Representation Key Terms and Definitions

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Demographic (definition)

Factual information used to identify a target audience

Decoding (definition)

The audience break down the message and react in a certain way

Dominant / Preferred Reading (definition)

The audience engrossed in the text

Negotiated Reading (definition)

The audience that accept certain parts of the texts, even though they may not like other parts of it

Oppositional Reading (definition)

The audience that don't want to view the text, but have to, or the audience that question what is happening within the text

ACORN (definition)

A Classification Of Residential Neighbourhoods

Genre (definition)

A category or type of media

Mediation (definition)

Selection = someone will have made the decision about what will be included and what will be left out. Construction = the elements of the text will be organised or constructed carefully, in a way that real life is not. Focus = encourages the audience to focus on a particular element of the text and therefore ignore others.

Non-Diegetic Sound (definition)

Sounds outside the world of the text - if the characters can't hear it, it's a non-diegetic sound

Diegetic Sound (definition)

Sounds within the world of the text - if the characters can hear it, it's a diegetic sound

Narrative (definition)

The story and how it is told to the audience

Representation (definition)

To describe or depict something, or to call it up in the mind by description or portrayal. It also means to symbolise, stand for, to be a specimen of or to substitute for.

VALS (definition)

Values, Attitudes and Lifestyles

Connotation (definition)

What the things you can see or hear mean - the deeper meaning

Denotation (definition)

What you can see or hear in the text - factual

Encoding (definition)

When the producers construct a text to send / portray a message

Anchorage (definition)

When words cement or anchor the meanings of a text

Language (definition)

Written and spoken, as well as non-verbal language and media language


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