SIT Exam 1 Questions
Managers use ____ to decide what new flavors of sports drinks or potato chips to introduce
Predictive analytics
Which of the following is an incorrect enterprise view of information technology?
Processing is OLTP for executives and OLAP for analysts
What is the basic business system that serves the operation level and assists in making structured decisions?
TPS
Which of the following represents the types of data commonly found in the accounting department?
Tax data, payroll data, transactional data -- all of the above
Which of the following is not correct?
Tesla primary focus is on house batteries
Jeremy is an executive for Wright Web Designs, where his primary role is to ensure the security of business systems and develop strategies to protect the company from the online viruses and hackers. What is Jeremy's role within the company?
Chief Security Officer (CSO)
Chemical Bank (later acquired by Chase) introduced ATMS as a new banking feature and entry barrier in the year:
1969
Decision support systems model information using OLAP, which provides assistance in evaluating and choosing among different course of action. Which of the below does NOT represent an example of a DSS in business?
A manufacturing digital dashboard showing visualizations of inventory and production
Decisions support systems model information using OLAP, which provides assistance in evaluating and choosing among different courses of action. Which of the below does NOT represent an example of a DSS in business?
A manufacturing digital dashboard showing visualizations of inventory and production
What is Google Glass?
A wearable computer with an optical head-mounted display (OHMD)
A transaction processing system (TPS) is the basic business system that assists operational level analysts when making structured decisions. Which of the following is NOT an example of a TPS?
Comfort dental patient diagnosis system
What is the term for viewing of the physical world with extra computer-generated layers of information added to it?
Augmented reality
Clay Christensen articulated the theory of disruptive innovation. When applied to Tesla:
Both of the above
Clay Christensen wrote a book called the Innovator's dilemma and articulated that managers today must:
Both of the above
Your Boss, Reed Hastings has asked you to analyze the airline industry using Porter's three generic strategies. Which of the following companies are using a differentiation strategy?
British Airways, Singapore Airlines, Virgin Atlantic
Which of the following represents the top-down (executives to analysts) organizational levels of information technology systems?
EIS, DSS, TPS
What is drill-down capability?
Enables users to get details, and details of details, of information
Your boss Kayne, has asked you to analyze the music industry using Porter's five forces model. Which of the following represents supplier power in the music industry?
Established record labels like EMI, Sony, Universal
Your professor, Dr Pepper has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents supplier power in the soft drink industry?
Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases
Which of the following is not considered a core driver of the information age?
Variables
What produces graphical displays of patterns and complex relationships in large amounts of data?
Visualization
Which of the below is an important challenge facing managers today?
all of these are correct
Which of the following is a potential feature of a digital dashboard
all of these are correct
Which of the following offers an example where Porter's five forces are mostly weak and competition is low?
an international hotel chain purchasing milk
What is the science of fact-based decision making?
analytics
Which of the statements below is accurate?
critical success factors can have several key performance indicators
Which is the difference between customer-facing processes and business-facing processes
customer -facing processes are front-office processes, business facing processes are back-office processes
Which of the following represents the types of data commonly found in the human resources department?
employee data
Assumed you are in the business of producing and selling hamburgers. If you could produce more hamburgers with the same input, what would happen to your productivity and profits; assuming the price of your hamburgers remains the same?
increase in productivity, increase in profits
Apple achieves competitive advantage with a chronological string of new products including
itunes, ipod, iphone, ipad, apple watch
When you look at a typical value chain, most of the value added comes from:
making the product or service
At which level of an organization are employees continuously evaluating company operations to hone the firm's abilities to identify, adapt to, and leverage change?
managerial level
Jay Wright is the marketing manager for the National Basketball Association. Jay analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Jay uses an internal KPI to track his marketing campaign success. Which of the below would be an internal KPI Jay would use to track his marketing campaigns?
marketing campaign ROI
What are measurements that evaluate results to determine whether a project is meeting its goals?
metrics
Which category of AI is used extensively in the finance industry to analyze situations like loan applications or credit card fraud where the logic or rules are unknown?
neural network
Greg works for Wright Steel Corporation. Greg's duties include managing the overall processes for the company and transforming the steel resources into goods. Which department would Greg most likely work in?
operations management
Which of the following statements is correct when considering a SWOT analysis?
opportunities and threats originate outside an organization
Steve Jobs moved fast with his portable music player, rapidly developing the first iPod device that could hold thousands of songs:
over 9 months
Business Process Reengineering or BPR looks at:
overhaul from scratch
Polaroid had a unique competitive advantage for many years until it missed which trend or trends?
people taking digital pictures
Frito-lay has its sales representatives go into grocery stores with ipads to record competitors:
product offerings, inventory, product locations -- all of the above
Updating business strategies is a continuous undertaking as internal and external environments _______.
rapidly change
A loyalty program which rewards customer spending is designed to:
reduce buyer power
When you implement an Enterprise software solution like SAP, you want departments like Accounting, Finance and Marketing to:
work interdependently
Your boss asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents a threat of a new entrant in the soft drink industry?
Zevia Natural Diet Soda begins selling directly over the Internet
Steve Jobs and Apple created a big advantage in the technology industry with the introduction of the Ipod, iPhone and iPad. What are these all examples of?
a and b are both correct
If you were thinking about a washing machine as a system, which of the following represents the feedback?
the light indicating that the washer has finished.
Data collection, solution generation, and solution implementation are all concepts associated which of the following processes?
the six-step decision making process
Which of the following is an example of information?
what is my worst-selling product?
An executive information system (EIS) including tableau software, supports senior level executives to:
All of the above
A knowlege worker is valued for their ability to analyze information and make decisions from:
BI + personal experience
The ______ oversees all uses of IT and ensures the strategic alignment of IT with business goals and objectives
CIO
CSFs and KPIs are the two core metrics used within a business to track progress or success. What is the relationship between CSFs and KPIs?
CSFs are business strategy elements where KPIs measure the progress of the CSFs
Which of the below does NOT represent a category of AI?
Consolidation
What is the difference between customer-facing processes and business-facing processes?
Customer-facing processes are front-office processes, business-facing processes are back-office processes
What models information and provides assistance in evaluating and choosing among different courses of action?
DSS
The core drivers of the information age include:
Data, information, business intelligence, knowledge
Decision making at the executive or strategic level requires business intelligence and knowledge to support the uncertainty and complexity of the business. What is a specialized DSS that supports senior-level executives and unstructured decisions requiring judgment, evaluation, and insight?
Executive Information System (EIS)
Which of the following are included as potential external opportunities in a SWOT analysis that are helpful to an organization?
Expanded product line, increase in demand, new markets, new regulations
Companies operate in competitive environments. The four "FANG" stocks were among the biggest competitive winners of 2015. This acronym refers to the following four stocks:
Facebook, amazon, netflix, google
What uses technology allowing humans to interact with a computer through bodily sensations and movements-for example, a cell phone vibrating in your pocket?
Haptic interface
MIS can be an important enabler of business success and innovation. Which of the following statements is accurate when referring to MIS?
MIS is a valuable tool that can leverage the talents of people
Jay wright is the marketing manager for the NBA, Jay analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Jay uses an internal KPI to track his marketing campaign success. WHich of the below would be an internal KPI Jay would sue to track his marketing campaigns?
Marketing campaign ROI
When a company like Tesla is the first to market with a competitive advantage, this is called a first-mover advantage. All of the following companies were first-movers except ______.
Microsoft- Bing Search Engine
What is a simplified representation or abstraction of reality such as an EMS ambulance requirement representation for a city?
Model
Key Performance Indicators or KPIs are ____ specific than critical success factors
More
Which company follows a generic strategy of high cost + broad market?
Neiman Marcus
Which of the following is correct?
Netflix was started in 1997
An e-mail suggesting the new book "Why not me?" comes into your inbox. What type of processing led to this recommendation?
OLAP
If a company recommended products based upon your purchase history and likes in social media, they would be using?
OLAP - online analytical processing
The generic strategy of low cost + narrow market is used by?
Payless Shoes
Which of the following represents the structure of a typical organization?
Pyramid
Which of the below represents an internal KPI that indicates the earning power of a project?
Return on investment
When you analyze sales data for Tony's Snack Company, you see this information:
Ruffles is Tony's best selling product
What is intelligent agent software that will search several retailers' websites and provide a comparison of each retailer's offerings, including prices and availability?
Shopping bot
At which level do managers develop the overall business strategies and monitor the performance of the organization and the competitive business environment?
Strategic
What is the top level of decision making, where unstructured decisions like introducing a new PowerWall are made?
Strategic
Which of the following represents a business-facing process?
Strategic planning
Jay Wright works at a high-power investment firm in Manhattan. Jay is responsible for promoting the firm's vision and creating the company-wide goals and strategies. He also monitors the overall strategic performance of the company and its direction for the future business strategies. At what levels of the organization pyramid would you categorize Jay?
Stratregic
Walmart used business intelligence to analyze patterns and learned that when a storm is approaching Florida, people purchase more:
Strawberry Pop Tarts
What is the primary goal of using As-Is and To-Be process models?
To determine what the problem is and then how to solve the problem
Your Professor, Dr Pepper has asked you to analyze the soft drink industry using Porter's five forces model. Which of the following represents buyer power in the soft drink industry?
Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every walmart store.
Which of the below represent the four main DSS analysis techniques?
What-If Analysis, Sensitivity Analysis, Goal-Seeking Analysis, Optimization Analysis
What includes the tasks, activities, and responsibilities required to execute each step in a business process like the SAP Quote to Cash process?
Workflow
Data is useful for understanding individual sales, but to gain deeper insight into a business; data needs to be turned into information. Which of the following offers an example of turning data into information?
all of the above
Frito-Lay has its sales representatives go into grocery stores with Ipads to record competitors:
all of the above
Managerial decision-making challenges include
all of the above
Managerial decision-making challenges include:
all of the above
Most companies today:
all of the above
Tesla
all of the above
Which of the following represents the types of data commonly found in the human resources department?
all of the above
Which of the following represents the types of data commonly found in the sales department silo?
all of the above
Using business intelligence to analyze trends and relationships, Walmart learned that when a storm is approaching Florida, people purchase more:
beer & strawberry poptarts
What is the term for the most successful solutions or problem-solving methods that have been developed by a specific organization or industry?
best practices
Information technology can enable departments to more efficiently and effectively perform their core ________.
business operations
a leadership plan to fulfill business goals is called a _____.
business strategy
Which of the following is not a typical way that a company would duplicate a competitive advantage?
carrying large product inventories
Which of the following is not a typical way that a company would duplicated a competitive advantage?
carrying large product inventories
Polaroid and Blockbuster were used as examples to demonstrate:
companies operate in competitive envionrments
In early 2000, Steve Jobs fixated on developing video editing software, when he suddenly recognized Sean Parker, Napster and the trend toward using computers to listen to music. Jobs moved fast:
developing iTunes in 4 months
What is a system that uses computerized advisory programs to imitate the reasoning processes of experts like Doctors in solving difficult problems?
expert system
Which of the following is the most commonly used form of AI in the business arena?
expert system
Which industry has been relying on neural network technology for over two decades?
finance
Your boss, Dr Dre, has asked you to analyze the music industry using Porter's five forces model. Which of the following represents the threat of substitute products or services in the music industry?
game systems like Wii, social networks like Facebook
What uses technology allowing humans to interact with a computer through bodily sensation and movements-for example, a cell phone vibrating in your pocket?
haptic interface
Jay owns and operates one of the most successful local coffee shops on The Main Line called The Wright Café. Each time a customer purchases their 100th cup of coffee at the wright café, they receive a free pound of coffee of their choice. What is Jay attempting to create with his unique "Free Pound of Coffee" marketing program?
reducing buyer power with a loyalty program
What occurs in situations in which a few established processes help to evaluate potential solutions, but not enough to lead to a definite recommended decision?
semistructured decisions
Which of the following is an example of the Internet of Things (IoT)?
sensors which monitor your driving, smart thermostats that notify homeowners, trash cans that monitor fill rates --> all of the above
At which level do managers develop the overall business strategies and monitor the performance of the organization and the competitive business environment?
strategic
Decision Making and problem solving occur at each level in an organization including:
strategic, managerial, operational
With Michael Porter's five forces model:
strong forces increase competition
Review the key terms below. Which one defines an operational decision that involves situation where established repetitive processes offer potential solutions?
structured decisions
Martin Shkrelli is on the executive board for Turing pharmaceuticals. The company produces the number one selling cancer-fighting drug on the market. Due to its incredible success, Turing pharmaceuticals has decided to increase the cost of the drug from $14 a pill to $750 a pill. Which force is Turing pharmaceutical using to increase its drug price?
supplier power
All of the following are common tools used in industry to analyze and develop competitive advantages, expect _________.
the competitive analysis model
Which of the following represents a reason why competitive advantages are typically temporary?
the competitor quickly seeks ways to duplicate your business operations
Paula is the owner and operator of The Exchange, a high-end clothing company. Paula has never heard of Porter's Five Forces model and she wants to understand why she would perform an analysis using it. If you were tasked with explaining Porter's Five Forces model to Paula, what would the primary reason she would want to use this type of analysis?
to help Paula evaluate the attractiveness of the clothing industry
What are the three primary types of management information systems available to support decision making across the company levels?
transaction processing systems, decision support systems, executive information systems
When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?
upper right-hand corner
