Salesforce Marketing Cloud Administrator - Practice Questions

A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used? A. Overwrite B. Add Only C. Add/Update D. Update Only

A

A MC Admin is tasked with requesting MC connect multi-Org enablement. What consideration should be given to the preference/profile centers for this integration? A. Multi-Org does not support the standard profile/preference center for the BU B. Branding for each BU profile centers will be inherited from the default BU setup C. Profile/preference centers are automatically created for each BU connected D. Profile/preference centers for Multi-Org account are configured in SFDC setting

A

A MC admin wants to append an Urchin Tracking module UTM variable string to links in emails. What functionnality would allow this ? A. Parameter manager or Web Analytics Connector B. Web and mobile analytics C. Advertising studio D. Personalization Builder

A

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.What should the admin do to ensure only specific Contacts are synced? A. Filter records on a Boolean field B. Filter records created after a specified date C. Filter records on a formula field D. Filter existing records in All Subscribers

A

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization. What functionality would get messages out the door faster? A. A Burst Sending B. Journey Builder Triggered Sends C. Send Throttling D. Marketing Cloud Connect

A

A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password Where in Setup could they accomplish this task? A. Data Management B. Security C. Company Settings D. Feature Settings

A

A Marketing Cloud admin has created some profile attributes, but doesn't want the customer to see them in the profile center. How should the attributes be configured? A. Mark the attribute as hidden. B. Mark the attribute as read-only. C. Mark the attribute as a profile attribute. D. Mark the attribute as a preference center attribute.

A

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails. What functionality would allow this? A. Web Analytics Connector B. Advertising Studio C. Web and Mobile Analytics D. Personalization Builder

A

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.What consideration should be given to the preference profile centers for this integration? A. Multi org does not support the standard profile preference center for the business units. B. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings. C. Branding for each business units' profile centers will be inherited from the default business unit setup. D. Profile/Preference centers are automatically created for each business unit connected through Multi-org

A

A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded? A. Send logging is enabled for the send B. Correct Send Log template is selected C. Send Logging is available for A/B tests D. Data retention settings is specified

A

A Marketing Cloud admin to create custom roles for their business process.What should be taken into consideration to accomplish this? A. Custom roles override an individual user's granular permission assignments. B. Custom roles can only be edited by the user who created the role initially. C. Custom roles are available on their Marketing Cloud account. D. Custom roles are only available within the business in which they were created.

A

A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.What should the admin do to prevent the prefix from deploying in live sends? A. Add [PREVIEW] to the subject line validation list B. Require several campaign approvals C. Use Proof instead of [PREVIEW] D. Wrap the subject line with AMPscript

A

A Marketing Cloud administrator is asked by the Legal Team to automatically process certain keywords (such as "Unsubscribe") when received as a reply to an email send, and to remove the Out of Office replies to help the team better interact with customer responses. Which functionality should they use? A. Reply mail management. B. Tracking extracts. C. SQL query in automation studio. D. Preference management center.

A

A customer frequently holds seminars and other events to interface with their customers. They plan to do the following: - Use SmartCapture forms to write data into event registration data extensions. - Cross-reference the records in each registration data extension with corresponding invitation email sends. Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration. Which skill is needed to build an efficient solution? A. AMPscript B. SQL C. HTML D. CSS

A

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilized to make this happen? A. Publication Lists B. Subscriber Keys C. Profile Center D. Send Logging

A

A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used? A. One -to -Many Relationship B. Many -to -Many Relationship C. One -to -One Relationship D. Many -to -One Relationship

A

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns.The customer has indicated the following:• Emails will be built using a custom dynamic template for these messages.• Links will vary over time and across campaigns.• Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.• Retargeting messages will dynamically populate content based on regional market.In order for this solution to be viable, which skill set does the customer team need to possess? A. AMPscript B. SSJS C. SQL D. HTML

A

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.Which component should be discussed with the customer to allow for this use case? A Subscriber Key B Contact ID C Member Record D Data Extensions

A

A marketing team wants to export specific send data from their account on a weekly basis. This data needs to be encrypted and generated with specific column names which allow for import directly into a third-party analytics system. Which method should be used to pull the data from Marketing Cloud? A. Data extension extract. B. Data extension export C. Query activity D. Tracking data extract

A

After setting up an automation, a Marketing Cloud admin would like their team to be notified if the automation errors. How should this be accomplished? A. Use a team alias in the automation's notification settings B. Use a comma delimited list in the automation's notification settings. C. Configure a notification group in the notifications section of setup. D. Configure a notification activity for the team in the automation's notification settings.

A

An Email marketing manager is planning to send a promotional email to 1 million subscribers. Which data structure should be used? A. Data Extension B. Group C. Publication List D. List

A

An email manager was anticipating a test email to arrive in their inbox. Where in Email studio should the MC admin look to determine if the test deployed? A. My tracking > Test Send Emails B. My reports > Administrator Reports > Emails sends By user C. My tracking > A/B testing D. My reports > Administrator Reports > Email Send Report

A

As a Marketing Cloud Administrator you have been told about how heavy scripting in the email leads to severe delays in sending emails out the door. The Marketing department has asked you whether there is a possibility to speed things up.Which of the below functionality will be best suited for the need? A. Enabling burst sending B. Sending through Journey Builder C. Sending through Automation Studio D. Do not use scripting in emails

A

As an administrator you have received the following request from the Marketing Team: We want to be able to act on real-time interaction data and pick the next best action depending on user behavior. Which Marketing Cloud add-on would best serve the purpose? A. Interaction studio B. Journey builder C. Automation studio D. None of the above

A

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email? A. Use a web-safe font for text that closely matches the brand's custom font. B. Build an email as one image, with all text saved in the brand font. C. Edit an email's HTML to list the custom brand font in the style tag's font-family property. D. Build an email using multiple images, with all text saved in the brand font.

A

Business Units can mimic organization structures Recommended setting for Login Expires After Inactivity: A) 90 days B) 60 Days C) 45 Days D) 180 Days

A

NTO does NOT want to store email addresses or phone numbers within MC. Which feature should they use? A. Tokenized Sending B. Field level Encryption C. Lookup reference to contact Object D. Master Detail relationship to contacts

A

NTO has been noticing reduced deliverability when they do large sends. Which part of deliverability is tied to hitting spam Traps during a send? A. Authentication B. List Hygiene C. Engagement D. Content

A

NTO has five BU in their MC account. All BU should be configured to use the same SFTP directory. How should this setup be achieved ? A. All child Business units should have an individual SFTP user B. Each BU should have multiple SFTP users C. No child BU SFTP user should be created D. Copy the parent SFTP user into each child BU

A

NTO is sending emails with PII but does not want this data to be stored in Marketing Cloud. What security feature should they use? A. Tokenized Sending B. Field Level Encryption C. Transparent Data Encryption D. Secure Send Log

A

NTO wants to copy Journeys across BU. What could be used to replicate Journey structure so it can be easily recreated in another account? A. Deployment Manager B. Copy Activity C. Journey Extracts D. Journey Templates

A

NTO wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein engagement scoring Dashboard? A. Select one of the Predictive Algorithms then click deploy B. Click deploy and results are available immediately C. Select the channel (Email, push, SMS) to report on then click activate D. Click activate and wait for an email notification

A

NTO wants to optimize their eCommerce site by sending a fallow up email to a customer after an online purchase is made. What feature could be used to solicit website feedback without navigating away from the email? A. Cloudpage Forms Content Block B. Email from content Block C. Dynamic content Block D. Reference content Block

A

Northern Trail Outfitters (NTO) an outdoor gear store, manages customer relationships in Sales Cloud and sends emails in Marketing Cloud. NTO offers a 30 days free trail program and sends three emails about the program each day: - A follow up email to contacts who signed up for the program 14 days ago. -A follow up email with a reminder about the trail expiration to contacts who signed up for the program 27 days ago. NTO sends emails automatically from Marketing Cloud, using Sales Cloud reports that filter contacts by corresponding dates. What type of campaign should be created to meet this requirement? A) Nurture Campaign B) Drip Campaign C) Trail Campaign D) Continuous Campaign

A

Northern Trail Outfitters (NTO) creates reusable content blocks for a 'Deals' campaign and will cross-promote the campaign in other emails in a single-column content area. The content has one imagine and text below it. How can NTO create one connect area and reuse it without writing code? A. Create a "Free Form" content block that accommodates text and images. B. Create an "HTML" content block and code the content by hand. C. Create an "Image" content block that accommodates pictures. D. Create a "Text" content block that accommodates text.

A

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.Which activity would allow NTO to build the journey with the fewest activities possible? A. Join B. Engagement Split C. Wait Until Date D. Einstein STO

A

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account. Which feature would NTO enable to assist in reducing threats from malicious API attacks? A. IP Whitelisting B. Single Sign on Authentication C. Field Level Encryption D. Advanced Audit Trail

A

Northern Trail Outfitters (NTO) is having a footwear sale and wants to try and stop its revenue from the last sale. The campaign last year was a series of emails targeting NTP customers that have expressed interest in footwear.Which additional tactic should improve their target segment? A. Personalized imagery influenced by subscriber preferences. B. Full-width lifestyle imagery featuring attractive people. C. Images of products that the customer has previously purchased. D. Content focused on winter sports items for holiday shopping.

A

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in? A. Disable the campaign manager's user and create a new user B. Deactivate the campaign manager's license and assign it to the new user C. Delete the campaign manager's user and create a new user D. Transfer the campaign manager's permissions to a new user

A

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access. How should the Marketing Cloud admin ensure users have access? A. License all appropriate users within the installed package B. Install App-appropriate business units for expanded access C. Configure the API Integration to allow all users access D. Choose Public App Integration during the installation

A

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.What would the decrypted data be after the File Transfer Activity completes? A. Selected SFTP folder B. Safehouse C. Original SFTP folder D. Target Data Extension

A

Northern Trail Outfitters plans to integrate their Sales Cloud Contacts. How should their Marketing Cloud admin configure the Sync of the contact object so that only marketable contacts are synced over? A. Select all records with an email address. B. Select all records. C. Select all marketable records D. Select all new records.

A

Northern Trail Outfitters purchased a Sender Authentication Package (SAP) and is provisioned within the account. The Marketing Cloud admin wants to ensure the private domain being used as the From Address for email sends has been verified. How could the admin meet this requirement? A. The administrator does not need to verify the private domain B. Register the private domain using domain registration. C. Register each from address with this domain individually by sending a verification email to each email address. D. Register each from address with this domain by importing a data extension and sending a verification email to each email address.

A

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format. How could the admin receive a file of the bad data rows to confirm this theory? A. Update the Import definition to include a notification email address B. Update the automation to include a notification email address for Runtime Errors C. Move the Import definition to its own automation and include a notification email address D. Move the File Transfer to its own automation and include a notification email address

A

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.How could the admin receive a file of the bad data rows to confirm this theory? A. Update the automation to include a notification email address for Runtime Errors B. Move the Import definition to its own automation and include a notification email address C. Move the File Transfer to its own automation and include a notification email address D. Update the Import definition to include a notification email address

A

Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.What feature should be used? A. Marketing Cloud Connect B. Distributed Sending C. Distributed Marketing

A

Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit. How should they accomplish this? A. A Assign a role to the business unit B. Disable the permissions directly within the business unit C. Apply a permission set to the business unit D. Set default permissions with the restrictions on the business unit

A

Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.Which Marketing Cloud capability allows for secure transmission of the email address? A. CloudPagesURL AMPscript function B. Web Analytics Connector C. Link Wrapping

A

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud? A. Contact Builder > Data Sources B. Setup > data management > Synchronized DE C. Contact Builder > DE > Synchronized DE D. Setup > Apps > Salesforce integration

A

Northern Trail Outfitters wants to switch on the out-of-the-box audit trail functionality in the Marketing Cloud account, however they cannot see the option to enable it. What could be the likely cause? A. User is missing the marketing cloud security administrator rights. B. User is missing the marketing cloud administrator rights. C. User is missing the marketing cloud viewer rights. D. User is missing the marketing cloud api user rights.

A

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.What action should be taken? A. Apply a Row Based Retention to each data extension as it is created, set to 12 months B. Configure the Enterprise wide default retention to one year C. Configure the business unit data retention setting to 12 months D. Set inactive data to be automatically cleared after one year, but is recoverable

A

Wanting to identify subscribers with something other than an email address. What can be used to accommodate this? A. Subscriber Key B. Subscriber Attributes C. Primary Key D. System Preferences

A

What elements of CAN-SPAM should the MC admin ensure are present for each Commercial Send ? A. Preference Center Link and physical mailing address OR Opt-out link B. Preference center link and a link to the business website C. Business name and physical mailing address D. Business name and a link to the business website

A

What is Setup Assistant? A. A prioritized account configuration checklist B. A search within Help and Training limited to configuration documents C. Support service allowing the outsourcing of repetitive admin tasks D. A dashboard containing key metrics for the business unit

A

What is the process to encrypt data into Automation Studio? A. File transfer Activity B. Import Activity C. Extract Activity

A

What out of the box functionality is present in subscription centre A. Lists B. DE C. Groups D. Publication lists

A

What unique identifier should be used connect contacts across multiple channels? A) Contact Key B) Subscriber ID C) Email Address D) Full Name

A

Which IPs should be whitelisted when first configuring MC? A) Whitelist the entire set of IP ranges for your region. B) Whitelist the IP addresses of the administrative users. C) Whitelist the IP ranges of your frequent Marketing Cloud users and administrators and Marketing Cloud Support. D) None - all users should use the standard verification process as a best practice.

A

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content? A. Einstein Email Recommendations B. Content Builder C. Audience Builder D. Einstein Send Time Optimization

A

Which account type merges an account with a contact in a single view? A) Person Account B) Consumer Account C) User Account D) Commercial Account

A

Which statement best describe a contact and a subscriber? A) A contact is a person you are going to send messages to. A subscriber opted to receive communications or belongs to a particular channel. B) A contact is a person who opts to receive communications through a specified channel. A subscriber is anyone you send messages to. C) A contact is always a subscriber. A subscriber is always a contact. D) A contact is a person who opts in to text messages. A subscriber is a person who opts in to email messages.

A

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.Which two standard roles should be selected for the new user?Choose 2 answers A. Administrator B. Marketing Cloud Administrator C. Marketing Cloud Security Administrator D. Data Manager

A, B

A Marketing Cloud admin wants to maximize login security to ensure that data is protected. Which two settings are recommended? A. The login expires after inactivity set to 90 days. B. The invalid logins before lockout set to 3 attempts. C. The session timeout set to 8 hours. D. The minimum username length set to 6 characters.

A, B

A customer wants Sales Cloud users to create and send Marketing Cloud emails.Which two recommendations should the consultant make? Choose 2 answers A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user. B. The consultant should enable deep linking in Marketing Cloud Connect configuration. C. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud. D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

A, B

A marketing team accidentally sends SMS campaigns intended for 4 p.m. at 4 a.m. They would like to use a Blackout Window to prevent this from happening again. Which two actions would a Blackout Window prevent? A. Scheduling sends during the blackout window. B. Sends manually initiated during the blackout window. C. Sends conducted using mobile connect api calls. D. Large sends started before the blackout window begins.

A, B

How to give full acces to a user on Marketing cloud (choose 2)? A. Administrator Marketing Cloud B. Administrator Security C. Channel Manager D. Viewer

A, B

NTO has expanded their marketing efforts globally and wants to implement a dedicated IP, which is included in their Sender Authentication Package. NTO plans to share it across each of their MC account. Which 2 considerations would help to determine if a Dedicated IP is the right choice? A. Send Volume is large enough to maintain a positive or neutral reputation B. All of NTO's account should be on the same stack C. Length of time needed to pause sending is greater than one month D. Pre-warmed IP address can be purchased from Salesforce

A, B

NTO has the Discover Reporting Tool. Which 2 report types could them drive mobile adoption strategy? choose 2. A. Email Sending Performance Report B. Email Perfomance By Device C. Deliverability complaint rate D. Time between send and engagement

A, B

NTO wants to bring subscriber data from their data warehouse in to MC. Which 2 fields would need minimal consideration for size/scalability, related reasons, when creating a DE to house this data? choose 2 A. Number B. Boolean C. Text D. Decimal

A, B

What are the functionalities that you can work on within Setup Home? Pick two (2) options. A. Create data extensions. B. Manage ftp account. C. Create automations. D. Enable marketing cloud connect.

A, B

Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts. Which two considerations would help NTO determine if a Dedicated IP is the right choice?Choose 2 answers A. Send volume is large enough to maintain a positive or neutral reputation B. All of NTO's accounts should be on the same stack C. Pre-warmed IP address can be purchased from Salesforce D. Length of time needed to pause sending is greater than one month

A, B (A, C ?)

NTO wants to format links for consumption by Google Analytics 360 They want to make sure they do not have any data which could be considered (PII) within their links. Which 3 values could be used a s personalization string in Query string parameter? choose 3 A. Product Code B. Subscriber ID C. Application ID D. Email Address E. Name

A, B , C

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.Which three criteria should the customer use to create an audience for this campaign?Choose 3 answers A. Lifetime Purchase Value B. Conversion Rate C. Last Purchase Date D. Proximity to Store E. Ages in Household

A, B, C

Setup assistant has (select 3 answers): A. Setting the data structure B. Assigning roles & users, permissions C. Classifying sends and define parameters for email sends D. create a mobile send campaign E. importing data into contacts by data loader

A, B, C

Which three considerations should be made when setting up Distributed Marketing?Choose 3 answers A. Messages can be sent to Contacts, Leads, and Person Accounts. B. Business users can select any email at time of send. C. The DM administrator Profile is required to access Distributed Marketing. D. A journey can be connected to one or more Campaigns. E. Default options can be set up for the greeting in the email.

A, B, C

IP Addresses for the following use cases are not instance-specific and should be whitelisted for any tenant: (choose 5) A) Authentication API calls B) FTP Integrations C) SOAP API Calls D) Rest API Calls E) Triggered Send Definitions F) Authenticated Sending G) Device Integrations

A, B, C, G

When modifying the Lead/Contact Page Layouts in CRM for Marketing Cloud connect, add: (choose 3) A) Lead/ContactActions B) Individual Email Results C) Marketing CLoud Sends D) Email Tracking E) Email Sends

A, B, D

What Salesforce Editions work with Marketing Cloud Connect? (choose 4) A) Performance B) Unlimited C) Professional D) Developer E) Enterprise F) Essentials G) Basic

A, B, D, E

Which statements are true about Marketing Cloud and Marketing Cloud Connect when using Non-Scope by User configuration? (choose 3) A) Within the Marketing Cloud, returned subscribers are not limited to what is visible to the user initiating the send. B) Password policies are not in effect, making this configuration easy to maintain because passwords do not expire. C) Within the Marketing Cloud, report or campaign lists are limited to only what is visible to the user initiating the send. D) Users are always prevented from sending to report or campaign members who are not visible to them without notice. E) An administrator can set up a user without entering a password.

A, B, E

Benefits to Distributed Marketing? (pick 3) A) Maintain brand consistency and compliance. B) Let business users focus on customer relationships. C) Allow for nightly reporting on tracking and ROI. D) Allow Sales to manually import customers into journeys. E) Customize messages quickly and intuitively.

A, B, E ?

A MC admin is configuring Social studio to manage NTO social media accounts. Which 2 prerequisites for configuring social studio should the admin consider ? choose 2 A. Login details for each social media account B. Google URL shortener C. Bitly URL shortener D. FaceBook ad Manager

A, C

A Marketing Manager wants a overview of weekly sends for the entire account. A. Analytics Builder > Reports > Account Send summary on 7 days. Schedule it to weekly. A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders. - Customers contains information about subscribers including Email Address, First Name, Last name, Customer ID - Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a Journey. Choose 2 answers. A. Link the Customers data extension to the data model using Customer ID B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship D. Link the Customers data extension to the data model using Email Address

A, C

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.The Company collects the following information:- Customer data (email address, first name, last name...).- Event registration (email address, event ID, event name, event type, venue ID...).- Venue details (venue ID, venue name, venue address...).- Payment details (email address, event ID, total paid...). The Company does not want to link everything in Contact Builder.Which are the two data sources that must be incorporated inside Contact Builder? Choose 2 answers. A. Customer Data B. Event Registration C. Venue Details D. Payment Details

A, C

Customers wants to capture customer reaction by sending a communication A. Smart capture form B. Need new branding for child business unit, customer already has a SAP package with domain as [email protected] and for their child BU they need the branding as [email protected] what needs to be done: C. Customer needs to purchase new domain

A, C

Email header and footer rules retain company information, the email body houses contact information Distributed Marketing channels supported: (choose two) A) Email B) Push C) SMS D) Social

A, C

For most Marketing Cloud Connect functionality, users need: (choose 2) A) Sales or Service Cloud License B) Transparent Data Encryption C) Marketing Cloud License D) Single Sign On Functionality

A, C

Global Conveyors is determining the marketing cloud instance (MID). What can the admin do with this information? Choose two answers. A) Configure a Web Collect URL B) Obtain appropriate URL endpoint for use with REST Service API C) Obtain appropriate URL endpoint for use with SOAP Service API D) Configure Marketing Connect URL

A, C

Global Conveyors wants to track impression by job report. Which two considerations Admin should keep in mind? Choose 2. A) Only emails that use dynamic content can be tracked using these reports. B) Only Return Path-maintained email addresses are tracked. C) Only emails that use AMPscript can be tracked using these reports. D) Only listed ISPs are tracked.

A, C

NTO wants to sync contact with SalesCloud but want to sync only the contacts to be able to send them communications. Select 2. A. Select Emailoptout = FALSE B. Select contact from Subscriber list C. Select contact with an email address

A, C

Northern Trail Outfitters (NTO) branding guidelines require heavy use of imagery on this website, apps, emails ETC. What two ways can NTO optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible? A. Style alt text for when images do not display automatically. B. Use custom corporate font to match branding. C. Add background colours that match branding. D. Make the email completely image based.

A, C

Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation. Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?2 answers A. Cloudpages personalized URLs are served from cloud.email.nto.com B. Users receive Marketing Cloud password reset emails from help@email nto.com C. Upon receiving an email, all tracked links start with click.email.nto.com D. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

A, C

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com). Which steps should be taken to implement this?Choose 2 answers. A. Add a Domain to the Export Email Whitelist B. Edit the entity Verification Settings C. Enforce Export Email Whitelist D. Enable IP Whitelisting

A, C

Northern Trail Outfitters has a mobile app. Which two products would allow them to send push notifications to customers with their mobile app?Choose 2 answers A. Journey Builder B. MobileConnect C. MobilePush D. Contact Builder

A, C

Northern Trail Outfitters' Marketing Cloud admin wants to ensure certain subscribers' opens and clicks are NOT tracked at their request, in accordance with the EU's General Data Protection Regulation. In which two ways should the administrator configure these settings? A. Create a preference attribute called DoNOTTRACK B. In setup, change DoNOTTRACK to ON. C. Enable the DoNOTTRACK attribute on each subscriber D. Mark the default DoNOTTRACK profile attribute to true.

A, C

What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose 2 answers A. Open and click activity are tracked in either version. B. The email will avoid detection by various SPAM filters. C. An auto-generated text version will be sent with your HTML email. D. A custom text version will be sent with your HTML email.

A, C

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers A, Publication Lists B. Data Extensions C. Lists D. Groups

A, C

What features are included with a Sender Authentication Package (SAP)? Choose 3. A. Private Domain for CloudPages B. Account Branded Login Page C. Reply Mail Management D. Dedicated IP Address E. Multiple Private Domains for Sending

A, C, D

What is a true statement about the import activity? Choose 3 answers A. An import activity can be used in an automation in Automation Studio. B. The import activity is under Subscribers in the Email Application. C. The file for an import activity must be placed in a folder on a FTP site. D. The file for an import activity can be on a desktop computer.E. An import activity can be executed manually.

A, C, D

Which 3 statements should be considered before using Goals in Journey Builder? choose 3 A. Contacts are evaluated against the goal after a wait activity B. Each contact is assigned an individual goal C. Goals can act as exit criteria D. Goals are created to evaluate Journey performance E. Goal Target statistics are stored in a DE

A, C, D

Whitelist the following domains, if you have policies to whitelist only MC domains: (choose 3) A) Exacttarget.com B) Help.marketingcloud.com C) *.marketingcloudapps.com D) Bounce.exacttarget.com E) Code.marketingcloud.com

A, C, D

Which 3 considerations should be made when setting up Distributed Marketing? choose 3. A. Business users can select any email at time of send B. The DM Admin profile is required to access Distributed marketing C. Messages can be sent to Contacts, Leads and Person Accounts D. Default options can be set up for the greeting in the email E. A journey can be connected to one or more campaigns

A, C, E

A contact Delete request has been processed for subscribers who have been sent to previously in a NTO account. The action did not target all contacts in their account and a signification number of contacts which have been sent to remain. Which 2 data would still exist in the account ? choose 2. A. General tracking data at the job level B. Contact-specific data at the job level C. Contact data in sendable DE D. Contact data in non-sendable DE

A, D

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one SenderAuthentication Package (SAP). Which two responses articulate proper IP warming? Choose 2 answers A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers. B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses. C. IP ramp -up can be bypassed, given their historical lack of deliverability issues. D. IP ramp -up is important to establish a positive sender reputation.

A, D

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.Which two actions should the implementation Consultant recommend? Choose 2 answers. A Use Data Designer to link student and alumni data to the contact record. B Create an Import Activity to import alumni data into Salesforce Report. C Create list attributes to store student data from the Sales Cloud. D Use Synchronized Data Sources to data from the Sales Cloud.

A, D

Choose the correct steps needed to apply administrative permissions for Marketing Cloud Connect: (choose two) A) Enable Marketing Cloud for AppExchange User and Marketing Cloud for AppExchange Admin for the Salesforce CRM Administrator User B) Add the Marketing Cloud Connect CRM Administrative User and Save Changes in Setup C) Enable Marketing Cloud permissions for Marketing Cloud Connect Sends, Marketing Cloud Connect Data Sync, and Marketing Cloud Connect Journeys D) Edit the CRM User Page Layout to add the Marketing Cloud for AppExchange User and Marketing Cloud for AppExchange Admin Fields

A, D

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.Which two actions should NTO take in order to create Send Classifications? Choose 2 answers A Define a Sender Profile. B Define a Subscriber -specific From Name. C Define custom Reply Mail Management. D Define a Delivery Profile.

A, D

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over. Which two filtering options could be used when configuring the Contact synced object?Choose 2 answers A. Select all records which are active in All Subscribers B. Select all records where HasOptedOutofEmail is FALSE C. Select all records which have opened an email in the past six months D. Select all records with an email address

A, D

Setup Assistant provides information and resources for configuring a new Marketing Cloud account.Which two topics does Setup Assistant cover?Choose 2 answers A. Setting up the Data Structure B. Enabling Mobile Connect C. Configuring Journey Builder D. Managing the Enhanced SFTP

A, D

Setup assistant provides information and resources for configuring a new MC account. Which 2 topics does setup assistant cover? choose 2. A. Setting up the Data Structure B. Configuring Journey Builder C. Enabling MobileConnect D. Managing the Enhanced SFTP

A, D

Additional IP Whitelisting is required for the following when configuring MC Connect: (choose 3) A) IP Addresses for Notification and Identity Validation Emails B) Developer Edition IP Ranges for Testing of Functionality C) Regional Salesforce Send IP Addresses D) Global IP Whitelist Ranges for General MC Connect Functionality E) Set of specific ranges for MC Connect functionality

A, D, E

How is contact data managed via Marketing Cloud? (Choose All That Apply) A) Subscriber ID B) Email Address C) Primary Key D) Contact ID E) Contact Key

A, D, E

Which of the following are true about All Contacts in Contact Builder? (choose 3) A) All Contacts contains All Subscribers plus anything marked as a Population. B) All Contacts automatically links records across Studios/Channels. C) All Contacts are Subscribers. D) All Contacts functions at the Enterprise/Parent level. E) All Contacts functions across all Channels in Marketing Cloud.

A, D, E

The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.Which three items will Validate check in an email message? Choose 3 answers A Each content area specified in a dynamic content rule exists. B Words or phrases used may trigger spam filters. C Grammar and spelling in the email text is correct. D Correct syntax is used on any AMP Script in the email's code. E Personalization strings map to attributes or data extension fields

A, D, E ?

Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units. What two roles, custom or standard, could be assigned to this user to meet the requirement? Choose 2 answers A. Marketing Cloud Channel Manager B. Marketing Cloud Email Marketing Manager C. Marketing Cloud Regional or Local Administrator D. Marketing Cloud Administrator

A,D

A MC admin at NTO is exploring whether they need to separate their brands into separate BU when should the admin create a separate BU for each of NTO's brands? A. NTO requires SSL certification configurations for content builder & portfolio img B. Brand-specific private domains need to be leveraged when wrapping images and links in the email campaign C. A new sender profile needs to be leveraged for sending transactional emails D. Multiple brand logos must be accommodated in an email header

B

A MC cloud admin has been asked to get the last 30 days of bounce data from their account. What should the admin use to get granular bounce data in bulk in a pre-defined format? A. CSV download of bounce data in My tracking B. Automation studio Tracking extract C. Automation studio Query activity D. Discover deliverability complaint rate report

B

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units. When should the admin create separate business units for each of NTO's brands? A. Multiple brand logos must be accommodated in an email header B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns C. NTO requires SSL certificate configurations for Content Builder and Portfolio images D. A new sender profile needs to be leveraged for sending transactional emails

B

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.Which feature would the admin use to meet this requirement? A. Distributed Marketing Sends. B. Tokenized Sending C. Field Level Encryption. D. List Sending

B

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio. Which solution should the admin suggest? A. Google Analytics 360 B. Web Analytics Connector C. Marketing Cloud Connect D. AMPscript for Marketing Cloud

B

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference profile centers for this integration? A. Branding for each business units' profile centers will be inherited from the default business unit setup. B. Multi org does not support the standard profile preference center for the business units. C. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings. D. Profile/Preference centers are automatically created for each business unit connected through Multi-org

B

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference/ profile centers for this integration? A. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings. B. Multi org does not support the standard profile preference center for the business units. C. Profile/Preference centers are automatically created for each business unit connected through Multi-org D. Branding for each business units' profile centers will be inherited from the default business unit setup

B

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails. Which functionality would allow this? A. Personalization Builder B. Parameter Manager C. Advertising Studio D. Web and Mobile Analytics

B

A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week. What location and activity would allow the Marketing Cloud admin to complete the request? A. Automation Studio: Create a Report Activity to run every seven days. B. Email Studio: Select "Account Send Summary" in Tracking Reports and schedule a weekly report to be sent. C. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent. D. Automation studio: Create a Query Activity to query data from the "Sent" Data view, then use an Email activity to activate the sending of the data.

B

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.Which workflow should meet these requirements? A Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2 B Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2 C File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2 D File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

B

A marketing associate at Northern Trail Outfitters must design an email campaign for the company's new winter offerings.What email best practice would the associate implement in this campaign? A. Send to the entire subscriber base. B. Personalize the email content. C. Use an infographic email template. D. Limit the email text to 250 words.

B

Customer created a new DE and want to link it in data designer and do not want to duplicate the records. what should they select: A. Email address B. Unique contact identifier -> Contact Key C. Subscriber ID D. Primary Key

B

Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud? A. Google Analytics 360 B. Collect Tracking code C. Conversion Tracking D. Web & Mobile Analytics

B

Global Conveyors has a new business unit. What should Admin do before creating business units? A) Send a test email from Marketing Cloud B) Map your Organizational Structure for business unit C) Delete your users D) Rename your folders

B

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year. Where would the admin retrieve this information? A. Contact Builder > All Contacts > Email B. Analytics Builder > Reports > Account Send Summary C. Email Studio > Email > Tracking > Sends D. Studio > Email > Subscribers > All Subscribers

B

NTO has MC users who need DE view and Update permission for campaigns related to B2C sales, but not any permissions for campaign related to B2B sales. How to accomplish this? A. Create separate folders and add permission B. Create a shared Data Extension C. Update DE object level permission D. Create a new BU

B

NTO is migrating from a small, in-house email solution to MC. What should the MC admin consider when sending from the new IP address? A. The IP address is on reserve, is already in use, and has an email sending history B. Sending in large volumes will alert ISPs the new IP Address is now in use C. Building desirable sending history and data will be variable based on list size and engagement D. Migration of larger marketing campaign is necessary prior to bringing on smaller triggered campaigns

B

NTO wants a business analyst to import contact lists. The analyst had the following MC roles : MC channel manager and MC viewer. The analyst logged in but is unable to import contact lists. How should the user be updated to allow the analyst the appropriate access? A. Remove MC channel Manager B. Remove Marketing Cloud Viewer C. Add distributed Sending user D. Add MC administrator

B

NTO wants to copy journeys across business units. What could be used to replicate journey structure so it can be easily recreated in another account? A. Journey Templates B. Deployment Manager C. Copy activities D. Journey Extracts

B

NTO wants to have for its BU a default header and footer for emails. Where the MC user need to configure that? A. Content builder B. Account Settings

B

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping. What action should NTO take? A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder. B. Create a user-initiated message to logged-in customers to send once the website is restored. C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes. D. Create and send an apology email that includes a discount for a future purchase to all customers

B

Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrell a. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution? A. Analytics Builder B. Distributed Sending C. Email Rachments D. Content Syndication

B

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave. How should NTO create a new user to fill in? A. Delete the campaign manager's user and create a new user B. Disable the campaign manager's user and create a new user C. Transfer the campaign manager's permissions to a new user D. Deactivate the campaign manager's license and assign it to the new user

B

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case? A. MobilePush was enabled by mistake, which consumes Super Messages when not in use. B. Each email consumes five super messages when sending below a certain threshold. C. The majority of NTO's subscriber base is in the United States. D. A multiplier is applied to each SMS message based on the destination country

B

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.How could the Marketing Cloud admin meet this requirement? A. CloudPages must use the SAP domain B. Purchase a new private Domain for use in CloudPages C. Purchase a new SAP for de-special.ntmarketing.com D. CloudPages must use pages.ntmarketing.com

B

Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved? A. Copy the parent SFTP user into each child business unit B. All child business units should have an individual SFTP user C. Each business unit should have multiple SFTP users D. Child business unit SFTP user should be created

B

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.What should the Marketing Cloud admin consider when sending from the new IP Address? A. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns. B. Sending in large volumes will alert ISPs the new IP Address is now in use. C. The IP address is on reserve, is already in use, and has an email sending history. D. Building desirable sending history and data will be variable based on list size and engagement.

B

Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account. Which value should link these new data extensions in Data Designer to the existing contact records? A. Unique Contact Identifier B. Primary key C. Subscriber ID D. Unique Contact email address

B

Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud. Which policies could the Marketing Cloud admin configure in Setup? A. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions B. Minimum Password Length, Password Complexity, Password History, Expiration Period C. Maximum Password Length, Password Complexity, Unique Password, Expiration Period D. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions

B

Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.What feature should be recommended? A. Einstein AI B. Datorama C. Interaction Studio D. Google Marketing Platform

B

Retrieve bounce of 30days in predefined format: A. Automation Studio Query activity B. Automation studio Tracking extract C. Deliverability Complaint Rate D. Download CSV format of bounce from Tracking

B

Send logging for A/B test is not recorded. what admin has to ensure? A. Send logging is available for A/b test B. Send logging is enabled for the send C. Correct send log template is used

B

What are entry source types for Journey Builder? A. Data Extension, Email List, API Event, Date Based Event B. Data Extension, Audience Studio, API Event, Date Based Event C. Data Extension, CloudPages, Email List, API Event D. Data Extension, Salesforce Community, GA360, Email List

B

What does Marketing Cloud authenticate when a user logs in through the user interface? A. If the user is an API User on their record B. If the user is logging in from a whitelisted IP address C. If the user has login hours enabled on their profile D. If the user is assigned a role in the parent business unit

B

What functionality is contained in Journey Builder that does not exist in Automation Studio? A. Native execution of a Server-side JavaScript activity. B. The option to convert a qualified Lead to a Contact. C. Flexibility to wait based on duration or a specific time. D. The ability to send an email to a Salesforce audience.

B

What storage model should be used if a subscriber has more than one value for an attribute? A Profile Attribute B Data Extensions C Publication Lists D Lists

B

What storage model should be used if a subscriber has more than one value for an attribute? A. Publication Lists B. Data Extensions C. Lists D. Profile Attribute

B

When Customers use the MC default profile center link to unsubscribe it cause users to not receive emails from any BU. What could explain this behavior? A. The user gets added to a blocklist that causes an enterprise level to unsubscribe B. The user is getting deleted from the All Subscribers list C. Data in DE corresponding to the customer is removed D. BU unsubscribe setting causes an Enterprise level to unsubscribe

B

When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.What could explain this behavior? A. Data in data extensions corresponding to the customer B. The user Is getting deleted from the AN Subscribers list C. The user gets Added to a blocklist that causes an Enterprise level unsubscribe D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

B

When sending an email to 2,000,000 subscribers what should you send the email to? A) List B) Data Extension C) Database D) CSV File B) Data Extension

B

Which activity should be used for multivariate content testing within Journey Builder? A. Engagement Split B. Random Split C. Content Split D. Decision Split

B

Which application serves as your real-time, direct line to understanding customer data? A) Content Box B) Audience Builder C) Application Switcher D) Brandbuilder

B

Which of the following statements is true about deleting contacts? A) It is best to move unengaged subscribers to a synchronized data extension. B) It is best to unsubscribe unengaged contacts from individual channels rather than delete them. C) It is best to move unengaged subscribers to a separate data extension. D) It is best to delete unengaged subscribers in order to reduce cost.

B

Which standard Marketing Cloud role creates and delivers messages through applicable channel apps? A) Marketing Cloud Channel Manager B) Marketing Cloud Content Editor/Publisher C) Marketing Cloud Administrator D) Marketing Cloud Viewer

B

Which statement is INCORRECT about Tenant Types? A) On Enterprise, a tenant is the top-level account and all associated ON-Your-Behalf or Lock & Publish business units. B) On Business unit, a tenant is the single account. C) On Enterprise 2.0, tenant is the top-level account and all associated business units. D) On agency, each top-level account and each associate client account is a separate tenant.

B

Which type of data source connects two different contact data tables to each other based on particular field? A) Contact Key B) Attribute Group C) Population D) Data Designer E) Synchronized Data Extension

B

While setting up MC connect, a MC admin navigates to the marketing cloud tab in SC to complete the integration. The admin then receives the following error message: "Insufficient User permissions. You have not been designated as an integrated MC user. Contact your system admin". The admin notices the MC for AppExchange admin option is selected when looking at the user settings. What action should correct the issue? A. Appy the MC for AppExchange user option as well B. Apply the administrator and MC admin permission sets to user C. Reset all user passwords to force new tokens D. Apply the appropriate user mappings in the CRM configuration

B

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems. Which two actions should the implementation Consultant recommend?Choose 2 answers. A. Create list attributes to store student data from the Sales Cloud. B. Use Synchronized Data Sources to data from the Sales Cloud. C. Use Data Designer to link student and alumni data to the contact record. D. Create an Import Activity to import alumni data into Salesforce Report.

B, C

NTO has noticed an issue with their sends today. Which 2 links in setup home could be troubleshoot the issue? choose 2 A. Failed Sends B. Help and Training C. System Status D. Create support Case

B, C

When incorporating data from their external systems, what statements are accurate regarding Attribute Groups? Choose 2 answers A. They can contain only one data extension. B. They can be created by templates to accomplish certain tasks. C. They link data extensions to other data extensions or contacts. D. They replicate the structure from the external system data into templates.

B, C

Which two statements are correct about Send Logging? Choose 2 answers A Send Log data extensions are archived automatically based on retention settings. B AMPscript can be used to pull data from Send Logs for use within emails. C SQL Query Activities can reference Send Logs in combination with system data views. D A business unit can support up to three Send Logs.

B, C

A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update? Choose 3 answers A. A Frustration of users upon timeouts B. Best practice suggests a 20-minute timeout setting C. Security risk of unauthorized users for longer timeout settings D. Change impacts all users E. Typical length of time users spend in Marketing Cloud

B, C, D

Northern Trail Outfitters just purchased Marketing Cloud.Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?Choose 3 answers A. Importing data into contacts using the Data Loader B. Classifying sends and defining parameters for email sends C. Building the data structure used to store audience information D. Creating users and assigning roles which meet their job functions E. Creating a SMS message and sending a mobile campaign

B, C, D

Requirements for Distributed Marketing: (choose 3) A) Salesforce Pardot with Engage License B) Salesforce Marketing Cloud with Journey Builder C) Salesforce Sales Cloud, Service Cloud, Financial Services Cloud (FSC), or Community Cloud (Partner Community License or Login, only) D) Salesforce Connect with the ability to connect to one external data source E) Available Marketing Cloud licenses for every Sales user of Distributed Marketing

B, C, D

What are the different data relationships in Marketing Cloud? A) Many to One B) One to One C) One to Many D) Many to Many E) One to Two

B, C, D

Which of the following are all reasons to know your Marketing Cloud instance? (choose 3) A) The instance identifies the top-level parent in your Enterprise account. B) The instance is needed to configure the Web Collect URL, SOAP Web Services API, and more. C) The instance helps you use the release schedule to predict when new features are released to your account. D) The instance determines priority in sending on each Marketing Cloud server. E) The instance helps you monitor any performance concerns on the Salesforce Trust site.

B, C, E

A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.Which two data would still exist in the account?Choose 2 answers A. Contact data in sendable data extensions B. Contact data in non-sendable data extensions C. Contact-specific data at the job level D. General tracking data at the job level

B, D

A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details, and 'Products.The data extensions contain the following information:- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount- Products: ProductId, SKU, Name, Description, Cost, Price Which two actions should be taken in Data Designer? Choose 2 answers A. Create a one-to-one relationship between the contact record and Order Details. B. Create a one -to -many relationship between Orders and Order_Details. C. Create a one-to-one relationship between Orders and Order_Details. D. Create a one-to-one relationship between Order_Details and Products.

B, D

A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.Individuals should only be allowed to enter once, and the winner will be selected randomly.All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.Which two components are appropriate for this solution? Choose 2 answers A. Microsite with Web Collect to store entrants on a data extension. B. Microsite with Smart Capture to store entrants on a data extension. C. Send Email Activity with a link to a subscription center. D. Data Extension with double opt-in status defined.

B, D

What are potential risks of using Non-Scope by User Data Access configuration for Marketing Cloud Connect? (choose two) A) Users may be able to view more records than they should have access to in CRM, creating a security risk. B) A User may run a report displaying only records visible to them but containing additional records they don't see, causing a send to deploy to more contacts than intended. C) Contacts may not be able to unsubscribe due to incorrect Account mapping. D) A User may run a report containing records visible to them but not the Salesforce System User, causing zero emails to be sent.

B, D

A marketer would like to send a Commercial email that is CAN-SPAM compliant.Which two criteria should be met to ensure compliance with the CAN-SPAM Act? Choose 2 answers A. State why the subscriber is receiving the email. B. Include the mailing address of the sender. C. Include a phone number to call. D. Ensure an opt-out link is present.

B, D ?

A MC admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel, there are plans to expand to both SMS and push channels in the near future. Which 3 data preparations should be made to retain high data quality in the new model? choose 3. A. Ensure all available data is included. B. Identify and assign appropriate Keys to tie records together C. Ensure every data source has a sendable field D. Normalize data and fields to prevent redundancy E. Remove nonessential data for marketing purposes

B, D, E

A publishing company has presented the following:• A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days. A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.• The customer's expiration date is included in the data file.What component should the customer's solution include? Choose 3 answers A Suppression list B Data Filter C Triggered Send D Template-based emails E Automation StudioTerm

B, D, E

NTO wants to set up their Send Log DE. Which consideration action should be made for long term success? choose 3 answers A. Log all variable data captured in emails at send time B. Apply an appropriately-scoped data retention period C. Set the period to a fixed date in the data retention policy D. Log attribute data necessary for auditing communications E. Add custom fields not included in the send log template

B, D, E

Which 3 options determine when a contact could enter a journey? choose 3. A. Re-entry by attribute B. Re-entry at any time C. Re-entry by date D. Re-entry only after exiting E. No Re-entry

B, D, E

A MC Admin wants to create a suppression list for hard-Bounced email addresses. Where could the details be found? A. Run an Account send summary report B. Run a Bounce Email report C. Query the Bounce Data View D. Query the send log

C

A MC admin has scheduled a query on a daily basis. They notice the query sometimes fails execute. How would the admin ensure a notification is received when the query fails? A. Add their Email Address in the Query Activity notification field B. Configure the ''event notification Service'' in setup with their Email Address C. Add their Email Address in the automation "Runtime Error or Skipped Run" Notification Settings D. Install the MC app on phone to receive push messages

C

A MC admin is asked to add a set of 4 query string automatically to all the link in an email sent via Email Studio. Which solution should the admin suggest? A. Google analytics 360 B. Marketing Cloud Connect C. Parameter manager or Web Analytics Connector D. AMPScript for MC

C

A MC admin is asked to understand how a certain content area within a triggered send email is performing. Which report should be used? A. Dynamic content for Triggered sends B. Account send summary C. Impression Tracking for Triggered sends D. Email performance by attribute

C

A MC admin is using the import wizard to import data into a non-sendable DE, but receives an error indicating the import type being used requires a primary key. Which import type could the admin use instead? A. Update Only B. Add and Update C. Overwrite D. Add Only

C

A MC admin wants to configure a new Keyword for an upcoming SLS campaign. After entering the desired Keyword CELEBRATION the admin notices the Keyword is unavailable. what issue could the admin be facing? A. Keyword is a reserved word B. Keyword has too many characters C. Keyword is used within another Business Unit D. Keyword fails to meet content standards

C

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.Where under Setup could this be created? A. Emails Studio Settings B. Content Builder Settings C. Account Settings D. Campaign Settings

C

A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units. How would the admin assign users to the business units? A. Search for the individual user, select their name and click Edit Business Units. B. Search for the individual user, select their name, and click Manage Business Units. C. Re-import the users to update their assigned business units D. Give permissions to users at top-level account to assign their own business units.

C

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly. What should the admin confirm about the data extension? A. The wind relationship links Subscriber Key to Subscribers on Email Address B. The data extension is located in the Synchronized Data Extensions folder. C. The data extension is located in the Salesforce Data Extensions folder. D. The triggeredSendDataExtension data extension template was used.

C

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information? A. Email Studio > Email > Tracking > Sends B. Studio > Email > Subscribers > All Subscribers C. Analytics Builder > Reports > Email Send Report D. Contact Builder > All Contacts > Email

C

NTO placed an encrypted file on their MC SFTP for import into a DE they are using a file transfer activity to decrypt the file. Where would the decrypted data be after the file transfer activity completes? A. Original SFTP folder B. Target DE C. Selected SFTP folder D. Safehouse

C

NTO use Parameter Manager to automatically tag links. They want to include a campaign identifier to the links within a specific campaign message. At which level should the utm_campaign value be configured? A. Subscriber B. Link C. Email D. Account

C

NTO uses DE for all their Email audiences. A customer reports they updated their email Address weeks ago, but continue to receive NTO's daily digest at their old address. NTO MC admin has confirmed the new mail address is present in the appropriate DE. What consideration could account for this behavior ? A. The DE was not configured as sendable B. Data retention setting were incorrect in the DE C. The Email address in all Subscribers is prioritized D. Contact builder was not configured properly

C

Northern Trail Outfitters (NTO) is adding Mobile Studio to its marketing tools. Currently, NTO uses Email Studio and Journey Builder to send email messages. They are using a unique alphanumeric as the Subscriber Key in Email Studio. What should the administrator do to prevent duplicates across all Marketing Cloud channels? A. Turn on contact matching in setup B. Use merge functionality for new mobile contacts. C. Use a single contact key value. D. Use channel-specific unique identifiers.

C

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.Why could this be the case? A. A multiplier is applied to each SMS message based on the destination country B. MobilePush was enabled by mistake, which consumes Super Messages when not in use. C. Each email consumes five super messages when sending below a certain threshold. D. The majority of NTO's subscriber base is in the United States.

C

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their German business unit is configured with the SAP domain de.ntomarketing .com.The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain de-special.ntomarketing.com.How could the Marketing Cloud admin meet this requirement? A. CloudPages must use pages.ntmarketing.com B. CloudPages must use the SAP domain C. Purchase a new private Domain for use in CloudPages D. Purchase a new SAP for de-special.ntmarketing.com

C

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.Which feature should they use? A. Master-detail relationship to Contacts B. Field Level Encryption C. Tokenized Sending D. Lookup reference to Contact Object

C

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales. How should they accomplish this? A. Update data extension object level permissions B. Create separate folders and add permissions C. Create a shared data extension D. Create a new business unit

C

Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists. How should the user be updated to allow the analyst the appropriate access? A. Remove Marketing Cloud Viewer B. Add Marketing Cloud Security Administrator C. Remove Marketing Cloud Channel manager D. Add Distributed Sending user

C

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.Where should their Marketing Cloud admin set up permissions to allow REST authentication? A. Salesforce Integration B. Data Management C. Installed Packages D. Security Settings

C

Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made. What feature could be used to solicit website feedback without navigating away from the email? A. Dynamic Content Block B. CloudPage forms Content Block C. Email Form Content Block D. Reference Content Block

C

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase. Which feature should be used to create a survey form? A. Content Builder B. MobileConnect C. Smart Capture D. Profile Center

C

Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs. Which bounce type would be indicative of the ISPs view of NTO's sending reputation? A. Soft B. Technical C. Block D. Hard

C

Options for level of data access in Marketing Cloud Connect? A) Full Access / Limited Access B) Limited User / Unlimited User C) Non-scope by User / Scope by User D) Admin User / Basic User

C

To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months. What action should NTO take? A. Configure the Enterprise wide default retention to one year B. Configure the business unit data retention setting to 12 months C. Apply a row based retention to each data extension as it is created, set to 12 months D. Set inactive date to be automatically cleared after one year, but is recoverable

C

What should be confirmed to ensure Journey Builder directs the subscribers correctly? A. Contract Data is used for the Decision Split. B. Filter Contacts are enabled to refine the audience. C. Journey Data is used for the Decision Split. D. Entry Source attributes are available in Journey Settings.

C

Where would a MC admin view all verified email addresses? A. Reply mail management B. Sender Profiles C. From Address Management D. Identity verification Log

C

Where would a Marketing Cloud admin view all verified email addresses? A. Identity Verification Log B. Reply Mail Management C. From Address Management D. Sender Profiles

C

Which Contact Builder tool is used to define, organize, and relate information about a contact within an account? A) Data Extension B) Email Studio C) Data Designer D) Journey Builder E) Create Population

C

Which deliverability best practice helps the Marketing Admin build a positive sending reputation with ISPs? A) Content Detective B) Subscriber Preview C) IP Warming D) Text Versions

C

Which field CANNOT be updated in Company Information? A) Company Address (Street, City, State, ZIP/Postal Code) B) Company Name C) Account Name D) Country

C

Which is NOT a Data Retention delete option: A) Individual Records B) All Records and Data Extensions C) Data Extensions D) All Records

C

Which one of these data sources does not contain the contact information? A) Filters B) Data Extensions C) Email Header and Footer Rules D) Queries

C

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue? A. Reset al passwords to force new tokens B. Apply the Marketing Cloud for AppExchange User option as well C. Apply the administrator and Marketing Cloud Administrator permission sets to user D. Apply the appropriate user mappings in the CRM configuration

C (B)

A MC admin is configuring a journey using path optimizer. They want to hold back 60% of the contacts until a winner has been selected. Which 2 setting should be selected before the admin can configure the Holdback percentage? choose 2. A. DE entry source B. Journey re-entry settings C. Run Once Schedule type D. Winner evaluation

C, D

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys. Which two Marketing Cloud features will support this effort? A. Data Designer B. Cloud Pages C. Web Analytics Connector D. Content Builder

C, D

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).Which two responses articulate proper IP warming? Choose 2 answers A. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses. B. IP ramp -up can be bypassed, given their historical lack of deliverability issues. C. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers. D. IP ramp -up is important to establish a positive sender reputation.

C, D

Before you can enable marketers to include the Distributed Marketing content blocks in emails, you need to do two things. A) Limit roles in Sales Cloud to only provide access to the Marketing functionality. B) Create a new Business Unit to house Distributed Marketing. C) Add the Distributed Marketing installed package to your Marketing Cloud account. D) Add the custom content blocks that you want to use as components.

C, D

NTO wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which 2 items would they add to their website to accomplish this? choose 2. A. Email conversion Code B. Conversion/cart Code C. Collect Code D. Recommendation Code

C, D

NTO wants to limit who can receive MC tracking data via email from their account to any email address associated with their domain(ntoretail.com). which steps should be taken to implement this? choose 2 A. Edit identify verification setting B. Enable IP Whitelist C. Add a Domain to the Export Email Whitelist D. Enforce Export Email Whitelist

C, D

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.Which two pieces of information would help NTO achieve this objective? Choose 2 answers A Products purchased from a competitor. B Number of items per order. C Channel preference of customers. D Last purchase date

C, D

Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation. Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account? A. The login page for MC user sis login email.nto.com and is branded with NTO color B. Users receive MC password reset email from [email protected] C. Cloudpages personalized URLs are saved from cloud.email.nto.com D. Upon receiving an email, all tracked links start with click.email.nto.com

C, D

Northern Trail Outfitters enabled enhanced sender profile feature. The NTO admin wants to create personalized email sends to their customers using the names of specific customer service representatives. While the content of the send remains same across the email send, the marketer wants the From Name to appear different for each subscriber. What are next steps for email personalization? Choose 2. A) Create subscription preference to track user's behavior. B) Create a workflow to update member status. C) Create a sender profile that uses AMPscript to dynamically pull information from the subscriber attributes populated by Salesforce information. D) Create From Name and From Email attributes for their subscribers to hold the From information to include in the send.

C, D

Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud. Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?Choose 2 answers A. Number B. Boolean C. Text D. Decimal

C, D

Which two metrics will a Marketing Cloud admin be able to view under Setup Home, given the apps are provisioned in the account? A. A graph displaying the number and states of automations from the last 14 days. B. The total number of emails sent from your account within the last 7 days C. The total number of users in your account. D. The total number of content pieces in your account, including a subtotal of shared assets.

C, D

Why is whitelisting the entire set of IP ranges for your region a best practice? Choose two. A) It allows users to access Marketing Cloud regardless of their work location without extra authentication. B) It minimizes the use of verification codes required for logins, saving time for users and administrators. C) It ensures Salesforce login pools can process end users' login authentication when accessing Salesforce. D) It avoids unintended service disruptions due to movement between primary and secondary instances.

C, D

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond. Which three criteria should the customer use to create an audience for this campaign? Choose 3 answers A. Proximity to Store B. Ages in Household C. Lifetime Purchase Value D. Conversion RateE. Last Purchase Date

C, D, E

Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success?Choose 3 answers A. Log all variable data captured in emails at send time B. Set the period to a fixed date in the Data Retention Policy C. Add custom fields not included in the Send Log Template D. Log attribute data necessary for auditing communications E. Apply an appropriately-scoped Data Retention period

C, D, E

Which send process can use Sender Profiles? (Choose 3) A) Simple Automated Sends B) Test Sends C) Guided Sends D) User Initiated Sends E) Triggered Sends

C, D, E

A MC admin notices individual email result are not being pushed back into SC for a particular send. The admin confirms MC connect is functioning properly. What should the admin confirm about the DE ? A. The triggerdSendDE DE template was used B. The send relationship links subscriberKey to subscribers on EmailAddress C. The DE is located in the synchronized DE folder D. The DE is located in the Salesforce Data Extensions folder

D

A MC admin wants to create custom roles for their business processes. What should be taken into consideration to accomplish this? A. Custom roles can only be edited by the user who created the role initially B. Custom roles are only available within the BU in which they were created C. Custom roles are available on their MC account D. Custom roles override an individual user's granular permission assignments

D

A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email. What should the admin do to ensure only specific Contacts are synced? A. Filter records created after a specified date B. Filter existing records in All Subscribers C. Filter records on a formula field D. Filter records on a Boolean field

D

A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer import_. The import is configured to look for a file named Customer import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds. What should the admin do to fix the issue? A. Use the exact file name used for the trigger in the Import File Activity. B. Make sure the files placed on the correct sub-folder within the SFTP. C. Make sure the team has a date stamp to avoid duplication. D. Use %%FILENAME_FROM_TRIGGER%% in the Import File Activity.

D

A Marketing Cloud admin has been asked to incluot leave any documentatiode Sales Cloud data in their queries. Which future would allow this functionality? A. CloudPages B. Journey Builder C. Query Studio D. Synchronized Data Sources.

D

A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.Why would the total contact count be less than the total number of contacts from all data sources? (not sure) A Synchronized contacts are only counted after sending B Only active email subscriber are counted. C Mobile subscribers are not counted as contacts. D There are overlapping contacts in each of the channel

D

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable. What issue could the admin be facing? A. Keyword has too many characters B. Keyword is a reserved word C. Keyword fails to meet content standards D. Keyword is used within another business unit

D

A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials. Which security setting would control this behavior? A. Select 'Identity Verification' B. Select 'Enable Audit Trail Data Collection' C. Deselect 'Exclude API Users From Password Expiration' D. Deselect 'Enable Username and Password for Web Services'

D

A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud. What are the effects of the click to the subscriber's status? A. Status is changed to Active and the bounce count is unchanged B. Status is changed to Held for 72 hours and the bounce count is set to Zero C. Status remains as Bounced the bounce count is unchanged D. Status is changed to Active and the bounce count is set to Zero

D

A customer wants to automate a series of three emails as part of a Membership Renewaldrip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation? A. Import File Activity > three Send Activities to the master data extension. B. Three Send Activities to the master data extension. C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences. D. Three Filter Activities > three Send Activities to the filtered audiences.

D

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.Which method should a consultant recommended to ensure content is displayed properly within the email. A AMP script conditional against the Gender field B AMP script lookup Rows functions C A/B Test content type D Dynamic Content Wizard

D

A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement? A. Transparent Data Encryption B. Field level Encryption C. Key Management D. Tokenized Sending

D

A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What should the admin do to resolve the issue so the user can send an email?! A. Edit permissions and Grant permissions to Send B. Edit permissions and deselect Deny for Email Sending! C. Add the Role Marketing Cloud Channel Manager D. Remove the Marketing Cloud Viewer Role

D

An email marketing manager is planning to send a promotional email to one million subscribers.Which data structure should be used? A. List B. Group C. Publication List D. Data Extension

D

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting.These metrics need to be reported per email campaign for each of NTO's Business Units: • Number of Sends • Delivery Rate • Overall Bounce Rate • Block Bounce Rate • Open Rate • Click Rate • Complaint Rate • Unsubscribe Rate Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information? A Campaign Email Tracking Report B Email Performance Over Time Report C Email Send Report D Account Send Summary Report

D

Conveyors wants to create, send, and measure SMS campaigns across the globe. Which application should be used to accomplish this requirement? A) Automation Studio B) Audience Buidler C) Email Studio D) Mobile Connect

D

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: * Customer data will be fully refreshed every night via Import activity from the customer's data warehouse. * Contact records will be augmented by relational data tables via Contact Builder. * The customer data file will contain 5M records with 40+ attributes. * One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails. * A customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists? A. Data extensions allow for add/update Import activity. B. Data extensions can store HTML code as an attribute. C. Data extensions support Customer ID to be used as Subscriber Key. D. Data extensions are necessary for Contact Builder

D

Global Conveyors requested the Admin configure a spam filter to exempt certain email messages from being filtered or rejected. Which process should the Admin apply? A) Workflow B) AMPscript C) allow listing D) Data Filter

D

How are publication lists used in the Marketing Cloud? A. To send communication to all subscribers, regardless of opt -in status. B. To manage subscribers in guided and triggered email sends. C. To build dynamic content rules by subscriber type. D. To allow subscribers to opt-down/out instead of unsubscribing from all.

D

How do you find information on your MC instance? A) Click on "Status" at any time in the top navigation menu of the Marketing Cloud interface. B) Under your username, navigate to Setup. Use Quick Find to navigate to Account Settings. The Instance information is displayed in Account Settings. C) Hover over your account name in the top corner of the Marketing Cloud interface, immediately to the left of your username. Click the hyperlinked Instance # to view detailed information. D) On trust.salesforce.com, click "Status" and enter your MID to display information.

D

How do you setup Company Info? A) In the dropdown to the left of your username, click on the Business Unit, then Setup. B) Marketing Cloud Support will set this up on your behalf. C) In Marketing Cloud Setup, go to Account Settings, Company Information, Edit. D) In Marketing Cloud Setup, click Company Settings, Account Settings, Edit.

D

Marketing Cloud Connect is available in Salesforce Unlimited, Enterprise, Performance Editions, or Developer Edition Sandbox. Marketing Cloud Connect is available in Marketing Cloud Core Edition, Advanced Edition, Agency Edition, Enterprise 1.0 Lock and Publish, Enterprise 2.0 Edition, Reseller Edition, or Marketing Cloud Sandbox. What should the Admin create to synchronize objects from Service Cloud Mobile, pull the information into Marketing Cloud, and share contact data with business units? A) Create a synchronized population group in Mobile Service Cloud and link the object to Marketing Cloud. B) Create a synchronized attribute group in Marketing Cloud and link the object to Mobile Service Cloud. C) Create a synchronized attribute group. D) Create a synchronized data extension. E) Create a synchronized data source with the sharing window set to outside the business unit.

D

NTO is building a journey which randomly sends five different versions of an initial welcome email to new subscribers however subscribers receive the same follow-up email 2 weeks later. To improve maintainability of their email content, NTO wants to use 5 completely different emails, rather than having 1 email with dynamic content. Which activity would allow them to build the journey with the fewest activities possible? A. Einstein STO B. Wait until Date C. Engagement Split D. Join

D

NTO wants to use complex criteria to identify subscribers for a special promotional email. Specifically, they want to target subscribers who opened or engaged with an email within the last the last 30 days and live within 10 miles of one of theirs stores. What should be used to create its audience ? A. SQL query B. Journey C. Data Filters D. Measures

D

Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrella. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution? A. Email Rachments B. Analytics Builder C. Content Syndication D. Distributed Sending

D

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database. which feature would allow NTO to monitor whether all records were added to the target data structure each day? A. External Key within the Import File Activity B. Run Completion within the File Drop Automation C. RuntimeError within the File Drop Automation D. Notification Settings within the Import File Activity

D

Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication. What would be achieved with SAP? A. The out-of-the-box profile center will display NTO branding B. A different click domain can be used for each brand C. A Dedicated IP is automatically warmed up D. Image URLS are wrapped with the appropriate brand URL

D

Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.What should the admin confirm to resolve the issue? A. The data extension is linked using the Contact Key B. The Data extension is marked as Sendable and Testable C. The data extension contains a Salesforce ID D. The data extension is marked as Sendable

D

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience? A. A file drop automation to send emails to customers who have made a purchase. B. A user -initiated message to send an email to customers who made a purchase daily. C. A scheduled automation to send emails to customers who made a purchase daily. D. A triggered message to send an email as soon as a customer completes a purchase.

D

Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.Which activity in Automation Studio could be used to decrypt the file to prepare for Importing? A. Import Activity B. Data Extract Activity C. Decryption Activity D. File Transfer Activity

D

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date. Where should the Marketing Cloud admin begin troubleshooting? A. Automation Studio > File Transfers B. Contact Builder > Synchronized Data Extensions C. Email Studio > Synchronized Data Extensions D. Contact Builder > Data Sources

D

Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records. How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account? A. Use a third-party system to identify and delete duplicate Contact Keys. B. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush. C. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used. D. Strategically control the Contact Key values and tie records together across channels using this key.

D

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate this within Contact Builder? A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders. B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers. C. Create three distinct Attribute Groups that link each data extension directly to Contacts. D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

D

Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer dat a. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system. Which feature would allow compliance with this requirement? A. Audit Trail B. Identity Verification C. IP Allowlist D. Export Email Allowlist

D

Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters. How could the Marketing Cloud admin address this issue? A. Import employee email addresses into All Subscribers with an "Active status B. Ensure employees have opted in to the test email lisrs installed Query Studio for Mat or data extension C. Ask employees to use personal email addresses instead of corporate email addresses D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

D

Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.Which policies could the Marketing Cloud admin configure in Setup? A. Maximum Password Length, Password Complexity, Unique Password, Expiration Period B. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions C. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions D. Minimum Password Length, Password Complexity, Password History, Expiration Period

D

Recommended setting for User Passwords Expire In: A) 180 Days B) 60 Days C) 45 Days D) 90 Days

D

Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams. How could the Marketing Cloud admin ensure distinct data integrity across the regions? A. Deploy Multi-Org with a single Marketing Cloud Account B. Deploy separate Publication Lists for each region within one account C. Filter data view permissions at the subscriber level D. Separate regions into business units and apply Subscriber Filters

D

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.Which network(s) support lookalike audiences directly from Advertising Studio? A. Google and Facebook B. Facebook and Twitter C. Twitter D. Facebook

D

What is setup assistant ? A. A search within help and training limited to configuration documents B. A support service allowing the outsourcing of repetitive admin tasks C. A dashboard containing key metrics for the BU D. A prioritized account configuration checklist

D

What should you use to define information about your contacts and relate data to specific contacts? A) Contact Configuration B) Data Extensions C) Email Studio D) Data Designer

D

What type of bounce is occuring when the email server rejects the email because of a lack of authentication, or if the domain or IP address appears on a blocklist? And affects IP reputation? A. Soft Bounce B. Hard Bounce C. Technical Bounce D. Block Bounce

D

Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content? A. Content Builder B. Einstein Send Time Optimization C. Audience Builder D. Einstein Email Recommendations

D

Which method of storing subscriber information allows a company. to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly? A. Lists B. Lists and Data Extensions C. Active Audiences D. Data Extensions

D

Which type of data extension has a send relationship and adds contacts to all subscribers when you send to them? A) Transferable Data Extension B) Nonsendable Data Extension C) Attribute Data Extension D) Sendable Data Extension E) Transmittal Data Extension

D

NTO has a franchise model which allows locally owned stores to operate under the corporate umbrella. They required by corporate policy to email each franchise a monthly statement, but the statement cannot be publicly-accessible. Which product should be purchased as a solution ? A. Content Syndication B. Email attachements C. Analytics Builder D. Distributed Sending

D ?

NTO installed Query studio for MC however, users are reporting they do not have access. How should the MC admin ensure users have access? A. Configure the API integration to allow all users access B. Choose public App integration during the installation C. Install App-appropriate BU for expanded access D. License all appropriate users within the installed package

D ?

NTO is concerned about unauthorized API access to their MC account. Which feature would they enable to assist in reducing threats from malicious API attacks? A. Advanced Audit Trail B. Single sign on authentication C. Field level encryption D. IP Whitelisting/Allowlist

D ?

NTO is preparing to send a promotional email. The audience file was loaded into a DE but it does not display for the MC admin scheduling the send. What should the admin confirm to resolve the issue? A. The DE is linked using the contact Key B. The DE contains a salesforce ID C. The DE is marked as sendable and testable D. The DE is marked as sendable

D ?

What does MC authenticate when a user logs in through the user interface? A. If the user is assigned a role in the parent BU B. If the user has login hours enabled on their profile C. If the user is an API user on their records D. If the user is logging in from an allowlisted/whitelisted IP address

D ?

What is used by Salesforce to uniquely identify a contact throughout Marketing Cloud? A) Contact Key B) Subscriber Key C) Subscriber ID D) Contact Account Number E) Contact ID

E