SMM Midterm Study Guide S23
outbound marketing
marketing approach in which marketers push their messages out and hope to reach their target audience
inbound marketing
marketing strategy that focuses on attracting customers via company-created Internet content
social media return on investment (ROI)
measure of the efficiency of a social media marketing campaign
trips and falls
number one cause of accidents in the classroom and workplace
sponsored post
paid for by a particular company and distributed by a social media influencer on any social media site
conversion rate
percentage of users who take a desired action, whether it is buying a product, signing up for an account or leaving a positive comment
social media influencer
person who has the power to influence many people through social or traditional media; for example, a blogger influences their followers to purchase
social media campaign
planned, coordinated marketing efforts using one or more social media platforms
cross platform promotion
reaching the target audience at various times across several social media channels
ethics
social guidelines or rules based on the moral principles and values of a person, group or society; what should be done
Japan
the country that popularized the selfie
millennial
the generation born from 1981 to 1996, especially in the US also known as Generation Y
generation alpha
the generation born from 2013 to 2025
social networking
the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.
YouTube
video-sharing website owed by Alphabet (Google) where people can upload, view and comment on videos
visual book marketing tool or pin board which helps users search and save photos, short-videos and creative ideas
social media marketing
way to utilize social media platforms; have been used for an organic, two-way dialogue to target those audience based on their communication preferences and articles they have read
social media
websites and applications that enable users to create and share content or to participate in social networking.
Meta (Facebook)
What company owns Instagram?
search engine
What is the best way to find blogs related to an area of academic interest?
#
What symbol is included in a Twitter hashtag?
searching hashtags
What's the best way to find information about a certain topic on Twitter?
emoticon
":)" is an example primitive gestures in early netspeak.
319.6 billion of these messages are sent and received each day by electronic means from one computer user to one or more recipients via a network.
social media influencer
A user on social media who has established credibility in a specific industry and has access to a large audience and can persuade others by virtue of their authenticity and reach.
85%
The percentage of Americans with a smartphone in 2021
emoji
In 1999, Japanese artist, Shigetaka Kurita, released the first 176 of these icons.
4.75 billion
The number of posts each day on Facebook.
@
This symbol is starts a Twitter account holder's userid.
With 2.41 billion monthly active users, what is the most popular social media platform on the Web today?
Snapchat
With 280 million active users each month, the social media platform is most popular with teenagers.
terms of service
a legal document that an app or website must provide and that describes the rules the company and users must obey when they use the app or website.
TikTok
a social media platform used the most by teenagers
microblogging
blogging platform where the amount of information that can be shared per author is either enforced to be very short, or just typically very short. Example. The most common examples of microblogs are Twitter and Tumblr
brand awareness
customer is familiar with and able to recognize a brand
Robert Cornelius
he took the first selfie in 1839
