sale force managment
a company than manufactures livestock trailers, dog houses, portable utility buildings and carport covers wants to do a marketing cost analysis. which of the following is the best example of a direct cost?
a brochure describing the features of its livestock trailers
alex is struggling with his companies new financial accounting system. he knows the key is understand how ____ so that true profitability can be determined.
costs are allocated
_______ reflect the other costs incurred in operating a business, such as advertising
expenses
contribtion margin advocates argue tat costs should be arbitrarily allocated
false
it is relatively simple to conduct a cost or profitability analysis
false
marketing costs analysis cannot help managers identify opportunities for increasing the effectiveness
false
the cost or renting a warehouse to store component parts for making various sizes of electric generators is an example of a general expense
false
a ______ is a shared cost tied to several functions or products
indirect cost
the term______
is often restricted to the marterials, labor, power, rent and other items used in making the product
tyrone is attempting to measure the long term value or profitability of his customers. tyrone is measuring
lifetime value of the customer
which of the following is NOT one of the bases for profitability analysis?
managment
which of the following statements about marketing cost analysis is true
marketing cost analysis focuses on the results achieved to determine if the returns justify the expenditures
jerry wants to measure marketing productivity. he will focus on
marketing costs divided by sales
a company that manufactures lighting fixtures wants to do a marketing cost analysis based on customer(home owner, commercial and institutional). which of the following is the best example of a general expense?
none of the above
if they do profitability analysis, companies are most likely to do it for
products
while sales analysis focuses on ______ cost analysis looks at the costs ______ in producing those results
results achieved, incurred
wilton is assessing the lifetime value of his customers. as part of his analysis he will most likely assess
the potential for new business
accounting based costing (ABC) identifies the cause and effect relationships between costs and desired organizational outcomes
true
all sales are achieved at some cost
true
an argument that supports the contribution-margin approach is the fact that most marketing phenomena are highly interrelated
true
critical to an assessment of a customers lifetime value is an analysis of the costs associated with doing business with that customer
true
delivery cost for plastic polymer film to shrink wrap-yo-yos is an example of a direct cost
true
one reason markeing managers have neglected consideration of costs is that accounting systems were designed to report aggregate effects of the firms operations
true
one reason that a majority of firms do not use the four bases of profitability (products, territories, sal3espeople and customers) is that most accounting systems are not designed to meet the needs of the marketing manager.
true
while sales analysis focuses on the results achieved, cost analysis looks at the costs incurred in producing those results and whether the returns justify the expenditures
true