Social Media & Communications Study Guide

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Facebook post get (blank) more engagement when a photo is attached

39%

A twitter follower is (blank) more likely to recommend a business than a Facebook liker.

60%

(blank) percentage of Pinterest users are woman.

81%

(blank) percentage of Twitter users say what they saw on Twitter influences their movie choice In the cinema.

87%

Nike's #JustDoIt campaign is a example of a (blank) hashtag

Brand

Call to action Hashtag

Encouraging the online community to perform a specific task involving a brand

(blank) was almost twice as fast to reach 100 million users as Facebook

Instagram

Which platform is the best for sharing insights of industry need?

LinkedIn

Which social media platform Is the worlds largest professional network?

LinkedIn

Twitter

Online news and social networking platform

Who is considered a influencer?

People who have established credibility on social media

(blank) is a visual book or bulletin board which helps users search and save photos, short videos, and creative ideas.

Pinterest

Characteristics of Social Media Campaigns

Planned and coordinated marketing efforts Different from everyday social media use Follow a detailed plan

Snapchat

Platform that allows 10 seconds for a user to view a photo

The platform that allows 10 seconds for a user to view.a photo is

Snapchat

Content Related Hashtag

Tagged words that relate to a posts content

Trending Hashtag

Used by many users in their past

Chat Hashtag

Used when marketer wants to discuss a specific topic

Pinterest

Visual book marketing tool to pin board

Define social Media Marketing

Way to utilize social media platforms; organic two way dialogue to target audiences based on communication preferences and articles read.

(blank) is the best platform to share tutorials explaining how a product works.

Youtube

The hashtag, #Agchat, is an example of a

chat hashtag

symbol for a hashtag

#

(blank) percentage of twitter users are under 50 years old.

30%

(blank) percentage of Americans have a mobile device within their reach at all times.

91%


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