sale force managment

a company than manufactures livestock trailers, dog houses, portable utility buildings and carport covers wants to do a marketing cost analysis. which of the following is the best example of a direct cost?

a brochure describing the features of its livestock trailers

alex is struggling with his companies new financial accounting system. he knows the key is understand how ____ so that true profitability can be determined.

costs are allocated

_______ reflect the other costs incurred in operating a business, such as advertising

expenses

contribtion margin advocates argue tat costs should be arbitrarily allocated

false

it is relatively simple to conduct a cost or profitability analysis

false

marketing costs analysis cannot help managers identify opportunities for increasing the effectiveness

false

the cost or renting a warehouse to store component parts for making various sizes of electric generators is an example of a general expense

false

a ______ is a shared cost tied to several functions or products

indirect cost

the term______

is often restricted to the marterials, labor, power, rent and other items used in making the product

tyrone is attempting to measure the long term value or profitability of his customers. tyrone is measuring

lifetime value of the customer

which of the following is NOT one of the bases for profitability analysis?

managment

which of the following statements about marketing cost analysis is true

marketing cost analysis focuses on the results achieved to determine if the returns justify the expenditures

jerry wants to measure marketing productivity. he will focus on

marketing costs divided by sales

a company that manufactures lighting fixtures wants to do a marketing cost analysis based on customer(home owner, commercial and institutional). which of the following is the best example of a general expense?

none of the above

if they do profitability analysis, companies are most likely to do it for

products

while sales analysis focuses on ______ cost analysis looks at the costs ______ in producing those results

results achieved, incurred

wilton is assessing the lifetime value of his customers. as part of his analysis he will most likely assess

the potential for new business

accounting based costing (ABC) identifies the cause and effect relationships between costs and desired organizational outcomes

true

all sales are achieved at some cost

true

an argument that supports the contribution-margin approach is the fact that most marketing phenomena are highly interrelated

true

critical to an assessment of a customers lifetime value is an analysis of the costs associated with doing business with that customer

true

delivery cost for plastic polymer film to shrink wrap-yo-yos is an example of a direct cost

true

one reason markeing managers have neglected consideration of costs is that accounting systems were designed to report aggregate effects of the firms operations

true

one reason that a majority of firms do not use the four bases of profitability (products, territories, sal3espeople and customers) is that most accounting systems are not designed to meet the needs of the marketing manager.

true

while sales analysis focuses on the results achieved, cost analysis looks at the costs incurred in producing those results and whether the returns justify the expenditures

true