchandise in the store ----- includes retail pricing, store location, retail communication, and merchandise (price, place, promotion, product)
logistics
activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost
trading up
adding value to the product or line through additional features or higher-quality materials
promotional websites
advertise and promote a company's products and services and provide information on how items can be used and where they can be purchased
promotional mix in postpurchase stage of buying decision
advertising and personal selling assure the buyer that the right purchase was made, sales promotion can encourage repeat purchase
competitive product advertising
advertising that promotes a specific brand's features and benefits; objective is to persuade the target market to select this brand rather than competitors'.
promotional mix
advertising, personal selling, sales promotion, public relations, direct marketing (any combination of these)
promotional mix in prepurchase stage of buying decision
advertising, sales promotion (free samples)
influencers
affect buying decision, usually by helping define the specifications for what is bought
Lichen
algae living inside fungus in a mutualistic symbiotic relationship
背
bèi /the back of a body or object/to turn one's back/to hide something from/to learn by heart/to recite from memory/
笨
bèn /stupid/foolish/silly/slow-witted/clumsy/
病
bìng /ailment/sickness/illness/disease/fall ill/sick/defect/CL:場|场[chang2]/
病人
bìngrén /sick person/[medical] patient/invalid/CL:個|个[ge4]/
必須
bìxū /to have to/must/compulsory/necessarily/
Brassica
belongs to the crucifers (a family that includes mustards, radishes & cabbage)
變成
biànchéng g /to change into/to turn into/to become/
變化
biànhuà /change/variation/to change/to vary/CL:個|个[ge4]/
別人
biérén /other people/others/other person/
邊(兒)
biān(ér) /side/edge/margin/border/boundary/CL:個|个[ge4]/simultaneously/
Mycelium
body of the fungus
analyze
breaking up/separating something into its parts to see how they fit together
reminder (institutional advertising)
bring the company's name to the attention of the target market again
transactional function of intermediaries
buy and sell product services; taking on the risk involved
supply partnership
buyer and supplier adopt mutually beneficial objectives, policies, and procedures for the purpose of lowering the cost or increasing the value of products and services delivered to the ultimate consumer
爸爸
bàba a /(informal) father/CL:個|个[ge4],位[wei4]/
半
bàn /half/semi-/incomplete/(after a number) and a half/
辦
bàn /to do/to manage/to handle/to go about/to run/to set up/to deal with/
辦法
bànfă /means/method/way (of doing sth)/CL:條|条[tiao2],個|个[ge4]/
棒
bàng /a stick/club or cudgel/smart/capable/strong/wonderful/classifier for legs of a relay race/
棒球
bàngqiú /baseball/CL:個|个[ge4],隻|只[zhi1]/
辦公室
bàngōngshì /an office/business premises/a bureau/CL:間|间[jian1]/
半天
bàntiān /half of the day/a long time/quite a while/CL:個|个[ge4]/
抱
bào /to hold/to carry (in one's arms)/to hug or embrace/surround/cherish/
抱歉
bàoqiàn /sorry/We apologize!/to feel apologetic/to regret/
報紙
bàozhǐ /newspaper/newsprint/CL:份[fen4],期[qi1],張|张[zhang1]/
白
bái /white/snowy/pure/bright/empty/blank/plain/clear/to make clear/in vain/gratuitous/free of charge/reactionary/anti-communist/funeral/to stare coldly/to write wrong character/to state/to explain/vernacular/spoken lines in opera/surname Bai/
白菜
báicài /Chinese cabbage/pak choi/CL:棵[ke1], 個|个[ge4]/
白色
báisè /white/fig. reactionary/anti-communist/
白天
báitiān /daytime/during the day/day/CL:個|个[ge4]/
被
bèi /by (indicates passive-voice sentences or clauses)/quilt/to cover (literary)/
郊區
jiāoqū B (N)郊區 [-区] jiāo qū /suburban district/outskirts/suburbs/CL:個|个[ge4]/
halcyon
calm; peaceful; tranquil
abstain
can't cast votes
engage
carry out or participate in an activity
Septate hypha
cell walls that separate cells in hypha
marginal revenue
change in total revenue that results from producing and marketing one additional unit of a product
product repositioning
changes the place a product occupies in a consumer's mind relative to competitive products; can be done by changing marketing mix elements
product repositioning
changing the position of a product in consumers' minds
infantile
characteristic of or befitting an infant; babyish; childish:
points of difference
characteristics of a product that make it superior to competitive substitutes
credence properties
characteristics the consumer may find impossible to evaluate even after purchase and consumption, when evaluating services provided by specialized professionals (medical or legal consult)
maturity stage of product life cycle
characterized by a slowing of total industry sales or product class revenue, marginal competitors begin to leave the market, profit declines due to fierce price competition
growth stage of product life cycle
characterized by rapid increases in sales, competitors appear, more aggressive pricing, profit usually peaks during this stage
船(兒)
chuán(ér) /a boat/vessel/ship/CL:條|条[tiao2],艘[sou1],隻|只[zhi1]/
床
chuáng /bed/couch/classifier for beds/CL:張|张[zhang1]/
穿
chuān /to bore through/pierce/perforate/penetrate/pass through/to dress/to wear/to put on/to thread/
窗（子）
chuāng(zi) /shutter/window/CL:扇[shan4]/
查
chá /to research/to check/to investigate/to examine/to refer to/to search/
襯衫
chènshān n /shirt/blouse/CL:件[jian4]/
成
chéng /finish/complete/accomplish/become/turn into/win/succeed/one tenth/surname Cheng/
程度
chéngdù /degree (level or extent)/level/CL:個|个[ge4]/
成功
chénggōng /success/to succeed/CL:次[ci4],個|个[ge4]/
成績
chéngjī /achievement/performance records/grades/CL:項|项[xiang4],個|个[ge4]/
城市
chéngshì /city/town/CL:座[zuo4]/
誠實
chéngshí /honest/honesty/honorable/truthful/
遲到
chídào /to arrive late/
臭
chòu /stench/stink/smelly/to smell (bad)/
廚房
chúfáng /kitchen/CL:間|间[jian1]/
除了
chúle /besides/apart from (... also...)/in addition to/except (for)/
差
chāi /to send/to commission/messenger/mission/
差(一)點(兒)
chāi(yī)diăn /not quite/not good enough/almost/barely/a bit different/just about to/nearly starting/on the verge of/see also 差點|差点[cha4 dian3]/
超級市場
chāojíshìchǎng /supermarket/
叉子
chāzi /fork/CL:把[ba3]/
80/20 rule
concept that suggests 80% of a firm's sales come from 20% of its customers. not fixed at exactly that, just implies that a small fraction of customers usually provides a large fraction of the firm's sales
disintermediation
conflict arises when one channel member bypasses another member and sells or buys products directly
regulatory forces
consist of restrictions state and federal laws place on business with regard to the conduct of its activities.
continuous schedule
consistently-run advertising, seasonal factors are not important
numerous
consisting or made up of many units, things, or individuals
product mix
consists of all the product lines offered by an organization
awareness
consumer's ability to recognize and remember the product or brand name
antecedent states
consumer's mood or the amount of cash on hand (predetermined factors)
beliefs
consumer's subjective perception of how a product or brand performs on different attributes
intangibility
consumers can't experience for themselves before purchasing
continuous innovation
consumers don't need to learn new behaviors
involvement
consumers may skip steps of the purchase decision process based on level of ___________, the personal, social, and economic significance of the purchase to the consumer. usually high-_______ purchases are expensive, can have serious personal consequences, or could reflect on one's social image in some way (or a combination of these).
limited problem solving
consumers typically seek some information or rely on a friend to help them evaluate alternatives
receivers
consumers who read, hear, or see the message
gatekeepers
control flow of info in the buying center
Hail Suppression
controls the size of hail by increasing the # of condensation nuclei through over seeding the clouds (silver iodide is used)
motives for shopping online: 6 Cs
convenience, choice, customization, control, cost, communication
communication process
conveying a message to others; requires a: source message channel of communication receiver process of encoding and decoding
alesha
cool calm collective and laid back chill
的
de /of/structural particle: used before a noun, linking it to preceding possessive or descriptive attributive/
得
de /structural particle: used after a verb (or adjective as main verb), linking it to following phrase indicating effect, degree, possibility etc/
relationship marketing
defined by interactions with employees, treatment by the company in terms of loyalty cards, rewards memberships, etc
media richness
degree of acoustic, visual, and personal contact between two communication partners (face to face > email)
得很
dehěn /very (much, good etc)/
reliable
dependable, capable of being relied on
key characteristics of B2B buying
derived demand, size of the order/purchase, number of potential buyers, organizational buying objectives, buying criteria, buyer-seller relationships
business
describes the clear, broad, underlying industry or market sector of an organization's offering
demographics
describing a population according to selected characteristics such as age, gender, ethnicity, income, and occupation
primary demand
desire for the product class rather than a specific brand
customer sales organization
different salesforce for each type of buyer or marketing channel (when different types of buyers have different needs)
shape of product life cycle
differs depending on marketing strategies
lacking
diffident
seed
it has a baby plant inside
nondurable good
item consumed in one or a few uses, such as food or fuel
shopping products
items for which the consumer compares several alternatives on criteria such as price, quality, or style
unsought products
items that the consumer does not know about or knows about but does not initially want
specialty products
items that the consumer makes a special effort to search out and buy
convenience products
items that the consumer purchases frequently and with minimum shopping effort
架
jià B (M)架 jià /to support/frame/rack/framework/classifier for planes, large vehicles, radios etc/
假
jià B (VS)假 jià /vacation/
件
jiàn B (M)件 jiàn /item/component/classifier for events, things, clothes etc/
見
jiàn B (VA)見 [见] jiàn /to see/to meet/to appear (to be sth)/to interview/
醬油
jiàngyóu B (N)醬油 [酱-] jiàng yóu /soy sauce/
健康
jiànkāng B (VS)健康 jiàn kāng /health/healthy/
見面
jiànmiàn B (VA)見面 [见-] jiàn miàn /to meet/to see sb/CL:次[ci4]/
建設
jiànshè B (N)建設 [-设] jiàn shè /to build/to construct/construction/constructive/
較
jiào B (Adv)較 [较] jiào /comparatively/(preposition comparing difference in degree)/to contrast/to compare/rather/fairly/clearly (different)/markedly/to haggle over/to quibble/
叫
jiào B (VA)叫 jiào /to shout/to call/to order/to ask/to be called/by (indicates agent in the passive mood)/
教室
jiàoshì B (N)教室 jiào shì /classroom/CL:間|间[jian1]/
教育
jiàoyù B (N)教育 jiào yù /to educate/to teach/education/
叫做
jiàozuò B (VA)叫做 jiào zuò /be called/be known as/
借
jiè B (VA)借 jiè /to lend/to borrow/excuse/pretext/by means of/to seize (an opportunity)/to take (an opportunity)/
介紹
jièshào B (VA)介紹 [-绍] jiè shào /to present/to introduce/to recommend/to suggest/to let know/to brief/
節
jié B (M)節 [节] jié /festival/holiday/node/joint/section/segment/part/to economize/to save/to abridge/moral integrity/classifier for segments, e.g. lessons, train wagons, biblical verses/CL:個|个[ge4]/
結果
jiéguǒ B (Conj)結果 jié guǒ /outcome/result/conclusion/in the end/as a result/to kill/to dispatch/
結婚
jiéhūn B (VA)結婚 [结-] jié hūn /to marry/to get married/CL:次[ci4]/
節目
jiémù B (N)節目 [节-] jié mù /program/item (on a program)/CL:臺|台[tai2],個|个[ge4],套[tao4]/
節日
jiérì B (N)節日 [节-] jié rì /holiday/festival/CL:個|个[ge4]/
結束
jiéshù B (VS)結束 [结-] jié shù /termination/to finish/to end/to conclude/to close/
就
jiù B (Adv)就 jiù /at once/right away/only/just (emphasis)/as early as/already/as soon as/then/in that case/as many as/even if/to approach/to move towards/to undertake/to engage in/to suffer/subjected to/to accomplish/to take advantage of/to go with (of foods)/with regard to/concerning/
救
jiù B (VA)救 jiù /to save/to assist/to rescue/
舊
jiù B (VS)舊 [旧] jiù /old/opposite: new 新/former/worn (with age)/
就要
jiùyào B (Adv)就要 jiù yào /will/shall/be going to/
家
jiā B (N)家 jiā /home/family/classifier for families or businesses/refers to the philosophical schools of pre-Han China/noun suffix for specialists in some activity such as musician or revolutionary, corresponds to English -ist, -er, -ary or -ian/surname Jia/CL:個|个[ge4]/
加
jiā B (VA)加 jiā /to add/plus/abbr. for Canada 加拿大/
家具
jiājù B (N)家具 jiā jù /furniture/CL:件[jian4],套[tao4]/
間
jiān B (M)間 [间] jiān /between/among/within a definite time or space/room/section of a room or lateral space between two pairs of pillars/classifier for rooms/
heterodox
not in accordance with established or accepted doctrines or opinions, esp. in theology; unorthodox.
暖和
nuănhuo B (VS)暖和 nuǎn huo /warm/nice and warm/
那
nà B (Conj)那 nà /that/those/then (in that case)/commonly pr. nei4 before a classifier, esp. in Beijing/
那邊
nàbiān B (N)那邊 [-边] nà bian /over there/yonder/
那兒
nàer B (N)那兒 [-儿] nà r /there/
那裡(裏)
nàlǐ(lǐ) B (N)那裡 [-里] nà li /there/that place/
那麼
nàme B (Conj)那麼 [-么] nà me /like that/in that way/or so/so/so very much/about/in that case/
那些
nàxiē B (Det)那些 nà xiē /those/
brand equity
the added value a brand name gives to a product beyond the functional benefits provided; provides a competitive advantage, may lead consumers to pay a higher price for a product with brand equity
market segmentation
the aggregation of prospective buyers into groups or segments that 1. have common needs and 2. will respond similarly to a marketing action
perceived risk
the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there to be negative consequences
Where is the lowest pressure in a hurricane?
the center of the eye wall
flower
the colorful part of the plant that attracts bees; the reproductive structure of a plant
integrated marketing communications (IMC)
the concept of designing marketing communications programs that coordinate all promotional activities - advertising, personal selling, sales promotion, public relations, direct marketing - to provide a consistent message across all audiences
trial
the consumer's actual first purchase and use of the product or brand
evaluation
the consumer's appraisal of the product or brand based on important attributes
Symplast
the cytoplasmic continuum in plants
literature
the entire body of writings of a specific language, period, people
What can ya tell me about the eye of a hurricane?
the eye of the hurricane is relatively calm and has descending air
what part of the hurricane has the highest wind velocity?
the eye wall
total revenue
total money received from sale of product
profit equation
total revenue - total cost (unit price x quantity sold) - (fixed cost + variable cost)
supplier development
transformation of buying criteria into specific requirements that are communicated to prospective suppliers
causal research
tries to determine the extent to which the change in one factor changes another
anxious
troubled in mind or worried about some uncertain matter or event
Xbox
true gamers play on this.
推
tuī B (VA)推 tuī /to push/to cut/to refuse/to reject/to decline/to shirk (responsibility)/to put off/to delay/to push forward/to nominate/to elect/
脫
tuō B (VA)脫 [脱] tuō /to shed/to take off/to escape/to get away from/
腿
tuǐ B (N)腿 tuǐ /leg/CL:條|条[tiao2]/
personal selling
two-way flow of communication between a buyer and seller designed to influence a person's or group's purchase decision customized promotional element, fees paid to salespeople (salaries or commissions), immediate feedback, can select audience, can give complex info, expensive per exposure, salespeople may differ
Aascomycerate
type of fungus that has an ascus containing ascospores
太
tài B (Adv)太 tài /highest/greatest/too (much)/very/extremely/
態度
tàidù B (N)態度 [态-] tài du /manner/bearing/attitude/approach/CL:個|个[ge4]/
太太
tàitài B (N)太太 tài tai /married woman/Mrs./Madam/wife/CL:個|个[ge4],位[wei4]/
太陽
tàiyáng B (N)太陽 [-阳] tài yáng /sun/CL:個|个[ge4]/
套
tào B (M)套 tào /cover/sheath/to encase/a case/to overlap/to interleave/bend (of a river or mountain range, in place names)/harness/classifier for sets, collections/tau (Greek letter Ττ)/
疼
téng B (VS)疼 téng /(it) hurts/love fondly/ache/pain/sore/
痛苦
tòngkŭ B (VS)痛苦 tòng kǔ /pain/suffering/painful/CL:個|个[ge4]/
同
tóng B (Det)同 tóng /like/same/similar/together/alike/with/
同時
tóngshí B (N)同時 [-时] tóng shí /at the same time/simultaneously/
同學
tóngxué B (N)同學 [-学] tóng xué /(fellow) classmate/CL:位[wei4],個|个[ge4]/
同樣
tóngyàng B (VS)同樣 [-样] tóng yàng /same/equal/equivalent/
同意
tóngyì B (VS)同意 tóng yì /to agree/to consent/to approve/
頭
tóu B (N)頭 [头] tóu /head/hair style/the top/end/beginning or end/a stub/remnant/chief/boss/side/aspect/first/leading/classifier for pigs or livestock/CL:個|个[ge4]/
