SMM Midterm Study Guide S23

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outbound marketing

marketing approach in which marketers push their messages out and hope to reach their target audience

inbound marketing

marketing strategy that focuses on attracting customers via company-created Internet content

social media return on investment (ROI)

measure of the efficiency of a social media marketing campaign

trips and falls

number one cause of accidents in the classroom and workplace

sponsored post

paid for by a particular company and distributed by a social media influencer on any social media site

conversion rate

percentage of users who take a desired action, whether it is buying a product, signing up for an account or leaving a positive comment

social media influencer

person who has the power to influence many people through social or traditional media; for example, a blogger influences their followers to purchase

social media campaign

planned, coordinated marketing efforts using one or more social media platforms

cross platform promotion

reaching the target audience at various times across several social media channels

ethics

social guidelines or rules based on the moral principles and values of a person, group or society; what should be done

Japan

the country that popularized the selfie

millennial

the generation born from 1981 to 1996, especially in the US also known as Generation Y

generation alpha

the generation born from 2013 to 2025

social networking

the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.

YouTube

video-sharing website owed by Alphabet (Google) where people can upload, view and comment on videos

Pinterest

visual book marketing tool or pin board which helps users search and save photos, short-videos and creative ideas

social media marketing

way to utilize social media platforms; have been used for an organic, two-way dialogue to target those audience based on their communication preferences and articles they have read

social media

websites and applications that enable users to create and share content or to participate in social networking.

Meta (Facebook)

What company owns Instagram?

search engine

What is the best way to find blogs related to an area of academic interest?

#

What symbol is included in a Twitter hashtag?

searching hashtags

What's the best way to find information about a certain topic on Twitter?

emoticon

":)" is an example primitive gestures in early netspeak.

email

319.6 billion of these messages are sent and received each day by electronic means from one computer user to one or more recipients via a network.

social media influencer

A user on social media who has established credibility in a specific industry and has access to a large audience and can persuade others by virtue of their authenticity and reach.

85%

The percentage of Americans with a smartphone in 2021

emoji

In 1999, Japanese artist, Shigetaka Kurita, released the first 176 of these icons.

4.75 billion

The number of posts each day on Facebook.

@

This symbol is starts a Twitter account holder's userid.

Facebook

With 2.41 billion monthly active users, what is the most popular social media platform on the Web today?

Snapchat

With 280 million active users each month, the social media platform is most popular with teenagers.

terms of service

a legal document that an app or website must provide and that describes the rules the company and users must obey when they use the app or website.

TikTok

a social media platform used the most by teenagers

microblogging

blogging platform where the amount of information that can be shared per author is either enforced to be very short, or just typically very short. Example. The most common examples of microblogs are Twitter and Tumblr

brand awareness

customer is familiar with and able to recognize a brand

Robert Cornelius

he took the first selfie in 1839


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