social media 2
Which of the following features of Google Groups allows users to share notes and research with other members?
Folders Favorites Real-time editing Chat
From a customer's or client's perspective, a brand is
A logo A motto A philosophy A promise
The length of a company's blog post should be aligned with
The attention span of the target market The format of the blog itself The complexity of the product The 500-700 word guideline
Companies are allowed to exceed the 140 character limit on Twitter.
True False
Connecting with contacts on LinkedIn is as easy as entering your email address.
True False
Facebook product pages come with unique web addresses.
True False
Following everyone Twitter recommends is a good way to make it an educational platform.
True False
Google Groups can be public or private.
True False
In order to be effective, tweets should be consistent.
True False
It is possible to link your Facebook and Twitter accounts.
True False
It's not likely that industry experts will respond to a question posted by a student.
True False
LinkedIn is the most visual of all social media sites.
True False
Many companies now have employees located in various places across the world.
True False
Most people still work for the same company their whole lives until they retire.
True False
Once you select a job lead on LinkedIn, a recruiter from the company will automatically contact you.
True False
Social media etiquette dictates that you accept friend requests from clients.
True False
The majority of American workers who regularly participate in social networking believe that it is acceptable to "friend" a client on a social media platform.
True False
Which of the following websites helps Twitter users find industry trendsetters to follow?
Hashtags.org WeFollow Tweetdeck All of the above
Companies use Pinterest primarily for the purposes of
Interacting with their customers Increasing sales Networking with other businesses Generating leads
In 2006, how many different blogs were on the Web?
Over 20 million Over 30 million Over 40 million Over 50 million
To be sure that you receive information regarding relevant job leads on Twitter, it's a good idea to
Peruse the "Jobs" category Follow companies in your field Send direct messages to recruiters Tweet about your job search
Before submitting a blog post, you should
Proofread it Decide whether to allow comments Ensure that it's not offensive in any way All of the above
Which tried and true marketing strategy does social media leverage on a mass scale?
Reciprocity Scarcity Live demos Word of mouth
A personal brand can grant self-employed individuals with
Recommendations Referrals Income Credibility
LinkedIn is most popular among businesses that market their products to
Teenagers General consumers Men Other businesses
In order to reach a larger audience, marketers should encourage their followers to
Tell their friends about the product Retweet their tweets Write a customer review Like them on Facebook
What made social media the most transformative development in marketing thus far?
Its ability to connect customers with one another Its ability to increase brand visibility Its ability to connect customers with the company in real-time Its ability to generate revenue
In order to access discounts and promotions from a company's Facebook Timeline, you must first
Like the page Comment on the page Share the page with a friend None of the above
Which of the following social media tools is least useful for making professional connections?
Liking YouTube videos Twitter hashtags LinkedIn Blogs
In order to gain anything educational from Twitter, you must
Limit the number of people you follow Use it in tandem with another social media platform Follow academic professors from various universities Know which hashtags to use in order to join a conversation
In the About section of a product Facebook page, you can include
A video A slideshow A link to your blog A webinar
At a minimum, how many hashtags should marketers use in each of their tweets?
1 2 3 4
Posting job leads on social media sites decreases the average company's recruiting costs by about
10% 30% 50% 80%
Who should you invite to your Facebook class page?
All of your Facebook friends Only classmates Anyone interested in the topic Only other high school students
What element of Pinterest can help potential followers learn more about your product and company?
An introductory pinboard Relevant pins A compelling description Detailed captions
Before you begin marketing your personal brand, you need to have a plan to protect your
Assets Privacy Reputation Safety
From a marketing perspective, Pinterest is ideal for
Business to business (B2B) companies Business to consumer (B2C) companies Ecommerce sites Any online business
Which of the following groups of people are qualified to become Twitter teachers?
Certified teachers Industry professionals Peers All of the above
Most people use Twitter to
Communicate privately Socialize Broadcast public messages Send direct messages
It's more important than ever to remain knowledgeable about your industry primarily because
Competition for jobs is fierce Technology is causing industries to change at a rapid pace To avoid being laid off in our volatile job market More opportunities will be made available to you
Feedly allows users to
Conduct scholarly research on topics of interest Publish original content free of charge Read content from all over the web in one place All of the above
From a marketing perspective, valuing others above ourselves and considering their interests (cf. Philippians 2:3-4) might include all but which of the following?
Developing and marketing products that offer real, meaningful value to buyers Carefully considering and providing consumers with the information they need in advertisements Using excessive pop-ups and advertisements on websites Avoiding last-minute advertisements that force potential buyers to scramble in an effort to secure your product
What type of Google Group is best-suited for an online study group?
Email list Web forum Q&A forum Public forum
Creating a professional blog will primarily help you
Establish credibility Earn side income Make new friends Find potential partners
It's important that you update your blog and social media accounts
Everyday Twice a week Once a week Consistently
When a contact writes recommendation for you on LinkedIn, it becomes visible to
Everyone on LinkedIn Only you Only your contacts Your contacts and the recommender's contacts
Which social media platform is most useful for learning about the industry in which you wish to one day work?
Facebook Google+ Twitter LinkedIn
The tone of your Twitter bio should be
Formal and scholarly Witty and clever Credible and enthusiastic Stiff and serious
Which biblical passage most directly suggests that Christians should imitate God's excellence in their personal and professional lives?
Genesis 1:26-28 Matthew 25:14-30 Luke 15:11-32 Ephesians 5:1
Initially, the people a company should follow on Twitter are those who
Have many followers Will likely follow them back Are in a related industry Will be potential customers
All of the following are major influences on a person's decision to purchase a product except
How useful it is How popular it is Where it was manufactured How it makes the person feel
The first post on your blog should do all of the following except
Introduce yourself Retell a funny story or anecdote Tell readers why you're interested in the topic Tell readers how often you will blog
All but which of the following individuals are positive examples of interdependence in the Bible?
Moses and Aaron Samson and Saul Ruth and Naomi Christ and the disciples
Which of the following is the best way to keep up with trends in your industry?
Read the newspaper Watch the news Conduct scholarly research Use social media
According to Unit 06, the ethics of honesty in marketing can be fleshed out in all but which of the following ways?
Telling the whole truth about a product Not under-promising on a product Not overpromising on a product Focusing on a product itself, not the presumed effects of buying and/or using the product
What does YouTube Analytics offer to businesses marketing on the site?
The ability to regulate editing permissions and develop a more holistic online presence A concrete way to both shape their digital strategy and track its success Help searching names and keywords to find out how their reputation has grown on the site An easy way to create graphics and headers for their site
All of the following are potential benefits of a classroom Facebook page except
The ability to share news such as a pressing deadline The option of soliciting opinions from other Facebook users outside of the class The opportunity to participate in real-time chat with your classmates The ability to create class events such as study sessions
The questions users post on LinkedIn Answers are accessible by
The entire LinkedIn community Only their connections Only experts they select Only premium members
Businesses can only advertise by placing ads before or after videos created by users; they cannot upload their own videos.
True False
The profile picture that you plan to use to market your personal brand on social media networks should feature you only.
True False
Today, most major companies have a blog.
True False
Using promoted tweets is a good way to market a new product.
True False
You can use the same email address for both a personal page and a product page on Twitter.
True False
Your Twitter bio should include keywords that potential employers might use to search for new hires.
True False
When attempting to learn more about a specific topic, what is the best way to find the right people to follow on Twitter?
Use the right hashtag in your tweets Post a message inviting people to follow you Use the search function All of the above
When does Google AdWords charge a company?
When they sign up for an ad campaign When their ad appears on the first page of search results When a web user clicks on the advertisement When a web user makes a purchase
In our pursuit of a "good name," Proverbs 3:1-4 suggests that we should pursue all but which of the following?
Wisdom Love Faithfulness Success
What should you tweet about?
Your academic history The career field you plan to pursue Politics Anything that comes to mind
Before using your Twitter account to market your personal brand, you should evaluate
Your profile picture Your bio Your tweets All of the above
Companies must pay a fee to have a Facebook Timeline.
rue False
Companies should begin researching hashtags by
Finding trending tweets Looking at the hashtags other people in their industry use Searching www.hashtags.org Googling different hashtags
Social media marketing primarily seeks to enhance what aspect of a product?
Its visibility Its popularity Its price point Its customer reviews
Whether or not you "friend" a client on a social media network should depend on
The relationship you have with that client How much the client pays you How you use that social media network Whether or not you share mutual friends with that client
When determining the tone of their tweets, marketers should consider
The target audience Their company size The price of the product being marketed Their industry
Videos that appear on the top of the search results page on YouTube are
The videos that have the most likes The videos that are most relevant to the search term The longest videos related to the search term Promoted videos that function as advertisements
