Representation Key Terms and Definitions
Demographic (definition)
Factual information used to identify a target audience
Decoding (definition)
The audience break down the message and react in a certain way
Dominant / Preferred Reading (definition)
The audience engrossed in the text
Negotiated Reading (definition)
The audience that accept certain parts of the texts, even though they may not like other parts of it
Oppositional Reading (definition)
The audience that don't want to view the text, but have to, or the audience that question what is happening within the text
ACORN (definition)
A Classification Of Residential Neighbourhoods
Genre (definition)
A category or type of media
Mediation (definition)
Selection = someone will have made the decision about what will be included and what will be left out. Construction = the elements of the text will be organised or constructed carefully, in a way that real life is not. Focus = encourages the audience to focus on a particular element of the text and therefore ignore others.
Non-Diegetic Sound (definition)
Sounds outside the world of the text - if the characters can't hear it, it's a non-diegetic sound
Diegetic Sound (definition)
Sounds within the world of the text - if the characters can hear it, it's a diegetic sound
Narrative (definition)
The story and how it is told to the audience
Representation (definition)
To describe or depict something, or to call it up in the mind by description or portrayal. It also means to symbolise, stand for, to be a specimen of or to substitute for.
VALS (definition)
Values, Attitudes and Lifestyles
Connotation (definition)
What the things you can see or hear mean - the deeper meaning
Denotation (definition)
What you can see or hear in the text - factual
Encoding (definition)
When the producers construct a text to send / portray a message
Anchorage (definition)
When words cement or anchor the meanings of a text
Language (definition)
Written and spoken, as well as non-verbal language and media language
