shopping

What is the campaign goal for - target impression share?

visibility

True or false? Shopping ads use product data to determine how and where to show ads.

True

What is the campaign goal for - target CPA?

Conversions

Which of the following is a core benefit of Google Ads automated bidding?

Auction time bidding

Which of the following is something retailers shouldn't do in a shifting retail landscape?

Simplify by providing minimal information

What is the campaign goal for - maximize clicks?

Traffic

Which campaign type- These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.

App

Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?

Broader queries

How can Google Ads help you advance your business goals?

By driving online, in-app, in-person, and over-the-phone sales By building awareness of your brand By influencing consideration of your products and services

What can Local Catalog Ads do?

Promote store deals Drive store visits Reach mobile shoppers

What's the main goal of the Google Ads Performance Planner tool?

It helps you forecast and determine your budgets, while also improving your return on investment.

How often is it recommended to repeat the budget planning process?

Monthly

What is the campaign goal for - target ROAS?

Revenue

Which campaign type- These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.

Search

Which campaign type- These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results.

Shopping

What are the components of Performance Planner's forecast methodology?

Simulation Machine learning Forecasting Validation

Smart Shopping campaigns simplify campaign management by automating which of the following?

Targeting Ad creation Bidding

True or False? Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores.

True

True or false? It's best practice to separate campaigns with different marketing objectives into different Performance Planner plans, so that spend is not reallocated between two different marketing budgets or objectives.

True

True or false? Shopping campaigns can help promote online and local inventory.

True

Which campaign type- These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.

Video